Unreasonable Jacksonville
Unreasonable is a production of the Jacksonville Civic Council that celebrates our members and community leaders—bold visionaries and fearless business leaders shaping the future of Jacksonville.
In each episode, you’ll meet passionate changemakers, who are rewriting the rules—refusing to settle for good enough—and daring to dream bigger for their businesses, their lives, and our city.
You’ll hear their personal journeys and discover how they turn obstacles into opportunities and pursue visions so ambitious, they might just be called… unreasonable.
Full videos on YouTube.com/@UnreasonableJacksonville
Host: Josh Martino
Video and Audio Production: Nimble Creative Services
Artwork: Basis
Unreasonable Jacksonville
Donna Orender
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In this episode of Unreasonable, Josh Martino sits down with Donna Orender — trailblazing athlete, visionary sports executive, and unwavering advocate for women and girls. Orender reflects on her path from a standout professional basketball player in New York to pioneering roles at the PGA Tour and later as President of the WNBA, before returning to Jacksonville to found Generation W. She also shares her latest bold venture: the UpShot League, a new professional basketball league launching in Jacksonville in partnership with fellow Civic Council member Andy Kaufmann. Through it all, Orender returns to the themes that have guided her — asking why, pushing beyond perceived limits, and seizing every opportunity to lift others along the way.
Full video on YouTube.com/@UnreasonableJacksonville
Host: Josh Martino
Video and Audio Production: Nimble Creative Services
Artwork: Basis