Unreasonable Jacksonville
Unreasonable is a production of the Jacksonville Civic Council that celebrates our members and community leaders—bold visionaries and fearless business leaders shaping the future of Jacksonville.
In each episode, you’ll meet passionate changemakers, who are rewriting the rules—refusing to settle for good enough—and daring to dream bigger for their businesses, their lives, and our city.
You’ll hear their personal journeys and discover how they turn obstacles into opportunities and pursue visions so ambitious, they might just be called… unreasonable.
Full videos on YouTube.com/@UnreasonableJacksonville
Host: Josh Martino
Video and Audio Production: Nimble Creative Services
Artwork: Basis
Unreasonable Jacksonville
John Baker
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In this episode of Unreasonable, Josh Martino sits down with John Baker, whose life and career have been shaped by a deep sense of responsibility and a commitment to the broader good. Baker traces his story back to the personal sacrifice his father made serving the country during World War II — a legacy that carried forward into his own sense of duty. He reflects on growing Florida Rock into a successful business through daring decisions and nail-biting margins, and later on his steady leadership during the JEA scandal, helping to right the ship at a pivotal moment for Jacksonville. Deeply committed to providing opportunity to others, Baker shares how listening to community leaders led him to confront racial inequality and make a promise to pursue meaningful change through education. Across every chapter of his journey, one defining trait comes through: John Baker is a relentless force for principled leadership.
Full video on YouTube.com/@UnreasonableJacksonville
Host: Josh Martino
Video and Audio Production: Nimble Creative Services
Artwork: Basis