Margs & Manuscripts

In the Lime Light with Beth Carlberg

• Cait & Jenna • Season 2 • Episode 22

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0:00 | 40:12

When something hungry wakes in the pines, Aunna must protect the woman she loves before it devours them both.

Beth Carlberg joins us to talk Firewatcher, her dark fantasy folk horror where magic doesn’t sparkle. It costs you. Aunna is the first woman Firewatcher in generations. She can hear the dead speak through flame, and every bit of that power leaves a mark. When the Temnylf crawl out of the woods hungry for the magic buried in human bones, she has to decide how much she’s willing to burn.

We get into why fairy tales were always folk horror, how a short story grew into a full novel (with about 50,000 words left on the cutting room floor), and why Beth never tells herself no in a first draft. Then it gets delightfully woo: tarot, writing as a vessel, and the real toll of spending your workday in dark places. Fair warning, she rated Firewatcher an eleven on our dark and twisty scale.

In this episode:

  • The Dolly Parton school of author branding: you are the brand
  • Building a magic system where every spell has a price
  • Growing up on Robin McKinley and Tolkien, and why the original fairy tales are horrifying
  • Why Beth stays out of reader review spaces
  • One hand, two color schemes: the story behind the hardcover and paperback covers
  • From short story to novella to novel, with help from a developmental editor and The Heroine’s Journey
  • The difference between what you write and what you sell
  • Tarot as the thing you already know but don’t want to hear
  • Writing dark without becoming dark, and the Snow White retelling she shelved for good
  • How a second pen name and a lovers-to-enemies romantasy let her write outside horror authentically
  • Leaving readers with complex feelings in a hot-take world
  • Climbing out of the bog: noise-cancelling headphones, lo-fi jazz, and touching grass
  • What’s next: Chokecherry, an 80s lesbian horror coming September 2027

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Lime Light is our author spotlight series, created to give indie authors an affordable way to get their books in front of new readers. Beth is a featured Lime Light author, and this episode is a paid feature. Want your book in the Lime Light? Reach out at https://margsandmanuscripts.com.

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