KJ Peoples: From All-Conference WR to Turning Income Into Impact

Kaylon (KJ) Peoples brings the discipline and competitive mindset from his All-Conference wide receiver career into the world of financial services.

Today, he works with Global Financial Impact (GFI), coaching athletes, entrepreneurs, and business leaders on how to protect, grow, and transfer wealth. His mission is simple: turning income into impact.

The problem? Too many athletes earn well but don't have the systems in place to protect it. Too many young professionals make great money but don't understand how to build lasting wealth.

KJ helps people set up smart structures (LLCs, S-Corps, Trusts), reduce taxes legally through advanced planning, and build wealth strategies that last (IUL, retirement plans, business planning).

In this episode of The Standard Podcast™, we dive into:

• The biggest lie culture sold athletes about money and wealth
• Why earning well doesn't equal building wealth
• How to set up smart structures to protect your income
• What athletes need to know about NIL deals, taxes, and legacy planning
• How discipline from athletics translates to financial success

Through GFI, KJ has access to an advanced planning division — a team of specialists who handle complex cases like high-income earners, NIL deals, trusts, and legacy planning. That means whether you're just starting or already established, KJ can connect you to resources usually reserved for the ultra-wealthy.

At the end of the day, KJ partners with driven, coachable people who want to change their financial story — not just make money, but multiply it, protect it, and pass it on.

This is raw. This is real. This is the truth athletes and professionals need to hear.

Connect with KJ: LinkedIn: Kaylon (KJ) Peoples Company: Global Financial Impact (GFI)