Your Electricity Supplier Knows What You're Watching on TV | Soliverse Ep. 42

In this episode, Peter Pongracz sits down with Bradley Mundt, CEO and Co-Founder of PLAN-B NET ZERO AG, to explore why a renewable energy company is building something that looks a lot more like a tech lifestyle brand than a traditional electricity supplier.

Bradley breaks down the concept of Neo Energy: the idea that solar industry insights and clean electricity can be packaged the same way Revolut or N26 packaged banking, with full transparency, real-time pricing, and an AI-driven app that knows your household better than you do. He explains how smart meters can read electricity usage so precisely they can identify individual appliances, and why that data layer is central to Plan B Net Zero's strategy. For anyone following battery storage markets or the evolution of the B2C energy sector in Germany, this is a revealing look at how one company is trying to change what customers expect from their energy supplier.

The conversation also covers grid resilience and what households and businesses genuinely underestimate about energy security until something goes wrong. Bradley draws on his background as a day trader to explain why emotional discipline and flexibility matter as much in energy markets as they do on a trading desk. He touches on the ongoing geopolitical pressures reshaping European utility scale solar and storage investment, and why the answer to most energy dilemmas comes down to one word: autonomy.

Bradley also previews Plan B Net Zero's plans for a Q3 2026 IPO and the company's next moves in the app, digital energy, and cross-industry partnership space. If you are interested in renewable energy podcast conversations that go beyond project finance and grid connection challenges and into the business model of the energy transition itself, this episode is one to bookmark.

Connect with Bradley Mundt:
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Transcript

Coming up...

Bradley Mundt 0:00

Most people are very shocked when suddenly there is a blackout. I think that's the thing which people underestimate. It's that the whole system is very vulnerable.

Peter Pongracz 0:08

That is Bradley Munt, CEO of Plan B net Zero. He believes that most people only think about energy when something breaks, but the real issue is how easy it is to take stability for granted.

Bradley Mundt 0:21

I think what people underestimate is how complex it is to sustain what they have. People are used to what they have in the sense. They're used to having the electricity, they're used to having running water and everything.

Peter Pongracz 0:34

By the end of this conversation, you will learn why resilience, preparation, and self-sufficiency matter more than most people realize. I'm Peter Pongracz, and this is Soliverse, the future of solar.

Why solar, renewables, and lifestyle belong together

Peter Pongracz 0:49

Renewable energy and uh lifestyle. It's not exactly the match made in heaven, right? So why do you guys focus on this particular aspects of the industry?

Bradley Mundt 1:01

This is something we are very, very proud of, I would say. It probably has one of the biggest potentials out of any industry. I'll give you a straight up example. Banking has done the exact same thing. So banks used to be just banks with you know having their stores or whatsoever, where people could walk in, whether it was just to you know get money or to talk to some type of manager or to have something being done. Banks went to online banking. You know, they had like an evolution in a sense, um, which online banking, at least for me, being someone uh born in 2000, when I was 18, online banking was a thing. It was still fairly new. You had like a 50-50 thing where some people said, Oh, it's not good, and they never really had good reasons. And the other side said, great, go for it, it's much easier. And that went a step further, and they revolutionized it by getting a lifestyle aspect in. So then you started having banks which were only online banks, for example, uh N26 here in Germany, or Revolute, which is more international. And they started implementing so many more features in their apps, where they said, okay, we can actually make a lifestyle thing out of this because people can have more reasons to get into the app and check how to spend their money in smarter ways with insurances and so on. Now comes the thing to us. We see it the same way. The difference is that we can theoretically do it better. Why? And I don't mean us as Plumbin Netzera, I mean us as like the energy industry. Why? Because every person tends to have more than one bank account. I know some people that have a dozen. And that means that you split your money. Yeah. Or let's say at least your actions. So something maybe to manage something, the other one may be for assets, the other one may really just be for savings, and so on. Which means the banks don't communicate between one another, and so they don't know. So theoretically, I could be, let's say, a millionaire on one account and have no action on the other one. Yet they won't know of the opposite side. In our case, every household only has one electricity provider or supplier, and that's it. Which means now, as a household, I have a full family in general. I tend to have, let's say, classic image now, um, the parents, mother, father, and um, let's say two, three children. And these all are in one household. Now, this whole household is what I see. And so now, of course, I have more data to work with, I have more information. Why? Because already when you choose your electricity supplier, you go, let's say, to a comparison site and you already give base info, which is, for example, where do you live? You know, and where do you live is not just the city, but the the specific area within the city, which means I more or less already judge whether you are, let's say, in a wealthy area and you know, more the center of town, or where whether you're somewhere which is maybe outside, like rural areas, and so on, up to the point of also uh going further to how much you spend per month, per year, how much your electricity usage is, and so on. And here's the point where we have more information because according to this, I will know what kind of income level you more or less have, I will know maybe what your lifestyle might be, because I can already know whether you have a house or an apartment of what size, in what area. And now comes the crazy part to not have this the answer too big, but again, it is a very interesting point to base a lot of things on, is the fact that if you look at the smart meters today, you know, which read the electricity, the smart meters can read the electricity so accurately that I can tell you what technology you have at home. I can read it so accurately theoretically, like actively not, but the smart meter does, that when you watch something on your TV, I can even tell you what you're washing. And that is the crazy part. Which means putting everything together, I can more or less judge when you go on holiday, whether you have an EV at home, or whether you have you know a modern TV, whether you use it, whether you use speakers, when you wash your things, and so on. This is nothing I actively look into. But if you have AIs and everything, the information, the data is there. This is why we say in theory, we're in a better position to combine lifestyle to electricity or energy than banking is and many other industries.

How smart meters reveal more about you than you think

Peter Pongracz 5:55

Wow, so that's uh quite a lot of points to dig a little bit deeper into. So you you mentioned mentioned a couple of things like you you can determine you know my lifestyle, which is super important and also interesting, I guess, both for advertisers or whoever the case might be, who's running a business that could be tied into this whole ecosystem. But you know, you so I assume there is a massive data layer in in the picture as well. How how does that tie in and how how is that uh connected to the whole operation of Plan B?

Bradley Mundt 6:24

It does not really tie in. That's the the interesting part. What I just explained is very theoretical, which which is truly the fact that if you look at the structure of a grid of electricity, it's very complex. And I'll keep it basic just because it's not necessary to go into the details. But if you look at the physical grid in a country of where the electricity runs through and the wires and everything, of course, between us being a supplier and the grid, we have a couple more steps. And let's say you have the actual provider, the grid to operators, which will be doing the let's say, physical aspect of actually rewiring you for your supplier if you change your supplier. They are the ones which actually get that data. So these are the ones which have the service where this data goes through. And then these numbers are being sent to us. So we actually, as Plumbin Net Zero, never touch this information, we don't even have the ability to. What you can do though, theoretically, is two things. Either you actually, under very, very strict circumstances, have some type of allowance to go to your provider and actually work with the data. Again, not actively, so it's nothing which I can pull onto my servers here or onto my laptop or something, but it's something I can get an insight into within AI. Or even better, and that's the easier way, you just do it through an app and you have your customer say, Yes, I allow Plan BNet Zero through the internet to access to my usage, like the electricity usage. And that's how then we can work on it.

Peter Pongracz 8:09

Wow, very cool.

What is the real benefit to the customer?

Peter Pongracz 8:11

And uh and what's the benefit to the customer? So let's say I am your customer or potential customer, how do I benefit from this whole operation?

Bradley Mundt 8:19

The benefit here is that if let's say now in my app, I would have let's say different levels of subscriptions, or even generally, I would just give you a portfolio of let's say a hundred partners, which we work with. And these partners, I'm talking about anything you can buy. Okay, so I would say it's IKEA, it's Nike, it's let's say Samsung, kitchen aid, anything from clothing to tech to household to even travel to whatever, like booking things and so on, whatever you want. Now the thing is that not only I will have them in the app, so you can always have a look to a small discount, yeah, let's say 5%, 10%, something like that, or payback, cashback, that's that type of thing. Instead of you having a look at these 100 partners, 150 partners every month because they do renew it themselves, I will tell you I know who you are, so let me give you your top 10 most relevant ones. Do you understand? And now you always know, oh, okay, let me have a look because Plan BNet Zero already, in a way, like configurated that portfolio for me. And that's it. And so I increase the likelihood of making you have advantages in your life, whether it's by spending money or having bullet insurance or whatever comes around these type of things. That's what I would want to give you.

Peter Pongracz 9:52

So you are giving me a curated offer based on my behavior.

How Plan B Net Zero approaches energy resilience and transparency

Peter Pongracz 9:56

And uh, if we dig into the the beginning of the equation, so you guys don't just sell kilowatts, but you sell you know resilience and energy uh security as well to a certain extent. How how how is that part covered in in plan B net zero?

Bradley Mundt 10:11

That's a bit different because I would say if if you talk about resilience based on transparency control and and mostly I guess having the option, like general options, that means that electricity suppliers used to be something which is very dry, something which you don't really want to work with. And the newer generation, especially online, brings a new standard, and this new standard is to be fairer, to have full transparency and control over what you buy. Yeah, and so this is in a way what I want to bring in. This is what we want to bring in, or what the the plan is behind all of this. And so this is what I would say the resilience part is that compared to many other suppliers still out there, some of the biggest even, they are not that transparent, they are not that fair, they still work with very old prices, so way too high prices per kilowatt and so on. Most people don't know, but but the energy market has its own like stock market in a sense, yeah, which is really going up. You can literally work with electricity, for example, and actually buy it at certain prices, and it goes up just like a normal stock, like in seconds, you know. And so we, for example, update our price every single day, every day to really keep it on the market price. We have other ones which have prices from six months ago, and I'm not exaggerating. And so we want to give the option to the people to not have to think about these things, to not have to think about the fact that they spent too much money, but to not have to think about the fact that they have a contract which need to halfway scam them, have the option to say, okay, if I do spend less money per month, or let's say at least if it is green energy, because we only work with green electricity, to then you know have a different mindset in life. It should be a psychological factor which we gift the people to say, okay, you can actually, you know, leave the TV on, you can leave the lights on, don't worry about, you know, small things like that, your electricity um appliances are still connected to the sockets as you go for holiday. I know so many families here in Germany which really take out every single cable out of the supply when they go for holiday, including their fridges. You know, these are small things which just sweeten life, in our opinion. Where you just say, okay, give the people the power and the option and that that you know lifestyle to just be more relaxed, not have this be such a you know, go-to-wards burden, maybe.

Peter Pongracz 13:05

So I guess it's a balance between you know being also ecologically conscious and and and being mindful of you know not having to basically deprive yourself of small luxury or comfort in your home. I think it's important to kind of find a balance between the two, right? You need to have the conveniences that you want, but also be able to make the right decision at the same time as a consumer. And I think that's the biggest challenge today.

Bradley Mundt 13:30

I think that's that's everything in every industry. That's that's the new thing. It's a new standard. I think it's become very tough, especially for the ones which do not come from this generation or which do not have a good understanding over this generation now. I think a lot is switching and becoming very difficult for for businesses which have like the older mindset.

Peter Pongracz 13:49

That's true. And and you know, you can't even blame them because you know, if we we as people we are risk-averse by by nature, right? We don't really want to go and try the newest thing immediately. We want to wait for a couple of people to try it, test it, and then if it works, then we might be in as well. But that will take some time to change as

Why distributed energy generation matters more than ever

Peter Pongracz 14:08

well. But uh, what I wanted to dig a little bit deeper into is also a distributed uh generation, right? So today it's with the age of AI, it's quite important for us to be also not just consumers but producers as well. And the more we can distribute this production, the easier it will be both for the grid and the the entire country or the local area to operate in an energy system, right? For example, if company A puts a data center in your neighborhood and they are actually outbidding you from the energy price, then you might have an issue as well that okay, you either need to pay premium to actually get access to energy, or you will better off producing your own energy and then you're fully in control, right?

Bradley Mundt 14:52

Yeah, definitely. I think that's where things get a bit more complicated because let's say that's very technical, but on top of that, it's also where you differentiate between the countries. Because in the US it's a bit different or a bit difficult to see. You would have to see in what state it is, because I think in the US it's more or less well balanced, like 50-50, between the regulated and liberal like states or markets when it comes to energy. Um, and so things work a bit differently because, of course, countries try to not have these type of things.

Peter Pongracz 15:27

I mean, in in Europe, we are a little bit more on the safer side because we are you know more regulated, and uh that's that's probably one of the only times when regulation is actually a plus for most people. From your perspective, like when when energy systems fail, where do the the households or businesses feel it first? Is it their comfort? Is it their safety? Is it their wallet?

Bradley Mundt 15:48

I would say it's a psychological thing. It is something which when you look at normal households, normal families, all the way up to businesses, in the end, psychologically, it becomes a lot of stress. It can cause a lot of problems because you're talking about unpredictability. It's the financial aspect, it's it's very difficult. But I think psychologically it's it's the main part where people start to rethink, you know, about things which they fundamentally actually did not have in mind, or suddenly they see problems which they didn't have in mind. For example, stability, general stability in life or in business or whatsoever.

Peter Pongracz 16:28

We have had a couple of examples in the in the recent couple of months or years, you know, when when the grid goes down and people people are acting shocked and and sometimes they panic as well. You know,

Where households and businesses feel it first when energy systems fail

Peter Pongracz 16:39

what do you think needs to happen to kind of mitigate these reactions, or how can people hedge themselves uh against these types of situations? For example, the blackout in uh in Spain last year or in Portugal, etc.

Bradley Mundt 16:51

Mitigate is uh is what makes it complicated. You know, if if you would say if we would talk about preventing it, you would say, okay, we're talking about you know autonomy, self-sufficiency. That's it. It's not really easy to actually build up, but that would be the concept. At the end of the day, it's especially preparation, it's proper preparation in different aspects where you have the people ready, where you have, let's say, you know, a set amount of steps or a certain protocol which you go through to really know, okay, what happens step by step, what are we going through, how do we keep everything more or less in control. In my opinion, the best thing you can do is just autonomy, especially with the wars going on and more or less emerging in every corner now. There's no scarcity. I think things are in a in a green area. As soon as it gets into scarcity, that's where the problem comes. And we've experienced it, especially when it came to the Ukraine war, but I think that was more or less the wake-up call. And uh that's where my belief, especially Europe as itself, should become more self-sufficient.

Peter Pongracz 18:03

Yeah,

How geopolitical shockwaves expose our dependence on fossil fuels

Peter Pongracz 18:04

indeed. And I mean, uh we are recording this on the 3rd of March 2026, so we are into a second war in the in Iran, so it's it's sending shock waves across the the markets, the industries, and you know, we still realize how heavily reliant we are on oil as well, which which is something that we should really get as far away from as possible as soon as possible. And you know, in Europe we are not the the fastest to implement changes, but I think this is going to be a second catalyst after the Ukrainian war to help us push you know to more renewables.

Bradley Mundt 18:39

Definitely. The political aspect in Europe is is very, very difficult. Implementing things here are not that easy or take time. But especially when it comes to renewables, the issue is that you have discrepancies within between the countries, between neighboring countries, which make this a very, very, very difficult mission.

Peter Pongracz 18:59

Yeah, it's a it's a complex problem. But um, from your experience, what do most people underestimate when things are normal and when it comes to basically consuming energy normally versus times like this when you have huge shockways in the market?

Bradley Mundt 19:15

I think what people underestimate is how complex it is to sustain what they have. People are used to what they have in the sense, you know, they're used to having the electricity, they're used to having running water and everything. And most people are very shocked when suddenly there is a blackout. Smaller thing, which is very interesting, is like eight weeks ago, more or less, in Berlin, there was a blackout like in a third of the city. It's very interesting because the number one thing I heard most was people being frustrated over the fact that there was no internet anymore. And so that that really to me blows my mind. And I think that's the thing which people underestimate. It's that the whole system is very vulnerable. You don't know what can happen. Sometimes truly it's just a technical part which can you know blow up or whatsoever, and it just suddenly doesn't work. Or sometimes it can be a cyber attack. It's feasible, but I think people underestimate the stability and especially what it causes for them, and that's they're just not used to these things.

Peter Pongracz 20:18

Yeah, for sure. And and from your experience, um, what separates the people who are uh calm and collected in these situations versus the ones who panic when you know they don't have Fi-Fi? Are they psychologically more resilient? Are they more prepared? You know, what is the the difference between the two profiles?

Bradley Mundt 20:36

That's the thing. The main thing is that some of them or a lot of them, I think nowadays, are mentally prepared. And because they are mentally prepared, they also physically are prepared. So a lot of them already have the tech or implement something, whether it's they have a whole different way of thinking of all of these things. I think economically a lot has changed. Like businesses have have changed a lot of their structures to just be more prepared for all types of things, especially politically, I would say. Or at least in Europe.

Why overthinking is the biggest barrier to energy self-sufficiency

Peter Pongracz 21:07

Very true. And when you think about businesses or even households, you know, looking into the future, and when they are making investment decisions about their autonomy, their solar modules, their battery backups, what information do you think they should have before making these decisions and what information they could live without?

Bradley Mundt 21:27

I think what's important here is that people mostly don't overthink. I think there is nothing specific which people should know or not know. It's better for people to not overthink because the issue is that where the number one problem is adjacent to what you were just asking. And that's that's very interesting if you look at it statistically. It's a bit like in the medical sector, where it's like the amount of deaths you have in a country or something. Something is and this is an extreme example, I'm sorry, but that this one really perfectly shows it. Statistically, the amount of the the most the number one cause of death is misdiagnosis of something, of a disease or so, and not an actual disease. And that's super interesting because most countries have misdiagnosis as the number one cause. And so for us, it's more or less the same thing. People don't need to know about the technology. People don't need to know about the grid or about the political aspect, about an economical aspect, about a social aspect. They don't need this. What most people do is that they overthink. And so they look at this so much that they forget to just do it. And so people wait for perfect timing. They wait for the point where the politicians will subsidize something, or let's say the region subsidizes something, where something might be, let's say, more attainable, because a lot of these technological things are very price intensive. They wait for the you know most modern technology to be out. And in the end, nothing happens. It's funny because that's what I mean with adjacent. In the end, it's more of a head thing because they overthink the actual problem. And so that's what I would tell people to not overthink. And all that they do have to know is to just go for it. The technology is very, very, very good, but it's very developed for many generations, and that's it's that's all that they have to keep in mind.

How to stay flexible when the future is impossible to predict

Peter Pongracz 23:30

But I guess the the kind of decision-making process between households and businesses are a little bit different, right? The the households are basically mostly individuals or smaller groups of people, while businesses have a little bit more uh firepower, both financially and also in terms of analyzing and making a little bit more informed decision about the future turnaround and ROI as well. So, what do you think about that?

Bradley Mundt 23:56

That's something very difficult because things are changing so quickly right now. The number one thing you can say when it comes to people wanting to plan, to businesses wanting to plan or restructure. The big issue we have right now, I would say is the way that we saw the last 10, 20 years, like the last decade, compared to what's coming, is not going to be the same. Not at all. And it has never been this way. Again, we're coming back to AI and everything, but everything is changing so drastically fast and in ways which were really just not planned, that you cannot predict anything. You can't, you cannot know anything, honestly. And it's awful, but this is truly, for me, even as owner of my company with huge plans and wanting to do so many things, and I want to influence as much as possible in a positive way. It is a super difficult thing. So I think here the key point is flexibility. Go for something, but stay flexible. And flexibility is so important that I would even say this is the one aspect to focus on which will determine whether you survive the upcoming years or whether you quickly crash. You just said it. We're the 3rd of March, Iran war is a major thing suddenly. And a week ago, it was nothing. It was non-existent. You know, and here we are. The prices have spiked. Uh, people are rethinking about you know, things which work and don't work. 20% of the world and LNG comes from Iran, which suddenly fades away. I mean, the stock market's crashed, everything is out of bound.

Peter Pongracz 25:46

Yeah, I mean, you know, that this is the thing that the more we can to some extent, I wouldn't use the word anticipate, but prepare for these type of worst-case scenarios, you know, the more stable we will be as a society or country. And I think that that's quite important to think about. And no, on that note, do you guys have any any sort of framework advice to people on how you guys think about you know managing this flexibility or this fast-paced change within your company?

Bradley Mundt 26:17

The best way or the best advice to manage these changes, I would say, is to consciously know that there is a risk and that there is volatility. Just keep it in mind for everybody, whether it's a student by themselves in an apartment or a huge business with 3,000 employees, whatever it is within that range. Have it conscious. If you have the means to become more self-sufficient, do so. It is smart. The technology is there. You don't have to go for the most expensive, definitely not. A lot of it is branding and everything typical, as we know. So just go for something good utility at home, because if you look at like good households nowadays or businesses, man, I've I've seen myself some of them reaching, and I mean both businesses and and households or you know, private places to to have a self-sufficiency of around 80%, or at least up to 80%, which is amazing. I mean, this is crazy. This this is the difference between there's a blackout and for three days, my battery storage system, if big enough, can still keep me going perfectly normally, you know. Just have a certain ration of things, or keep in mind, like stay calm and just say, okay, we have fresh food in the in the fridge, let's take it out. You know, let's cook it today, make sure that we go by a couple of things for the next couple of days. It's it sounds awful, but it's the best thing you can do, as always. Stay calm. As in any situation, have it consciously in mind so you're ready to act when the thing comes up, and that's it. That's it.

The costliest energy mistake Bradley ever made

Peter Pongracz 28:01

True. And and on that note, what would be the energy mistake that you have made personally that you you learned the most from?

Bradley Mundt 28:08

As a business, the biggest mistake I have once done, and thankfully never again, is to look at long term, to plan something for the long term. And for the long term, I mean as an electricity supplier, if you buy electricity off of the stock market as a certain price, to then, of course, you know, supply it to your customers. At the end of the day, you're trading, or rather, you are yeah, buying and selling, classic. If you go for the long term, it's risky, risky to a point that that's what can make you crash. That once was very a very narrow thing. And it's interesting because it wasn't even that long term. So long-term in this industry would mean something like you you take one price for the following 12 months or 24 months. In my case, I think I only planned for three months, but in three months, I don't even remember what happened, but something happened and it just went in a whole different direction. And the only thing which saved me was the fact that it was for three months, which I planned and not further, because otherwise, yeah, it definitely would not have worked. I used to be a day trader before. I'm fortunate to be one of the ones which was successful at it or fairly successful. In my opinion, it's either you're successful or nothing. I got humbled again in the year with that situation. As an individual person, I would say it's it's similar. It's the fact that I went for a dynamic tariff. Dynamic tariff means that as you use the electricity you paid for that current price, then in that moment on the market. That's something which, of course, if the market goes up, your price also goes up. That's something which becomes very expensive. That was a moment where I was one of these people which was overthinking, which was thinking, like, okay, I had no timing, no self-sufficiency. And so that was that was a very expensive month.

What day trading taught Bradley about running an energy company

Peter Pongracz 30:07

What would be the the parallels between being a day trader running a company like Plan B Net Zero?

Bradley Mundt 30:13

The parallels are thankfully barely there, very intense. And here I would say it's more or like sort of that aspect. You have different problems in a different area, and it's also here a broader spectrum. But the one thing which definitely is always the same is emotions. If you can keep your emotions out of the things you do, you will for sure perform better. Because in day trading, you learn to become to actually lose all emotion. You just do it dry, as if as if it was pure theory, and you just look at your numbers as numbers, true, just black and white, as if you're still in that class or whatsoever. That's the only thing which saves you from doing emotional mistakes, you know, quick mistakes. And the same thing is here. No matter what it is, whether it's again the energy market, but that's a more basic constant thing which you can work with, so that's a bit easier. But starting from there, all the way to any deal you have or any further step, you have flexibility and adapting to the market. Everything you do, I would say the less emotion you have, the better it is.

Inside the culture at Plan B Net Zero

Peter Pongracz 31:27

How would you describe your company culture? How is that being implemented in Plan B?

Bradley Mundt 31:32

My company culture, I would say, is amazing. I'm very proud about that. When it comes to like the old school way of working, it's something which which I have very hard boundaries towards. So I'm someone which which it's very difficult to just keep in doing the same routine. I'm very difficult. I'm I'm someone which pretty much it's impossible to keep in the same routine. It's impossible to, you know, just put me in a box and keep me there for a certain amount of time every day. So a night 95 is not my thing at all, just as an example. And so this is something which from my own character, I definitely took into my company. So I am a fairly relaxed manager, and I appreciate the fact that I managed to implement it into my team. So the the we have a couple of rules, but the number one thing is that the respect is all the way through throughout the team, which means no matter how high of a position you are, or on the opposite end, if you have feedback, if you have something to to let's say criticize or to give up in a way where you don't feel like you've been talked to in a proper way in a good way or a good manner or fair or whatsoever, then you know, we allow that that's something which everyone gets to talk to everybody on one level, on a, you know, on a person level. I'm very relaxed when it comes to the time. So as long as the work is done in a way, I don't really care whether you do six hours today and tomorrow, or whether you put everything in one go and you know, keep your day more relaxed tomorrow or off tomorrow, whatsoever. These are small things where I would say the company culture is something which we have internally between us, but especially which we give out to the customer. And this is why I'm very proud of it, because I know that my whole team, whether I be here today or not, that would keep this going. That would keep this culture going, and they would want to have the transparency, the fairness, all these small things from the beginning, which we're discussing, all the way up through to the customer. They will still, you know, make sure that this is the number one priority, the way that we live, the way that we think, and what we want to change.

Peter Pongracz 33:47

Most successful companies actually, you know, translate this corporate culture both inside and outside, right? So you you communicate the same way to your internal stakeholders as to your customers, no matter who it is in the hierarchy. So it's quite important to harmonize that. As um our time is coming to a close for those people in the audience who might be interested in connecting, what's the best way to reach out either to yourself or the company?

Bradley Mundt 34:13

Plumbinetzero.com. The best way I would say is LinkedIn. We're very active on LinkedIn and uh we do communicate there and everything. So yeah, just like Bradley Munt. And you'll not only find the company but also my full team.

Peter Pongracz 34:27

We will link to those in the show notes below. Bradley, thank you for your time. I appreciate you being here today. And as you mentioned, we'll do this again soon.

Bradley Mundt 34:34

I appreciate it very much. Thank you for your time.