SaaS of the Day with Jamey and Adam

One Link to Rule Them All: The Linktree Story

Moshe Levis Season 1 Episode 16

In this episode, we spotlight Linktree—the Melbourne-born startup that transformed the humble bio link into a global platform for creators, brands and businesses. From its origins as a quick fix for social-media frustrations to being a gateway for millions of fans, followers and merchants, Linktree is now expanding into creator commerce, analytics and brand identity. We’ll dig into how the company scaled, why the ‘link in bio’ moment still matters in 2025, and what building the digital identity layer for the creator economy can teach us about modern SaaS.