Unbottled: A Startup Podcast by Kadeya

Investing in Supply Chain Transformation, with Co-Founders of REFASHIOND Ventures

Season 1 Episode 7

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0:00 | 1:00:10

The beverage supply chain wasn’t built for sustainability.
It was built for scale, speed, and disposability.

In this episode of Unbottled, Manuela sits down with Brian Laung Aoaeh and Lisa Morales-Hellebo, early Kadeya investors and supply chain operators, to break down how today’s beverage infrastructure actually works — and why single-use bottles became the default.

Together, they unpack what most consumers never see: the hidden logistics, costs, and inefficiencies behind bottled beverages — from extraction and manufacturing to long-haul transport, waste, and landfill.

In this episode, you’ll learn:

  • Why Refashiond Ventures built a thesis around investing in early-stage companies that are refashioning global supply chains and transforming industries.
  • How the traditional beverage supply chain was designed — and where it breaks down
  • Why recycling was never designed to handle beverage volumes at scale
  • How on-site production at point-of-service changes the economics of beverages
  • Why fixing waste requires disruption and rebuilding systems — not consumer guilt

Brian and Lisa also share why they chose to invest in Kadeya — and why they believe the future of beverages will be decentralized, circular, and built closer to where people actually drink.

Because when you understand the supply chain, you realize the problem was never the bottle — it was the system around it.

💧 Unbottled is brought to you by Kadeya, building closed-loop beverage systems for a world beyond single-use.

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Follow & Support Refashiond Ventures:

Website: https://www.refashiond.com/

IG: https://www.instagram.com/refashiondvc/

Linkedin: https://www.linkedin.com/company/refashiond/

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Follow Brian Laung Aoaeh 

Linkedin: https://www.linkedin.com/in/industrialsystemsengineeringandtransformationandsupplychaintechnology/ 

Instagram: https://www.instagram.com/brianlaungaoaeh/?hl=en 

Follow Lisa Morales-Hellebo:

Linkedin: https://www.linkedin.com/in/supplychainlocalization/ 

Instagram: https://www.instagram.com/lisahellebo/?hl=en 

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Follow Kadeya: 

Linkedin: https://www.linkedin.com/company/kdy/ 

Instagram: https://www.instagram.com/kadeya.club/ 

Tik Tok: https://www.tiktok.com/@kadeya.club 

Website: https://www.kadeya.com/ 

Invest in Kadeya on Wefunder: https://wefunder.com/kadeya 

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Follow Manuela: 

Linkedin: https://www.linkedin.com/in/manuelasweb/ 

Instagram: https://www.instagram.com/manuelasweb/ 

Substack: https://manuelazoninsein.substack.com/<