The hardest part about raising capital isn’t finding money, it’s earning enough trust that investors offer it.

Learn what’s working right now to attract investors, accelerate trust, and raise capital on autopilot.

Join our FREE Weekly Capital Flow Workshop→ https://capitallystpro.io/workshop

The Capital Flow Podcast helps capital raisers and fund managers create flow in their capital, business, and life by learning from those who’ve built systems that attract resources instead of chasing them. Each week, host Dallon Schultz interviews real capital raisers and industry experts who share the strategies, systems, and stories behind raising millions with trust based relationships.

In this episode, Dallon Schultz sits down with Pete Pakes, Chief Investment Officer of Lux Locker, to unpack how his team helped shape the large premium storage asset class and raised more than $100 million over the last decade. Pete shares how Lux Locker began as a side hustle in Lake Havasu, then expanded into seven states by combining site selection, strong branding, operational discipline, and a clear trust building process with investors.

For capital raisers, this conversation is full of practical lessons on why execution matters more than ideas, how brand consistency accelerates credibility, and why trust cannot be rushed. Pete also explains how Lux Locker improved investor engagement by using a simple VSL to re-engage current investors and owners, creating more conversations without relying on constant one on one follow up.

To learn more, visit Lux Locker at luxlocker.com and click the Investor tab to watch their future investor VSL.

Sponsor Spotlight
This episode is brought to you by Brad Blazar and Capital School, the Elite Program for Capital Raisers that are looking to scale their business or real estate. 👉 Learn more or access the special offer here: https://go.bradblazar.com/apply-page

Key Takeaways

• Trust is built through process, not pressure. 
• Brand consistency compounds. Lux Locker’s reputation, culture, and recognizable presence helped turn a niche concept into an investable business.
• Execution creates credibility. Raising serious capital became easier once Pete’s team had completed projects and could prove the concept worked beyond Lake Havasu.

Resources Mentioned

• Lux Locker website and future investor VSL at luxlocker.com
• The “trust timeline” concept for nurturing investors before making an ask
• Lux Locker Top 10, Pete’s internal site selection and due diligence framework

Capitallyst Pro Resources:
Weekly Capital Flow Workshops → https://capitallystpro.io/workshop
Email Deliverability Checklist → https://capitallystpro.io/email
ChatGPT Copywriter SOP → https://capitallystpro.io/copy

Legal Disclaimer: This podcast is intended for informational and educational purposes only. It does not constitute legal, financial, or investment advice, nor is it a solicitation or offer to buy or sell any securities. The hosts and guests share personal experiences and general insights about raising capital compliantly; however, every situation is unique, and compliance with securities laws depends on specific facts and circumstances. Listeners and viewers should seek their own qualified legal, tax, and financial counsel before taking any action. The hosts and production team disclaim any liability for decisions made based on the content of this program.