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Abundant Funnels With Jayne Day
Abundant Funnels is the leading funnels podcast for online coaches and experts wanting the exact next steps and marketing strategies to blow up conversion rates and dominate their funnels.
Each week, Jayne releases an episode designed to give you a quick tip on what you can implement into your business straight away in order to bring in more sales through your sales funnel. Jayne has over 13 years experience running her own ads agency, Webonize (https://webonize.com.au), and has a wealth of experience working with many of the top 6 and 7 figure online businesses.
Each episode is designed to lift the lid on what is working right now so you can use those insights to grow your business using the power of Facebook and Instagram Ads and your funnels, whether that be an evergreen funnel or live launch.
Want Jayne's experienced eyes on your ads while you learn how to run profitable ads yourself without paying the agency price tag? Abundant Ads Academy is her done with you program and you can find more details here: https://courses.webonize.com.au/abundantadsacademy
Abundant Funnels With Jayne Day
Writing Lead Generation Ads That Convert for $3 or Less
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If you’re not consistently getting leads for $3 or less from your Facebook or Instagram ads, it’s not because ads “don’t work anymore” - it’s because something in your strategy needs adjusting.
In this episode, I’m walking you through the exact framework I use with my clients (and inside Abundant Ads Academy) to write lead generation ads that actually convert. It’s the same method I’ve trained my AI tool, Lilly Lead Gen, to use - because this approach is working right now in 2025.
No fluff, no overcomplication - just a clear, practical strategy to help you write better ads and reduce your cost per lead.
Here’s what I cover in this episode:
- The three reasons your lead gen ads aren’t converting
We’ll look at the biggest culprits: weak copy, an underwhelming offer, or a confusing setup, and how to fix each of them quickly. - The elements of a high-converting ad
From scroll-stopping openers to outcome-focused messaging, I’ll walk you through what to say (and what not to say) in your lead gen ads. You’ll also learn how to use Meta’s AI to your advantage through better copy and campaign structure. - What to test and how to keep it simple
I’ll show you what creative formats to test (even if you’re short on time), how to structure your campaigns for better optimisation, and what to watch for on your landing pages and lead magnet.
This is one of the most tactical episodes so far, and if you’ve been feeling stuck or frustrated with your ads, I think you’ll walk away with a lot more clarity and confidence.
🎧 Tune in now to learn how to simplify your strategy and start seeing better results—without spending more.
00:00 Focus ad messaging on the result, not the free offer; highlight a clear problem and tangible solution to engage your audience.
06:24 Use the leads objective for lead generation ads to target genuine leads, set up custom conversions/events for tracking and optimisation, and test ad creatives to improve results.
08:49 Ensure landing pages are fast, mobile-friendly, clear, professional, and consistent with ads to boost conversions.
10:58 Focus on clear, outcome-driven messaging, test variations, simplify campaigns, optimise landing pages, and align offers for a cohesive strategy to achieve leads under $3.
And if this episode helped you, I’d love if you left a review or shared it with another business owner who needs better results from their ads.
Get Lily LeadGen for just $27: https://learn.webonize.com.au/lilyleadgen
Connect with Jayne:
Instagram: https://www.instagram.com/webonize
Website: https://webonize.com.au/
FREE Resource - The Facebook™ Ads
$3 Lead Formula: https://learn.webonize.com.au/leadformula
Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy