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Abundant Funnels With Jayne Day
Abundant Funnels is the leading funnels podcast for online coaches and experts wanting the exact next steps and marketing strategies to blow up conversion rates and dominate their funnels.
Each week, Jayne releases an episode designed to give you a quick tip on what you can implement into your business straight away in order to bring in more sales through your sales funnel. Jayne has over 13 years experience running her own ads agency, Webonize (https://webonize.com.au), and has a wealth of experience working with many of the top 6 and 7 figure online businesses.
Each episode is designed to lift the lid on what is working right now so you can use those insights to grow your business using the power of Facebook and Instagram Ads and your funnels, whether that be an evergreen funnel or live launch.
Want Jayne's experienced eyes on your ads while you learn how to run profitable ads yourself without paying the agency price tag? Abundant Ads Academy is her done with you program and you can find more details here: https://courses.webonize.com.au/abundantadsacademy
Abundant Funnels With Jayne Day
Do You Need a Converting Funnel Before You Run Ads?
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Today’s episode is a quick one but an important one. Because I want to talk about something that I get asked all the time from coaches, course creators, and online businesses:
“Should I wait until my funnel is fully converting before I run ads?”
So let’s chat about this.
Should You Wait Until Your Funnel is Fully Converting Before Running Ads?
- Common concerns from clients about funnel readiness for ads
- Dispelling the myth of needing a perfectly converting funnel before advertising
- Risks of perpetual tweaking and procrastination
My Recommended Approach to Ad Testing
- Why early testing of your offer is valuable
- Using ads as a learning accelerator, not just for sales
- The benefits of paid traffic for gathering rapid, actionable feedback
- My personal strategy for testing new offers with a small budget
What Ads Can (and Can’t) Do for Your Funnel
- Ads as a tool for funnel testing, not a solution for broken funnels
- Pitfalls of unclear offers, messaging, or confusing landing pages
Critical Elements Needed Before Running Ads
- Clear, outcome-focused offer
- The importance of specificity and results-focused messaging
- Examples of strong, clear offers
- Effective messaging
- Speaking to audience pain points and desires
- Techniques for understanding your audience’s struggles
- Professional, high-performing landing page
- Design, mobile-readiness, and loading speed
- Alignment between ad copy and landing page
- Proper ad tracking setup
- Using Meta (Facebook) events and custom conversions
- The impact of campaign objective choices on ad delivery
Scaling and The Feedback Loop
- When to scale your funnel once performance is proven
- Ads as an accelerant for feedback, not the endpoint
- The need for ongoing tweaking and optimisation
Want more? Get my free training: https://learn.webonize.com.au/100leads
Connect with Jayne:
Instagram: https://www.instagram.com/webonize
Website: https://webonize.com.au/
FREE Resource - The Facebook™ Ads
$3 Lead Formula: https://learn.webonize.com.au/leadformula
Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy