Abundant Funnels With Jayne Day

Ads to Ebook vs Ads to Masterclass: What’s Actually Working in 2026

Jayne Day

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0:00 | 10:31

Today’s episode is one I’ve been wanting to record for a while — because it’s based on a question that comes up constantly when it comes to Facebook™ and Instagram™ Ads.

And that question is:

When I have an upcoming masterclass or webinar should I run ads to an ebook first… or should I just send people straight to my masterclass or webinar?

If you’ve ever felt stuck trying to decide which funnel is “better,” you’re not alone. And like most things in marketing, the honest answer is…

It depends.

But — and this is important — after years of testing this across different businesses, offers, and funnels (including a client test just last month), there are some very clear patterns I’m seeing in 2026 that I want to walk you through today.

So think of this episode as a relaxed strategy chat — not rules, not absolutes — just what the data is consistently showing right now, and how to make smarter decisions for your own ads.


Connect with Jayne:

Instagram: https://www.instagram.com/webonize

Website: https://webonize.com.au/

FREE Resource - The Facebook™ Ads
$3 Lead Formula: https://learn.webonize.com.au/leadformula

Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy