spk_0: 0:03
welcome to the passive income through multi family real estate podcast brought to you by limitless estates where Kyle and Lolita talk to top experts and seasoned passive investors in the business tell provide clarity and key insights to keep you safe on your journey to financial freedom. Our goal is to help you get educated on how to create passive income for you and your family by using real estate as your vehicle. Now, here are your hosts, Kyle and Lolita. Everyone, thanks for tuning into another episode of the passive income through multi family real estate podcast. I'm Rick, a host Lolita, also joined by Kyle listeners. Are you an entrepreneur or a business leader trying to achieve new heights? Or has it ever crossed your mind that being an author or writing a book would give you great credibility in your desired industry? If so, you want to stay tuned for today's interview with Nick Rafael Neck. Welcome to the show. How's it going?
spk_1: 1:05
Great to be here, Leader and Kyle, you looking forward to sharing insights on the show.
spk_0: 1:10
Awesome. Well, welcome to our show. Here we go. Nick is the creator of the seven hour book. This proven system allows any individual to get their own professionally published book while spending only seven hours of their time on it. With the seven hour book, Nick is on a mission to help peak performers in business finally get the recognition they deserve. So I find this incredible and maybe almost too good to be true. So neg. Let's get started by telling the load the listeners a little bit more about yourself and what you d'oh.
spk_1: 1:39
Certainly. So, as you noted in the introduction, I am the creator of the seven hour book, and with this system, my team and I are helping individuals, entrepreneurs, people in real estate and other folks tune, build, really a platform for themselves. Two piece of real estate investing attract people to their deals. In the case of entrepreneurship, to really get out there become a thought leader to further develop their credibility on that front and relating back to what, exactly the seven our book is. It's a system where people were working with spend a grand total of seven hours of their time talking to us via Zoom via Skype, other channels like that, and we then on our side are putting the book together for long dining in a way that is gonna help them to achieve their particular goals.
spk_1: 2:36
Mary call Awesome. Thanks for that. And so obviously this is a little bit off topic cause we're a real estate related show. But I do think that this relates to a lot of people because real estate investors are entrepreneurs, and I think that writing a book can be very beneficial. So I'm really interested in getting into this conversation. So first of all, why would someone want to write a book?
spk_1: 2:57
Well, that's a great question. And it definitely ties into what you were just saying about this seeming to be a little bit off topic in terms of answering that. Why would someone want to write a book and someone? One of the things that comes to mind is the fact that the media space right now in particular around real estate investing, is becoming quite crowded. I mean, you go on iTunes, for example, type in real estate, and you're probably gonna be scrolling through quite a few listings to be on that for a while. A lot of people have tapped into that are realizing that podcasting that YouTube serious things like that are excellent way to get out there, particularly for raising capital to bring on people who have credibility or experts in various fields leverage off their credibility. If you're just starting out or if you're an expert, you've been in the game for awhile. Convey your own expertise. That's piss very crowded. There are other channels, too, that have long, long before been crowded. Twitter, Facebook, anything like that. What isn't as crowded, though, is those media spaces where you have to put in a little bit more work or even a lot of work. It's a massive, a lot of work. I think you do share with Panelists model for what? In terms of those older channels books, they kind of printed media. And even if fence this areas and those avenues for reaching people are a lot less crowded because there's more work involved. And that's really where a book comes in.
spk_0: 4:42
Yeah, perfect. Thanks. Facts, explanation. So talk. Talk to us a little bit about what the seven our book is. You hit on it briefly, but how did that come with? How did that process come to being.
spk_1: 4:54
It's really the marriage in a sense of two different two different currents that I have long been fascinated with. And I know that if other people have a swell one of those currents being books, I mean there's something something just improbable about picking up a book, being able to physically touch it, or even in the case of e books, happiness. Having this experience of reading through someone else's thoughts, really getting a window into their mind in terms of what they're thinking with their ideas are how they think period and books have always fascinated me. In that respect, I would imagine I'm certainly not the only one. So books not only being a window into someone else's mind but also being a vehicle in a lever to allow you the reader to find your own new insights. Whether that's reading a book like Rich Dad, Poor Dad and realizing wow, the way I see money is completely off in some cases, or reading a book like the four hour work week in realizing in that sense, there's a whole nother ballgame out there that I could be playing. So an interest in books on those on no, the other current being a fascination with productivity, productivity, time management, getting things done in a more efficient way, putting those two together and putting them together for the simple reason that many people out there would like to write a book. And I've heard this more times than I can count.
spk_0: 6:37
Okay, great. And so how does the process work exactly? You mentioned you have 71 hour calls with your team and the book it's put together, but I'm sure there's more on the back end that that goes along with that. And so can you take us through maybe the process of the breakdown of how that seven hours to spend and then how a book is created from the seven hours,
spk_1: 6:55
absolutely to give you and your listeners a sensitive what we're doing exactly. We try to divide the structure of the book in such a way it can be evenly done over there. Seven calls. So I'll give you guys an example. Let's say we're working with a multi family syndicator. We've actually worked with quite a few of those guys and gals, and the goal of their book is too show investors and would be investors that they're credible. They know what they're doing. And they may even have done this quite a few times before We would start off. The first call would be focusing on the introduction, and that might be where the investor syndicator we're working with share his or her. I haven't got it and why they believe that multi family investing is a excellent animal for both the wealth and in those middle calls. Numbers two through six. So one of those pillars might be what I look at when I'm doing my duty, how fees are typically structured when you're passively investing in a multi family deal. Other things might be what makes a good deal in the first place. And then there's certainly something here. Don't wanna let your passive investors no how you think regarding the deals that you're gonna be putting their money into so there's would form the Middle five or the five core pillars in the center of this whole seven, our book process and at the end, on that last call, Number seven would also be getting into things like marketing tine of for cover those sort of things on that last call. Naturally, how the seven hour process fits together.
spk_0: 8:48
Okay, awesome. So how can your teams write books on a specific subject when they're not experts in that given industry? Is there a learning curve? Because obviously, there's a piece of it that is going to rely on the people writing the book on behalf of the person that you're talking to to make a finished kind of polished product?
spk_1: 9:07
Certainly. Well, in that respect, you're right. I mean, not being multi family investors per se. There definitely is that learning curve. I will say something on that, though, that one of the things that helps with us is the fact that, more often than not, people who are reading the book are not looking for a textbook, and they're not looking for something that is hyper specific with terminology and going very deep in most cases, if not all the people who are reading the and audience. They're just looking for basic knowledge.
spk_0: 9:48
Okay. Yep. And so tell us the difference between hiring, let's say, a ghost writer and then hiring your firm to write a book. What's the biggest difference here?
spk_1: 9:57
That's a very good question in terms of the difference. A ghostwriter and no, no disrespect to them. They're in an English majors even are gonna be much more focused on where they tend to be much more focused on wordplay and making something sound witty and cover and getting people that, for example, or to smile, chuckle. And there's nothing wrong with that. However, the way we're looking at it is from a marketing focus and from our ally and goals. Focus. How is this book going to move the needle in your business? How is this book one date resonate with the right kinds of people, the right kinds of passive investors? So that really is designing the book with the end in mind and how it's gonna move you forward.
spk_0: 10:49
Yeah, I love that. It's awesome. Okay, so you touched on this a little bit, but how does your team go about pulling out the best of what the person kind of has to offer and making sure the content being written is valuable and can position? Let's just say me, for example, to be an expert in their field, you know, I think a lot of people, when they first start writing out a book. They may have that down in the back of their mind, you know? Should I even be writing a book? Am I qualified to write a book? It's kind of like anything when you first get started. So how do you go about pulling the best out of everyone?
spk_1: 11:19
We have a very targeted system by which we focus. Our questions mean the questions we ask and discussions we have on those calls. While we do have some basic templates that we use, we significantly customize them to make sure that talking about our just for that person so we're not going to be asking too much generic stuff that just, vaguely, vaguely gets insights. If someone has said in the past when we know, for example, that they got their start flipping houses but then realized that multi family was a lot better, we're gonna be talking specifically about. Or if someone says, for example, but when we know that they had a lot of experience, we're gonna be bringing out upon the calls, and in some cases that's actually a pretty good angle, for someone had taken a book just to go off on a little tension here in terms of book ideas. If you want to have kind of a ready made idea or thrust for a book, one of them could be that you're you've seen it all. Or you're sick of the guru eyes, so to speak. And you're writing your book as kind of an answer to that show people.
spk_0: 12:36
Yeah, absolutely. Okay. And how many pages in general are these books that were being creator? They all very similar 100 125 pages Or did they? Very? Based on the person in the industry,
spk_1: 12:48
they can vary. I will say that we found in the case of it's sweet what is usually about maybe 100 20 to about 100 70 pages. I mean, this is not This is not war in peace. This is not a Harry Potter novel or anything like that.
spk_0: 13:09
Yep. Yep. OK. And so what is your perfect customer look like for the type of books that you're creating?
spk_1: 13:16
That's a good question. Perfect customer ideal is probably along the lines of someone who is in real estate, real estate investing. It is serious about it. It is not just doing a house hack for better or worse And uh, has it definitely has experienced is looking do it somewhere whether that's get somewhere to a new height. Basically, going back to what we leader you were saying about reaching new heights is looking to reach new heights in some direction. Whether that's watching a coaching program, whether that's raising capital aggressively for more deals, whether that's getting more speaking engagements or just becoming overall more credible. And I would add a big component. All of this on top of that, is that they've thought through books and other media, whether that's doubling down on Instagram with the dots watching a podcast, whether that's doubling down on Facebook, and they've decided that books in particular make. But I just want to get that out there because part of our ideal customers you were referencing. Part of that is people who threw, you know, for a fact that book makes sense for them.
spk_0: 14:39
Great advice there. Do you also help with any type of positioning as faras marketing and you go through the process and make sure that the book positions itself. But what do you do afterwards? You know how do you get the book out there? Because just writing a book is not gonna be enough. You need to promote it and get in the hands of other people. So do you help with that at all?
spk_1: 14:57
We absolutely do. Yeah, And I would say for our list there is actually to give them some actionable right now, if you're thinking about books or this this any media like this one of the biggest things that we find that really helped to book it out there is reviews. So anyone who's a book or even gotten to the point where they have a book out there, I would say one of the things that's really gonna help your book to spread is the more reviews you get because not only in getting reviews, but the people who write to reviews then are gonna be talking about the book. Yeah, that and also another thing that really helps with books. Plenty of people do, and we help it with, as well as the free plus shipping offer. So where you have the book? Let's say on your website and people can pages for the shipping.
spk_0: 15:52
Okay. And are there any additional fees. You you mentioned shipping costs there that can pass on to the customer. But what other fees are associated with launching your book? How much does it cost? If you want to do printed versions versus you know, an e book
spk_1: 16:05
that's really going to depend? I mean, I know that an e book just because it's not physical the costs are gonna be substantially lower and if not free in some cases, but it really just varies from person to person.
spk_0: 16:20
Okay, any other fees that you charge the other than your you know, your full seven hours. Is that a flat fee? How does have is your fee structure work?
spk_1: 16:29
Sure. So our fee is a flat fee, and it's split out into installments.
spk_0: 16:34
Okay, Perfect. What percentage of your customers actually turn this book into a profitable asset, meaning by selling it for, let's just say, 1999 and making money out that versus using it more as a marketing and branding tool.
spk_1: 16:48
I think that the maturity of the people were working with are using it specifically for that marketing and credibility tool. I mean, I I really can't recall the last time I talked with someone or one of my colleagues, talk with someone where the person was specifically looking to create an info product empire and to really get rich off of these books, I mean, because it's you. Look at the industry and most writers and most book most people who put out books. You know, they might make some money off it, but they're certainly not becoming New York Times bestsellers or anyone like that, anything like that. And apart from part from the credibility and the authority to take
spk_0: 17:41
OK, yeah, more about building credibility for sure. How many books has your Ah company written for other entrepreneurs and real estate investors out there?
spk_1: 17:51
That's a great question. I would I would say to money. Okay, it's I've actually lost count.
spk_0: 17:57
Okay, Awesome Lead is going to take us in your final Four questions. Are you ready?
spk_1: 18:02
Absolutely. Let's do it.
spk_0: 18:04
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spk_1: 18:34
I would say trouble. Oh, and the if people haven't heard of trouble. Oh, it's a system based application that allows you to create what they call boards, and the board is really like having, if you think about it. Old school. One of those boards, I think, was made of cork back in the old days where you'd have your little tax and you'd tack up cards and be able to organize your cards around and trouble Oh, takes. That applies it to a digital format with being an application. So when we're creating books data, that's that's really to organize the flow of particular chapters I need we want to work in and also for to organize where we are in the project and what's coming next.
spk_0: 19:25
Awesome. Can you tell us a story may be about the most bizarre voc U s you've been asked to write?
spk_1: 19:32
Yeah, I I don't want to mention the name, but it was, and I don't know if they're listening, but,
spk_0: 19:39
hey, it
spk_1: 19:39
was, uh It was actually gonna be entirely fictional, which is really something we don't cross into too much, if ever. But it was gonna be fictional, but also it applicable Shoot, entrepreneurship. And it was sort of a takeoff on the richest man in Babylon in that it was gonna be an anthology of different characters. But it was set centuries ago. I believe the guy wanted to be in the Middle Ages and sort of incorporated the Princess bride and got kind of weird from there. But I would say that's probably the weirdest.
spk_0: 20:21
What is it that you need to do now to grow your life to the next level?
spk_1: 20:25
I would say on that get better at hiring, uh, and finding the right people and qualifying the right people because it's is the saying goes, it's easier to, uh, easier to hire them to fire and really being able to spot and find the right talent, because, you know, we've got but that process of finding them and on boarding them, it's just I almost feel like it's one of those things. See, you can never really master, and you always have to continually improve. So I'm focused on that number.
spk_0: 21:03
Awesome. And finally, where can people find out more about you?
spk_1: 21:07
Sure, they can go to our website content core dot net And that's spelled c o N T E N T C O R P s dot net and E t
spk_0: 21:21
Great interview. You provide such an amazing resource. I have a feeling quite a few our listeners may be reaching out to you after listening to this. So we appreciate your time, Nick. And thanks for being on our show.
spk_1: 21:30
Thank you again for having me. It's been a pleasure.
spk_0: 21:32
Thanks, Nick. Thanks for listening. To learn more about the passive income through multi family real estate podcast and to get access to today's show notes and the previous shows visit Limitless dash estates dot com. If you enjoyed the show, please subscribe to the podcast. Thanks again for joining us. Be sure to tune in again next week for another episode