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Fearlyss & Unfiltered
Fearlyss & Unfiltered is where founders, entrepreneurs, and leaders come to strip away the highlight reel, share the messy middle, and talk about building their personal brand.
Hosted by entrepreneur and social media strategist, Alyssa Olerud, this show blends inspiring founder stories with tactical personal brand and social media strategies you can put into action right away.
Each week, Alyssa shares solo insights from her signature Fearlyss FLOW Framework and interviews founders who’ve built brands by owning their story. Alyssa believes that the only way forward is to "feel the fear and do it anyway" so, you’ll walk away not just motivated, but with the clarity and confidence to take your next step.
Whether you’re scaling your business, growing your audience, or finally putting yourself out there online, this is your show. Let's get ready to build a brand nobody can ignore.
✨ Hit follow and join the movement and until then, stay Fearlyss.
Fearlyss & Unfiltered
How to Audit and Optimize Your LinkedIn for Business Growth
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Your LinkedIn profile is often the first impression someone has of you as a business professional — yet most profiles are under-optimized, outdated, or unclear. In this episode of Fearlyss & Unfiltered, Alyssa Olerud walks through a step-by-step LinkedIn profile optimization audit designed to help business professionals turn their profile into a clear, searchable, and conversion-ready digital storefront.
This episode is for any business professional who wants to utilize LinkedIn intentionally... whether you’re a service provider, consultant, entrepreneur, or corporate professional building a personal brand. Alyssa shares the same LinkedIn audit checklist she uses with private clients, breaking down exactly what to update, what to remove, and how to position your profile so the right people immediately understand who you are, what you do, and how to work with you.
EPISODE OVERVIEW
• How to audit your LinkedIn profile for clarity, visibility, and search
• The most common LinkedIn profile mistakes professionals make
• How to optimize your headline and About section using keywords
• Why your LinkedIn profile should be written for buyers, not peers
• How to remove friction so it’s easier for people to contact and work with you
KEY TOPICS COVERED
- LinkedIn as Your Digital First Impression
- Optimizing Visuals: Header Image and Profile Photo
- Writing a Keyword-Driven LinkedIn Headline
- Contact Info, Links, and Profile Settings
- How to Write a Strong About Section
- Using Keywords Throughout Your Profile
- Featured Section and Social Proof
- Experience, Education, and Skills Optimization
- Recommendations and Credibility Building
Check out Alyssa's preferred link-in-bio tool here: https://pensight.com/?refCode=fearlyssmedia
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