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Fearlyss & Unfiltered
Fearlyss & Unfiltered is where founders, entrepreneurs, and leaders come to strip away the highlight reel, share the messy middle, and talk about building their personal brand.
Hosted by entrepreneur and social media strategist, Alyssa Olerud, this show blends inspiring founder stories with tactical personal brand and social media strategies you can put into action right away.
Each week, Alyssa shares solo insights from her signature Fearlyss FLOW Framework and interviews founders who’ve built brands by owning their story. Alyssa believes that the only way forward is to "feel the fear and do it anyway" so, you’ll walk away not just motivated, but with the clarity and confidence to take your next step.
Whether you’re scaling your business, growing your audience, or finally putting yourself out there online, this is your show. Let's get ready to build a brand nobody can ignore.
✨ Hit follow and join the movement and until then, stay Fearlyss.
Fearlyss & Unfiltered
Building to 1M on YouTube Using Community with Jon Reyes
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What does it actually take to build to 1M subscribers on YouTube...and keep going for over two decades?
In this episode of Fearlyss & Unfiltered, host Alyssa Olerud sits down with creator and professional scooter athlete Jon Reyes, who has spent 23 years building an audience online and grown to 2.5 million followers across platforms. Instead of chasing algorithms or quick wins, Jon built his career by focusing on community, consistency, and creating content he’d make even if no one was watching.
This conversation is for creators, founders, and business owners who feel stuck overthinking content, worried about monetization, or burned out trying to “do social media the right way.”
You’ll hear:
- How Jon built to 1M+ on YouTube by treating subscribers like friends
- Why most creators quit too early and what realistic growth actually looks like
- How to post consistently without burning out or forcing content
- The mindset shift that makes brand deals and monetization feel natural
- Why pressing record matters more than hooks, captions, or strategy at the start
If you’re trying to grow on YouTube, Instagram, or any platform without losing yourself in the process, this episode will reset how you think about content, community, and long-term success.
Follow Fearlyss & Unfiltered for more honest conversations on building brands, businesses, and careers that actually last.
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