Your Talent Isn’t Enough Without This One Thing | Chris on Personal Branding

🚨What if the thing holding you back is not your talent… but the fact that too few people know your story? In this episode of The Liftoff Experience, Norman Kinsey sits down with Chris, a music producer, audio engineer, filmmaker, and Arizona creator, for an honest conversation about chasing a dream, starting over, and learning how to create opportunities instead of waiting for them. 

Chris shares how he went from relying on word-of-mouth to taking control of his growth through content creation, Instagram Reels, TikTok, personal branding, and viral storytelling. From moving to Arizona for music to realizing that every platform has its own “language,” this episode is a reminder that your gift can open doors — but your courage to show up is what keeps them open. If you are a creator, Realtor, entrepreneur, artist, or business owner ready to stop hiding behind your talent and start building real momentum, this conversation will light a fire under you! 

Check Chris golf cart video here: https://www.youtube.com/watch?v=V9ndj5FW0FI
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GUEST: Chris J Bo
Instagram: https://www.instagram.com/chrisjbo/
Youtube: https://www.youtube.com/@ChrisJBo
Facebook: https://www.facebook.com/ChrisJBoProductions
Twitter: https://x.com/chrisjbo1
Snapchat: https://www.snapchat.com/@cj_bo
SoundCloud: https://soundcloud.com/chrisjbo 

Transcript

SPEAKER_05 0:00

It was kind of a gift and a curse, like being good enough to where where the mouth can get you somewhere. You're also like dependent on someone to tell someone about you. Or just be like, you're you're really good at this, so I'm not gonna tell anybody so I can cue from a I've heard that. Yeah, and it's like bro, no, don't like do the opposite, like not even whether he does that or that. Yeah. The fact that he has that control. Yep. Yep. So um I knew I needed to figure out how to get business myself, and so that's when I started uh doing content.

SPEAKER_00 0:44

What's up, fam? It's Friday, beautiful day, May 1st. Can you believe it's almost halfway through the year?

SPEAKER_05 0:50

Yeah, that's crazy.

SPEAKER_00 0:51

Crazy. And so not only is it halfway through the year, um, where are we at? So it's 86, not too bad. Arizona 86 isn't that bad. Um, if you've been checking out content, liftoff agent, and also Mr. Liftoff, then you've probably seen some. We've done um, we've man, we've done Fashion Square interviewing just the general public. We've done content with cars and real estate, and I wanted to give the man the myth, the legend, the opportunity. Welcome to the liftoff experience. Chris to be in front of the camera. We have like four cameras on us right now. We literally spent like 15 minutes going through getting everything together, but uh yeah, it's been it's been a process for sure. But how are you doing today, bro? I'm good. Thanks for having me. Of course, man, of course. So thanks, man. I appreciate you. It's it's just it's nice to share it, you know. And so we have an uh event coming up on the 16th, and it's gonna be went from GTR to just cars in general. I said supercars, but we're having people that are here that have not supercars as well, because something said about like inspiring each other, whether you have a supercar, a regular car, whatever. And so Chris is gonna help out with a lot of the production production behind the scenes, and so actually we're gonna be working out some of the details. We should have like, I think three camera cars, and then I have like two or four shooters, gotta double check all that, and then as we get closer here in the next week or so, because right now, the first of 16 days, T minus, less than two weeks, I can go over some details and we'll we'll get it all figured out. But I'm excited to have you on, excited to give you the spotlight a little bit and get into like your story because we got connected. You can check out his episode, Matty Moves. So you can check it out. He was on the show and we went into his story. And then how did you guys get connected?

SPEAKER_05 2:36

Um, our friend, our mutual friend Jacob introduced me to his shooter, Chris. Okay, and then Chris brought me over to Mass Place, and we've been working.

SPEAKER_00 2:43

Nice, bro. That's what's up. He's been traveling a lot, right?

SPEAKER_05 2:46

Yeah, he's in like Texas right now, I believe. Yeah, yeah.

SPEAKER_00 2:48

Okay, yeah. I saw his traveling, doing some stuff, but that's cool. Like, if you could have clients in different locations and travel and have fun and enjoy, like, more power to you. So, um, so let's get into your story. I'm I'm curious because you know, you're an artist, you like to produce, make music. He's also doing film production, editing as well, doing stuff with with us. And uh, so how did you even where did you fall in love with this whole like doing music? Where did it start? Curious.

SPEAKER_05 3:16

So it started like one of my first memories is me. I think I was watching the TV and there was a guy on a stage playing a guitar. Okay. And ever since then I wanted to do that. You're like, I want to be that guy. Yeah, so I was wanted to be like a rock star. That was like my thing growing up. I love that. I love that. Um, and so that's when I got my first like technical equipment, like audio interface, stuff like that. Yeah, yeah. And then that just kind of turned into a business out of nowhere because people wanted to record and stuff. Yeah. And so then that went super well. I was in like a small town, so like word of mouth was just everything. You grew up here? No. Where'd you up? Illinois. Really?

SPEAKER_00 3:55

How long have you been here for in Arizona? Uh six years. Me too. Really? Six years this summer, yeah. Where did you move from? California, the Bay.

SPEAKER_04 4:03

Oh shit. I thought you were.

SPEAKER_00 4:04

Yeah, yeah, yeah. Nice. 33 years, bro. I Mac Dre and freaking E40 and all. Yeah, I grew up with that. Was my generation, bro, growing up with them and shit. Yeah, slideshows and shit. Uh I was out in the like my so I grew up and born and raised out in the bay. So basically Pigsburg, Antioch area. Uh, Pigsburg, Antioch area is like 30 to 45 minutes outside, just a frame of reference, outside of San Francisco. And then which way? Uh, outside of San Francisco, I would say more inland. And I want to say, like, I gotta pop up, you know, pop a map up here and actually be able to show you. I'm horrible. I'm just side note, northeast, west, south. It's not your vibe. I know we have a west facing house because I know we have sun in the front of the house. That's what's what time of day though. Uh in the evening.

SPEAKER_05 4:47

There you go.

SPEAKER_00 4:48

Yeah. Yeah. So uh, so yeah, so I grew up there and then my wife had a family, uh, already had her family out here. And so her mom's out here.

SPEAKER_04 4:56

You guys met over there?

SPEAKER_00 4:57

No, we met on Instagram, bro. Yeah, over there. Yeah, well, yeah, over there.

SPEAKER_04 5:00

Right. Yeah. Damn, I didn't know that.

SPEAKER_00 5:02

Yeah, both on the bay. We met online, bro, on um not Craigslist. That was my my business partner, but my actual partner wife was Instagram, bro.

SPEAKER_05 5:10

Damn.

SPEAKER_00 5:10

Isn't that crazy?

SPEAKER_05 5:11

Yeah, I think she told me you like DM'd her or something.

SPEAKER_00 5:13

So she had no, she had a she had paid for software. You say all the things that you like, fitness, health, whatever, and then basically it like will go and comment and then it will automatically like comment and then start conversations so you can be able to connect with people that are like-minded. Well, then fast forward, I thought she commented, but she didn't. And then I went into the comments and I was just like, I was just like, I think I sent her a DM or something like that. And then she saw me, and then finally we went back and forth in the DMs, and that's how it all all kicked off. So I even told the company at that time, I'm like, hey, like if you want to like you know, a testimonial of like literally like a love story because of your platform, but I think he ended up going out of business or something like that.

SPEAKER_05 5:53

So wait, what what what what program was it?

SPEAKER_00 5:55

Like, what was um I don't know if it's in business anymore, but it was some type of system that she was using. This is like we've been together, got married in 2019, been together since 2017. So, you know, it's pushing seven, eight years now, almost nine years, so it's a while ago. I forgot exactly the name of the of the company, but there's other companies out there too that do that as well. They'll they'll go through and they'll find people like-minded and the like and comment and this and that. But things shifted, I think, and I think they ended up um I think they ended up closing business because something happened with privacy or whatever. And so a lot of these platforms don't want automation, they want you to actually be a human and use their platform because they want your eyeball at that time. Um, but what brought you out here?

SPEAKER_05 6:36

Um, kind of music. Like I'm really closer to like LA or something, but I didn't want to five hours away. Yeah, exactly. Okay, I didn't want to like pay to live in LA. Yeah. So I was like, Arizona seems like a Scott's Arizona Vegas so I can drive to LA, you know.

SPEAKER_00 6:49

Yeah, yeah. So family, everyone's back there. You came here by yourself.

SPEAKER_05 6:52

Yeah, completely by myself. During COVID.

SPEAKER_00 6:55

Let's go. Me too. Yeah, me too. Yeah, so you know, yeah. Because when it was because California, they were getting hella strict. They're like, oh, you have to get a vaccination to go into restaurants. We're like, what? Fuck that. We're out of here. And so we bought this house and sold our other house sight unseen. So I didn't own, she already owned. And so basically, I went into the house, started to help upgrade, do some stuff to the house. My business partner, he had um his contractor's license. So we ended up doing like the countertops we have here were there. And uh, so we basically did the countertops, and then in the garage, because COVID hit eight months before COVID hit, I closed down our office. I used to have an office for liftoff, so lift off agent and uh shout out sponsor of our show. So I closed down the office, went in the garage, gutted that shit, and we had a two-car garage, washer and dryer. That little that gym was there too, and then made myself a little section for my office. And so, and it worked out, just needed to be single person, had a little backdrop, and I just worked out of a garage during COVID before we we moved over here and came over here. What'd your family think when you were like, I'm out?

SPEAKER_05 7:58

Um, my mom was like not surprised. I was always just kind of a Really type of dude, yeah. Okay, okay. I didn't tell any I didn't I told maybe three people until like a week before I left.

SPEAKER_00 8:09

Wow. Yeah. And then like breaking out, meeting people, was it auto, automatic, pretty quick? Like you started meeting people or anything.

SPEAKER_05 8:15

So I moved before COVID. So COVID didn't even like exist. There was no lockdown yet. So I just planned, you know, I just planned to go. It was uh February 2020, probably when I found my place. Okay. And so it was probably like December, it was a few months in advance. Then I leave March 3rd of 2020. Wow. And then March I leave March 3rd, I drive, so I don't get there until March 7th. And then March 14th, my roommate that I moved in with, she calls me. She's like, Hey, you might want to grab some extra groceries while you're out. Apparently they're gonna lock things down for two weeks.

SPEAKER_01 8:53

Oh shit.

SPEAKER_05 8:54

And that was after one week of being here.

SPEAKER_00 8:56

And so then, you know, two years goes by, and you know You don't know anyone, and you're sitting there like, I gotta be locked in this damn house for freaking two weeks. I don't know anyone. Wow.

SPEAKER_05 9:05

And then obviously that turned into like like you know, two years or whatever. So I didn't have my first friend here till like probably like nine months in. Or no, no, no. I met one dude like a week after, but now how'd you find the spot?

SPEAKER_00 9:16

Like, did you find something online, like a room for it or something like that? Yeah, it was on like roomster was the app.

SPEAKER_05 9:21

Okay, cool. Yeah, it's kind of like it's kind of like Tinder, but for finding rooms.

SPEAKER_00 9:25

Yeah, yeah. You know what? I could I could probably put that spot upstairs in Roomster. Oh, yeah, you could could be a good idea too. Interesting. Wow, that's crazy, man. Talk about the whole just like how that just transpired. So then how'd you make money at first if you're locked down in COVID and you can't go out?

SPEAKER_05 9:40

So I would door dash, but then also the music from back home I would still do. They record themselves, send it through. I I I like I did did decent in COVID, I'm not gonna lie.

SPEAKER_00 9:49

Dude, a lot of people did. Yeah, it's crazy how many people actually did pretty well during COVID because it was cool.

SPEAKER_05 9:55

Like for me, like moving to a new city, it's like you're worried, like, you know, nothing's gonna work out. I'm gonna have to find my way back. But I was I was chilling.

SPEAKER_00 10:02

That's what's up. Yeah, it was cool too. Cause for us, she got to work from home. So Melissa was working from home, she was doing everything online. I was already working from home, so it was easy peasy. And then it was like, okay, this is cool. And as soon as we got a taste of that, we're like, dude, we want to continue this shit. And so now, what, three and a half, almost four years ago, probably three and a half years ago, she quit her job and she's just now like she's out there. This is where I'm at. And then Wednesdays, I got people come in for uh real estate for technology, and so that's just a real estate technology focused podcast. And then on Fridays, this is more of a chill day. I like to wind down on Fridays, and then it's just like people come in and just vibe out and have a podcast. Right. You know what I'm saying? Not I we call it podcasts, but I want to like it's it's like people know podcasts, but my goal is to really push on the experience part because I've had people like we had Michael um Raviolis, he has Wim Hof, he does Wim Hof breathing as a certified um Wim Hof instructor, and then he has Optimize. So we did like we did breathing technique. Uh, we had also uh what was it uh Jake? He came on and he had red light panels, so he showed the red light panels. So had another lady who does aura readings, and like she brought her thing, and I put my hand here and like she showed the aura around me and shit like that. So so I want to make it more like a an experience, you know what I'm saying, to make it more fun. Um so that way the viewer, listener out there, because you know, some people can view YouTube, y'all, uh, or you could just listen, Spotify, Apple Podcast, what have you. So going into, I'm curious. So producing music, talk about how easy it is now to produce music and just like literally like they record themselves, and then you can go through and do all the rest. So you do the production, so all production, you make beats and all that type of stuff.

SPEAKER_05 11:45

Yeah, I mainly engineer now, which is after the beats made, and whether I'm the one recording it or they record it, then they send it to me and I work on it. So that's the main thing. I used to produce, um and that was that was decent, but engineering is like my main squeeze.

SPEAKER_00 11:59

Okay, how'd you even like fall into that? Like guitar, be on stage, and then now you're over here producing.

SPEAKER_05 12:06

I got a guitar for my 11th birthday, then like pretty much every birthday or Christmas. So my birthday is in June. Okay. So every six months I can get a present, pretty much, you know. Let's go working it. Yeah, so pretty much like June I got um a guitar, then like Christmas I got a bass, and then like the next birthday I got like a drum set. So I got all these things, so I wanted to join a band. And then I was like in a band with the homies, and I was like, I want to rec be able to record us. Yeah. Like make a record or something. So my next, I think it was Christmas, I got uh like a computer and an audio interface and a microphone. Damn. So yeah, that was your parents are hooking you up. Oh, for sure. Yeah, I had it lined up. That's the success. So yeah, I got that, and then some some people from or my homie saw it, and like we would just play around and like make you know, goofy songs, and my homie told some of his friends who wanted to rap about it. So they they hit me and they're like, hey, how much do you charge for a song? I was like, I don't know, five bucks. So I did my first um, yeah, I did my first song for like five bucks, and um it kind of went it like they we posted it on SoundCloud and then like the whole school was like listening to it. What? Like going to school and like everybody's like singing a song that I made to me, you know. That's that's sick. That was kind of how it how it started.

SPEAKER_00 13:21

Dude, that's what's up. Talking about a liftoff moment. It's cool too, because it was just like such an organic trans, like, transfer of like the whole process. It wasn't like it was pushed or thrived, it was just like, all right, cool, like we're gonna have some fun here, we're gonna vibe out and see what happens. And the next thing you know, you make this little masterpiece. Yeah, kids love it, and like so. Then so I I can imagine, and I'm just kind of curious personally, from five dollars a song, how much is a song now?

SPEAKER_05 13:44

Uh it depends, you gotta you know, hit my line. With a range, like um, I charge like 16 hours for it. Okay. So it depends on, you know. Cool. Yeah.

SPEAKER_00 13:52

I love it. I love it. And also depends on probably how you know, I can't imagine some stuff maybe a little rough. Just been a little more time on it, and other stuff not. And that's where I as I totally get it, because even with having a marketing company, it's like you can't really you give them a range, but it's hard to tell you specifically like what it's gonna look like, especially like we'll do like websites for like one update or two updates or three updates, and the next thing you know, it takes like four, five, six hours, and we're like, hold on, we're losing. Right. So then it's like, okay, it's you get 60 minutes. I'm sorry. Like I hate to put it to you, but it's 60 minutes on startups. So any of the clients, you know, if you don't know, now you know.

SPEAKER_05 14:26

Um yeah, that's how I went through that too. Like there was this one time I I was charging, so I went from like five to like ten, ten to twenty. I think I was charging I was probably charging twenty an hour at that point. Okay. And then I was like, okay, I'm actually gonna do per song. Yeah. So let me do I think I changed it to thirty per song. But while I was doing twenty an hour, um, there's this one dude I worked with, his name was Mozart. He would knock out songs like trying to get his money's worth, you know. So we one time he did he did like four songs in an hour, right? Damn. And so when I changed it to 30 a song, next thing you know, one song took like a day and a half. You know what I'm saying? They're just in there messing around like dude. So that's why that's why I settled on the hourly, at least.

SPEAKER_00 15:10

Yeah, it makes more sense. Because he's making four songs in an hour, 20 uh pop maybe 80 bucks an hour.

SPEAKER_05 15:16

Right. Well, it was just he was making the most out of the 20. Uh uh. So it's just 20 an hour. Oh, yeah, yeah, yeah. You know, he was doing his thing, he was making sure he like did a lot. Yeah. But then so it's like I still make the 20 an hour, right? And so then it was 30 a song. Next, you know, I'm making 30 bucks in a day and a half, you know what I'm saying? Yeah. So that's where it was like this this doesn't make sense. That's why I had to charge an hourly.

SPEAKER_00 15:39

Well, that's the thing too. I think that like going a little deeper in that, it's like business owner, producer, what have you, like, what's your value? What's your worth? Because we we all are passionate about what we do, and that's where I feel like sometimes like the passion and the value of what you charge for that passion is kind of a little bit of a gray area because you don't quite know. It's like, well, I love doing this, like, I'll do it for free. But then it's just like, fuck, man, Uncle Sam. Yeah, I need groceries, I gotta like do stuff. So then that's where you kind of have to then you know go in that direction. Um, and it's interesting in the real estate side, a lot of these agents I met with Jamie yesterday, and she felt like she likes heavy metal, but she kept heavy metal here, and she thought she needed to be a persona in real estate here. So she's this professional persona over here. I'm like, blend that shit.

SPEAKER_04 16:27

For sure.

SPEAKER_00 16:28

I'm like, have fun. Like, why wouldn't you want to work with a client that likes heavy metal, like you like heavy metal, and then you can go to that like concert with your client who just bought a home from you, you can celebrate at a concert.

SPEAKER_05 16:40

She's like, Oh, I like that.

SPEAKER_00 16:41

I'm like, Yeah.

SPEAKER_05 16:42

It's like having her own niche, you know. Yeah. I thought she needed to hit a certain type of people, yeah. As if heavy metal fans don't need houses too.

SPEAKER_00 16:50

You know, one of these, bro. It's but it's so true. And I think that I think that, and this is transferable in any industry, it doesn't really make too much of a difference. Um, and and that's where we started to collide as far as collaboration because I'm like, dude, I I'm doing this whole real estate marketing thing. It's fucking stuffy, bro. Like, oh, do real estate, like lift off agent. We do websites, we do editing, we do this. And it's just like passive prospecting systems, boring.

unknown 17:17

Yeah.

SPEAKER_00 17:17

But if you're like, I'm with this chick who has an Audi R8 and a dope ass Lego freaking purse on her strap, she had Legos. It's like, hold on, who's this guy? What's going on? And what is this about? And then you go deeper and you're like, oh, interesting. Hmm. Yeah, I need a website. You know, you know what I'm saying? So that's why I feel like people out there need to kind of kind of flip the script. So how do you in like 2026 now? How do you like even get yourself out there or pick up new clients, or is it just word of mouth? Like, how do you even like navigate that?

SPEAKER_05 17:50

Right. So I guess the continuation of I don't know, the story of my life.

SPEAKER_00 17:54

Of course, hell yeah.

SPEAKER_05 17:56

Like I did it in a small town, so like there was a lot of word of mouth. Okay. Um I was also the only one that did it, like it was that small of a town. Oh yeah. Um so I had that completely on lock, and then moving here, I still had that. Uh the the people from back then, but it started to dry up like noticeably. Really? Yeah, like I realized I couldn't like like it would be it would be like real good some some months, real bad some months, you know. But I knew that was because there was no like consistent outreach or way to get clients. So like it was kind of a gift and a curse, like being good enough to where word of mouth can get you somewhere, but you're also like dependent on if someone tells someone about you. You know what I'm saying? Like I've I've had I've had artists be like like you're you're really good at this, so I'm not gonna tell anybody so I can keep it from a second. I've heard that.

SPEAKER_03 18:45

Yeah, and it's like bro, no, don't do it. Like, do the opposite, like you know what I'm saying?

SPEAKER_05 18:49

But like it it's it's not even whether he does that or that. Yeah. The fact that he has that control. Yep. Yep. So um I knew I needed to figure out how to get business myself, and so that's when I started uh doing content.

SPEAKER_00 19:04

Dude, I love that. Hey, that's a lift-off over right there because you hear that too, it's very transferable in other industries, relatable, like for our sponsor, lift off agent, and agents that are watching this as well. Um, it's like it's the same thing. Like, oh, I don't want to share you with anyone else, or oh, what about like you know, Susie? You know, it are you she's in my market. And it's just like, you know, with what we do specifically, I just use the Basco Robbins analogy. I'm like, there's 31 flavors. Not everyone's gonna like every single flavor. Okay. Your chocolate, she's vanilla. It's that simple. And and not to mention, like, you know, if you do work with someone who's like, I want exclusivity. You do?

SPEAKER_05 19:47

Wait, what's the question?

SPEAKER_00 19:48

No, like I'm saying, like, I want exclusivity, right? Like the guy he said it's he's like, I I just want to not share about thousand thousand an hour.

SPEAKER_03 19:55

You didn't share, yeah.

SPEAKER_05 19:57

Yeah, yeah. Yeah, I've had people like, oh yeah, like you can't work with anybody else, bro. Like just mess with us. I'm like, like, no. Yeah, like you can't afford that. You can't afford me then.

SPEAKER_00 20:05

Yeah, you know what I'm saying? You're gonna give me 250,000 a month or a year or whatever, like you know what I'm saying?

SPEAKER_05 20:10

Yeah, it just doesn't make sense.

SPEAKER_00 20:11

So then what kind of concept? Like, what are you putting out there to like start getting like show faced and starting to be able to get like notice?

SPEAKER_05 20:17

So the I guess my my theory behind content is I think of each platform as like a language. So I gotta learn that language, I gotta learn how to speak on that platform, and then I can tell the story I want. That's fire, bro. So so right now I'm just still learning the language, so I'm just posting whatever I think can be decent. Yeah. So um, what I got going on Instagram now is is the golf cart vlog.

SPEAKER_01 20:44

It's hitting. Yeah. Check it out.

SPEAKER_05 20:46

Links are down below. Yeah, yeah. If you're on YouTube. Yeah, I um I rent me and the homie rented a golf cart uh to try to get people riding.

SPEAKER_00 20:54

Hey team, let's put that, let's put that in there real quick. No, I'm gonna uh just put a couple little clips so that way they can see this shit.

SPEAKER_05 20:59

And so what happened was we get to Scottsdale and we figure out that it's very territorial with the golf cart people over there. Oh my god. So pretty much I I pull up in Scottsdale and literally in 15 minutes I'm riding back home so so I don't get like the cops called on me and stuff.

SPEAKER_00 21:17

Oh my god. Yeah, I saw I saw that video and it was funny. So it was like two weeks ago during the time we were filming this, and I was talking to you about that at the at the house we're at, we're at a cannonball run car show and uh cruise. He's like, honestly, I mean he's like, I've been sitting on that content for a minute. You know, you know what I'm saying? He's like, I just put it out there, but uh, but that's so interesting. So then when you put something out there that might not be directly correlated with I produce music, you still get like DMs, conversations that start, or like, or like what how how does that transpire into opportunities? I'm just curious.

SPEAKER_05 21:52

Uh it's mainly just a lesson. Like now I know like it wasn't an accident that those videos did well, you know? Like I went through a lot to figure out how. How to how to make people want to watch them. So I'll just translate that to the music eventually. Um, but there is like a lot of like DMs and stuff, like especially with the one that did really well, like the golf cart. Uh there was like another guy that actually does the golf carts and he makes content. He commented on it, he like followed me and stuff, and then a bunch of people who are like, Oh yeah, I tried that back in the day and it was the same thing, stuff like that, you know. So that was like started. It taught me that um kind of like we've been talking about, like, it doesn't have to be like um it doesn't have to be like maybe a sales piece in order to get people talking about it. Yep, it can just be like, hey, this is what happened. And then people who are interested in that can say, Oh yeah, you know, I relate to that, or I did that too, or uh, you know, that's interesting to me.

SPEAKER_00 22:44

Yeah, I think the relatability thing is awesome, and then people building that know that can trust. And then when I was watching your videos, you were just so like organic and just being how you are now. And so it wasn't like this script and you didn't try so hard. It was just like, all right, this is what happened, and you're just being real. Yeah, and and it's funny. I want to talk a second about how every platform is like a language, and it really is because you know, I have all of them, and on on certain types, like if I have like something about the post, and it's like I feel like this like I'm super motivated, this extra energy or whatever. I'm like, all right, cool, like I'm gonna put it on all the platforms. I personally have a hard time. Um, yes, that's me. I do have a hard time. Uh as much shit I put out there, putting it on everything. Like, I I I don't really fuck with TikTok as much as I could and I have one. Um, Snapchat I have, but I haven't really done anything. My daughter just wants to fuck around on it. Um, but there's people there too that I know from high school and what have you, and relationships from the past. Um LinkedIn, I don't really j dive into too much LinkedIn. And then my my main I like the most, I would have to say, would be Instagram, YouTube, and Facebook only because Instagram connects to Facebook. And so I'll see stuff pop off, like say on Instagram, but then was it Facebook? Uh, cause it pushes through it. And then when it comes to um YouTube, I like YouTube from like the long form perspective, educational bits, and then the short form stuff works too. But like, you're right, it they're all different languages. And to be honest with you, like I almost like don't care. I feel like I don't care enough to speak the language to kind of fuck with other platforms, and like it was crazy. Like, I posted something on TikTok like a month and a half, two months ago, about 36 hour fast. It was like five o'clock in the morning, and my wife is literally like almost done with her fast, and she is just vacuuming the whole house, has all this energy 36 hours in. And so I just do a stupid video. I just pick up the phone, it's on the counter. I'm like, this is what 36 hours fast looks like. And I walk up and she's over there vacuuming and shit. And then, like, I put it on TikTok and it hit like 350, 400,000 views or something like that. Yeah, and it didn't stop hitting, just like the one I was going to lunch in the GTR, do a pull on the freeway. That one has like uh 520,000 views or something like that. And it just, I mean, it's been three months, it does not stop hitting and because it's so relatable. Um, so I think there's something to be said about maybe just like super organic.

SPEAKER_05 25:16

And that those are on TikTok or those are hitting on everything.

SPEAKER_00 25:19

Uh one's on TikTok for the fasting one, and then the other one's on Instagram. Okay. For the pulling on the freeway with the GTR thing. Because for me too, I've noticed is that because I like cars, cars hits pretty good, especially on Instagram. Um, I think it could also hit on other platforms as well, but I just I don't know. I just haven't I feel like I feel like the platforms, and this could just be speculation. I feel like the platforms, they know how long you're on the platform and what you're doing. And one example, I heard TikTok is one that you really have to like, you need to spend time on the platform, and they reward you for spending time on the platform and then posting more and interacting more.

SPEAKER_05 25:57

Right. I actually just heard that from uh there's actually like a smoke shop over by my place, and the dude he does content in the smoke shop. So we use like a security footage of like the crackheads coming in and stuff.

SPEAKER_03 26:08

Oh shit.

SPEAKER_05 26:08

Yeah, his stuff's doing super well. He said that exact same thing, and he's like, he's going crazy on TikTok.

SPEAKER_00 26:14

See, that's where I feel like if you could pick your lane, because the biggest thing is is like pick your lane, like your vibe creates your tribe, you know, and what are you trying to do with the process? Like, I know a lot of the clients at lift off and they mess with um YouTube because of the passive prospecting thing. So they do YouTube, passive prospecting, drive that traffic to a website, and we do like video to blog, stuff like that. And it just helps them get exposure and build no like and trust and work with people that like want to work with them from that perspective. And then Instagram is easy peasy from like story perspective. What are you doing? Day in the life, I got some stories of us, you know, doing what we're doing. Um, I'll get a couple clips of this, put it on stories as well. Cause then it's like you can get fast, quick hits about what that person's doing. Um, instead of everything needing to be polished or everything just being like six months later, you post the shit, you know, you're like, oh man, that just happened. You're like, oh, it was six months ago, but it happened. Right. You know what I'm saying? It happened. So that's where I feel like um kind of have to pick your lane. And then I feel like once you have a team, you can start leveraging. Like, I'm on like stuff to post on all the platforms now because I have the team, and so I leverage the team for everything besides basically TikTok. But uh what's your what's your choice? Like if you were to have a platform that you would really want to like or you do focus on more, do you have a preference?

SPEAKER_05 27:32

Not really. I only started posting on Instagram reels like a month or two ago. Really? Yeah, and that was just because uh I would post them, I would post all my stuff on TikTok, and then I just I was just like, let me try reels. Like I don't wanna I don't wanna look in the future and not have uh like a following there. Yeah, so um I posted a TikTok that had 1400 views on TikTok. I posted on Reels and right now it has like 470k. So yeah. Let's go. So yeah, now I'm definitely posting on Instagram.

SPEAKER_00 28:01

You're like, all right, maybe Instagram's the vibe. I don't know. Yeah, the thing, so we're this is a whole segment on on social media now. We're kind of going deep on this. Um, but I like to geek out on it as well because when you look at like, we'll say like um Instagram versus TikTok, right? And so TikTok, I feel like is a little harder to like kind of connect in a way because like you have DMs on Instagram, and it's so easy to DM someone and do like a voice or do like a video message. And then with TikTok, it's like you have to kind of like dig a little bit to like start this conversation. And then even like the A uh, what is it, uh A-U-X-I, like the the interface, it it just it isn't as intuitive, it feels almost like not as organic as Instagram when you're in the DMs. It's almost like you're just like on an iPhone sending a text message, right? You know what I'm saying?

SPEAKER_04 28:51

For sure.

SPEAKER_00 28:52

So so that's where I feel like I like the Instagram from that perspective, just because it's so easy to be able to do that. Um, and then it's funny I talk to agents about this. I feel like Instagram is almost like you have your followers, you have your following, you have your post count, and then you have the back end, you have your DMs. It's damn near a fucking CRM system.

SPEAKER_04 29:10

Oh, yeah.

SPEAKER_00 29:11

You know what I'm saying? Because you have your followers, which are your prospects, then you have the people that watch your stories, which are people that are wanting to see what you're up to, which are basically could be your prospects, you know, and then you have the DMs and the conversations with these people, which is like a catalog of all the conversations that you're having. That is the same thing that you would have in your CRM system, right? You know, but the CRM system you still have to send an email or make a phone call to connect those dots. Instagram is all integrated, right? Unless someone's not checking their damn DMs, no. That's facts, you know what I'm saying? So so I don't know it's interesting. So I want to go back into your story. Rock star, bands, guitarists, getting on stage. Is that still is that still the vibe? Is that still the goal?

SPEAKER_04 29:58

Low-key, yeah.

SPEAKER_00 29:59

Yeah, so what are your thoughts? You think you'll just eventually go solo and like do something on your own? Do you still want to have a band? Like, what does that even look like?

SPEAKER_05 30:07

Um, probably starts with like building an audience, and then from there you can kind of monetize it how you want.

SPEAKER_00 30:13

Uh so that's why you're playing around with the content and uh uh watch. Okay, okay, okay. What would be the vibe of music?

SPEAKER_05 30:23

Uh my favorite is kind of like like like 2000s, like pop punk kind of stuff. Okay. Yeah, like Green Day, Paramour, stuff like that. Really? Yeah, that's my shit.

SPEAKER_00 30:31

That's what's uh that's sick. Would you would you instrument sing both? Definitely wouldn't sing. Not not sing, no?

SPEAKER_05 30:40

I'm not good at singing. Oh probably, probably bass, honestly. I like bass.

SPEAKER_00 30:45

No shit. Yeah. That's what's up. That's super cool. So you're basically get a band together. Yeah. Really? You have leads?

unknown 30:52

No, I don't know.

SPEAKER_00 30:53

Yeah, he's all right. All right, so Chris is putting together a band. All right. We need we need someone to sing. We need we need a drummer. We got bass and guitar.

SPEAKER_05 31:00

Yeah, pretty much, yeah.

SPEAKER_00 31:01

All right, y'all. Yeah, maybe someone on the keys.

SPEAKER_05 31:04

Yeah, a little jam sash, yeah.

SPEAKER_00 31:06

The man, the man's information is down below. So, true story, growing up, I was around all of it. All my friends played uh acoustic, electric, um, uh Michael Giovanni. You can look him up. And uh uh he basically he plays, I think a five, five, seven, seven, seven string guitar. And he's hella good. He's on Facebook. I'll have to show him after I'll show you him on the show after the show. Um, we get your band together right now. And then uh Keith Eubanks was another one of my good friends back in high school, and so they would always jam out and I would always just be around them. And then I remember um what was his name? He was the drummer. I knew a couple different drummers, and then actually I used to work at a pizza place, Mount Mike's Pizza, back in the day. And working at that pizza place, Jake. I haven't seen shout out to Jake, I haven't seen him forever, but he's in a band. Um, and the main guy who is a singer that's on the keys, he's on TikTok, and they're the band for Howie Mandel.

SPEAKER_04 32:08

Oh, wow. Yeah, that's fire.

SPEAKER_00 32:10

Crazy, bro. I like I was like on TikTok. I'm like, what the fuck? Why is Howie so I went a little deeper? So Howie Mandel has a podcast and then he has a studio, and so basically Jake and then his um like the main guy, there's like four or five or six people. They do very eccentric, different type of stuff. So Jake now is on like you ever see one of those boxes you could sit on and then you can play it? Yeah, yeah, that. So he plays that, right? And he used to play the full on guitars, and uh Jake, he's short, five, five, short dude, long blonde hair, big old stocky dude. Yeah, he used to always hit the weights. I think he was uh I think he was on a the football team too, if I'm not mistaken. But um, but yeah, man, so I grew up with all that shit. It's so crazy because like you're kind of like it's bringing back full circle. I'm like, oh shit, like I remember all these memories and these things I used to do and and everything else. And and the thing is too, is like, you know, you you're not forgetting your dreams, bro. Oh, for sure. It's like, you know, just went left for a second. Pretty much, yeah. You know what I'm saying?

SPEAKER_05 33:10

It just felt like the more um kind of realistic way to go about it, you know? Yeah, like I could, it was technical, it was pretty much like I don't know if I was thinking like this before, but like I didn't want to be a full-time like creator in the sense that like imagine having a writer's block and then you also lose money because you're not making music, you know? Like that sounds like doesn't sound enjoyable to me. No audio, it's like I love it, but I can be detached enough from the actual result to like make it a business.

SPEAKER_00 33:39

Yeah, interesting. Yeah, well, it's like anything, like my wife right now, she is doing the tea thing, but then she works for the International Tea Masters Masters Association. So she gets one or two clients that she helps become a certain certified tea blend specialist. Well, with that process, she's making and she can make, you know, 11, 12, 1300 registrant. So she brings in that extra cash flow so then she can still grow her tea, her main tea company. Or, you know, who's viewing and listening right now? They're serving, you know, they're bartending. I mean, I did nightclub security. I used to be a bouncer, so I would do like Thursday, Friday, Saturday nights. I'd be a bouncer and I have my guard certification. And I used to just, you know, whether it was the door checking IDs or kicking people out or whatever. And then I wanted to free up my days to be able to do the the business thing. And this is you know, 15 years ago now. It's crazy to say that. What the hell? Um, and you do what you got to do.

SPEAKER_05 34:33

Yeah, for sure.

SPEAKER_00 34:34

You know, because I think for what you do for the production value, I mean you could do that anywhere. You don't have to be anywhere specifically, right? And then you could produce your own shit, which is dope, you know. So so do you still you still play cur currently just to keep I saw we we had a meeting, you had a good car, the Dakar, uh the car behind you, yeah. Yeah, yeah. Interesting. That's cool, that's cool, that's awesome. So then um build, build the views, build a fat platform, get additional audience, and then you're just gonna drop the bomb on them. And they're gonna be like, What?

SPEAKER_05 35:06

Uh maybe I mean, yeah, just like kind of build a personal brain, and then like when you have a personal brain, you can do whatever. That's true. You know, I could start a tea company and do some real estate, you know what I'm saying? Like, dude, it's got the, you know, if you got the if you got the exposure, you can kind of sell them anything, you know what I'm saying?

SPEAKER_00 35:20

It's so freaking crazy liftoff moment right there. It's so interesting because you think about I was watching um Shout out Hulk Hogan, watching his documentary on Netflix. It just came out, and he went from all of these different times in his life where he, I mean, hit rock bottom, got divorced, started a TV show, that shit went south, all these things. But because of his following, I mean, now the guy has a beer company and he has restaurants and like totally outside of wrestling, and it's amazing what you could do with the following and how easy it is. Like, um, there's this guy that I follow, and it's it's it's Brez Scales. Brezcales, he's in his 20s over in Florida, and so he does um brand scaling, is what he calls it. And basically he runs ads, he helps companies bring in revenue and does all that type of stuff. And um, and then on the side, he started this like candy company that's like candy. I I don't know if it's a nootropic or if it's like a candy company that has like caffeine or whatever, but it's supposed to help you focus or what this guy like posts, and the next thing you know, like because he has like 500,000 followers, boom, up sold out, and then his next story he just has like a bunch of shit like everywhere, and this and that. He's like, Oh, these are all already sold out, yada yada yada. It's amazing what you do if you can just have a volume for sure.

SPEAKER_05 36:38

Changes everything. It's like it's like it's kind of like the highest leverage you can get besides having a bunch of money, you know? Like, what more can you like trade off of that, you know?

SPEAKER_00 36:47

Yeah, I mean, honestly, this is the thing, and this is kind of where I kind of I get torn. I built the company with lift off agents, so I have that. Very grateful, very blessed. I technically don't need to be on social media. I mean, it's a it's a value add, don't get me wrong, because building the know I can trust, I'm doing a lot of the sales, I want to be a human. I had an agent who actually reached out to me today on Facebook and was just like, hey dude, like what's going on? Got a couple more listings, having the back of my mind, I want to get started. I said, send a message back, cool. I said, I want to make sure you have the budget first and foremost. There's no reason to get started if you don't have the budget and so on and so forth. Take your time, whatever else. So I see the value in that perspective. Um, on the other perspective, I'm gonna use a couple, a couple examples. Logan Paul and Jake. And so the the Paul brothers. I mean, and even if you watch Hogan's um documentary, they talk about it that like all they really do, and Hogan did this, he was a good guy, and then he got dried up, so then he went to the bad guy.

SPEAKER_04 37:53

Right. Right?

SPEAKER_00 37:54

He went to MWO, he was this bad guy, and he was this other character, and it just it propelled him further. That's all the Paul brothers do.

SPEAKER_04 38:01

Oh, for sure.

SPEAKER_00 38:02

They just go, and and that's where do you feel that if someone is trying to build a brand from the perspective of good cop, bad cop, or just getting people to like conversate, right? Because you know how it goes. News, media, you know, you do the right content and you get the right controversy, good cop, bad cop, it takes a it takes a life of its own, and there's just a bunch of comments. People that all has a have an opinion. Do you think that's being authentic?

SPEAKER_05 38:34

Um I mean if you're actually it can be low-key in a way. Really? Like if you're really kind of a piece of shit, you know? Like then then you're all you know, you're just being you. Yeah. Because like in theory, like you start content and you want to put your best foot forward or whatever. But if for some reason you don't, then that's just kind of how it works. Interesting.

SPEAKER_00 38:55

You know, because you'll watch stuff like just kind of impromptu organic shit. Like there was School of Hard Knocks and they interviewed um Logan Paul. And everyone in the comments were like, he's a really cool, genuine, down the down-to-earth dude. Like people don't even see that present like that perception value because now he's a part of wrestling and whatever else, and he he has this like um uh speed was just on. Oh, yeah on the uh on like WrestleMania, right? Apparently he got like 500 to 750,000 to make it make an appearance just because he has yeah, because he has such a big audience, right? Yeah, it's crazy. So it makes me just think to myself, like, man, like I don't know, you know, is is because I've I've done it, I've had some controversial shit, and it was hitting, and I have I don't know, a couple videos hit a million plus, but I just I don't think it like it might not convert as well as you want.

SPEAKER_05 39:47

Like it's not the way to go. I'm not saying it can be authentic as in you should do it. Yeah, but like, yeah, I don't I don't think it's the only option. Yeah. So if you don't want to, then don't do it. That's what I would say.

SPEAKER_00 39:58

Well, what I've learned is, and if you haven't already gone viral out there, viral content, it's like it takes life of its own. You know it. All the comments, everyone's just it's like, I ain't gotta do shit. Yeah, like it's it's just all right, cool. I'm just gonna check in every once in a while. And there's something to be said about that, but what I've learned is it's better to have like maybe lower like if you have an offer, if you have an offer, lower views, but like conversion because you're like converting because this is like directly in line with who and what you're looking to do. So that's where I feel like for me, like um I don't know if I can get behind the good cop, bad cock, cop, good cop, bad cop, not cock. Oh my god. Guitar, cop. All right, I gotta work on my language over here today. Um, it's Friday, we're chilling.

SPEAKER_05 40:48

Friday, these headphones, I don't know.

SPEAKER_00 40:50

I know, right? He does not like these headphones, he doesn't want to hear himself. Throwing myself off. The the teams over here trying to like turn up the volume and shit. We can't hear him for the shorts. Um, but yeah, I don't know. I just it's not my vibe, but it is what it is. What about you? You think you can you go down that lane? No, definitely not. No? No, yeah.

SPEAKER_05 41:07

I'm not a controversy guy. Like, even if even if for some reason I believed it was a way to go, it's like not my vibe.

SPEAKER_00 41:12

Yeah, not my vibe. I literally was like gonna go pick up my daughter today, and this video comes up. What was it? It was like 22,000 homes available in Greater Phoenix. Who the hell is gonna live in Phoenix? Can you believe it? Price prices are going down, and oh my god. And I'm like, this guy was like wanting to cause controversy, right? And the fact that there's 22,000 homes. Okay, first off, do you know how many people live in Phoenix?

unknown 41:41

A lot.

SPEAKER_00 41:42

7.4 million. Okay, like what's the percentage, right? I'm just curious, like, what is the percentage? Comment down below if you can do it before I actually say this shit. But like, what like I don't even know. 5% of 7.4 million. I'm pulling this out of my ass. I have no idea. Oh my god. Oh my god. Okay, let me just for frame of reference. I should have done this because I I made a comment on it, right? Because there's a bunch of people commenting. This guy, I think, just does controversy type shit. All right, if we just do 1% of 7.4 million, that's 74,000. He was talking about 22,000. This is like 0.001 percentage of the 7.4 million people that I and this is this is like where I get at. It's like if people were just to go up deeper on specifically like one thing we do at liftoff, no fluff. Okay? YouTube channel, two million views, total channel, five years old, traffic, two thousand of the website, thirty, five hundred page views, fifty leads generated, two deals closed. What's your ROI? It's that simple. You know, and so it's like when someone says something like that, to me, it's like he's just clout chasing.

SPEAKER_05 43:01

Right.

SPEAKER_00 43:01

Right? No, 100%. I'm just I'm just saying clout chasing.

SPEAKER_05 43:05

Yeah. I mean it works for engagement, but it's like I don't know. It's just not positive. No, like if you believe you control it, you would never choose that type of you know what I'm saying? Like if if anyone, even the Paul Brothers, if they had an option to be as big as they were and it was 100% positive, they'd choose it.

SPEAKER_00 43:22

But you know, yeah, it's hard to gotta do. But I mean hats off because they do an amazing job.

SPEAKER_05 43:28

Oh, for sure. I'm a fan. I'm like not a fan as an I watch this stuff, but like from a business perspective, it's hard to argue with them.

SPEAKER_00 43:34

The one thing I do watch, I I would say more Jake's vibe YouTube long for than than uh on the other side um than his brother. I would say that I like I like Jake a little bit better because of the fact that uh than Logan, because Logan keeps that vibe even on his vlogs, this kind of controversy, kind of like I thought Jake was a controversial one. He is, but when you watch his like he has his new ranch. channel he basically just has hella fun and just like you know he says stupid shit and right you know and he's always you know it's always three seconds three seconds you know you know that's what you don't already know every three seconds if you watch a movie pay attention they rehook you for sure you know and that's the thing I think with content as well is like it's like how do you rehook every three seconds to get that person to come back because like I want to go down the rabbit hole a little bit with all this shit. It's all psychology.

SPEAKER_05 44:29

For sure.

SPEAKER_00 44:30

Right?

SPEAKER_05 44:30

And you know how yeah it's all like I've been reading I read a book about I read a book that was written in like 1890. No shit. Not about social media but it was about copywriting. Okay. So copywriting is just text that sells yeah so it's like how do you how do you caption how do you headline like you know like David Ogilvy, Cloud Hopkins, stuff like that. So it's like it's the same thing as back then. Post posting a billboard back in the day or a magazine like pretty much the same thing.

SPEAKER_00 44:56

Yeah or like sublimal messages stuff like that and that's where I feel like at the end of the day it's like I went to a movie and it was part two of I can't think of the name. Little Rabbit and the Fox just came out what the hell is the movie um I can't think of it off the top of my head. One of them Disney movies it's a Disney movie it just came out and um oh is it the one with the scuba the fox it was a fox he's a bad guy turns into a cop um let's let's let's see how good Google is. I should probably AI this shit um Disney movie with Fox and Bunny Rabbit as a cop we're playing trivia on Google now it didn't even do it stupid. You don't got ChatGPT I do have chat GPT is bad hey he's calling me out I thought I thought there was already AI already integrated um all right trivia trivia for chat GPT so um Disney movie with Fox and Bunny that is a cop what is itopia oh that makes sense right thank you audience um but okay so Zootopia watching number two we're in the theater and literally I'm like watching this movie bro and I'm like what the fuck it was like Coca-Cola subliminal message the bear was there uh she goes to the house and then there's a mailbox and it says like past due on a bill that's like hanging out the mailbox like there's all these like messages that people don't understand because programming we're being programmed here subconsciously where then like that's ex so as an example anything you watch movies, news, media, whatever it's all just like they want your attention and it's all just influence and it's like how long can they keep your attention for and the best person to catch your attention for the longest gotcha you're an hour in on the liftoff experience. No but I'm just saying right to to you know to give context it's like it's interesting and that's why I feel like we just have to like be conscious of what we're watching and why we're watching it and be more intentional by understanding that like when I watch a movie I look at from and this is I'm I fuck myself for life. I don't know if you do this but I watch a movie and I pick it apart.

SPEAKER_05 47:29

I don't do that I barely watch movies.

SPEAKER_00 47:30

I don't either that's why because I look at it and I'm like that car flip and car chase is totally fake. Oh right you know what I'm saying like there's no way he would have shot him out of the car would have flipping upside down and the likelihood you know that type of stuff is what I look at and I'm just like I can't even I'm like this is stupid. Uh even with sports I'm like I mean by all means you love him fantastic. I'd rather just get money off him. I'd rather go on to freaking sport betting and just make some money.

SPEAKER_04 47:57

Right.

SPEAKER_00 47:57

You know what I'm saying? So I did the Super Bowl because we knew who's gonna win it was like it was like I should have put more money down but I I didn't my buddy did and fuck him no I'm just joking. My buddy makes a lot of money off sport betting for sure it's it's it's just it's crazy bro. It's crazy. So um so for you going down this road doing the music thing now you're in Arizona first off how do you like it here?

SPEAKER_05 48:21

Oh I love it.

SPEAKER_00 48:21

You do love it? Yeah for sure yeah yeah it's a lot bigger huh oh yeah 100% 7.4 million compared to what were you shocked?

SPEAKER_05 48:29

Uh not well you gotta think COVID when I first came bro literally empty.

SPEAKER_00 48:33

Yeah yeah yeah empty I'd walk into a restaurant there'd be no one there but you know I'm saying so you had an easy transition then uh kinda if you want to put it that way welcome to Arizona it's COVID and we're gonna give you a nice transition from your small hometown to this big ass right it's an empty city quite literally an empty city you know yeah that is kind of fucking crazy dude yeah COVID changed everything for everyone from people like wanting to get out of the big cities to like working from home and getting super just bougie they're like oh fuck that I'm working home I'm not driving no more and then wasting gas and dealing with all that type of stuff and then now they're trying to like raise gas prices like you guys forget during COVID you already fucked yourself people work from home now like like fuck your gas prices. But yeah it is what it is and so so when you think about like the production getting into starting a band like do you have like a master plan or are you just kind of going with the flow like do you care when how why I don't care when um and I do kind of have a master plan.

SPEAKER_05 49:35

Oh you know subject to change based on reality but yeah yeah yeah I got I got some ideas.

SPEAKER_00 49:40

I love that man I love that that's super cool I mean at the end of the day it's just about being happy for sure whatever you do just being happy and just enjoying life and it's like it's whatever. So brother sister siblings you got you got you got I got one older sister. Really she did she come too no hell no she's like nah she's back home yeah yeah okay that's what's up that's cool yeah that's awesome and then so with Maddie so it seems like Maddie you know check out his episode he has a master plan he's looking to like build it seems like a bigger infrastructure more people more clients plan is because I know he he only came out here what like six months ago yeah he's brand new fresh yeah so he's probably just you know he knows just like all we all know it takes a while so yeah he's probably still in his head he's probably still figuring things out he knows what's going well yeah for sure I know he's enjoying life he has a few clients things are are moving um he was at the last GTR event I invited him to this one he's like I'll check my schedule do I have a cricket button maybe have one of these this is me I'm like I don't know where this guy went I don't know where he's at so um because you said he's in Texas or wherever and so I'm grateful that he connected us together because there's more we could do we're still we're working on a relationship here okay it's very fresh so we're figuring out how this works now because we want to do the interview content and we started that and that was cool and then going out and just interviewing the general public um it's not I feel like it's not the same as you're like walk up to a car it's a Bentley, a Ferrari, a Lamborghini and you're like, tell me how you got rich you know a little bit different than like you know we're talking to a FedEx dude you know some random dancer chick you know what I'm saying like some snowbirds that don't want to be on camera and then we're getting kicked out of the mall. This is on actually a vlog that we put on the lift off agent um channel as well for uh YouTube long form. Um but yeah I like the cars and real estate stuff we'll have to see how it all kind of evolves so we'll have to um we'll have to do something on the 16th. For sure. We'll talk more about it but we'll have to do something on the 16th and kind of figure out the vibe with that. For sure. So I don't know we'll see. So then uh so you're picking up clients? Uh in what way? Uh music or yeah picking up music clients yeah video music do you do you have a preference do you do you like the filming side of things and editing or do you like more the production and like doing the music?

SPEAKER_05 52:02

I like the music better but the the the production is definitely more money. Yeah yeah okay for sure okay on the music side uh no no no I like the video on the video side the video is just more yeah people have you know I don't know I don't want to like sound like I'm talking shit but like a rapper just typically doesn't have a whole lot to invest you know yeah and it's just normal for them to like post or not post like release like once a year or twice a year you know not as consistent.

SPEAKER_00 52:29

Even if it was a lot it's only you know you never know. You could always like do the film editing thing and then that could turn into a business on its own.

SPEAKER_05 52:39

Oh yeah that I mean yeah that's the wherever the money's at is where you know so and then you could transition over and then you could just do your you know cyper ban and then that could be bringing in revenue and right yeah I guess to go a little bit into the master plan like once I get a decent amount pretty much if I do the video thing like the video production like one I'm earning money two I'm learning. Yeah so then that with that money and the lessons I'll do that for myself. And then from there from there I can I can start doing content in the studio. Yeah music and then that can attract the artists to work with me on that.

SPEAKER_00 53:14

And you could you could do you could be you could be a full scale you could do like video production to do music videos behind the scenes short long whatever then you could produce the music. I mean you can have your own straight up like studio.

SPEAKER_05 53:29

Yeah for sure. That'd be dope. And then when if someone does well or if enough people do well then you have a catalog and then that catalog is worth you know a recurring revenue pretty much I love that you can also just be you can then just sell it. Like if like a producer on like I think who recently sold their masters I don't think Drake did. Someone like if an artist like a really big artist sells their masters um they might sell it for like you know hundreds of millions if they're like really big if you got a percentage of that then you know you're chilling as a producer and engineer.

SPEAKER_00 54:07

Yeah well I was I saw a school of hard knocks um he interviewed Rick Ross but and he was just like um Rick don't get all the all the little exact numbers or nothing like that but he said something like um because he I think he has a percentage in what chicken company was it he said it on the on the short but the one with Drake and them was it Dave's hot or another one. But long story short he he owns like basically a chicken franchise and he's just like he's like I don't even know 20 plus I don't even know how many I have in you know he's like you're gonna be a billionaire he's like hell yeah I'm gonna be a billionaire and so it's like that's where I feel like and we can talk about this in this segment here is that there's there's short and long term value. And I think some people in the short term think of the like I gotta I gotta pay the rent I got bills I got this I got that. So short term the value is like the now factor and then the long term value is like you said like you just need one two percent of say a hundred million you're chilling. Yeah you know what I'm saying so that makes a lot of sense why you know you could potentially depending on you know you're gambling depending on the artists and who they are and right there's a lot of factors right drugs bitches and hoes no but you know what I'm saying so like they can get off their path and potentially go down a different path and then you're like well that five percent went nowhere and I just gave them a discount on some oh yeah on some shit you know what I'm saying like damn um but that's where I feel like real estate's long term you know you're not doing it for the short term right um you know like this house here it's like you know you build equity but you're not doing anything with the equity unless you're pulling out a HELOC or you know they like you saw the house hacking upstairs build out like a Zen den for additional cash flow or whatever. But it's an it's interesting thing because I think a lot of people out there when it comes to here's our financial literacy segment um they just don't think about it. They just think like you know the short term you know getting a buzz or going out that that night or that weekend or whatever. You know what I'm saying? So are you someone that do you invest?

SPEAKER_05 56:11

Like do you like to invest into I don't know crypto or the market or kind of diversify a little bit I want to I just don't really have enough cash flow yet like I kind of got to figure that out and then it becomes money management once you have the money. Yeah. So yeah.

SPEAKER_00 56:25

Yeah yeah I'm I'm dabbling um dollar dollar cost average just throw stuff right you know at the wall and see what sticks uh not a not an expert this is not financial advice at all um but one thing I like is dividing anything that's like dividend paying I like it because in that way like like yesterday I got a dividend for like $121 free just because I had a stock.

SPEAKER_04 56:50

Right.

SPEAKER_00 56:50

Pretty freaking cool. So I don't know but but yeah that's where it's kind of like you know I like that you had that master plan and you kind of like gave us a little bit on that because you like a man with a plan can't be stopped. Even a woman like you just have that plan and then you could foresee it and it could just yeah who knows what can happen with that. I love it. So this is an experience and I'm gonna flip the script you ready for it? Probably not you're not ready for it nah let's hear it. All right all right so I'm your host hey how's it going um I'm gonna flip a script on you and so welcome Chris we have a new host lift off experience thanks for anything anything you want to ask me anything you specifically want to talk about or anything you want you want to talk to the audience about um let me think yeah I just like to you know freshen it up do something a little bit different because like this is a conversation y'all nothing is scripted I didn't line out questions or nothing we're getting to know each other we haven't even really had like an intimate conversation for two hours to be honest so so this is like we're doing it and recording it like we're being real here. So I don't know. I mean yeah I was gonna ask you just how you got into business but we kind of talked about it but yeah you just want to kind of go more into that I guess why why did you want to work for yourself in the in the first place I love that dude I love that um where was I first I think the first job was I was 13 and I was working on an apartment complex wanted to get a job and I'm like went in they thought I was adorable I'm fucking 13 right and they're like yeah you could throw the trash away and clean toilets that's what I did through trash away clean toilets and then like the the guys the maintenance guys would take me into places and be like this is how you patch a hole and this and that. So it's pretty cool. I was like just working the complex I was living at and um I've always been super motivated since day one like just super just like driven and um I guess it was just a God given thing because I came from I mean my dad he's kind of motivated he's just garage mechanic worked out of his garage worked on cars God bless you know he's just did whatever he needed to do to just pay the bills. And then my mom she's very motivated positive works at a cable company in California it's called it's called Cox here. Interesting name in Arizona but there it's called Comcast in California.

SPEAKER_05 59:15

Cox and Comcast are the same thing?

SPEAKER_00 59:16

I think they're separate. I think they're separate yeah but I'm just saying like same thing like a cable company oh we're right but I don't know why it's Cox here and Comcast there. I don't know. So she still works to this day underneath like she goes underneath and climbs telephone poles and goes underneath houses and shit and she's like pulling line and she's fucking nuts taking ladders off of fucking she's like in her 60s and she's just shout out moms.

SPEAKER_04 59:39

Yeah no that's fire.

SPEAKER_00 59:40

Love you um so I got some of the motivation from her too definitely like the pot like that positive side but I feel like starting from that complex and I'm gonna go a little bit before that complex I was wondering like what made you want to walk in and get a job at 13 anyway. Well I seen at a young age my grandfather you know what let's go a little bit further. My grandfather he um he was a butcher at Safeway um lost one of his eyes God bless him was just having a conversation with my uh my wife and daughter about this and he did garage sales so he did garage sales he collected playing cards baseball football cards I used to sit on his lap he had a TV here and TV there and I would watch him you watch two different type games at the same time like a baseball game here a different baseball game there. And so he was always always a hustler and he always had a watt of cash and I was like oh shit and he's like oh one day like these cards would be yours and this and that. I never got those cards my cousin did that's a sore subject and so I think seeing him and then after seeing him and then my mom really didn't get going until she was like closer to her late 20s early 30s because she was out all night and partying doing her things and so but she was always motivated um and then my aunt she was always a go getter too shout out Aunt Carla she works worked at like ATT uh for like 30 plus years so I had some pretty good influences around me and then I also had my stepfather who used to do the fix and flip thing I think he had a little influence with that but he had no money we were living in these fix and flips and like no hot water shitholes free rent and his job was to renovate these places didn't do that good of a job. So I think from back then seeing kind of these flea market to like nine to five to like different type fix and flip hustle it kind of maybe just gave me a different perspective. And then I remember when I got that apartment uh complex job I got a paper and I wrote it all down as far as like all right how much we'll make per hour how many hours excuse me and then like what can I buy? I should have saved I would have been way different now. Yeah I would have had a bigger house and who knows what but I was like what can I buy? So then I was like all right I'm gonna buy all this shit and um and then after that I wanted a job really bad at the pizza place Mountain Mike's pizza I was talking about earlier with Jake. So I got that job and then after that um made more money and then I bought a 72 oh actually I had a my aunt gave me a SL2 Saturn a four-door silver saturn that don't make them anymore they're they're gone now but it was a GM product and General Motors and so I had that and then my mom for graduation got me a 72 Chevelle Malibu and I just dumped all this money into building a 72 Chevelle that's why I have the Chevy symbol with a bow tie and then I have a BB side note shot in the face point blank by my best friend with a CO2 bar BB gun inch from my eye could have been paralyzed. Wow yeah um that was a fun story but uh that's for another time and so I think just seeing that and then like seeing the opportunities and then I think what really was the nail in the coffin is like when you start working for people and I was always a curious George like dude we we're here to live and explore and to figure shit out and we're kids we ask questions. When do you stop asking questions? People do that shit they just stop asking questions. They're just like it just is I don't know I'm just gonna work and pay my bills and okay cool that wasn't me and then everyone's just like kids stop asking questions. Keep your fucking head down get your job done and that's it. So then I worked at like uh Costco Safeway uh overnight packer in the freezer aisle freezing my ass off um champ sports selling shoes and J's um and really cool stories there too um and all these odd jobs like a monument car parts store basically like a Craig or whatever O'Reilly's um and just all these things but every single one had the same thing like don't ask questions keep your head down just do your job and I was just like man this doesn't make no sense I if I can't move up and if I can't like be something in this company and they don't see me as an asset I'm like fuck maybe I'll do my own company. And so that's where I I think the the DNA of like wanting to do something for myself start my own company not have to deal with you know the man telling me what I can and cannot do having more control over my life was the catalyst and then of course the influences from my my parents uh my aunt my mom uh grandfather and even my stepfather and my father too was all a part of it and then um I don't know it took a little while to like to say like oh yeah 14 million a month 166 million a year like a 500 million dollar extra like that's that was that's as I progressed you know like I that's the goal for lift off is a big exit and whatever um but before that it was just like wanting to work for myself and then and then after wanting to work for myself I always knew like I'd be making a lot of money and then I wanted to like help more people and give back and like stand up for the people that felt the same way that I felt about not being an asset and just being your keep your head down just do your job type status. And I was like hmm okay and so that's where I started with uh personal assistance doing chores dog walking errands whatever nightclub security to still pay the bills and um and then I was even getting into like party buses and renting them out and bottle service and like it's like imagine me like you see me now but like in my 20s doing all that stuff. You know just just hustling in the nightclub world and all that shit. And so it was cool. I used to go by Storm and Norman Entertainment.

SPEAKER_05 1:05:20

That's fire.

SPEAKER_00 1:05:20

I might have to bring that back Storm and Norman Entertainment 69. That's fire. Because people used to call me Storm and Norman and so and then I evolved from Storm and Norman to NLK3 Norman Lloyd Kinsey the third that's just my name abbreviated. And then then Mr. Liftoff came up because of liftoff agent, liftoff experience stuff like that in the Philippines I came up with that name uh because I have the Filipino flag on the back of my calf. Oh nice and then they say they can have another tattoo so I said let's put Mr. Liftoff underneath this I already had this rocket ship with that little alien in it. And um and yeah so after parties promotions all that type of stuff security work personal assistance and then it evolved into support RE and meet and Business partner Smith, and then now being lift off agent, it was a national progression. Um, but now it's like um being able to like just chill. People be pushing too hard and trying too hard, thinking too hard, you know, and putting all these like boundaries and like not even boundaries, putting all these like like this has to happen so that can happen, or I have to have this list, and all this stuff has to be checked off. And people are just getting sick and tired and this and that. And I'm just like, if I could just chill more because I built a foundation and I have like things to come now, and I just have faith in the Lord and I just pray on it, and I'm just like a good person, and I just do things that are in alignment with like cars and having funds and events and doing this, and now I'm now I'm talking on this show about all this shit, like it'll just happen, you know, organically. So I hope that I answered your question. Yeah, for sure. Long long story short, you know what I'm saying? And and now I just I think I think the idea of having fuck you money is a cool concept because how were you in school, if you don't mind me interrupting? Uh I was third grade, made fun of, held back, tools in my ears, fat chubby kid, um, was being made fun of because I couldn't read, too's in my ears because I couldn't hear, and they didn't find that shit out until like third grade, and they got held back in every subject matter because it is what it is. Uh and then I was in the resource class with people in wheelchairs and felt hella less than, and I would go into those classes and I would wait to go in those classes when everyone else went in their class, I would go in because it'd be like, little Susie in a wheelchair went in there. I'm like, Yeah, it's my class too. Like, don't look at me. Right, you know, so I felt hella fucking less than. And then I got into high school and then got into like out of resources, some just normal classes feeling normal. But that was a blessing because it gave me more support. And then when I got into like junior high, so like hell back in third grade, got into junior high, and when I was in like sixth, seventh, and eighth grade, um, is when I really started to like get more eccentric. I had like the remember Coolio? I had the Coolio hair, yeah, fucking diamond diamond fucking braided hair, and then cousins put slinkies in it and shit, and then I'm wearing fucking I'm wearing all white fucking Jordan tracksuit and shit to school. Like, who the fuck is this guy? And I was always the just a kid that just hung out with everyone. I wasn't a jock, I wasn't a nerd, I was I was just like I would just bounce around being cool with everyone, and then um, and then I got into the regular classes, and then I felt like a little bit normal, but like I said, like it was a blessing getting into special education because you had a tutor, you had one-on-one help, and it was actually a superpower for me to be where I'm at now. Um and so so yeah, so I was you know, teased to like just cool with everyone, and um, but then after high school, around that time is when I had some issues happen with friends and it got taken advantage of, and people took money from me and got shot in the face with a BB gun, and like I went from like I had to start in a cool have a cool like crew to like gone, everyone, which was a blessing because starting a business, like you don't always ride with your day ones, right? Things shift, man. You know, and and mindset and this and that, and like, you know, even lost one one of the guys that I used to roll with. I think he is with a guy that sold the money from me. He ended up getting shot in San Francisco a few years back. We lost him. Uh, one of the other guys, he's doing his thing, he's still around. Um, my other best friend over some stupid money shit. Like, like, we're not friends anymore. So that's kind of how I was as a kid. Um, I'm kind of always like that um like a kind of like a recluse. Like, I'm kind of like stay away from everyone, even though I'm like really eccentric and like online, I'm like loud and all this type of stuff. I'm also kind of like a little bit of a hermit. I'd be like playing with my Legos. I have Legos set up there, playing with my Legos and my cars and just like chilling by myself. And my cat was my best friend at my dad's house during like around that time when I got held back and shit. So not to jump all over the place, but to answer your question.

SPEAKER_04 1:10:08

Yeah, for sure.

SPEAKER_00 1:10:09

Yeah, okay, cool. So yeah, so that's kind of me. What about you when you were growing up as a kid?

SPEAKER_05 1:10:12

Like you like had like a crew or just cool with everyone, or um, I'd say like high school was cool with everyone because of the music. The music like did well in high school, like I said. The you're the popular kid? I wasn't the popular kid, but like the people who made music, it was a small school, so like there wasn't there was clicks, but they like came together. Like someone who was in band was also on the football team. Okay. So like someone who was like really smart and on the math team would also be like on the football team or like a star team, you know what I'm saying? So it wasn't like super clicky to where you had to separate. Yeah. So I was like, I was cool with the band kids because I was in band, obviously. Yeah. And then my homies um were also like the jocks and stuff. So it was like um, yeah, I was just very like integrated in that way. Yeah, yeah. So cool with everybody in high school. I kind of got teased a lot in middle school too. Yeah, yeah. And uh yeah, that's yeah, that's pretty much it.

SPEAKER_00 1:11:06

That's what's up. Yeah, yeah, it's interesting, like attracts like, you know what I'm saying? And even though like you and I didn't technically meet each other like on social, like at a at a car show, like in the streets somewhere, you know, whatever, it was like it was Maddie. But it's crazy how Maddie just kind of maybe just knew he's like, all right, these two people are gonna connect, so let's like connect these.

SPEAKER_05 1:11:28

And the reason we connected is because the type of content I make, you wanted to do something similar. Yeah, yeah. We had the same idea, and it drove us together, you know.

SPEAKER_00 1:11:36

Oh, that's so true. I remember talking to Maddie, it was probably like December 2025, and I was like, Yeah, dude, I want to do this School of Hard Knocks, I want to go out to the public and just interview people and ask them just like, do you own a house or do you rent? And then Maddie was just like, I do long form, yeah, I do blog, vlog type scontent. I don't, I don't, uh, but I got some for you. And so that's where you came up. Um, and it's crazy too, like, you just had these ideas, and like I feel like I was talking to one of my team members, and uh, this is Mara. Shout out Mara, she's awesome, very much quiet, very quiet to herself, not very loud, outspoken. And I do a one-to-one with all of our team members for 30 minutes. And we had a conversation, and she was just like, Oh, yeah, I was a loud, outspoken one. Yeah, I was like the person who was alive at the party. I'm like, what? Like, no way, like, because she joined and she was quiet and all that type of stuff and whatever. And and I asked her, I said, I said, at what point did that like change for you? And she's like, Well, I got a little bit older, and then I guess I got a little bit more stuck in my ways, and then you know, life happens and this and that. I'm just like, I don't matter how old you are, life's a blessing. For sure, you know, people stop asking questions, they stop, they stop, they stop thinking things are possible, they just totally are just like, whatever. You know, and I was watching like um Hogan, man, the guy was 61 and he's still hustling, he's still out there living life. And to his last fucking breath, he was literally, he jet like three months before he died, he just finished a Netflix documentary of his whole entire life. Not to mention he has like three restaurants old opening up, and then like all this other stuff that he has going on, and it's like that's gonna be me. Yeah, I don't give a fuck. You know what I'm saying? And so I think, hey y'all, keep dreaming, keep going out, keep having fun, keep doing your thing. Um, and I think that's like that's just such a beautiful thing, man. And with you doing music, like that's a huge outlet for creativity.

SPEAKER_04 1:13:42

For sure.

SPEAKER_00 1:13:43

You know, like what do you like to do outside of like of course produ production and producing music and filming and editing? Like, what's your hobbies? What do you like to do? Obviously, music, that's one thing for you. But what else do you like to do just to keep it fun and fresh?

SPEAKER_05 1:13:57

Um, I used to go out a lot. I don't know as much anymore, but like you don't like bars and shit and drinking?

SPEAKER_00 1:14:02

Okay, okay.

SPEAKER_05 1:14:05

But um that and then I like video games. I don't play them much, but I like video games. I do too. Yeah.

SPEAKER_00 1:14:10

What was what was the game for you? Uh I was really into Call of Duty. Call of Duty?

SPEAKER_05 1:14:14

Yeah, that was my literally like a couple weeks ago I loaded up Black Ops One Zombies. Did you? And I beat my high score, and I like I just I turned off the TV, but not the Xbox. So the Xbox right like right now is still on. No zombies high score just sitting there.

SPEAKER_00 1:14:31

That's so sick. I used to play the same Call of Duty zombies all the time. Boys would come over. I'm just gonna be honest, I was a bothead, so come over, roll a joint, yeah, played, play zombies, chill, you know what I'm saying? Oh, yeah, maybe drink a little bit, whatever. And then my other game was of course GTA 5.

SPEAKER_05 1:14:50

That was a banger.

SPEAKER_00 1:14:51

GTA was my thing.

SPEAKER_05 1:14:52

Oh, GTA is also like GTA is part of kind of my plan. Okay, kind of part of the master plan. So the idea was I've been watching like Twitch and stuff, like streamers since like 2013, since Black Ops 2 came out. Yeah, because I wanted to like get better and I like found some streamers. So I've been like understanding like the Twitch community for a while. So my idea was to start doing content and then clip clip clip clip it like how the streamers do, even though I'm not streaming. Yeah. And then once I learn that, then once I get my own computer, start streaming, then I'll already know how to clip it in like you know, clip form, I guess. Oh, I was gonna say I love that.

SPEAKER_00 1:15:33

GTA 5, Master Plan, streaming, clipping.

SPEAKER_05 1:15:36

The idea was to have all that by the time GTA comes out.

SPEAKER_00 1:15:41

Because the new one, is it six, or which one's coming? Is it six?

SPEAKER_05 1:15:44

I mean, I think it was supposed to be it was supposed to be this year, but it got pushed back, so maybe it's either this November or like next March or something like that.

SPEAKER_00 1:15:51

It's hilarious because you'll see you'll see like you'll see people in the comments, they're like, I can't believe this came out before GTA 6. Like, yeah. It's like that's like a common fucking yeah.

SPEAKER_05 1:16:00

It did a good comparison though. I think GTA 5 came out in like 2013. Yeah. So it's like 13 years ago.

SPEAKER_00 1:16:05

Well, well, when it's like everything's online, you could just download the next, you know, the next update or whatever else. I can see why it hasn't been as big of a deal. But I mean, could you imagine the developers, bro? Talk about the rabbit holes you can go down.

unknown 1:16:18

Couldn't imagine.

SPEAKER_00 1:16:19

Like, there's like it's it's real life in a video game. Yeah. I mean, you think about like Meta and Mark Zuckerberg wanting to come up with the whole metaverse and all that type of stuff. Like, I heard they fucking lost billions of dollars and they're not even going that direction anymore. Yeah. That's GTA 6, bro.

SPEAKER_05 1:16:34

And you know the crazy thing is, you got a daughter, so Roblox has already done it. Do you know Roblox has a GDP gross domestic product? Pretty much how much money is being like transacted on there. I want to say it's like 500 million.

SPEAKER_00 1:16:48

No shit.

SPEAKER_05 1:16:49

Swear. Every year, 500 million dollars worth of transactions happens on Roblox. Isn't that crazy?

SPEAKER_00 1:16:55

See, and that's where that's where I feel like you can't just go into the game because you have a lot of money thinking that you're gonna swing around your big dick. I'm just being real, dude. Like, it's like you're better off buying into I'm not here to give Mark Zuckerberg any advice, and I'm sure he's not watching this, but you're better off like buying into Roblox, you know, or Minecraft or getting into GTA because those games are already there. Right. You know what I'm saying? So it's it's a it's a no-brainer. And if anything, too, it's just like to be in a simulation, I think more and more people are waking up and saying, We already are.

unknown 1:17:34

Yeah.

SPEAKER_00 1:17:35

This is a fucking simulation, dude. Right. We don't know what we don't know. All we know is that it's getting more and more fucking interesting with AI. Like, it's crazy, like this whole manifestation thing, and how you can just all suddenly things can like come up. It's it's just it's it's so interesting. It's just so interesting. The the fact of like the way that our mind works and how we can manipulate things. So, like, I don't know, like I wanted this watch, or you know, I need to get this mixer, or I don't have I have this TV now because I was switching out signs and I was tired of it because I have both signs in there, the neon version. That's why I have all these connectors and the wall and shit. But what I'm saying is is that like you can will anything into existence just like that. And then not to go too deep, but a little deeper, it's like then we have to work through these roadblocks in our mind because you know what? We just don't know how to get the keys to unlock the doors to achieve the things that we wish to achieve. That's it. You know what I'm saying? Like, you're just waiting to unlock your doors and be like, here's your drummer, here's your guitarist, right? Here's your lead singer. Like those doors just haven't unlocked it yet. Because the door that's open right now is the one that you're sitting in. You're filming yourself, we're filming you two, we're doing this this experience, you know, we're exploring other opportunities, ideas, but I don't know. Maybe in the 16th, your whole band comes together. Maybe 60 plus people here. I don't know. You know what I'm saying? Like, it's crazy like that. So I don't know. What do you how do you feel about the simulation that we're in now?

SPEAKER_05 1:19:09

Um, like just the like us being in a simulation in general.

SPEAKER_00 1:19:13

Yeah, just the concept of us being in a g assimulation in general, like you know, I don't know.

SPEAKER_05 1:19:17

Pretty uh like agnostic about things. Okay, okay. You know, if we are, we are, if we're not, we're not. Yeah, you know. Well, I mean like it doesn't change much. Like, I don't think if for some reason we confirmed that we were in one or not in one, that anything would change for me. Right. Still kind of want the same things, you know. Yeah, it's still gonna end at some point, I'd have to assume.

SPEAKER_00 1:19:36

So right? Exactly. 100%. It was funny. I was uh dude, I've been having some I don't know about you, but I'm having like a lot of dreams lately, just vivid shit. And I was having this dream last night. I was just like dreaming that like this is a simulation, and I was like, honey, I was like, I was like just a player in a simulation, and someone was controlling me. I was like, what the fuck? It was like, you know how like they say like your higher self? Like in the dream, my higher self was controlling me. And I was like, What the fuck? This is interesting. Is that like were you out of body or what?

SPEAKER_05 1:20:12

That's where you can control everything in the dream. Like you Oh yeah. I had a couple of those.

SPEAKER_00 1:20:17

Yeah? Yeah. Was it dope?

SPEAKER_05 1:20:20

It was weird. It was like it was too real, as in like one of them. I was like in just in some bleachers at like a high school sports game. Okay. And all I did was like like touch people to make sure they were real. And then I woke up. I was like, Are you fucking real? Yeah, pretty much. It was like actually, like, if if that really happened, you would probably like freak out for 15 minutes, and that's what the dream was.

SPEAKER_00 1:20:41

Wow. Yeah, I've had I've had some ones that are pretty freaking vivid, and the ones that kind of suck is like when like you don't have the control, and there's like something coming up or something happening, and you're like, no, fuck that. And you're like forced to like stay there or do the thing or whatever it is, and you're like, sleep paralysis?

SPEAKER_05 1:21:00

No, what's that? Oh, that's the worst. So pretty much it's like your your mind can wake up, but your body doesn't. Oh. And so you can't move, but your eyes are open, and since you're still in like a half sleep state, you hallucinate.

SPEAKER_00 1:21:14

Wow. It's rough. So I've had something similar. So when I do the 36-hour fast, when I'm 25 hours in and I go to sleep, I was like yesterday evening, whatever it was, because what Wednesday um is when we do it. So Wednesday night, I'm like, so we rotate. I put Jordan to bed, I put her to bed. So we go back and forth. So I'm like laying in the fucking bed, dude. I'm sitting there and I'm just like awake but asleep, kind of like what you're saying, kind of the vibe. Because when you fast, you're super light, you're not as like heavy. And so I'm sitting there like, okay, huh. So my wife gets in the bed and she like wants to cuddle or whatever. So she like touches me and like I freak out, like, wake the fuck up. Like, and then she was like, You're a dick. I'm like, sorry, like I just I was asleep, but I thought I was awake, and then my ring didn't didn't didn't catch that I was sleeping, even though I felt like I was sleeping, but I was awake. Weird shit, dude. So kind of like what you're saying, right? But um, but man, that's that's interesting.

SPEAKER_05 1:22:15

Yeah, sleep errors is crazy.

SPEAKER_00 1:22:17

And that's the thing, huh? Is that like a diagnosis or some shit?

SPEAKER_05 1:22:19

Uh yeah, it's like a real like I don't know if it's like I mean, maybe you could have it chronically or something. And if you could, I probably have. Comment below, I want to hear it.

SPEAKER_00 1:22:27

Yeah, does this happen to you more often?

SPEAKER_05 1:22:29

Um, uh usually if I'm like stressed out, I will. Okay. Which it's been a while. So um I did have it a little bit a few nights ago, but I've had it so many times, like I know it happens. Okay, okay.

SPEAKER_00 1:22:42

Yeah, so it's like being in a dream and like you can't control the dream, but it's not a dream because you're fucking kind of awake.

SPEAKER_05 1:22:49

Yeah, so like imagine, so like for example, if I was asleep right now and I was in sleep paralysis, what pretty much happened is my eyes would open and I could see, so the dream would take place in what I can see. Uh so like one one one of the main ones I had, I I was like sleeping in my bed, I was on my side, I had like there was like a pillow there and like a white sheet. And um so I couldn't move, but I was like looking, like I remember my bedroom window was like right there, and the pillow and the sheet turned into a girl. Like a woman. She was like sitting by me, she was in on like a white tank top and some yoga pants, and like she reaches for me and I can't move away. You know what I'm saying? But I was hallucinating out of what was already there. And then in that same dream, when I would blink, so I could like move my eyelids a little bit, and you can also like breathe if you need to. Um, when I would blink, my eyelids were a face, like looking at me. Ooh. That freaked me out. But um, yeah, it's like that. Like you hallucinate with like what's actually there.

SPEAKER_00 1:23:48

That is so fucking interesting. Yeah, I haven't um haven't had too much of that. One thing that's been coming up for me, and I guess when you get into your like late 30s to your 40s, if you have like sugar too late, your body has a hard time trying to like break that shit down. And I would wake up, it's supposed to be called heart palpitations. So I would wake up almost like when you're in a bad dream and you wake up and you're like, and then your heart's just going. It would be like that, but I would have like no anxiety, no bad dream, and I'll just be waking up like because I got a pee, and my heart's like fucking going like a million miles per minute. I'm like, why is my heart going so fucking fast for I'm not fucking no dream, no nothing. And then I'd just be like, like try to breathe to just calm myself down. And so I notice it with sugar. So I stop the sugar, and a good thing to do to help regulate the body, apples not a vinegar shot before bed. So if you do eat too late, too late, you just take a little shot. And so, like maybe a quarter of that vinegar rest water and just drink it down. Um, that's supposed to help too. And then my fucking ring was just like, uh, irregular heartbeat can cause issues over time. I'm like, oh shit, okay. Like, I don't want that. Like, definitely not, but um, I need the heart to be good. For sure. Um so yeah, so I've had a couple of those type of things, but um, but it's interesting because nowadays too, people are starting to get into like breath work. Um, people even get into like um not the lucid dream, but uh the outer out-of-body experience. It's like almost like you go into like a meditative state where you can actually you can come out of your body from a spiritual like uh sense, I guess, and like something like your um soul or some shit. And I don't know. Apparently you could like fucking it's almost like there's a study on this too. You can look into it. The government did this study where you can at astro project, which is what it's called, and you astro project, and then you can literally control your state of where you go out of your body, and literally like be like, what is my girlfriend doing? And then boom, you like go to her fucking house and you can like see what she's doing, or like interesting, like the government used it apparently. There's a whole you could look into astral projection and and and there's apparently they've done it from a perspective of like what is the enemy doing, like spying on them, astro like astrological. I I can't even say the fucking word, astrologically going in and spying and shit, bro. It's so fucking interesting shit. I was just like, what the hell? There's a lot of and that's what I kind of like to explore a little bit like with this experience and this show, not ours specifically, but just in general, because I feel like there's so many things to explore and so many things that are just different and interesting outside of just like sports and how's the weather and fucking you know, oh it's traffic today and complaining about fucking nothing. It's like, well, why don't we go a little bit deeper into like all these other things that we can maybe just I don't know, wrap our brain around or try or experience because we're fucking alive for what we what we know, I guess, right? We're alive. I got a heartbeat.

SPEAKER_05 1:26:55

Yeah, HP I don't know. Based on the definition.

SPEAKER_00 1:26:58

Based off the definition, he made dude. It's crazy, you know. You wanna you want to rattle your brain? Rattle your brain real quick on this fucking topic. Everything that we know, we only know from the perspective of what was taught to us, which was taught to our parents and our grandparents, and so language, like facts, figures, everything. It's just such an interesting concept when you really break that shit down. Like, what the fuck do they know?

SPEAKER_04 1:27:26

Right.

SPEAKER_00 1:27:26

What do they know to tell me this shit? You know what I'm saying? Like it's so interesting. Like, okay, you uh you pay taxes, you gotta work, you know. This is how the financial stuff works. Like, we're told all this shit, and we're just supposed to like fit in this box of what we were told, and then we're supposed to like navigate it. You know, let me just navigate this fucking box and move these fucking parts around, you know, to fit my master plan or whatever the fuck. It just I don't know.

SPEAKER_05 1:27:53

No, I feel that. I'd low key think like the the getting teased in in like early in your life kind of kind of getting. You that perspective because it's like for me, it was like I like any any kid is trying to fit in, but then when you fail, you just kind of quit trying to fit in. Ooh, you know.

SPEAKER_00 1:28:12

That I've never put it in that perspective before. Yeah.

SPEAKER_05 1:28:15

That's fucking fire.

SPEAKER_00 1:28:17

Yeah. So that that's a big catalyst, then being made fun of and being teased and not fitting in. And then and then the emotional response, like going home crying and whatever else. I remember being in fucking uh was it like second grade or some shit. So I remember a couple things. I remember riding my little bike, and I was living with my grandparents at the time, and I was wearing like an all-red ninja outfit, and I'm just gonna tie these two experiences in. And these kids will assholes, like stick the stick in the fucking spoke, and I went over the handlebars, right? So I go back and I'm crying and blah blah and I'm this. And then I remember they either went back to school that same day in the same ninja outfit, and anyone here like has a dream, like you're like going public and you're like completely naked in your dream, you're like, oh my god. Oh, I have had that much, right? You're like, what the fuck? I'm completely naked, you know? So I remember I had no underwears on and I was in that ninja outfit and they fucking pants my ass. Oh no. In fucking PE, dude. Yeah, hella just embarrassed. So interesting. So it's almost like if everything is a is a is a preset um program, right? And then and then there's a glitch, these kids are making fun of you or whatever else, and then you have an emotional response, then maybe it wakes you up a little bit.

SPEAKER_05 1:29:36

Yeah, I think it's like the kind of the box you fit in kind of analogy. It's like if you can't fit in the box, you just stay out of the box, you know? I love that. Like, because you think like someone who's trying to fit in, if they succeed, then you know they get they get um it's like rewarding. It's like, you know, then they stay in that box, and that's how you kind of end up with like a mediocre life. That's why I like people like Peak in high school. Yeah.

SPEAKER_00 1:30:01

Well, and then and then you heard about the studies and shit on that. Like you have your friends, and then you graduate, and then you go to college, and then you might see keep keep up with them, or they might go to college with you, and then some you know fade away, and then you meet new friends, and then there's like that pattern of like, okay, uh, now you meet the love of your life, right? And then you're gonna graduate, and then you get your degree, and then you stay in that pattern of the familiarity. And so it's an interesting concept to think about how, yeah, because that's always been me. I've always been outside the box, always just been like different in a sense, as far as every single thing I've ever thought about was always like just different. Like, how do we do things differently? And and it's been I honestly, I wouldn't take anything back is all that shit. I like to say it, like everything that you went through, everything that I went through, everything that you went through watching this show had to happen exactly the way it did, or we wouldn't be here at all.

SPEAKER_05 1:30:55

Yeah, could be pain, like you know, being an entrepreneur, that's painful in itself. So it's like kind of built up that skin of people looking at you crazy, you know, for what you do.

SPEAKER_00 1:31:04

Yeah, that's why my wife said, Do you really need to have double chains on? Does that make any sense? Right. Like, isn't one enough? I feel that. I was like, Well, they're different, different lengths.

SPEAKER_06 1:31:14

Right.

SPEAKER_00 1:31:14

You know what I'm saying? And like honestly, I have boys that have um, you know, they have this is moisenite, just fucking cliff note. Uh moisenite's supposed to be harder, shinier, brighter than a diamond. And and honestly, moisenite's from outer space. This is probably lab created, but a diamond is charcoal, okay? Under a lot of pressure, it turns into a diamond. So if you want to spend 10 times the amount that I spent on this, go do that. Um, but you ain't gonna tell the difference unless I tell you. And so, long story short, while my boys, they're just stupid money crushing it. Shout out to all y'all. I'm not gonna drop any name shit now, but they have all real diamonds and shit. And they have two, so they kind of influence me a little bit. I was like, I want fucking two.

SPEAKER_04 1:31:55

Hell yeah.

SPEAKER_00 1:31:55

I want to paint my toes. You know what I'm saying? Like, I want short shorts. And my fucking sister comes over like last weekend, she's all oh short shorts. I'm like, yeah, right.

SPEAKER_05 1:32:05

And like yeah, no, that's how it is these days. It's like you heard worse in school, you know?

SPEAKER_00 1:32:09

So dude, way fucking worse, bro. Way worse. But the cool thing is, is like, as an example, with lift off agent now being outside the box, and then you look at like I'll give you an example. You look at the world around us and you think about it from the perspective of okay, the model that we've been subject to, shit's shifting. COVID fucked that up for everyone. And the traditional corporate structure was set up for hierarchy, right? You have your CEO, CFO, all the way down. Okay. And then the problem that I've seen is that the CEO, CFO, the people that are at the top, they don't really have any conversations, nor do they do anything with the people at the bottom. People at the bottom, those are the people that are pushing the paper, talking to the customers, understand very specifically what's going on. So when I was building my company, I was like, well, how can I do something different to bridge the gap?

SPEAKER_02 1:33:02

Hmm.

SPEAKER_00 1:33:02

Money motivation, one-on-one, 30-minute check-ins, just going through this standard operating procedure to be able to add value. And every single time I meet my new team and staff member, like if it's a newbie who's coming onto the staff and come onto the team, they're like, super nervous. This is weird, not supposed to meet the CEO. And they put me into a box, they put me into a category because they're they're programmed that way.

SPEAKER_04 1:33:26

For sure.

SPEAKER_00 1:33:26

Right. And so I'm like, I look at the writing, I'm like, dude, you want to build, there's a book called Good to Great. If you want to build a great organization, you just need to do things differently than it's outside of the box of what's been there. Because if you know your team's goals and you know your client's goals and those are in alignment, the company's gonna get its goals regardless. And I said, I told the team too, I said, when we sell this company and when it sells for 500 million, you don't think I'm gonna fucking bless all y'all? I'm not gonna be that guy who's gonna be like, nope, mm-mm, all for me, bigger yacht. Fuck yourself, bigger yacht. You know what I'm saying? Like, so so that's one thing. And then the second thing that I've noticed too is is when you think about corporate and you think about like a lot of like food chains, right? You have food chains like say, like you just had uh Chick-fil-A, and there's all these food chains out there. I don't believe, and here's gonna be a controversial take. Go ahead and give him your commentary below. I don't believe corporate should be allowed in any food chain.

SPEAKER_05 1:34:26

What do you mean, corporate?

SPEAKER_00 1:34:27

Corporate America should not turn food into a product. Did you see that video about fucking the CEO of McDonald's who talked about the burger he was about to eat it as a product, and like he took a bite of it, and then like it was a cut, like he almost like me spit it out, but said he was in it?

SPEAKER_05 1:34:44

I heard about it I didn't see it, but I heard about it.

SPEAKER_00 1:34:46

Okay, you gotta watch that shit. So just look up CEO McDonald's burger, whatever. And so maybe um if we put that on the screen, that'd be great. Thanks, team. So long story short, he called it a product, and so where did we lose touch of like yeah, farmer's market, fresh food, fresh chicken, fresh whatever meat, poultry, dairy? Where like if corporate is turning our food into a product and corporate's also cold, they don't give a fuck, it's all about the income, it's all about the bottom line, it's all about top line, bottom, bottom line, where are we at, right? As far as like profit, loss, whatever for the shareholders. Fine if that's a normal, like whatever tech, you know, product type shit. But in the food sector, I feel like it should just be more local. Should be local farms providing local shit to that local company. And if it's a corporation involved because there's a franchise's multiple different different locations, I think there should be a reform where then it like you have to get all of your stuff from that specific area. And if you can't get it from that area, you're not allowed to do anything to alter the food. So it comes from an actual facility and then they send it out to the restaurant in bags, in plastic, in whatever. It should be daily they get their food. Like that's how restaurants do it.

SPEAKER_04 1:36:16

Right.

SPEAKER_00 1:36:16

A restaurant has to get a shipment in, and then you know, they like, especially in Arizona, if it's fish, it has to be like two, three days, maybe a week if it's frozen at the most. If it's high end and you're spending a hundred dollars a plate, that's just being flying in, flown in daily or every other day. So I went on a little bit of a tangent just because I feel like I want to help innovate the corporate structure from liftoff. And I just thought about this thought today, so that's why I brought it up just now about like how corporate needs to get out of these food chains because I've been seeing more and more YouTube videos on Chick-fil-A, McDonald's, like all these different companies, and they're just talking about like the process of what they put in it and what the what it's about, and it's just so interesting. Right. So interesting. So I don't know what what's your thoughts on that?

SPEAKER_05 1:37:02

Um, I don't really have too many thoughts. It's kind of like agnostic about that too. Yeah, is what it is. Like, yeah, if a problem's too big to where I don't think I could solve it without more time than I'm willing to put in, yeah, I just kind of don't think about it.

SPEAKER_00 1:37:14

You kind of think I love it. I love it. Which is good, right? That's good. Cause like, you know, depending on who you are, you could you could drive yourself crazy thinking about something that, and that's the thing. A lot of people out there, if you're doing listening, if you can't control something that comes up for you, stop stressing about it. For sure. Because we do that as humans.

SPEAKER_05 1:37:29

Because you got shit, you know, there's real shit to stress about that you can do something about. Yep. So it's like let's stress about that, if anything.

SPEAKER_00 1:37:35

Yep, exactly. I just like to have open-ended conversations on the show, just so if if there is someone that wants to go to bat, hey, more fucking power to you. Go to bat, make it happen, do your thing, it's all good. Like, go innovate that shit. I'm gonna do the innovation over here. Cause that's that's what like comes up for me is like one of my game plans is is master plan. Is like after lift off gets to a certain level and this keeps growing and I get more notoriety and I have a larger, larger audience, then I can get into the opportunity of like going to corporate America and talking about how we built this organization that is so different. And because I've spent six years meeting over 16,000 plus agents and interviewing 650 people, it gives me a different perspective from the uh opportunity of like what is really coming up, you know. Like if you're in the industry, I know you're not. You have Remax, you've heard of Remax before, it's been around forever, it's a brokerage. Remax Remax is just a brokerage, it's an agents buy sell. Remax has been around for years and years and years, like 1980 something or before. And then you have um over here, you have a cloud-based brokerage, which is called Real. Real inquired Remax for like 300 million, some crazy 800 million, some crazy number. Corporate never said shit to any of the Remax agents. And I asked one of them yesterday how she felt. She's like, Well, they never said anything. They never like sent us an email, they never said anything. I mean, I'm a part of a franchise of Remax, so I'm not directly associated with the corporation, but she's like, I don't know how to feel about it. Uh, we're probably gonna get some other technology. And they said that the company can't try to come over here to Remax and start taking agents to bring them over to the other other brokerage, even though they're supposed to be together. So for me, it's like like that's a big no-no, right? Like, that's like a that's a like whoever's at the top lost touch of reality, they don't care about their brothers and sisters because they don't think it's their brothers and sisters because there's just people underneath their organization, you know. I'm saying, like, why why you ain't my brother? Because I'm white. We could be brothers, right? Yeah, no. Why not? Yeah, you know, because but that's that's how we we we segregated each other, you know. Because you're this and I'm that, we can't be brothers. Why not? We both bleed the same, both shit the same, we both eat the same, we both look the same as far as we have two eyes, we got five fingers, five toes, two legs, two arms. You know what I'm saying? Like, so it's just an interesting concept, and so that's where I feel like because people now after COVID, I feel like it's been a little bit more kumbaya. People are a little bit more like wanting to have human connection and shit because they're fucking locked down. And so I don't know, enough to get into this whole fucking tangent shit, but I was just getting a rabbit over here, but yeah, I don't know. We'll see, we'll see how things get changed over. And if you're a Remax agent, I would love to know what you thought about that transition. And uh, if you're real, I don't fucking care about your opinion to be honest with you. I'm joking, but there's that there's there's no opinion for them, right? Because they just I mean, there is, you can give me your opinion down below. And we've can you believe it's been an hour and 42 minutes?

SPEAKER_04 1:40:44

Really already?

SPEAKER_00 1:40:45

Hour and 42 minutes, dude. So if you're still watching, you're a real one. And I want your opinion regardless, because I can't believe you you went that long, so which is crazy. Um but yeah, so I kind of took the reins back. Anything else that you you wanna come up for you as as the as the host?

SPEAKER_05 1:41:01

No, really.

SPEAKER_00 1:41:02

No?

SPEAKER_05 1:41:02

Oh, wait, for me to ask you? Yeah, good.

SPEAKER_00 1:41:04

What else you got? What else you got?

SPEAKER_05 1:41:10

Shit, I kind of got the whole origin story, let me think.

SPEAKER_00 1:41:12

I mean, you got a lot, bro. You got a lot.

SPEAKER_05 1:41:15

What's the next uh I guess when do you wanna have that exit? If at any specific point? Eight years. Eight years? Yeah. Okay, what does the next uh four look like then?

SPEAKER_00 1:41:26

Uh next four?

SPEAKER_05 1:41:29

Developing actually no, but why eight years?

SPEAKER_00 1:41:32

Uh well, if I've already been in in this industry specifically for last past thirteen, and then I add another eight, that's twenty-one years in one industry. A long time. Not to say that I won't stay in the industry or still be a consultant within the organization, but for some reason I'm just saying my mid forties, mid to like late forties, it just seems like that's gonna be the time where I'm like, alright, like it's time to like you know, like I'm doing this because this is what's next afterwards. Like I'm doing this prematurely because I want to have this be bigger than Joe Rogan. Because I want to be able to help I I'll just say it. I want to be able to help the greater consciousness have a different perspective on the reality that we have been subject to and have have unwillingly or willingly agreed to and didn't even know it, if that makes sense. Right? We talked about the box earlier, right? And so many of you guys out there follow this box mentality and you do what you are told and you think it's cool to watch sports, that's fine. If you think it's cool to watch someone else follow their dream, and you've lost yours. Right. That's fucking real talk, dude. I'm just I'm just I'm just saying, you know, and so when you get deeper in the concept of of of that, then it's like Joe Rogan, great, cool. He has majority of the people on his show have influence and they're big names, and I don't fucking care. I want Chris, who's up and coming, to have other people who are also up and coming that can co-create and help each other and follow your shit, and then maybe they need music product production. Maybe you have your band watching right now. You feel me? Yeah, and let that be something that turns into something because I love being in the trenches with the average person and all fucking winning and fighting together. And then once I have hundreds of millions of dollars sit in the bank, I can make the decisions properly that I feel that I can make to be of service and be like, let's go. Like there's a guy on Instagram who won he's in like England or something like that, and he's like, Tell me your dream. It's all he has a book about following your dream. He says, Tell me your dream, and then he's like, Alright, give me your pitch. He's like, Alright, cool. I got this following. I I already went to an exit, I got a bunch of money, we're gonna make it happen. And he literally says, There is no more barriers, we're making it fucking happen. You know what I'm saying? And so that's where I feel like if if someone's viewing and listening and you had all your barriers taken down, what would be holding your back, yourself, yourself back? It would be yourself. It'd be trauma, it would be uh trauma, it could be um worthiness, self-doubt, the demons. That's the only thing holding you back. If you had the money, the time, the leverage, and the coaching to get you to where you need to go, then all it is is yourself. And that's what typically holds people back, is that they have past trauma and shit that they work through to be able to get through it, or they have to feel like they're worthy, or whatever the case may be. Um, and so if if I can get to that next level and then I could use this platform to help people get to that next level, I think that's a fucking recipe for winning. Because there's not enough people out there that want to see just people win. There's too many people out there that just want to take advantage of people and just want them to fucking be in their clickbait and be in their likes and be in their subscribe and all that type of stuff. But it's like how many people out there like Logan Paul or Jake Paul or any of the people out there that are that have influence actually ask their audience, are you winning? How do we help you win? That's real talk.

SPEAKER_05 1:45:31

I like that.

SPEAKER_00 1:45:32

You know what I'm saying? And so and so that's where it's like liftoff is just there to be the catalyst for me, like the uh Logan Paul or the Jake Paul clickbait fucking controversial type content. That's how they built their shit. It's like how you want to build your shit, but not like that, but like you're gonna build your audience so you could it could be anything, and you could just blow it up. Right. I'm building that so I can do the same, but do it from the perspective of getting respect from an industry, and I'm slowly but surely building that respect, and people are finally starting to slowly see who I am, and then eventually it will stick, and then I can then they'll say, Holy shit, like how? And all these questions will come up, and then I'll get on other stages, other podcasts, and then I'll have the opportunity not to just be a you know, main lead in my own shit, building my own platform, which God bless, and thank you so much for watching now and and anyone in the future. Um, but then I can leverage other people's platform so then I will the people I resonate with can come through and we can then be able to co-create, help each other and get to that next level because um, yeah, there's just too many people shitting on people.

SPEAKER_04 1:46:41

Yeah.

SPEAKER_00 1:46:43

You know, so that's basically that's that's the master plan, bro. That's what I want to do to get to that next level. And so that's why I can think about even like with our relationship, like I'm looking for people that want to co-create on a deeper level from the perspective like you said earlier. How do I get a piece of the pie, not just a paycheck today?

SPEAKER_04 1:47:02

Right.

SPEAKER_00 1:47:03

Of course, the paycheck today, you got bills, you got shit to pay, I respect it. But then in the future, what can that look like? What can we do? How can we co-create? What can you know what can happen out of it? And so, um, so yeah, so I'm just like not want to hold myself back with like going to the next level with you, but also just wanting to just I want to do a little dance and then put out the content and see what happens. And then I know the event that we're doing on the 16th is gonna be just fucking stupid sick, and it's gonna be so much fun, and we're gonna get a lot of shit that's gonna come from that. So, like I'm gonna let that be a huge catalyst, you know what I'm saying? Last event we did was like, eh, in the garage. It was cool. I got some dope ass content, like you know, with kid asking some questions about entrepreneur type shit, which I really respected that.

SPEAKER_05 1:47:48

Um I gotta show you that long form too. I'm I already got a demo. It's looking good. Did you? Yeah, it's looking pretty good.

SPEAKER_00 1:47:52

This guy's already freaking he this guy's a go-getter. If you need someone, hit up Chris. He's awesome. He's a go-getter, he'll get the job done, he'll show up on time, he'll get the videos and everything edited within like a timely matter. I was actually talking to my team. I was like, what's up? Like, you got shit done before them. And I was just like, This guy's already got this shit done. And like, I know my team, they have other stuff going on because they have a couple clients and whatever. But Brent's my main guy. And I'm like, What's up, Brenn? You know, where's that? Because I was like waiting for the interviews from when I went out and did all those interviews with the Insta360, like I just showed you. Yeah, and uh, and then you already had your shit done. So I'm like, damn, I'm gonna post your stuff before their stuff, um, which is totally cool. It's fine. But I know for a fact like I need to do more in this market, like physically here, so then I can have help and support like yourself, um, to then do more and and not be too loosey-goosey with it. Like I'm kind of just filming myself and I got the equipment and then I'm putting out the shit. But like it'd be nice to start having because I need more leverage, you know, and and and share the wealth, have more leverage, and then you know, do more of that.

SPEAKER_04 1:49:01

For sure.

SPEAKER_00 1:49:02

You know, that's the goal. So, but yeah, man, I can't believe we're freaking two hours, bro. Yeah, a good conversation goes by quick. For sure. You know, and and it's a cool thing about this show, and if you've been watching out there, um each episode's very different, they're never really ever the same. And what I love the most is that I don't know where it's gonna go because it's supposed to be around like when you had liftoff personally, professionally, and spiritually. Like, and we talked about your personal lift off, and now we know about how the teasing helped you with liftoff, and personally moving out here helped you with lift off, and then you know, professionally like making music and doing the video editing stuff, and like you're helping me with that. Um, spiritual, we got a little bit of like, you know, talking about a little bit of stuff, didn't go too deep there, but I like to go deep in whatever is the vibe with the person, you know what I'm saying? So um, because yeah, it's uh I don't know, you never know what you can get out of a good conversation. For sure. And like, how often do you just sit down and have a conversation these days? Like you two out there. I'm not saying it's on a podcast. You can. But like just chillin' with your partner, with your spouse, with a good old friend. You know what I'm saying? Like just chill. You know? Get some fucking sun, go to the beach, take a walk, go to the hike, whatever. Or just sit and chill and just talk. I think we're all just so quick, quick, quick. Three seconds, three seconds, three seconds. Gotta do this, gotta do that. It's just like So this is kind of like also my personal kind of like I can just chill and have a conversation with someone, you know what I'm saying? So it's like productive in a way, yeah. Yeah, it's productive, but it's just a chill conversation. And and there's like hey off. If you want to like and subscribe, cool. I got no s nothing to sell ya. I got no merch. There ain't no prep. I don't have, you know, what was that? Uh um Patreon or something like that. Yes, yes, you fucking ran my mind. Uh no Patreon, none of that shit. And so all I say is that hey, if you see value, two hours in, like, follow, subscribe. What was your biggest takeaway? That's it. So let's just do an what was your biggest takeaway? If there's one thing you could pick from the show today, last two hours of conversation.

SPEAKER_05 1:51:13

Um probably were more similar than I thought. Like I had a feeling, but I was like, eh. It's kind of confirmed it.

SPEAKER_00 1:51:21

I told you we're brothers, man. We're brothers from another mother. Um yeah, me too. The teasing. Yeah. Me too.

SPEAKER_05 1:51:29

So huge in the way you grow up. Yeah. I think it changes everything. Fucking everything. If you like, like I said, if you successfully put yourself back in the box, then it can be rough if you are stuck in there because you really put yourself in there. You just kinda like you kind of fail at putting yourself back in the box and like anything's possible.

SPEAKER_00 1:51:56

Thank you for watching today's episode of the liftoff experience, as it is our intention to be able to help you have more liftoff in your life, personally, professionally, and spiritually. That's why we bring on amazing individuals and amazing episodes to be able to help you do as such. New episodes come out every single Saturday. Make sure to subscribe, hit the notification bell, comment below with one thing that you took away from the episode. And if you have a compelling story that you wish to share and you want to come to Phoenix, Arizona, Gilbert, Arizona, specifically to our recording studio, we'd love to have you on an episode. And a big thank you to Lift Off Agent who does the thumbnail, writes the copy, does all the content for our show behind the scenes. That's all I do is find guests, point and shoot, and have a good time. So thanks so much, Liftoff Agent team. Thank you so much for staying to the end of the episode. And just do us a favor and like, subscribe, give us your feedback so we can get this out to more individuals. And of course, you can share this with someone else that you think that should see it. Cause at the end of the day, we all have to help each other and serve each other to have more liftoff. And now our YouTube channel, you can go ahead and see all of our other videos. If you're listening to this, just go to the liftoff experience on YouTube. And if you're watching this, then you can see on the screen that we have lots of episodes that you can take a look at and you can watch today to be able to go deeper with different subject matters to help you have more liftoff in your life. Thank you so much for your time. I appreciate Jack. God bless. We'll see you all on the next one.