This Founder Closes $9,000 in Instagram DMs Without a Single Sales Call ( Here's How..)

This week, I'm handing the mic over to one of my incredible clients, Alyssa from The DM Sales Gal Podcast. And let me tell you—if you've ever dreamed of making sales from Instagram without living on Zoom, you're about to be obsessed.

Alyssa breaks down exactly how she closed $9,000 in sales directly through Instagram DMs in just five weeks—with zero sales calls. No complicated funnels. No endless discovery calls. Just strategic content, intentional conversations, and a DM process that actually converts.

If you've been wondering how to generate leads from Instagram, sell high-ticket offers without sales calls, and create a simpler sales process that doesn't drain your energy, this episode is for you.

In This Episode We Talk About:

• Why Alyssa stopped relying on sales calls altogether
• The shocking reality of doing 70 sales calls and only closing a fraction of them
• How she reclaimed her time and created a more scalable sales process
• The exact offer she sold entirely through Instagram DMs
• How to use Instagram Stories, carousels, and content as your sales page
• The 5-step DM sales framework that helps prospects move toward a buying decision
• Why people don't always need a sales call to buy from you
• How to create low-touch, high-converting sales systems
• The power of asynchronous selling for online business owners
• How to qualify leads without wasting hours on Zoom

The Biggest Takeaway

Your content should be doing more of the selling for you.

When your audience understands what you offer, who it's for, the results you create, and how to buy, sales conversations become dramatically easier. Alyssa proves that with the right content and DM strategy, you can close clients without constantly hopping on calls.

Want more from Alyssa? 

If you loved this episode, go follow Alyssa and binge her content:

Follow her on Instagram: @alyssalmoorhead

Listen to her Podcast: The DM Sales Gal Podcast

Instagram DM Sales, Selling in the DMs, Instagram Lead Generation, Sales Without Sales Calls, High Ticket Sales, Instagram Marketing Strategy, Online Business Sales, DM Marketing, Lead Generation for Coaches, Social Media Sales Strategy, Instagram Stories Marketing, Sales Funnel Alternatives, Client Attraction, Female Entrepreneur Podcast, Online Business Growth, Lead Conversion Strategies, Asynchronous Selling, Digital Marketing for Entrepreneurs, Business Growth Strategies, Service-Based Business Marketing

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If you’re ready to scale your coaching business, attract dream clients, and close more high ticket sales — I’m your girl. 

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Transcript

SPEAKER_00 0:00

Hello, hello from the south of France. Yes, I'm back. I'm back in the south of France. I'm on vacation. And this week, you are blessed to hear an episode from one of my clients. My client Alyssa. She has a podcast called the DM Sales Gal podcast. And I know y'all love sales. That's why you listen to this podcast. Our highest episodes of this podcast are always about sales. You're going to fucking love her podcast. What's so cool about Alyssa is that she's going to teach you how to have $15,000, $20,000, $30,000 months from your freaking Instagram DMs. This girl doesn't jump on sales calls at all. She's going to show you how Instagram, through your stories, through your carousels, through your DMs, can be selling for you. And you never have to jump on a dreaded Zoom call, which I know some of y'all don't love to do. So I'm going to stop talking. I want you to enjoy this podcast while I'm enjoying the South of France. And if you love it, definitely go follow her on Instagram and definitely listen to her podcast. I'll have everything in the show notes. Alyssa's funny as fuck. And if you think I cuss, you just you wait. I hope you enjoy.

SPEAKER_01 1:01

We have a fucking magnificent client right now that's like just a sales badass and so chill about it. You know what she never does? Sales calls. If your Instagram stories and your Instagram DMs aren't bringing you 16K hot and steamy leads, and you're not exactly at the sales goal you want to be at for this quarter, I've got you. Hey sales friends, I'm Alyssa, your cheap sales gal. I've been in business for 11 years, and I currently run a done for you lead generation and lead management agency with Instagram DMs. I'm about to show you guys all of the juicy sales things on Instagram, Instagram stories to get new leads, and closing sales in the DMs and with sales calls. So let's get into all of the juicy details. Hey y'all, happy Tuesday. Welcome back to the DM Sales Gal podcast. I'm super excited to chat with you all today about how I closed $9,000 in the DMs without sales calls in the last five weeks. And just a little note, we made a lot more money than that. That's just what we closed straight through the DMs that didn't include any sales calls in April, rolling over into the first week or so of May. So here's how it happened. The TLDR is that I got fucking sick of sales calls. I let people waste so much of my time in Q4 and Q1, and I was just apoplectic about it. Like I couldn't stand it anymore. I didn't understand why I was doing so many sales calls with people that had seen my content, seen my website, confirmed that they'd seen my content, seen my website, looked at my confirmation form, filled out our sales call booking form, and still weren't ready to the point that they just weren't telling the truth. It it wasn't about me. They very much wanted to hire me. They still haven't hired anybody else, but they weren't gonna spend money on it. And they never were gonna spend money on it. And therefore, I've lost an absurd amount of billable hours and also time I could have been doing whatever the fuck else I wanted with my life, besides sitting inside on the computer where I wasn't getting paid for. And as a reminder, and I've talked about this on Instagram lately, if you're putting time into something for your business, it should be lucrative in some way, most of the time, right? But like if you're putting time into posting Instagram content on Instagram stories, it should be directly making you money, meaning you can track that it made you money and keeps making you money with a rinse and repeat cycle. So I was doing all these sales calls for our Done For You Leads retainer clients and like to get Done For You Leads retainer clients, and it wasn't working. So I'm gonna go into the details. We're gonna talk about how many sales calls I did in Q4 and Q1. So over six months, you won't believe it. And some periods were heavier than others. There was like a month and a half there where I didn't do any, but still the numbers gonna be flabbergasting to you, as will how low the conversion rate is because these people weren't ready and just wasted my time. Even the ones that asked for fucking proposals, which was 95% of them, still were wasting my time and never intended to pay me or anyone else. So we're gonna talk about the sales calls that I did, how many I did, how many I closed, and then why I made an offer after that that didn't include sales calls. So it wasn't like I had an offer that I tried to just close in the DMs. I made an offer. I knew we could close in the DMs because we've done it before and we've had our clients do it and it works every time. So I did it. It wasn't MRR, it was quick cash injections for 1500, but we sold 9,000 of that within five weeks. So like pretty solid cash injection for like just trying the thing again, right? So I did all these sales calls, I fucking hated it. Actually, unbeknownst to the general public, I don't love sales calls. I love sales calls where they have their like money in the bank ready to pay me. Those are cool. If they have money in the bank ready to spend, they've been planning an investment for Lee Gen and they can make a decision within three to five business days, depending on the complexity and level of investment for their proposal and how many people are involved in making the like investing decision. Those people I can talk to, but even still, I don't actually love it. I don't. I like talking to a million people in the DMs, closing sales in the DMs, and booking sales calls for people that are gonna spend 10 to 15 grand. You wanna pay me 15,000? Sure. Then we can get on an hour sales call. Maybe even two if we need to like loop somebody else into the proposal. So we're gonna talk about how many sales calls I did and how they mostly didn't sign, and I wasted my own time. As did they waste my time. Then we're gonna talk about how I made this offer and what it is and how you can do it without sales calls, and then I'll give you the simple process of how we closed six for 1500 each, which is 9,000 total, um, just in the DMs, no sales calls. And spoiler, nobody asked for a sales call at all. People know I do DM sales, and that probably subconsciously is affecting them, but like the details are cut and dried. It's all public information. Everything they needed to know was visually public info through our just our carousels in our Instagram stories, and then I would talk them through very nitty-gritty questions in the DMs and share the FAQ's carousel with them, which would answer most of their questions, and then go over really hyper-specific like use cases and applications for each question in the DMs. So let's get into it. In Q4 and Q1, I did 70 sales calls. 7 0. I just looked at that math right before this, but if I had to guess, we signed 10 of them. You know how many of them we're still working with? None of them. It's funny because most of these people are from one source. Most of them come from a paid membership, and we got a couple great clients from there. But the nature of this membership is tit for tat, give and take. Except I always be being the fucking giver and I ain't ever taking nothing, nor do I really actually fucking need anything. But that puts me in the position of when I don't really need anybody to do me any favors. If you have a referral that wants to pay for lead gen, send them to me. Our rates start at $1,500. If they can't afford that, don't send them to me. And there isn't really anybody cheaper anyway. You can get someone to do Lee Gen for maybe a grand if it's one person, but we have a team of five going on seven. So, like, that ain't it ain't me. You know? So we were, I'm in this membership and I still am and I love it. And you know, of the people that come my way, there's lots of lurkers that need to wait for the right time. There's a few good ones, there's a lot that will tell you that they're ready to spend and actually aren't, and don't spend with anybody else either. So I got into this membership like um September-ish of 2025. And then all Q4 2025 and all Q1 2026, I did 7B, 7-0 sales calls. We probably signed 10 of them, but most of them asked for a proposal, I think knowing that they couldn't or wouldn't spend anything. To the point that, and and also this is from my fucking when done for you retainer offers were 1,500 bucks straight up across the board. If you're getting on a sales call with a fucking smart provider who asks you the tried and true question everybody misses, which is when are you ready to invest? So now I know like if my sales call form, like I know your goals, I know where you're at, I know what it's gonna take to get you there. I ask you your budget. That should be a fucking key indicator when people check like what their budget range is. But also, when are you fucking willing to spend that budget? Because if it's in more than two months, we don't need to talk. You can come back when you're ready to pay me within the next week to a couple of weeks to start within two months. Because right now our booking dates are two to six weeks out, depending on the period and like what type of offer you're looking for. So I had people booking these sales calls that not only said that their investment level was X, but also said they were ready to invest within ready to invest that amount with me within one month or less. Okay? This is when our offers were 1,500 bucks, even a thousand, depending on a project or a small, small, small retainer. Why the fuck are you going to say, yes, I can invest $1,500 within the month and get on a call with someone if you can't? First of all. Second of all, why the fuck are you taking up an hour of someone's time if you don't have the $1,500 to invest, regardless of what they were if they asked you that sales call question or not? Like it just doesn't make sense to me. So I again, like I said, like I was so fucking sick of it. I was so pissed off, and people were like, oh my god, you have so many sales calls, so many sales calls. You know what's worse than so many sales calls? So many fucking proposals that were taking me, they were complex, and I wasn't doing videos and they weren't pretty. It was like in an email. Here's your goals, here's the money I think we can make, here's what we do, here's my spots. Like it was not like beautiful or complex in the formatting, but it was a lot of information I pulled in, even with Claude. And I was doing like there were days I did four proposals after a week or like five to seven business days of three to five plus sales calls, because uh like four out of five would want a proposal, but it was I was just fucking losing my mind. My time is the most precious thing in the entire fucking world. Don't waste my time. So I was fucking over it, right? And I know that if I sell something just shy of two like under two grand, that I don't need a sales call, that I can market not the shit out of it, meaning like I make a million complex posts. I know for a fact I can make one eight-page, six, seven, eight-page carousel post on Instagram, make some stories and sell nine thousand dollars from a carousel. I can show you the carousel. Marie, my beautiful world traveling podcast manager, I'll have you link the carousel and you guys can see it. And we can see it, and you're welcome to pay me and buy the offer, but also you can see how I did it and how you could make your own offer, make a carousel, make some stories on it, and just forget all the fucking sales call nonsense. Which again, like sales calls are real great if they're gonna pay me 15 grand. Love a sales call for 15 grand. Not really. I still don't love it. I don't want to sit still that long. Pisses me off. But if it's necessary, I'll do it. It pays me, it pays my whole team, pays my family. It's fine. But in lieu of that, I made an offer called our lead gen sprint. It was a spring lead gen sprint for $1,500. It was two weeks. We did outbound lead gen to get you new leads. We did it every day, we're doing them right now, and it was 55-0 leads by the end of two weeks of us being in your Instagram and doing outbound lead gen and managing the replies each day and giving them a three-page mini sales content plan that they could use for stories, reels, posts, carousels that would help us convert. So I've done iterations of that for two and a half, three years now, and it always works. And I can always close them through the DMs now that I know how. And honestly, straight up, if someone's like, but uh, can we get on a call for this? No, we sure can't, but here's the carousel with all the information you need to know, and I will answer everything you want to know in the DMs. Also, we have a fucking magnificent client right now that's like just a sales badass and so chill about it. You know what she never does? Sales calls. She never does them. I mean, we've been working together over three months, she won't do them. And people fucking line up to pay her for one-on-one sales coaching because she uses DMs, voice notes, Instagram stories, carousels. She's a client, we're gonna do an Instagram stories collab. Her name is Rachel, I'll introduce you all. She's a fucking badass. She's a working mom and just fucking blows my mind, really. But there are people who do this where you can do asynchronous sales. We don't actually necessarily have to see each other on a video while we both sit in an office. I've done sales calls at the park. Those ones were better, I will say. They were considerably better. Alright, so I made this offer. The I was tired of 70 sales calls and 10 sales and six months of negotiations per each to go from 10 grand to one grand fucking close. It was just fucking stupid. So I made a $1,500 lead gen sprint. We've done different iterations of a VIP week, a VIP two weeks, a VIP month, a two-week trial, a two-week sprint. I've done all sorts of short-term bottom, like low end of high ticket. So like between a grand to $17.50 and sold it in the DMs. And if people were like, can we do a call? I was like, no. So then we sold six of these from April 8th to today, which is May 12th. We sold six of them. One was a client we already had that wanted to sell a new offer. Hi, Heidi wanted to sell a new offer, so signed up for a sprint just for that offer. All the rest were brand new clients. Some were gonna retain, some just took those leads and run. Either one of those is fine. It depends on their budget and how they want to manage their own sales. So we sold six of them for $1,500 each, which is nine grand. And some of them even said that before I offered, let's just talk about this in the DMs. No, we don't need to do a sales call. When I like brought it up, like, you know, if you want to do a retainer, I'm happy to get on a call and talk about it. But if you're looking to do the sprint, we can we can make a decision together through the DMs. And one of them, Ashley, point blank, was like, no, we don't need to do a call. No, who needs we don't need that? And signed through the DMs. And we love Ashley too. So this is how I did it, and we're gonna make a whole nother podcast episode on this. I have a very simple process. I have a sales content recipe that at its core is eight ingredients of sales content. I have a whole episode on that. You guys can go back to it. It's about carousels. And our sales content recipe, like those eight core ingredients, we put into carousels, but they also can go everywhere else. So we make them into reels, we make them into threads, we make them into Instagram stories, make them into LinkedIn, make them into Facebook posts, make them into emails, make them into paid membership posts. Anywhere, you're answering the information that people need to see to get closer, real close to a buying decision to the point they actually need you to talk to them. People inquiring, what's your price, does not need me to answer it. My prices be real public. They're fucking all over everything. They're all over my carousels, they're all over my stories, they're all over my reels, they're all over threats, they're in my emails, they're on my website, they're on LinkedIn, Facebook, they're everywhere. You you would have to bury your head in like a Denver rocky sandpile to not see the prices. This content is step one. And again, my carousel seven or eight pages that will link for this sprint. It was my sales page. It was my sales page, and I have clients doing this as well. It's still my sales page. This offer is like 15 posts down on the feed, and we're still sending it to people coming back asking for this. Like, I'm not even publicly offering it anymore or marketing it. People will still go find it or ask for it, and you send them the post and they go check out. So, how we did it. So, we have this these carousels and this sales content recipe. Everybody who's a client, period, no exceptions, gets a sales content plan. There's a mini version that's three pages for our smaller clients slash just those that aren't retainer. Retainer clients get a customized plan. It gets to be really about five to seven pages of sales content ideas. So that's step one. Step two is I have a five-step DM sales flow. So sales content from my sales content recipe, a carousel as a sales page, stories, maybe some reels. That's step one. Step two is we go through the DM sales flow, which is number one is rapport building. Number two is identifying their goals with them and seeing if you can help. If you can, we talk about where they're at with their goals. And if they're sharing a lot with you and you think you could help them and you want to help them, then we do what I call consent to offer. I think I have something that could help you with this. I've done it myself, I've done it for others. Do you want to hear about it? If yes, then number five, you can offer the offer. I will do a whole podcast episode on that, but I was trying to be concise because it's evening for me and I want to eat dinner. Um, that's just how it is. So please come ask me questions. If you guys have questions on how to turn your lower end under 2,000 of your high-ticket offers into something you can sell in the DMs, just come ask me and I will give you my sales feedback. And you guys know where to find me on Instagram. Stay tuned for the next episode. We're making lots of content going even further on these episodes. So please come find me on Instagram and listen to all of our sales advice and come DM me and ask me questions. I hope everybody has a really good dinner and I will talk to you guys soon.

SPEAKER_00 19:18

This podcast was produced by Year Girl Media.