The Bold Biz Podcast
Welcome to The Bold Biz Podcast, where we talk about building freedom, confidence, and income – one bold step at a time!
Hosted by Jenny Levallius, graphic designer, mom of twins, and founder of The Bold Biz Collective, this podcast is your go-to space for honest conversations about building an online business, mastering mindset, and how to leverage design & AI tools to simplify your work and life.
If you’ve ever felt “too old,” “too behind,” or just overwhelmed by tech, you’re not alone. Jenny shares her real journey – from juggling a 9–5 and side hustles to finally creating a business that feels like home.
Each week, you’ll learn how to:
• Start and grow an online business that fits your lifestyle
• Build consistency and confidence through mindset and action
• Learn about AI, automation and design tools to work smarter, not harder
• Create a business that gives you freedom, not burnout
This show is for women 40+ who are ready to take action, stop overthinking, and build a bold life on their own terms. ✨
🎧 Tune in for weekly episodes filled with practical tips, personal stories, and encouragement to help you turn your ideas into income.
Links and Resources:
• Join the Skool membership: The Bold Biz Collective
• Follow on Instagram: @theboldbiz
• Email Jenny: hello@theboldbiz.com
• Visit: www.theboldbiz.com
The Bold Biz Podcast
Why Storytelling Is The Most Powerful Marketing Tool For Women Over 40
Why storytelling is the most powerful marketing tool for women over 40
In this episode of The Bold Biz Podcast, Jenny talks about storytelling and why sharing your real story is one of the most powerful ways to connect, build trust, and grow a business in midlife.
She opens up about the fears that held her back for years, feeling “too old,” worrying her life was boring, protecting her privacy, and questioning whether she had anything unique to share. Jenny shares how finally having the courage to talk openly about her side hustle trials and errors, perfectionism, and self doubt led to deeper connection with her audience and messages from women who felt seen and understood.
This episode is a reminder that storytelling is not about oversharing or having a dramatic life story. It is about being a few steps ahead, being honest about what you have learned, and letting your audience get to know the human behind the business.
Jenny also talks about how storytelling can be used in marketing without feeling fake or salesy, and why someone listening right now might need to hear your story more than you realize.
If you are a woman over 40 building a business, starting over, or trying to show up more authentically online, this episode will encourage you to trust that your experiences matter and that connection always beats perfection.
💡 In this episode, you will hear:
• Why storytelling creates trust faster than any marketing strategy
• The fear of feeling too old or uninteresting and how it holds women back
• How sharing imperfect experiences builds real connection
• Why you do not need to have everything figured out to share your story
• Simple ways to use storytelling in your content and marketing
• A reminder that your life experience is an asset, not a liability
This episode will inspire you to stop waiting until you feel ready and start sharing from where you are, knowing that your story could be exactly what someone else needs to hear.
⭐ LINKS AND RESOURCES
Join the membership, The Bold Biz Collective:
https://www.skool.com/the-bold-biz-collective-5477/about?ref=452be9165f334da2943a1959010dd81c
Follow The Bold Biz on Instagram:
https://www.instagram.com/theboldbiz/
Email:
hello@theboldbiz.com
Website:
https://www.theboldbiz.com