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Hire To Scale
For fast-moving founders ready to stop doing it all themselves and start building a team they can actually rely on. Hosted by JP Forno, founder of METEOR and an operator with years of experience building high-performing teams, each episode breaks down the systems, strategies, and mindset shifts needed to hire great people, train them well, and turn them into long-term operators who help your business grow. You’ll hear founder-to-founder frameworks, tools, and real-world lessons that help you spend less time in the weeds and more time building a business that runs with or without you.
Hire To Scale
Scaling Sales Teams Without Losing Your Culture with Peter Swenson
Guest: Peter Swenson, CEO & Co-Founder of The HIRE Advantage
INTRO
When I first started this podcast, I knew exactly who I wanted as my first guest. Peter Swenson is not just a close friend, he is the person who gave me my first job in sales back in college. Over the last 20 years, he has hired and trained more than 4,000 sales professionals across educational products, home automation, and solar generating hundreds of millions of dollars in the process.
Today, Peter is the CEO and Co-Founder of The HIRE Advantage, where he helps companies build and scale high-performing sales teams through proven systems for recruiting, onboarding, and training. I have seen firsthand how his methods work, and in this episode we break down how to build a high-performing team from the ground up without losing your culture or burning yourself out in the process.
We talk about how to design recruiting systems that actually filter for the right people, how to create onboarding experiences that build trust and buy-in, and how to develop a culture of training that keeps people improving long after their first week. If you are a founder or leader trying to build a reliable, scalable team, this conversation gives you a clear roadmap.
Peter's Quick Tips
- Highest-leverage habit: going to bed on time
- Book that shaped his leadership: Traction by Gino Wickman
WHAT YOU'LL LEARN
- How to build a strong recruiting system that removes personal bias
- Ways to scale hiring volume without losing team culture
- The difference between onboarding and integration
- How to identify coachability during the recruiting process
- Training systems that help new hires ramp up faster
- How to build trust and buy-in during the first 90 days
- Why culture and performance must be built together
CONNECT WITH PETER
Website: https://www.thehireadvantage.co/
Instagram: https://www.instagram.com/pvswenson/
LinkedIn: https://www.linkedin.com/in/pvswenson/
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