How to Design Training That Actually Works with Shelly Ballew Artwork

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For fast-moving founders ready to stop doing it all themselves and start building a team they can actually rely on. Hosted by JP Forno, founder of METEOR and an operator with years of experience building high-performing teams, each episode breaks down the systems, strategies, and mindset shifts needed to hire great people, train them well, and turn them into long-term operators who help your business grow. You’ll hear founder-to-founder frameworks, tools, and real-world lessons that help you spend less time in the weeds and more time building a business that runs with or without you.

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How to Design Training That Actually Works with Shelly Ballew

November 10, 2025 • JP Forno • Season 1 • Episode 2

INTRO

Training is one of the most critical parts of building a high-performing team, yet one of the most underdeveloped skills for founders. In this episode, I sit down with Shelly Ballew, a SaaS leader with over a decade of experience building high-performing revenue and enablement teams and facilitating more than 500 trainings.

Shelly’s programs have helped thousands of professionals improve performance, accelerate ramp time, and drive measurable business results. Together, we talk about how founders and leaders can move beyond compliance-based onboarding and build training that actually drives performance, retention, and culture.

We explore how to create onboarding experiences that foster belonging, design training that mirrors real-world job performance, and measure learning outcomes that tie directly to company KPIs. Whether you’re hiring your first employee or scaling a growing team, this conversation will help you design training that truly works.

WHAT YOU’LL LEARN

How to build onboarding that creates belonging and reinforces company culture
The difference between academic learning and real-world adult learning
How to design training that mirrors job performance and real outcomes
Ways to make shadowing and reverse-shadowing meaningful learning tools
How to coach effectively and diagnose “skill vs will” performance gaps
Why ongoing training and manager development are essential for growth
The most common mistakes founders make when designing training programs

RESOURCES MENTIONED

JD Dillon’s “Results-First” Framework – A practical approach to align training design with business outcomes by starting with the measurable result and working backward to define required skills and behaviors.
Skill vs Will vs Conditions Model – A diagnostic tool that helps leaders identify whether performance issues stem from missing skills, lack of motivation or confidence, or environmental factors.
Conscious Competence Ladder – A four-stage model that explains the journey from “unconscious incompetence” (not knowing what you don’t know) to “unconscious competence” (mastery through repetition).
The 30-60-90 Framework for Onboarding – A milestone-based plan that helps new hires build clarity, confidence, and contribution in structured stages.
“Fix the Roof While the Sun Is Shining” Mindset – A leadership principle Shelly references, reminding founders to build systems before growth exposes weaknesses.

CONNECT WITH SHELLY

LinkedIn: https://www.linkedin.com/in/shellyballew/

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