Bitcoin Latam Report
Hosted by Maciej Cepnik, a Canadian who moved to Mexico and is a Bitcoin entrepreneur, this show features English-language interviews with Bitcoin founders, builders, and operators across the entire Latin American region. From Mexico City to Buenos Aires, we dig into how Bitcoin is used for payments, remittances, mining, and regulation, along with the hard lessons, tactics, and opportunities shaping the LatAm ecosystem.
Bitcoin Latam Report
#EP4 Ronny Avendaño - From Toronto to El Zonte - Founding and growing the Bitcoin Hardware Store
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In Episode 4 of the Bitcoin Latam Report, Maciej Cepnik interviews Ronny Avendaño, founder and CEO of the Bitcoin Hardware Store, in Mexico City at La Casa de Satoshi. Ronny shares his journey from Toronto to El Salvador, how meeting “real Bitcoiners” pushed him toward self-custody, and why he started the store after realizing how hard it was to get basic Bitcoin tools like a node.
They discuss what Bitcoin adoption actually looks like in El Salvador, the country’s major improvements in safety, the remaining infrastructure gaps, and how Bitcoin can help solve real problems. The episode also covers choosing Bitcoin-only open-source hardware, helping users move off exchanges, inheritance planning, and Ronny’s plan to expand the hardware store model across Latin America.
00:06 Ronny arrives in Mexico / La Casa de Satoshi
02:07 Moving to El Salvador
04:27 Origin of the Bitcoin Hardware Store
09:15 El Salvador then vs now: safety transformation
14:05 Using Bitcoin mining to solve infrastructure problems
16:31 Setting expectations: El Salvador isn’t Bitcoin heaven yet—advice for movers
26:14 Why a physical store works
30:59 Why El Zonte?
40:36 Hiring & training
45:30 Product selection criteria
50:20 Inheritance planning
55:47 Expansion plans
58:06 Next Locations of the Bitcoin Hardware Store
Show Notes
Follow Ronny on X: @ronnyavendano_
Follow The Bitcoin Hardware Store on X: @tbhs_sv
Follow Maciej Cepnik on X: @CepnikMaciej
Follow Aureo on X: @AureoBitcoin