Sales Trajectory Podcast

Paul Fuller, CRO from Membrain.com catches up with Jason Howes on the launch of Crystal Ball Recruiting

Jason Howes Season 2 Episode 8

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0:00 | 29:40

In this episode of The Art and Science of Complex Sales, Paul Fuller, CRO sits down with Jason Howes of Arrow Executive Sales to talk about his debut book, Crystal Ball Recruiting, and why sales hiring needs a major reset.

Jason shares why rushed recruitment leads to costly failures, how leaders can assess current team capability before hiring again, and what it takes to attract, recruit, and retain top sales talent with more predictability. They also explore why role clarity, removing bias, and strong onboarding are critical to long-term sales performance and retention.

In this episode, you’ll learn:
🔹Why sales recruitment fails when it is rushed and reactive
🔹How to assess your current team before hiring again
🔹What a clear sales role definition should include
🔹How bias impacts hiring decisions and how to reduce it
🔹Why onboarding is a key driver of retention and performance

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