BrightIAM
Hosted by Lucy Black, BrightIAM brings you real conversations with the people doing bold, brilliant things for good causes.
Each episode lifts the lid on what it really takes to build campaigns that make a difference - from comms and creativity to courage and community.
BrightIAM
Mountain Edition #7: Joceyln Crouch
In this soul-stirring episode, Lucy welcomes BrightIAM’s newest recruit, Jocelyn Crouch, whose story begins with a poster in a train station coffee shop and leads to a sign-up within just three days. But this isn’t just about a spontaneous decision. It’s about the power of attraction, the courage to say yes, and the ripple effect of purpose-driven adventure.
Together, they explore:
- The Spark: How a single poster stirred something deeper and why Jocelyn couldn’t look away.
- The Random meeting: How Lucy and Jo first met.
- The Mountain: The awe, the fear, and the questions - what does Kilimanjaro represent, and how do we prepare for it physically, mentally, and emotionally?
- The Training: From gear to grit - Jocelyn shares her evolving plan, the support of friends, and the unexpected ways her life is shifting
- The Ripple Effect: How her story is inspiring others to step forward, ask questions, and imagine themselves in the frame.
- The Outlook: What this journey is teaching her about life, legacy, and the kind of impact she wants to make.
- The Attraction: Why this mission and trip resonate – what does bullying mean to Jo and how can clarity, authenticity, and shared purpose continue to draw people in.
This episode is a celebration of serendipity, courage, and connection. It’s about how one moment can change everything and how we keep that energy growing.