Shoptimised Presents: The ROAS Returns
The Shoptimised Podcast shares expert insights, real-world strategies, and conversations that help brands grow smarter in eCommerce and digital marketing. It’s a space for marketers, retailers, and innovators to learn how optimisation drives performance, creativity, and measurable results.
Shoptimised Presents: The ROAS Returns
Budget & Settings - Bitesize Tips for Black Friday
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Shoptimised
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Season 1
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Episode 1
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In this episode, Skye and Adam unpack one of the most important and misunderstood levers in Q4: how to manage Target ROAS (TROAS) during the high-intent, high-volume Black Friday weekend.
Listen in to find out:
- How to plan budgets across Black Friday
- What to do when campaigns hit daily spend caps early
- The smartest way to isolate high-spend products
- The #1 budget pacing mistake advertisers make that kills performance
This episode is essential listening for anyone managing Google Shopping, Performance Max, or paid media during Q4.