25: Book Marketing for Women Who Hate Marketing

Marketing can feel uncomfortable for so many writers.

You finally finish the book . . . and then realize people actually need to know it exists.

In this episode, Mikaela sits down with marketing strategist and publishing partner Miranda Trudeau to talk about what marketing really is—and what it isn’t.

Together, they unpack:

• Why marketing feels “icky” for so many women
• The mindset shift that changes everything
• How to think about marketing as leadership and service
• Why relationship-building matters more than algorithms
• Social media, Instagram, Threads, and whether you actually need them
• How to market your book without becoming someone you’re not
• What makes a strong bestseller launch
• The practical steps authors should take before launch day

This conversation is honest, encouraging, and deeply practical for writers who want to share their work confidently without sounding pushy or performative.

Marketing is simply helping the right people find the message they’ve already been looking for.

Transcript

SPEAKER_00 0:01

Welcome to For Women Who Write Podcast. I'm Mikayla, a certified writing coach, editor, and self-publishing expert with over a decade of experience, helping women turn their ideas into powerful, best-selling books. If you felt the call to write, share your story, share your experiences, how you can help other people, then you are in the right place. Here we talk about the real process of writing and publishing, from finding your voice to structuring a book, from overcoming resistance and imposter syndrome to launching it into the world with confidence. My mission is to show you that becoming a published and best-selling author, if it is possible, it's absolutely your story matters, and chances are you're closer to holding your finished book in your hands than you think. Hello, guys. Welcome to another episode of For Women Who Write. I have a really, really fun guest and friend here today, Miranda. Miranda and I have been working together for, I mean, is it six months? I think a little over six months. It was right when your baby girl was born. Was when you first started. That's like nine or 10 months ago. Yeah. Oh my gosh. Crazy. Okay. We've been on a journey together, Miranda and I. She came on the team helping with uh launching. And then she started seeing we needed some help in other areas and raised her hand and jumped right in and helped us in so many areas. And this is a story that we can tell maybe for another podcast episode. But essentially, a couple of months ago, I knew it was time for me to get rid of the publishing side of my business. And so Miranda took over the publishing side of the business, which is everything after editing. So I help people write and edit. And then she also helps them with the editing too as well. But a lot of the cover design, formatting, uploading, bestselling, all the things and marketing. And that's what we're going to be talking about today is marketing. And I know marketing is a really, really scary topic for a lot of people because they would rather just do the work and then somebody else handle the marketing, or they see it as like this necessary evil in order to accomplish what they want to do. And so Miranda is our marketing wizard genius. And she is going to come on here to help us all feel better about marketing. So, Miranda, welcome. I'm so excited that you're here.

SPEAKER_01 2:23

It's such an honor to be here. Thank you so much for letting me chat. Have a little girl's chat this afternoon, all about marketing.

SPEAKER_00 2:29

I know. I love it. You've got your coffee. I've got my electrolytes. I'm so excited. We're just just getting it.

SPEAKER_01 2:34

Your choice is probably better than mine. I don't know.

SPEAKER_00 2:39

And I, this is just gonna be fun. Just a conversation about marketing, our experiences with it, and how we think about it. Because I think half of the game with marketing is around your mindset. But before we get into all that, tell us a little bit more about yourself, your experience, and all of the many wonderful things that you do.

SPEAKER_01 2:58

Yes, yes. So I, my name's Miranda. I'm Midwest, so I'm from Michigan, and I'm married with three kids, which is I say that and start with that because that's like a huge part of my business and my brand and the people I work with, is that I'm a mom. I'm a stay-at-home mom and I run multiple companies. My husband runs multiple companies and works at W-2. And it is wild and nothing short of fun over here with our five, almost three, and eight month-old. So um it's quite chaotic, but we love it so much. And I, in a business sense, have been in operations and marketing for about 10 years. I left my salaried position after my second son and moved to stay home. And I had done some like business stuff on the side, but just helping out friends here and there with websites or marketing strategy or things like that because I really loved it and I was doing it in my job and kind of transitioned it over to helping. But once I left my job, I had, you know, this whole moment of like, what do I want to do? Do I just want to stay at home with my kids? You know, we homeschool our kids and we knew that was kind of on their highs. And at that point, is that like the full blown of what I'd like to do? And I feel like um, for me, it's like the Lord, He's given me such a desire to have more and to build and just a gift for that. And so um, after about six months of relaxing and sitting still with two kids, I was like, okay, I need to like pour into something again and pick something back up. And so um my business became that thing that I poured into and it has been so fun and so successful. Um, this year I have fully branded it as mom knows marketing is the name of the company, and it is all around helping support mom-owned businesses with their marketing so that they can really grow and scale. And it has now grown from just me to a team who's helping support clients, and we have an array of services and experts on the team that really help um serve the companies that we work with. So it's been, it's been a blast. But marketing, marketing strategy, marketing mindset, that's really like my passion and gift.

SPEAKER_00 4:53

So I love that. Okay, let's talk marketing because everyone thinks like gets allergic to it and they kind of hate it and think it's you know, this terrible, terrible thing. And I think half the battle is kind of your mindset because if you go into it thinking it is going to be terrible, this is going to be uncomfortable, I'm just selling things and like being icky about it. You are going to be icky about it. Like there's no, you know, like if it's it's really a self-fulfilling prophecy. But what would you say to somebody who feels that way of like, this just feels icky? Like, do I have to market? Like, can I just do a traditional publisher and they do all the marketing for me, which they absolutely do not do? Um, what would you say to somebody who feels a little like ick about it?

SPEAKER_01 5:36

Yeah, I think redefining what marketing is, I think that word has a lot of stigma to it. But ultimately, like I'm 31. I grew up in a home phone telemarketer culture, right? Where like your home phone would ring and my mom would be like, don't answer it. Like it's a telemarketer unless it announces that it's like grandma or something. But it got to the point where all of our home phones were flooded with sales calls, right? Or people trying to like take our money, steal our money, quote unquote. And we now have this bad taste. I really think that is like the moment that we as children like developed this mindset that marketing is gross because I don't know that I ever had terrible connotations with like commercials or with seeing things on my favorite kids' show of like the new toy that came out. Like, we don't think negative about those things, but we think negative about these people that tried to like scam and you know, coach us into some buying something that we didn't really want or need. And ultimately, as I like started working with businesses, I realized that they're for most people, if you're writing a book or if you own a business, you have an ideal person that you're helping, right? Like you have a person that you're like, I I know I can solve their problem. And this is like branding 101 and marketing one-on-one, where it's like, know who you serve, know your niche. People hate that word, but you know, ultimately it's like who what are you doing and who are you helping? That to me is like the whole mindset of marketing. Who are you helping? And then marketing is just going to that person and giving them that solution. And so that reframe with my clients has helped a lot from oh my goodness, I'm slimy, I'm salesy, I have to like come up with all these weird, manipulative ways to get someone to buy something versus like, no, I have the thing that you need. And ultimately, my dad was a really great salesperson. We joke that he could sell like ice to a penguin or whatever in Eskimo. And he is always really good at sales because he's really great at breaking down why something's valuable and why it can help you where you're at. And that's that's all the marketing is is knowing like if you're writing a book and you want to sell your book, who is it gonna help and how? And then how do you find that person to go give them that solution? You know, if you knew that there was a hungry person out on your front porch and they needed a specific food or they needed, you know, dinner that night and you had it inside and you had extra, why would you not share it and give it away, right? Like they're a person, you're not sliming salesing them into anything. You're just like, hey, I have dinner, here's dinner, it's five dollars, or I have this, here's this, and you're just giving that solution over. And to me, that is the base of all marketing. We have to have that human component because as soon as we lose that we're serving a human, that's when it becomes really icky, if that makes sense.

SPEAKER_00 8:20

Yeah, 100%. And I think I often feel like marketing and writing a book actually go hand in hand because when you know who you're writing to, what problem you're trying to solve for them, your marketing gets easier, but so does your book, because that's exactly what your book is too. It's helping people, it's showing them a way to get what they want. And so it starts to get really icky when you are trying to sell people things that they don't want or they don't need, and they're like, just leave me alone. Like, you know, like the telemarketing example, it's like such a cold call, in which it's like they're trying to sell something to somebody that they don't actually need and they don't want. And cold calling can work. I'm not here to say one way or the other. Like I know some people are super successful with it, but the idea that for many people though, if you get the ick when you start doing the marketing, it may be because you are selling it or trying to give it to people who like that's not what they need or that's not what they want. And so having those people that are interested and be like, hey, let's just have a conversation. Let's just talk about what could what do you need and what do you want, and how do we get you there? And when you can condense all of that into your marketing, that's when it gets to be actually fun and really like exciting because you're helping people. And I think another reframe too is like you are a guide, you're a leader in this space. This is actually part of your job is helping people get to where they need to go. When you market well, you are leading people well. And part of your job as a leader is to take people where they want to go, is to guide them to really great spaces for them. And so if you see marketing almost as like leadership instead of icky car salesman, it also really helps to be like, hey, I here's like you say you want to go there. I'm gonna help you find that direction and find that path to get to where you want to go. And it's up to you. You don't have to take it if you don't want to. But if you want to go there, this is gonna be the way to do it. And so, like, really as a marketer, you're leading people to a better place in their life too.

SPEAKER_01 10:25

Yeah, and I think it's relationship ultimately. Like I feel so drawn to make personal connections with people, which is honestly why I think my businesses have done so well, because I'm not in it for money only. I'm not in it for the sales or the conversion or the data. I absolutely love those things. Like those are all great markers of success. But if I'm not in it for the person, for the human, then I lose it and I'm not successful. And, you know, when it comes to you think about the cold calls or the cold DMs or, you know, the person that's like, hey, I haven't talked to you since high school. What are you up to? And you're just like, I know you're in an MLM. Like I know that you're trying to sell me something. And it's all because it didn't come out of relationship. It wasn't genuinely like, how are you? How's your family? You know, how can I, oh, this helped me, or this came out in conversation because, you know, if you and I are talking, we're friends. And if you and I are talking and you're like, oh my gosh, Brandon, I saw this amazing thing. I think you need this course, or I think you need this book, or I think, you know, or I have this resource and I like really think it would actually help you. There's so much relational equity that you and I have that that doesn't feel abnormal. And I'm not gonna be like, oh my goodness, Michaela is, you know, trying to sell me and doesn't care about me because I know that you care about me. And I think in marketing, it's easy behind a computer screen or your phone to get disconnected. And I think that's like, you know, 10 more podcasts on social media culture these days, but it's so easy to feel disconnected. And like the thing that's gonna make you stand out in your business, in your book, in your selling, in your marketing is like bridging that gap and being connected again. Because we're I don't think I do not have negative thoughts towards like AI or where technology is had to necessarily think everything has its place and there's a lot of power and what's being created right now. But if we can stand as humans in the gap and bridge the gap of connection and relationship and keep that the main thing, then everything else is gonna come, you know. Like I think we have to we have to see people and hear people and talk to people and start conversations with people and know the value that we offer, be a leader in our space and take people to that next step, but be really confident that we want to also make a connection, you know, in the process.

SPEAKER_00 12:32

100%. And I think there's a lot of negative about social media. And I think we should talk about some of the negative, because there's, I mean, there it there is legitimately a lot of negative. There's comparison, there's all these studies coming out too of like what social media is doing to our brain and doing to us relationally. So holding space for that. And it is a unique opportunity. And I'm thinking specifically of Instagram, but it's a unique opportunity in which we can connect with people in a way we never had been able to connect before. And like Instagram specifically combines words and video and direct messaging. So you can directly talk to the exact people you want to help. You can actually have real live conversations with them in a way we never have been able to before. So I know you're super active on threads. I love your threads, they're just so amazing. And Instagram. So tell me more, what are your thoughts behind Instagram and using social media? I know you and I have been in conversations with writers before, and they're like, I have to get on social media, I have to get on social media. What would you say to that? That was like six questions in one. So we're gonna piece these down. I have so many questions. First of all, talk to me about your thoughts on social media, like on Instagram, threads, all of that. Like, how do you view that and see that as a larger part of the marketing ecosystem?

SPEAKER_01 13:54

Yeah, I think it's a tool. I think it's one place. And it it's like, you know, I like to equate everything back to like a real life example that I can like conceptualize is just how my brain works. So it's like if I'm in a small town that has a bunch of shops downtown, and you know, we have the car wash and the gas station and the coffee shop and the bookstore, like those are all separated places that I can go and meet people. And that's how social media is to me. And so threads is a place. Facebook is a place, Instagram is a place, LinkedIn is a place, networking groups a place, and each place has their own strategy, it has their own group of people. Like, you know, if you have a bingo shop, you're gonna find a very different crowd than if you have a nightclub. And so we have an Instagram and a threads and a Facebook and a YouTube and like all these places. And I think the second I hear an author, you know, we've been on marketing calls with authors, and like you said, immediately they're like, I should be. And as soon as I hear I should, I'm like, we have to like rewrite this because we have developed this idea that all this magic happens on Instagram. Let's just like pull one platform out on Instagram. All this magic happens, and you know, I should be there if I'm launching a business or writing a book or trying to sell anything to anyone. And I always take authors back to where is your person? So first you have to know your person, right? And ideally, like you said, those are things you know before you write the book so that you're writing to a person. I always take um clients through a branding exercise where it's like, let's say you were sitting in a coffee shop and you were solving one person's problem. You're sitting across from that person. Who is that person? And that's that whole exercise of creating your ideal client and how old are they and what's their economic status and all these things. But to me, it's like, let's not make it too weird and out there. It's just like a human in front of you. Who is that person? And um, and you know, what's their life situation and how are you helping them? And then next question, where do they hang out? Do they hang out on YouTube? Are they hanging out on Facebook? Are they on LinkedIn? Like very different audiences across the board for all these spaces. Maybe they're on multiple, but where is their primary one and how are they using that platform? I mean, there's like so much you could go into with that. But for me, Instagram's a place. It's a storefront, it's one spot where community is gathering. And my ideal people are definitely on Instagram. And I have had so much fun with threads lately. And there are a lot of like fellow business owners on there that I've connected with and some ideal clients on there as well. I think most of my ideal clients are over on Instagram less on threads right now. But again, they all play a purpose. So I just have to know walking into threads, I'm maybe not there to get the same exact outcome as I am when I'm on Instagram, but it still is a valid place, you know, for me to show up. And uh yeah, that's kind of how I think about social media in the terms of marketing. And if you're like, I'm writing a book, I don't, I have 200 followers on Instagram and it's just my family. So many people start there, right? And they're like, I should, I should post more, I should do this, I should do this. There's like two pieces of hesitancy I see. Number one is insecurity because posting is vulnerable, writing a book is vulnerable, releasing a book is vulnerable, right? And so you're like, oh, if I put it out there, people can critique it, they can think I'm crazy. You know, that Sally from high school can be like, oh, who's she trying to be? Like Instagram influencer, you know? And and it can be very full of insecurity. And also asking yourself, do I need to be on this platform? Is my person here? Is this worth my energy and time? And also, is it fun? Because if you don't have fun making content, like for me, if marketing is not fun, I'm not doing it. Like I don't I've grown enough businesses now that I'm like, there's no should in my head. If it's not something that feels full of grace for me in this season or full of fun for me, or I'm having a creative flow for it, then like I'm likely not gonna do it. And I'm gonna find somewhere else that is. If email marketing is way more fun for me, I'm gonna push towards that. If Instagram content is super fun right now, I'm gonna push towards that. And so I think asking yourself what box does this social media platform fit in and is it worth putting the energy towards and kind of challenging myself to learn it, to meet my people where they're at.

SPEAKER_00 17:53

Yes. And I I think you bring up an interesting point too, of like we always think of marketing in terms of like immediately and directly reaching our people, which obviously, yes, that's part of it. But then there's also the like collaborative networking side of it too, like threads is for you right now, is like you're connecting with other business owners. And they may not necessarily be ideal clients, but they could lead to ideal clients or they could lead to some really interesting partnerships that help you brainstorm some other ideas for your ideal client. Like there's always something that can come up when you start to market. And I think too, like it's you have to just try a bunch of stuff. Like, if anybody tells you like you have to do this or you have to like if this email or Instagram or threads or whatever will be the key to changing your business, like run far away. It could be a key to unlocking your marketing for sure, but there's no one platform that's like incredible and that will always win every single time. You have to try a couple and you have to be committed to it. And so for me personally, I like when I started my business way forever ago, it was like I am going to like get on Instagram and I'm gonna be committed to Instagram and I'm going to just like go hard for it for a while and see what happens. And for me, it turned into really helpful, loved it. I have sometimes I have a complicated relationship with it. I I went on we went on a break for about three months at the beginning of this year and I needed it. We were on a break, we were on a break, and now we're we're back together again. It's all okay now. But it's like you have to find your rhythm and then stay committed to it. Cause I think so many people are like, well, I tried it for like two weeks and I hated it, or like nobody responded. And it just it takes time for you to figure out your voice on the platform and for the algorithm to like get to know you. And so I would even encourage people like as they're getting started to choose like one platform and then stay committed to it for three to six months and make mistakes on it. Make every single mistake you can on the platform because when you fail, what is it? This there's a phrase that says fail fast, fail less. I don't know. There's something that's really like I've heard that too. Yeah. When you fail fast and you fail early, that's when you grow fast and and learn really the platform. And so to just find something and then stick to it if you don't already have something. If you're on LinkedIn right now and you've got success on LinkedIn with your business, just go hard with that. Don't worry about Instagram. Just go really hard on LinkedIn and then find your definition of success because there's so many definitions of success on all of our social media platforms. Is success going viral? Is success having six figures of followers? Is it having uh tons of sales? Is it growing your email list? Like, what does success even look like and mean for you with your book? Are you using Instagram to gain awareness of your book or to actually like push sales? Like there's so many business owners I know who have less than a thousand followers and yet are making six to seven figures in their business because they don't care about the follower account. They care about the their business growing. And so getting really clear on what your definition of success is with marketing will help streamline your efforts and then just make it grow. And then when it's time and you're like, I've got a good groove, this is working for me. Like you can hire on additional help to help you. You know, I know y'all do a lot of that, Miranda, with your agency and you know, like getting professionals involved as well can really help you learn the platform and like actually start getting you the results you want.

SPEAKER_01 21:34

Yeah, absolutely. And I think like if you're listening to this and you are writing a book or you're about to launch a book and you're really nervous about the marketing or you're questioning, like you mentioned in the beginning, like, oh, should I just go with the traditional publisher because they'll do the marketing for me. Let me give you insight that I've had experiences with traditional publishers too. And they don't. They have audiences on some sense. Let's say that you go that route and you pay that money and you make those agreements. And you give up rights and all the pieces that really come with traditional publishing, not a bad choice at all, but it is a choice. You just have to know all the pieces of it, right? But they have an audience and they will post to their audience about your book or they will share with their network about your book, but their network is not necessarily your ideal audience. And so I think it's really important that in anything that we do, we own our marketing. We have to own the thing that we're doing. And that's where that insecurity can kind of buck up against us because we think, you know, we get nervous of like, oh, if I speak and like, what if they don't respond? Well, that's a lot of the trial and error. And that's learning who you're serving. And that's also being confident and pushing through that insecurity to say, no, I know that this solves a problem. I know that this method that I wrote about helped me and it's going to help somebody else. Or I know that this story that I told is really going to resonate and bring somebody out of a space that they're in and into the next, you know, space that their path has for them. And so I think pushing past that insecurity and knowing that you, regardless of who you publish with or what route you go, you have to own your marketing and your message and get to that confident point, even wavering confidence. We tell my kids like bravery is doing scary things afraid. Yeah. Is that the yeah? Yeah, that sounded terrible. But there's a better way to say that. And you know, I didn't sleep last night. So but it is it is important for our kids that they do things afraid for me. Like that's really important to me, that they learn that they don't have to be fully confident, they just have to go and move forward, even when it seems scary, because that's when the best rewards come in life. And that's when, you know, that's when you can look back and say, oh my gosh, I actually did publish that book. I wrote the whole book and I published the whole book and I did it, versus sitting a year looking back and being like, I was too scared to do it and I didn't do it because I was afraid of marketing, or I was afraid of Instagram, or I was afraid of if anybody would buy it, or I was afraid of ABC instead of like, let me put my head down, figure this out, get the help that I need on all the fronts to make this like the best project and pour my all into it and trust that what's gonna happen happens. And if your book blesses one person and changes one person's life, you guys, that's so worth it because so many people are sitting on books that they're not writing because they're afraid of their own things and they're in their own way, and somebody isn't having a life transformation because you're not writing the book that is inside of you, you know. And so I think it's important to do it afraid and push past it, get the help, make it, you know, as best as you can and put your all into it, make things excellent. That's a high value of mine, but still do it even when it feels nerve-wracking.

SPEAKER_00 24:32

100%. Oh, preach it, girl. So good. Again, like with marketing and writing a book, half the battle, I think, is just the mental and like finding the courage. And I think too, like marketing, kind of what you were talking a little bit too is like marketing is a skill. It's something that you learn over time. And so, of course, it's not something you're gonna be really comfortable with initially, just like riding a bike or doing anything new. It's going to take you time to learn how to do that. It takes a little bit of trial and error, it takes a little bit of feeling a little cringy on a video or being slightly embarrassed by something, and then picking yourself back up and be like, oh, that wasn't that bad. All my friends still love me. I'm gonna be okay. And you just keep going and keep moving on until marketing becomes this skill that's almost second nature to you. It's fun for you. It's something that is just like a part of your life and a part of what you do and you see it as service, which I know is kind of a like cliche thing to say, but it really is helpful to see marketing as a way to serve people and to love and to care for people and lead people as well. And so once you kind of get that down, it just it's it's a really fun skill that you keep leveling up, like you always keep working on it and keep growing. But one of the last questions I want to ask you is we have helped multiple people hit bestseller list. Hey oh, and they we've helped a lot of them in their marketing or kind of consulted them in some of their marketing. What would you say for somebody listening who is already planning her launch in her head? What are some things like some best practices for a best seller launch?

SPEAKER_01 26:05

Yeah. So once you get all the mindset stuff out of the way, you feel really good about it, you're excited to launch. There are practical things I think that'll help you along the way to have the best launch that you can because that's what we all want. And I think number one is like make a list, sit down and make a list of where your people are at. And this is not just social media or the internet. There might be people you're like, I know I have an audience already kind of built on Instagram or LinkedIn or YouTube or whatever it is, and those people are there. Or maybe you are part of a networking group and there's a ton of your ideal clientele in there, but think even bigger outside of the internet, right? Like, oh, the the local community center, there's a group of my people there, or this church group, there's a group of my people there, or you know, look what local spaces. There's a bookstore by me, and their clientele is like really similar to who I'm talking to, like they're there. Like branch out and dream a little bit big to think beyond Instagram, which is one spot, right? Or beyond the internet, like here's where my people are. I have an email list, I have this, I have this, I have this. I have my friends, my mom's friends, or you know, sometimes our family and friends can be our biggest supporters in our launches, and we just don't ask for help. And so, like, hey, I'm writing to this person. Do you know? And they're like, oh yeah, I have this and this and this. And so making a list and seeing like where are all the avenues that I can market to, because it's not just gonna be one that brings a successful launch, I promise you. And you're also gonna get a lot of, oh, yes, I'm gonna order on launch day. And like, oh, I had 200 people tell me they're gonna order on launch day, and like, you know, people get busy. And we had just have to have plans bigger than that because on a bestseller side, it matters in your first 24 hours, right? How many orders you get? And so having as many avenues secured as possible is really good. Reach out to that bookstore, that coffee shop, say, Hey, I'm having it's it's nerve-wracking, you guys, but you can do it. Like, hey, I'm having a book launch, I'm a local author. Local bookstores love to support local authors, and there's even some like Barnes and Noble and bigger chain stores that will support local authors as well. You just have to go in and ask them. I'm a local author, I'm releasing a book. And, you know, I was wondering if you guys had any spots for this or connections for this, or if I could do anything to help partner with you to serve the community in this way. And so finding out where your people are, making a list there would be really helpful as well. And then plan intentionally, pull a calendar out. So what day are you launching or what month are you launching in? And then let's back it up and start to talk about it. Some people like to bring people into their journey of writing, which I think can really help it feel like it's a community effort. Your book is. And then some people, their audience isn't like that. They wouldn't like the community side, they just want the value. And so maybe two weeks ahead of time you start kind of talking about it. The book's coming, the book's coming, the book's coming. And then have a calendar plan. So I'm doing this on launch day, I'm offering this incentive, I'm, you know, I'm teasing it up to this point. I think sometimes we just don't plan as effectively as we could. And then we're like, shoot, our launch is in a week or in three days, and like, oh, I forgot to post about it yesterday. And it just becomes like an afterthought. And so in your three months leading up to launch, your mindset is your launch. That would be my best advice. Like, you have to be dialed in and focused on it and making efforts every week to really secure these marketing avenues and plan content and have email reminders go out the night before, the morning of all these pieces so that you can really capture people's attention when they have it. And then don't forget the follow-up because I think, you know, we push for bestseller and or whatever it is, our launch goals and our sales goals. And then we like let people drop off. So, like, follow up. How is it? Can you write a review on Amazon for me? How did you like the book two weeks, three weeks, four weeks later, six months later? Do another push. Like I launched a month ago. Now we're heading into a new season. Let's like get another sales thing rolling. And like all those pieces will really help you even gather an audience that's really loyal and sees that you follow through on what you say you're gonna follow through on. And it just builds that trust, which is all the root of marketing and conversion and all the pieces. So that as you continue to launch and grow things, you know, it's a it's a momentum ball. And so think of this as kind of your first step in what you're doing, or maybe for you, you're on a journey of marketing and business growing, and the book is one piece of it kind of in the middle of your journey. It's another catalyst that's gonna keep rolling you forward. Or it's the beginning and it's a catalyst that's gonna keep helping you propel forward, moving, moving into the future.

SPEAKER_00 30:24

So yes, I love that. So good. I think I just had another interview with somebody else right before this, and we were talking very similarly on like having your book as a long-term asset, like it's something that you can be constantly pushing, constantly, you know, not pushing, maybe that's not a great word, constantly telling people about, constantly showing people, leading, guiding people to often is your book because it's just always there for people. It's like this core piece of your brand or your business that you can kind of always be pushing people towards. And so we talk big about the launch day, and obviously that's a really big important thing. We want to set the ball in motion, but you can be kind of constantly doing like little mini launches, you know, every quarter or every season, twice a year or something like that, where you're just kind of continually reminding people about your book. And what may often happen for a lot of people too is once they write a book, they have another idea for another book. And so you kind of build like a couple of books that you're kind of constantly um, you know, leading people towards as well. So it's just an ongoing thing. It's just something you're always doing, and it's just a part of your kind of regular marketing talk. So I love all this, Miranda. So, so good. Thank you so much for your thoughts on marketing. Where can we find you? Speaking of the internet and marketing, where are all the wonderful places we can find you?

SPEAKER_01 31:37

Um, so I do a slew of things. So fun. So I'll kind of spitball a handful. But for marketing, my company is called Mom Knows Marketing, Mom Knows Marketing. So mom knowsmarketing.com. Um, we have a whole team that would like literally love to serve you guys. We've served authors before um in your marketing as far as website, branding, you know, maybe it's marketing strategy or social media or graphics, content creation, whatever it is. We have a lot of um services offered there. And then on Instagram, Miranda Trudeau at Miranda Trudeau. That's my personal kind of platform and page. And then also on the publishing side of things, which has been such an honor to launch. My husband and I run True House Press. It's T-R-U per our last name, True House Press. And that also is on Instagram or truehousepress.com. So we would uh love to support any of your listeners with their book journeys, or just if you need some encouragement and you're like, I feel like I suck and I just need some encouragement and marketing, like message me on Instagram. I would love to encourage you for a minute and just remind you of the value inside of you so that you really walk this out strong and confident.

SPEAKER_00 32:39

100%. Yes. She's done that for me before, y'all. We have many a boxer message of okay, deep breaths, everybody. We're gonna do this. We're gonna be okay. It's just wonderful to have somebody like that, you know, another friend just in your corner, and especially a marketing person like that in your corner too. So anyway, thank you so much, Miranda. Loved having you. This is Bong Bung. Whoa!