Behind the Brand Podcast | Episode 3 | Sadie Lomas Brows

Welcome to Episode 3 of Behind the Brand with Buff Browz, featuring Sadie Lomas aka @sadielomas In this episode, Ellie and Sadie explore Sadies evolution from her first brow lamination to now taking over the North with her brow game. Sadie opens up about her earlier struggles into the industry, how she ended up being so successful!

All this to come and more in this week episode of Behind The Brand.

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Transcript

SPEAKER_03 0:00

Hello and welcome back to Behind the Brands. Today we're here with Sadie from Sadie Lomass. Are you a spy?

SPEAKER_01 0:06

Are you asking these questions for somebody else's? You know, don't let other people's or other people's opinions bring that self down. One of my friends suggested about intimate waxing.

unknown 0:17

Right.

SPEAKER_01 0:17

Because I want them to know to keep chasing their dreams.

SPEAKER_03 0:21

Way more pressure now, you're in there.

SPEAKER_01 0:23

Should we just do a bit of meditation? Absolutely. I'm fine, I can do it. I just need to think about what. You know, when you like. Come on, right, listen, everyone here now in the room. Come on, we're gonna do it. Right. So ground yourself, both feet on the floor. Yeah. You guys just like kind of like standing like the true position. Yeah, so hands out, close your eyes, and we're gonna take ten inhale to exhale, so deep breath in. And then out.

SPEAKER_00 0:49

And then in. And then out.

SPEAKER_03 1:50

Meditated now. I mean, at least we're right. Did that help? Yeah, no. Hello, and welcome back to Behind the Brand. Today we're here with Sadie from Sadie Low Maths. Welcome. Hi. Are you excited to be here? I am. Good. How are you? Oh all right. Do you know what to expect? Yeah. Let's go. Felt like a no. I think we should start from getting actually we haven't really like covered your journey before. Like, I feel like we haven't actually spoken about it that much.

SPEAKER_01 2:20

We've not really.

SPEAKER_03 2:21

No. I feel like we covered it briefly at dinner last night, but we didn't actually like get into it. Um did you always want to work in beauty or was it just like an unexpected journey?

SPEAKER_01 2:30

Do you know what? I feel like I've always taken pride in my parents. You know, even when I was in school. I was that kid in class, hiding behind my English textbook with a mirror with my Rimmel mat. Do you remember that Rimmel Matt fountain of the mousse? Like the moose one. And I was like powdering my face, hiding behind the English textbook. And like that was always me. Like that was just like beauty always. Yeah. Um so yeah, I feel like it's been a big part of me. Like, you know, looking after yourself, always looking good. Um so yeah, it's kind of just kind of been like a natural thing to me. I've always been quite arty.

SPEAKER_03 3:09

Yeah.

SPEAKER_01 3:10

Like when obviously when I was in school, I used to only love parents' evening for when my parents used to go and see my art teacher.

SPEAKER_03 3:19

You're the only one you ever booked in. Yeah.

SPEAKER_01 3:21

Because he or she, because obviously it was like every year, they were like, she's amazing, she just gets on with her work, she's like so practical, you know, like the results that she's getting. And he actually got an A-star in art. So I was uh quite impressed. But then every other subject, it was like she talks, she doesn't listen, she's doing a makeup in class, she's doing this, she's getting sent out, yeah, she's eating, she's drinking, you know. So yeah, it wasn't always the best. So yeah, I feel like it's been a big part of me.

SPEAKER_03 3:48

Yeah. And yeah, it's how did you get into it to start with?

SPEAKER_01 3:52

Kind of got into it. Um, so when I when I left school, I actually wanted to dance. I wanted to be like in the music videos, you know, dancing behind Beyoncé, JT, you know. And growing up again, like dance was always a big part of me. And again, it was just kind of going from education into like going into college, it was more education, and then I was only there for a year, and I actually dropped out.

SPEAKER_03 4:22

Right.

SPEAKER_01 4:23

So then I was like, I want to do something beauty related, and I feel like because of my confidence and how I make other people feel, yeah. One of my friends suggested about intimate waxing. Right. So I was like, Do you know what? That doesn't bother me. Like it generally does not like phase me at the end of the day, you're a woman, I'm a woman, we've all got what we've got. You know what I mean? A man's a man, he's got what he's got.

SPEAKER_03 4:47

Yeah.

SPEAKER_01 4:48

So I kind of um looked into one-day training courses, and I actually did a speed intimate uh intimate waxing course.

SPEAKER_03 4:56

Was it only one day?

SPEAKER_01 4:57

A one-day course. Oh my gosh. Yeah. And then obviously, then I learnt like full-body waxing as well. I did like another course, so I came to do that, kind of like a fast track uh course. Because again, I'm I've always been good with practical instead of educational. Um, and yeah, it just developed from there, really. And then I ended up getting a job in Manchester City Centre at the waxing studio where I was doing intimate waxing. Right. And this one day, because we all had our own uh room and obviously our own clients and stuff like that, but then the woman the well, there was a brow girl in there already, okay, and she was so lovely, she was like this little Indian lady, she was just so content, and she was just always the one who did the brows. Right. And she and she actually did classic lashes as well. And this one day she wasn't in, and a woman's come in and she wanted a browse doing, and I remember Holly being like, Sada, this is you. I was like, huh? I was like, I've never done brows in my life.

SPEAKER_03 5:55

Yeah.

SPEAKER_01 5:55

Bearing in mind, going back to how I started, I've always I always used to fill in my brows when I was going out, like with me and the girls were going out, they're like Sadie filling our brows.

SPEAKER_03 6:05

Yeah, yeah.

SPEAKER_01 6:05

So I've been I've always kind of like knew about brows. Yeah, yeah. I did these brows, and I'm not gonna lie, they were really good. They were really good. I was quite, I was quite impressed. And then I ended up looking then into doing brow courses, and at the time it was only I think HD brows, I'd only been founded for a couple of years. Yeah, and that was the first thing that came up on my Google. What year was this? So good question. So this must have been 2012. Okay. 2012, I want to say. Okay. Must have been. Uh 2012, 2013. Must have been crazy.

SPEAKER_03 6:45

Okay, carry on, sorry.

SPEAKER_01 6:46

Anyway, ended up booking to do the HD brow course, and it was a two-day training and it was very intense, it was great, it was all practical. I mean, there was theory, so the first day was theory, a little bit of practical, and then we actually learned how to do the threading. I remember going back to the hotel and I was doing and I was practicing the threading on my legs. Yeah. Because they were like, you do because I because I was well, obviously that that was a part of the whole HD brow seven-step browser. Yes, yeah, yeah, yeah. And I was like, I'm gonna master this, I'm gonna master this, and I was just practicing and practicing and practicing. And then the next day we obviously had our actual practical day, and we had two models, and yeah, I just fell in love with it. Yeah, and then that that's how I was uh got on my little brow journey.

SPEAKER_03 7:32

Yeah, love that. You've been on it for so long, so long, it's like 15 years ago. My back's broke. It's like a prawn. What um were the early days of building your brand like for you? And how did you get to where you are now? Because I know that branding's such a big thing. Yeah, especially when you start out.

SPEAKER_01 7:51

I feel like so at the time, obviously, I was doing the HD Browns in Manchester, and I was there for about six months, and at the time I really wanted to go and find myself, and I was just like, I need to, I need to suss out Ursaid's. And because obviously I'd not recently well, I'd my dad recently passed away, and obviously he passed away to suicide, so I was like, yeah, so that was kind of like there's more to life. I need to go and literally find who I am because I can't. It was kind of like I didn't want to be defined by that in my life, or I don't ever want to be in a position or a situation or have my mindset be in a dark place. No, so I was like, I love doing my brows, but I want to go and travel, I want to go and see this world.

SPEAKER_03 8:40

Such an amazing mindset to have in that situation, yeah.

SPEAKER_01 8:42

But I had I mean it is, but I can't take full accountability for that. That was my mindset. I had the support of like my mum Anne. Like, you know, she was like my rock, yeah, you know, an amazing true inspiration. Yeah, yeah, yeah. And so like building my brand then it was kind of I just kind of did browse and I wanted to go and travel. So then obviously I took my browse to Sydney, Australia, and I was just doing it in a woman's hair salon called Vies, and I was there for two years, and I was just kind of like just building and like getting the practice in as well. Yeah. You know, because obviously no one's no, I mean no artist is good from day one. Even in any industry, you know, you're not just gonna do a perfect set of lashes on the first of a client. Like, you know, it does take patience and it does take practice. So that's sort of what well, that's what I did. I obviously wanted to travel the world to get the practice in. And then when I came back, um I started like working in like different salons, just like moving, just kind of again, not kind of, I feel like it was kind of like the belief in myself. Like I knew I was good, but it was kind of like getting other people to believe in me. Do you get what I mean? Yes, yeah. Because I kind of felt it was because the brow industry was growing, and then people are already really good, they were the ones that wasn't the best supportive. That was the thing that I realised, and I thought, ah, okay, I see you, but that's but that's but that's all good. Yeah, I still give you love. Yeah. Yeah. And it was then when I ended up being in a shop in Wimslow in Cheshire.

SPEAKER_03 10:29

Okay.

SPEAKER_01 10:30

And it was a new seller, and again, it wasn't my I was like working under their name, so it wasn't necessarily my brand, it was my uh socials. Yes. And it was Sadie Lomas eyebrow specialist at the time. Okay. So that was kind of like my brand. Yeah, that was like, you know, I was just doing these brows in Cheshire, and there wasn't anyone in Wimslow at the time, so I was, you know, getting popular and I was kind of growing this this night business, but then I was like I loved working in a salon, but working in a salon environment is hard.

SPEAKER_03 11:04

Yeah. Like especially if it's not your salon. Yeah. Yeah.

SPEAKER_01 11:08

You know what I mean? I would go into work and my stuff had been moved.

SPEAKER_03 11:11

Yeah.

SPEAKER_01 11:11

Like things had changed. But then I obviously took the responsibility of looking for my own place and I ended up opening Sadie Loma's Browse. Which then I invested in really pushing my brand. Yeah. And obviously my finding my own identity in Sadie Loma's Browse.

SPEAKER_03 11:30

And that shows from your socials now.

SPEAKER_01 11:32

Yeah, and that was all thanks to Chic PR.

SPEAKER_03 11:34

Yeah.

SPEAKER_01 11:35

Great, great.

SPEAKER_03 11:36

I mean, the results are beautiful. Like, you can tell that it's like so you though.

SPEAKER_00 11:40

Thank you.

SPEAKER_03 11:41

It really reflects that. Good little story. Yep. Just told me I've got rules. Um how do you find working with your clients? Like, how's it changed from when you first started? Was it different when you were in Australia? And do you have like what are your clients like now?

SPEAKER_01 11:59

My clients have really varied. Really? Yeah. Um Aussie clients, they were, I don't know, I don't know if like we can't stop out. Australian people are very emotional. Really? Which is great to show emotion. Um, but yeah, it was kind of when I came to Australia, well, when I first arrived in Australia, my brows were going back to like the scouts' brows. Yes. So my brows were literally there. And then obviously in Australia, back then it was like 10 years behind in the beauty. So do you remember when you used to, you know, be in our like early scenes and we used to wear foundation, it was like foundation over the lip over the brows, and it was just a foundation face. Yes. That was the vibe in Australia. So obviously it was totally different. So now obviously, when they were seeing my brows, like, oh wow, your brows. And obviously, people wanted these brows. So obviously, it was kind of good in that form of aspect. So it was kind of good to see that trend that transition because now for me the beauty industry in Australia is 10 years in front. 100%, yeah. Like the brows are popping. Yeah, I'm real. The brows are I don't know how they do it because it's like all the cars, the sun, the sea, the fresh air, yeah, beating clean, the water, like yeah, life's just great over there. Yeah, as you know, yeah. Yeah, yeah, it's just so different. Um, so yeah.

SPEAKER_03 13:23

And what are your clients like now?

SPEAKER_01 13:24

So my clients like now. Great. So my Cheshire clients, they are, they're they are it's so funny to be in Cheshire. Because obviously, I'm a girl from Salford, and obviously being from like obviously you you guys are like from the south, so you know how like you have different areas, yeah. So obviously like, you know, like Cheshire is you know, it's uh it's um it's where all the posh people are, you know, it's where all the money is, yeah, you know, and then you've got Salford and it's like Rago, you know what I mean? And it's like, you know, you've got like I mean my family, I've got like two sides. So I've got like my birth mother's side, which are literally shameless. I love them all. Yeah, like they are the salt of the earth. Yeah, like if I need anything, they would be there. Yeah, you know, they love a bit of drama, they love the tape if I go around and seeing my nan. She's like, hey, love, get on this. Do you know what I mean? So obviously it's very, very like different. So obviously, for me, from being from Salford to be then in Cheshire, they've kind of accepted me, which I kind of went to thinking, oh, they're gonna think I'm a right chap. Yeah, you know, yeah, no one's gonna come back. They're gonna be a bit like judge it, but you know what? Dead sound, love them all, like they're all hilarious, like they're all just fab, they're all just amazing top quality people.

SPEAKER_03 14:45

I think also now you're probably at a point where you can like pick and choose your clients. Like, if you don't want anyone to come back, you can be like, Yeah, I'm very much later.

SPEAKER_01 14:53

I think my energy, people can read my energy in a room. I can I I'm very transparent. Yeah, so like I've had it before where one client obviously, one client, she comes in and she's just asking questions. Like, and I was just thinking, are you a spy? Are you asking these questions for somebody else here? Like, what is going on? You know, like just being too nosy. I mean, and listen, we all love a little bit of like goss, yeah. We all love to chat, yeah. But she was asking and asking and asking, and I was just like, yes and no, and then I kept flipping it back on her, and then I was asking her, Yeah, what about you? Yeah, what about you? Anyway, she never booked it again, really, which was fine because again, my energy, like yeah.

SPEAKER_03 15:41

Have you had any other nightmare clients? I've actually not. Really?

SPEAKER_01 15:44

Honestly. I feel like I've had it where wouldn't I say I obviously policies are in place. 100%, yeah. Right? Policies are in place, guys.

SPEAKER_03 15:54

What are your policies? What were you?

SPEAKER_01 15:56

So my policies are I need 48 hours cancellation notice. Yeah. If you are someone who cancels before the 40 hours, then obviously you will be charged 100% of the deposit.

SPEAKER_03 16:09

Yeah.

SPEAKER_01 16:10

If the excuse is reasonable, then okay.

SPEAKER_03 16:15

Yeah.

SPEAKER_01 16:16

But obviously, I've had it before where people have gone, oh, there's a road closure, the motorway's shut, and then I've looked on my maps myself, yeah, and the motorways open. I'm like, don't try and finesse me. Yeah. Like you can't finesse me there. So obviously, it's kind of like I have a policy in place because I've got to look after myself. Yes. You know, and I'll be honest with you, me going to appointments, and if so, I get my lashes done. Yeah. There was one time where I literally couldn't be asked. Can we swear on this, by the way?

SPEAKER_03 16:52

Yeah, yeah, yeah, yeah. Of course you can send it.

SPEAKER_01 16:54

So I go to get my lashes done. Yeah, you just couldn't be asked. And I couldn't be asked, and I ch like I sent her the money. Yeah. I sent her the money because that's on me. Yeah. Do you know what I mean? So, you know, policies are in place for reasons. So, nightmare clients would be if they cancel, I just send them like this automated message because I obviously don't have when I'm back to back, I haven't got time. I haven't got time to go, no worries, like da-da-da-da-da. Like that, like you know, I'm sorry, like, but here's the message, here's my D my bank details, send it over and I'll re-but you back in. Sometimes I get, yeah, no worries. Then I get ones which blank me, which then obviously I'll just block them. Yeah. I'll just block because I think I'm not here chasing money. If you don't want to pay for something that you've not turned up to, like twisted, go go somewhere else. I'm not gonna feed my energy into it. No. So I'm like, I'm out. Yeah, so I mean, so yeah, that's how I deal with them, and that's kind of like my nightmare.

SPEAKER_03 17:50

To be fair, I feel like people there are like a group that don't respect the boundaries, like people don't understand that like this is my business, and like if I don't work, I don't get paid.

SPEAKER_01 17:59

Exactly like exactly because we're self-employed. It's not like we're getting handouts, no, it's not like someone's like going it's buy, like, it's loads of money, like no no no. I work for myself, yeah. So if I don't work, I don't get paid. Yeah, so obviously so so yeah, and also because policies I have in place, because you know, other people can can like take those slots.

SPEAKER_03 18:19

Yes, yeah.

SPEAKER_01 18:19

Do you know what I mean?

SPEAKER_03 18:20

I've got a waiting list of people that would laugh in, especially if it's like your evening clients or your weekend clients.

SPEAKER_01 18:25

There we go.

SPEAKER_03 18:26

What is do you think the most rewarding part of working like closely with people?

SPEAKER_01 18:31

Are I feel like rewarding is just seeing people's reactions because I feel like brows really shape people's faces. Yeah, they do, yeah, and I love it when people have, you know, let's say they've had children, yes, you know, and they've not like given themselves a minute, you know, because they've been being mum, yeah, you know, and then they give themselves that little minute because the kids like you know gone to nursery or like the grand's got got them or you know, whoever, and they come and just have that like 45, well, half an hour, 45 minutes, two an hour, an hour and a half, depends what treatment that they're getting. Yeah, yeah, yeah. And then they're just like, Wow, this is what I look like, and that's really rewarding to me, especially to be able from a woman to be able to give that to a woman. Yeah, do you know what I mean? Just like it's just yeah, it is your favourite part. That is probably one of my favourite parts.

SPEAKER_03 19:20

I feel like it's also fun when you get to see like your clients and you they like come in and they're like, Oh, we're getting married, and then it's like we're pregnant, and then it's like baby, and you get to see like the full done.

SPEAKER_01 19:32

So, one of my clients, she's actually had twins. So she came to me and she was ready to go into labour. This is going back probably about four years now, right? Four or five years, and she was ready to go in to Labour. So she came to Steam for about first ever appointment. She was twins, you can imagine. Oh my god, she was big, godmother. I was like, twins, I've imagined that yet. And she's had the twins, and it's like she came back, she had the glow up, and then it then it was like the twins' first birthday, then it's second birthday, then it's the third, like third birthday, then it's like the trips together, you know, and it's just so nice that she stuck with me, but also I feel like I'm a part of her little family. Because I'm not a birthday, isn't it? Like you know everything about them, like everything, so yeah. Yeah, so nice.

SPEAKER_03 20:19

I obviously like you working with clients and having like my clients is kind of not part of the job, but it comes with it. So, how do you protect your own energy in the industry with your clients? Because I know that you're you're very good at that.

SPEAKER_01 20:33

So every morning I go in and I light my insensible sage, yeah. Yeah, and that's on boom. And I will actually get my sage out as well, just give a little sage windows are open because I really believe in like meditation and manifestation and mindfulness and being still, and I believe in energies as well. So I truly believe that you know, kind of you've got to protect your own energy because if you don't protect your own energy, you're letting other bad energies in. So if you're feeling bad, then bad people are gonna come. That's what I really believe, though. I think that's why I don't necessarily have nightmare clients of bad energies, just the saging, just the saging, the saging's enough, and people actually come in and like, oh, it smells amazing in it. I'm like, it's nice in it, and then if anything, it zends them out.

SPEAKER_03 21:24

Yeah, yeah, yeah.

SPEAKER_01 21:26

Yeah, it's it's kind of like a like a gas, really. Yeah, like you know what I mean. So it just calm, it calms them. Yeah, and yeah, my days just really calm.

SPEAKER_03 21:36

Do you ever get overwhelmed with being in the industry? Because I think sometimes it can be quite a big, scary place, or do you think less so now?

SPEAKER_01 21:43

So I feel like I can be an introvert, but then I love to be an extrovert.

SPEAKER_03 21:49

I'd say you're so extroverted.

SPEAKER_01 21:50

But this is it. Yeah, everyone. Right, that I am such an extrovert, but I have days, well not like days, but I will have a day to myself. Where I will shut off. I won't even speak to I won't even ring my friends. Yeah. My phone was ringing. I'm not even picking up. But like I'm having a self-care day. Yeah. I'm doing me, I'm refilling but like my cup. Like, because I feel like it's so important to do that. And then that way, then you can give again another hundred or another seven to eight to because if I was to be extroverted all the time, I feel like my energy would just be like, Yeah. Do you know what I mean?

SPEAKER_03 22:24

And when you're with clients all day, you know you're chatting to them, you're talking to them.

SPEAKER_01 22:27

Yeah.

SPEAKER_03 22:28

It's a lot.

SPEAKER_01 22:28

Yeah. Like one of my best friends, she loves to chat. She's 100% extroverted. Like, she doesn't have a minute. Like, she is like ADHD out of her head. You know, she loves lying. And sometimes I'm driving home and she'll ring and I'm like, I'm not answering that call, you know. I've been chatting all day. I can't, I can't.

SPEAKER_03 22:46

Love you, but no.

SPEAKER_01 22:48

Yeah. Yeah.

SPEAKER_03 22:49

Looking back, do you think there's like a key mistake or moment in your brow journey that kind of shapes, say, D Lomass into what it is today?

SPEAKER_01 23:02

Probably believing in myself.

unknown 23:05

Yeah.

SPEAKER_01 23:06

Go on. Yeah, I feel like that. That's that's a really strong point. Um, because obviously I had a lot of self-doubt.

SPEAKER_03 23:14

Yeah.

SPEAKER_01 23:14

Do you know what do you mean? I doubted myself, you know. And it was only like obviously like Garth who was so he really believed in me.

SPEAKER_03 23:24

Yeah.

SPEAKER_01 23:25

Do you know what I mean?

SPEAKER_03 23:26

Yeah.

SPEAKER_01 23:26

And then obviously, over time, he made me believe back in me.

SPEAKER_03 23:31

Yeah.

SPEAKER_01 23:31

And then also it was my clients as well. Like my clients were really stuck by me.

SPEAKER_03 23:35

Yeah.

SPEAKER_01 23:36

Clients did not leave me. Clients listened to me. And clients just affirmed. Like I like, I must be pretty good. Do you know what I mean? Yeah, like you keep coming back to me. Yeah. So I'll be saying it was just my belief. I think that was like the key person that's made it. Yeah.

SPEAKER_03 23:51

What advice would you give to someone who's starting out and maybe is struggling in that way when like they might be like, oh, I don't have the belief in myself and I don't think I'm good enough for doing this. Do you have any advice for someone that might be doing that?

SPEAKER_01 24:03

I would say keep practicing. Yeah. Rome wasn't built in a day. Like, look at me.

SPEAKER_03 24:08

Yeah, what advice would you give someone who's starting out on their brow journey? Someone who's just started doubting themselves, or would you tell them?

SPEAKER_01 24:16

Just keep practicing. Yeah. Keep practicing. Manifest as well. Like, I really believe that. So the building where I am now, I used to drive past it every day. I think, I wonder what that's gonna be. I'm in there. First one, boom. Do you get what I mean? So You're so good at manifesting and stuff. You have to really believe. Yeah. Don't people in this world, right? You'll go about a life where people will judge you. People will fear you, people will love you, people will hate you. Yeah. But as long as you are okay with yourself, if you don't like something in yourself, change it. Yeah. If you don't like a certain shade of foundation, what do you do? You change it. So if you don't like something in yourself, go and change it. You know, but do it for you. So that's how you can work on your belief. You know, don't let other people's or other people's opinions bring that self-down. You know, that's something that I can sit here confidently and say, but it cost me about 10 grand in therapy. Not gonna lie, that's probably the biggest investment. But that was an investment for me, yeah, and my mindset and who I am and just working through me. So yeah, either invest in a therapist, stop blaming myself, start believing in yourself, yeah, yeah, but also love yourself and be proud of your work. You know, like I was posting photos, they weren't as sharp as what they were, well, as what they are now, yeah. But you know what? It's just practice, practice makes perfect. When the new trends come out, learn it. Yeah, jump on it, learn it, practice it. You know, just keep investing in yourself, and then that's when you're gonna become good. But anyone who wants to kill yourself down on your belief, get them in the trash. Gone, gone, protect your energy.

SPEAKER_03 26:11

You're so good at that. That's what you're looking at. Do you think that younger Sadie would be amazed at where you're at now?

SPEAKER_01 26:19

Oh yeah, really? Yeah.

SPEAKER_03 26:22

What do you think she would be saying, or what do you think you know she would think about how you are now compared to how you were, maybe even before you started doing brows?

SPEAKER_01 26:31

Me looking back, like this was actually a therapy question.

SPEAKER_03 26:35

Oh no, yeah, I didn't think it was gonna go that way.

SPEAKER_01 26:38

Sorry. No, no, it's fine. So obviously, it was kind of like what would you say to your inner child? Yeah. So obviously, me being sat here now, what would I say to this little girl? Bearing in mind, this little girl had blonde hair, not a red head.

SPEAKER_03 26:53

What colour would you naturally? Like a mousy blonde now. Okay. Do you know what I mean?

SPEAKER_01 26:57

Yeah, yeah. But yeah, I would like she would just be so proud, like, and it was it would be a myth, like if I could actually go back and say this is what your life's gonna be like, so keep going. Yeah, I feel like I probably wouldn't have needed all the therapy that I needed. So yeah, so I feel like you should be very proud. Yeah, yeah, really proud.

SPEAKER_03 27:20

And you should be, like you're doing amazing.

SPEAKER_01 27:23

I feel like sometimes when you're living in that reality, you can't see your life from a other person's perspective, like what I was saying. Yeah, yeah, yeah. You know, so when people like even like my friends, even like well, even my family, like my nine siblings, is like Sadie clapping the loudest, and I'm like, yeah, but for me, I'm doing it for them as well. Yeah. Because I want them to know to keep chasing their dreams, yeah. You know, and I'm so grateful that they are. Yeah, you know, get to be an inspiration, yeah.

SPEAKER_03 27:56

And what is next for Sadie low mass brows? Because I feel like at the moment you're doing brows and you're doing lashes, and you're doing quite a lot of clients and you're doing mask classes, but I feel like there's a little something coming that we should drop in.

SPEAKER_01 28:10

So I really love to give back. Yeah. Love to give back. Um, so I'm doing my training. Good. How's that going? Teach training. I've actually completed it all. Good. Um, it's just my manuals now. It's just because I'm such a perfectionist OCD. Like, I'm not gonna lie. Um I'm a bit like regimental.

SPEAKER_03 28:32

Yeah, yeah.

SPEAKER_01 28:33

And so, yeah, I'm um just finishing off them and it's starting. But then what I want to do every course that I take, I want to give a free course to another student. Someone who, you know, doesn't have that support, yeah, someone who doesn't have that belief, someone who doesn't you doesn't have the funds. Yeah, you know, like just to try and make a difference in that one person's life.

SPEAKER_03 28:59

Yeah.

SPEAKER_01 28:59

Is I feel like, yeah, that's what that's what I want to do. That's that's why I want to do my training.

SPEAKER_03 29:04

Yeah.

SPEAKER_01 29:04

Not because I'm like, oh yeah, it's fast cash. No, no, like I have more depth and uh it's because I want to give. I want to give back.

SPEAKER_03 29:12

Yeah. So yeah. What amazing thing to do. Are you gonna do courses with say three people and just have one person on that course or then I love that?

SPEAKER_01 29:22

Yeah, I want to make it very intimate. I'm not gonna do like a course of like 20 people, 20 students, like no, too much. I'd be like way over stimulated.

unknown 29:30

Yeah. Too much.

SPEAKER_01 29:32

That's such a nice thing to do.

SPEAKER_03 29:34

So yeah, that that's what I want to do. Yeah, I feel like you're gonna be a good mentor. Thank you. I've got good advice. How long have you been with us now for Bath Brothers? Is it I want to say like you tell me?

SPEAKER_01 29:47

I want to say it will be two years. Two years, a year and a half.

SPEAKER_03 29:53

Really? Yeah. It feels like you've been part of the team for a long time. Maybe two years. Maybe, yeah. I can't remember what intake you were with. I don't know if I just messaged you off a word. No, it wasn't. It was like a year.

SPEAKER_01 30:05

Do you remember it's been about? It's been about. I do. And it was like, do you remember when you messaged me about um doing this? Yes. So here's a great story, guys. Manifestation.

SPEAKER_03 30:19

Yeah, that's a manifestation.

SPEAKER_01 30:21

So one morning I woke up, adjourned, like a gym, and I asked for something amazing to happen today. Anyway, you know, I took it in, put on my breath work, and I went to the gym, and then I went for a run. And on my little run on my way there, I stop off and do like a meditation on like by this water park, and it's like, you know, by on like a little pit.

SPEAKER_03 30:48

Yeah.

SPEAKER_01 30:48

And it was a gorgeous day, the sun was shining, and I done my breath work, done my meditation for about 15 minutes, and I finished it all. Walking back to the car, I've got on my phone, but I've got all my notifications turned off because I can be quite easily distracted again. That was something that I need to change in me, and I did, and I'm changing it, and I feel better for it. And it was a message off you saying to Sadie, I've got this amazing opportunity. I want to invite you in to do our podcast. I want I really would like it if you would film for our YouTube channel. And I remember just feeling this overwhelming, like, oh my god, like they believe in me. And honestly, I even messaged you back dinner. Thank you, Cross.

SPEAKER_03 31:34

I'm sorry.

SPEAKER_01 31:36

I didn't, I was just like, oh my gosh, like she believes in me, like buff mouths believe in me, they see me, and it was like, thank you, universe. Thank you, Elle. Are you okay? But no, it wasn't. So ridiculous. No, but it was, it's not though, because you guys, as a whole brand, yeah, you guys are amazing. Thanks. You do not penalize anyone, you do not like make you know, we are all together. Like our our WhatsApp group is so wholesome, it's great, it's like our own little family because we're all self-employed as well. A lot of us don't work with other people, yeah. 100%. I'm so isolated, like that's probably why I'm still single. Because I am so I am not engaging with any men at all apart from Owen today. Thanks, Owen. You know, so it's kind of like we are we are all our own little individuals, yeah, and then you guys have brought this community together where we all empower each other, we all give advice when it's asked, you know, and it was you and you guys have picked a great group, a hundred percent.

SPEAKER_03 32:42

Oh yeah. I am so grateful that we have like such a lovely team behind us and that you actually all get on.

SPEAKER_01 32:47

Yeah.

SPEAKER_03 32:48

Because that's so nice. And I think the whole point in having the elite tech group was that like, like you said, you guys, a lot of you work on your own and you don't have that support system of being like, Oh, what do you think about this or think about that? So it actually means that you can discuss with people who are interested in what you do and like can give you feedback and can give you advice on what you need to do. Yeah, and like even though you know some of you have got like 700 followers, some of you have got like 25,000 really like following for us doesn't matter, but like they're people and you are one of them that just like believe in the products and believe in the brand and just genuinely love them because people are always like uh I'm not even just saying it.

SPEAKER_01 33:27

I I don't need to say that. And she's not being paid to be paid, yeah. I'm not sure what the products that are now uh that are newly coming out, yeah, I am obsessed with.

SPEAKER_03 33:38

Good.

SPEAKER_01 33:39

It doesn't irritate clients' skin, doesn't make clients feel the sting. Yeah. That's all I'm gonna say. So yeah.

unknown 33:48

Yeah.

SPEAKER_01 33:49

You guys are doing amazing. Like 2025 has been a hundred percent buff brows year. Like, yeah, yeah. I do.

SPEAKER_03 33:56

It's been a lot, like we're growing so rapidly, I think. Yeah, but we also like having the support from you guys and like the feedback that you give us on products and like in testing stages, you are all really part of the development, even though you know Georgie does so much of it, and she really is the brains behind it. Having you guys give us the feedback, as long as you guys are happy with what we're doing, we're happy to put products out. Um, so yeah, that's kind of like our thing. But we're so lucky to have you guys, and I think it's such a nice team. And even when like an exp when an extra person comes in, I'm always like, I don't know how it'd be. And then actually, like someone else comes in and they just fit into the group so beautifully.

SPEAKER_01 34:34

Everyone's just on a level. Thanks.

SPEAKER_03 34:37

Like our days out of fun, we get to do stuff together, like we travel the UK. So, I mean, hopefully, one day there'll be a bath brows holiday. You gotta speak to the big man. I want a beat her and I want the brow bond to back, please. Could you imagine it? It'll be so fun. Unreal. But yeah, I'm super grateful to have you guys on the team, and I think it makes such a difference for us. Yeah. Love you. Thanks for making me cry. Twin around. Cheers.

SPEAKER_02 35:19

And that is a wrap on Behind the Brad with Sadie Lomas. Next time we'll be joined by Bridey from Bridey Brows. Sadie, where can we find you?

SPEAKER_01 35:28

You can find me on Instagram, Facebook, X, everywhere at Sadie Lomas.