Seasons, The Edit

Eps 2 — Women Who Build: How Vision, Trust, and Design Built Swinton Sands

• Ivis Mas • Episode 2

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Top agent Jen Kilpatrick joins Ivis and Janie to talk collaboration, courage, and luxury real estate. From first million-dollar listings to ninth-hour financing fixes, they share how women who lead with substance build trust, teams, and homes that resonate. A grounded look at marketing that works, market shifts since COVID, and designing experiences buyers feel.


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Guest

Jen Kilpatrick @kilpatrick_luxehomes

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Follow Seasons: The Edit on Instagram → @seasonstheedit

Ivis Mas

@ivismas | @curbvest

Learn more → ivismas.com


Janey Bass

@msciampi

Learn More → janeybass.com


Jen:

What you're doing, as a group of women. Investors in this marketplace is an absolute vision.

Ivis:

Welcome back to Seasons. I'm Ivis.

Janey:

And I'm Janie. Today's episode is very special because we are talking about the power of collaboration and what it looks like when women in the industry lift each other up. Joining us today is someone who's very special and a very big part of our story. She's the top producing agent in Delray Beach, focusing purely on luxury homes, and she's someone who I greatly respect. Welcome Jen Kilpatrick.

Jen:

Thank you, IVIS. Thank you, Janie.

Janey:

Well, I'm feeling blessed to have you as our very first guest.

Jen:

Wow. That's a huge honor.

Janey:

Thank you. You deserve it, lady. You deserve it. This wouldn't all be happening if it wasn't for you, to me, you are the queen of Delray Beach.

Jen:

Thank you.

Ivis:

Really, in more ways than one. You're

Jen:

very

Janey:

sweet. Not only because of your stats. Let's talk about that for one minute currently right now, and correct me if any of these are off 40 listings

Jen:

on MLS.

Janey:

That's right. There you go. number 13 in. The state, number. 134 nationwide top 25 residential broker by real deal. Named Top 50 in Palm Beach by real producers. Wow. That's you lady.

Jen:

Oh, wow. Certainly didn't get here by myself, so. That's a really important statement.

Ivis:

Well, there's the humility. So I wanna tell you this, that I feel blessed to have you. Here is our first guest because they're in a world that could be so ruthless. You move with such grace and resilience and it's why I have so much respect for you. Thank you. You know, truly because it's not easy what we do, it's not easy what you do, and you have taught me to be able to have that grace and this silent strength truly. And I respect you on so many levels and I was on your team.

Jen:

Yes.

Ivis:

And I'll always be on your team you are my muse, my mentor. My friend.

Jen:

Most importantly,

Ivis:

truly.

Jen:

Yeah.

Ivis:

Thank you for starting our podcast because as I said, it wouldn't be here if it wasn't for you, and that's because of. Swinton Sands in our project that we had started, acquired together.

Jen:

I know it's a great story how we all came together.

Ivis:

But before we get into that story, tell us a little bit about how you got into luxury real estate.

Jen:

Well, thanks for asking. Janie and I have known each other for years now. And I always tell everyone that Delray iss a very small place. And, but it has very big things going on. I've been in Delray for most of my life. I've been here since I was 15, married my high school sweetheart.

Speaker 3:

Oh.

Jen:

I had a business, together. I had wonderful chapters of my life where I was in the corporate. Situation, then I was able to stay home and be with the kids and do the whole private school thing with them. That was a great, time of my life where I was able to volunteer and really be a part of the community and give back, which very important to me. I had always had a super passion for real estate, interior design, architecture. We had done some, family spec homes, so it was always something in, my mind. I was a construction, project manager on a huge 40,000 square foot warehouse from soup to nuts. That was a great opportunity to be involved. Things kept coming in my life and signs kept coming in my life. It's like you have to follow this passion. I'm like, okay, if I'm gonna do this, I wanna work for the best. I went into my bank and I said, who's the best in Delray? They're like, oh, Corcoran. And I said, I don't wanna work for anybody but the best. I wanna just buy osmosis. Be around the best people in the business and learn. Listen to them having conversations with their clients and just, observe and try and be a percentage of what they are. Right. Back to the whole point of us talking, being a sponge and absorbing really trying to raise each other up by how we operate and learn from each other is huge. So I was thrilled to be a part of Corcoran at the time they weren't hiring new agents, so it was like. It was meant to be. I'm like, I've been in town a long time. I know a lot of people. Please hire me. And bill Young at the time was the broker in charge. He hired me. I was really honored. I remember that afternoon I was in Publix and I ran into a girlfriend who had a house on the lake, she's like, oh, Jen, we've gotta sell. I'm like, whoa, so good to visit you. I walked like five paces away and I'm like, if you're gonna do this, girl, you have got to be able to ask the question. That afternoon, I literally grabbed a receipt. I didn't have business cards. I put my cell number on. I ran back to her. I'm like, okay, you know, I just got my license. You've gotta call me tomorrow. I can help you. My first listing was a million dollars.

Janey:

I love it.

Ivis:

Amazing.

Jen:

You have to find your courage and your voice. Real estate. Was, a great, point of change in my life because my broker, he said, he's like, you gotta toughen up butter cup. Mm-hmm. He's like, you know, you've got to be the strongest, most. Firm and positive version of yourself. It was great advice, there's a part of us that is, you know, you're timid, you're, you're not quite sure how, how to approach a situation, and you've just gotta dive in. Know that you can do it before you actually do it.

Ivis:

Yes,

Speaker 3:

I feel like that is so powerful what you just said there, because it's something that. I have recently faced and have had to step into change with my career change and leaving corporate, stepping into being an entrepreneur, launching a coaching program for customer experience, delving into real estate investing and understanding the whole business world coming from design was just like apples and oranges. But then learning how to walk in those shoes as that person that God says I am, that I know I am, that I've envisioned, and

Ivis:

doing it scared

Speaker 3:

Doing it scared.

Jen:

But you know, there is something, and I do tell this to new agents, there is something to fake it till you make it. You do have to act confidently. Your customers are trusting you, people are trusting you with a very big investment, I'm gonna try my best and I'm gonna do. Whatever I can to give them the best possible support and the best information sometimes you're, scrapping it together in the minute to give them that but, you know, you don't want, you're capable of and until you do it. Yes. And you have to have faith in yourself. There's a point where you just, have to say, okay, I'm gonna do this. And just do it.

Ivis:

And as you fall, that becomes the wisdom, right? Those mistakes keep helping you learn and get to where you need to be.

Jen:

You don't learn if you're not doing.

Janey:

Mm-hmm.

Jen:

Right?

Ivis:

Yep, a

Jen:

And I think we're all sitting here on these sofas because we've actually just said, okay, let's just do it. Action is the first step. Yes. You've gotta do something. And then you're like, well. How can I continue to be better? And thankfully I had come from, a business background, so I also felt like a lot of people in real estate when I was entering the market were not approaching in a very business-like fashion. Like they weren't, you know, spending money to make money. You know, you have to mark, you have to have marketing budget. Yeah. You've gotta, you know, really think

of all

Speaker 3:

these things you had never thought of before.

Jen:

Correct. But you can't list your house and not, you know. Properly advertise You can't just put it on the mls. A lot of people do. Mm-hmm. And, you know, that's just a disservice to their clients. Sure. I think you have to pick up your megaphone and put your money where your mouth is. Mm-hmm. As far as literally, how do I get the word out? Yeah. On your property? My property, whoever's property. Yeah, sure,

Ivis:

Especially because in today's world with technology and the way things are evolving, it's no longer just the local. People that are buying within your community? Since COVID, there's been so much movement across states it's been incredible the transformation here. I was born and raised in Miami, but have spent the last 25 years in New York. It's incredible how this. Area has completely changed. And the diversity. It's really great to see the transformation. So much of that is coming from marketing and people coming in from different places. It's no longer local marketing. Now you've gotta think digital. How do you get the word out there? How do people up north, find properties down south? Yeah. And I think COVID started that. Agreed. People just came down here and discovered when they didn't need to necessarily be seen on their screens. They could be sitting on the beach doing work and enjoying the climate and everything that we had to offer. And then obviously, being able to work remote or needing to work remote people really discovered it down here.

Speaker 3:

Yeah.

Jen:

Oh, no doubt. I mean, our market greatly benefited from the COVID. Phenomenon.

Ivis:

And has not stopped.

Jen:

Has not stopped. Also, I think between COVID and people going more digital. Mm-hmm. Like you were saying. Mm-hmm. More virtual. Yeah. Being able to live here and work elsewhere. And also the fact that everyone is now, looking at real estate in a different way. You know, 10 years ago people were going to a hotel picking up the homes and Land magazine. And going, oh, I think I'll call and see this one. Now they're on Instagram. Now they're on TikTok. They're all over the place. And to your point about change, I think we have to be excited about change, not afraid of change, and really embracing change. Like, for whatever age we are, whatever the 20 year olds are doing, with AI media, those are things that we have to embrace. We can't be afraid of them just because that wasn't what we were dealing with in our twenties. Changing with the world and the real estate today Yeah. Versus 10 years ago, I mean, you know, really different. Being on this podcast, being able to be online and share it virtually is how we're going to, continue to thrive.

Speaker 3:

I mean, AI technology, they're all tools, right? And it's about how do we embrace the tools? How do we use the tools to continue to help us accomplish and deliver value, and communicate and share and not let it block us, but enable us to do more.

Jen:

And I feel like there's a duty, you and I have talked about this to really be on top of these things. I think as women, as entrepreneurs, as business people, we owe it to the people in our lives and ones that we work for to really be on top of the changes as they're happening.

Speaker 3:

Which brings us back to how. We all met.

Ivis:

Right. And I think that's one of the reasons we wanted to have you on so early in the show, because you were right there with us during our project at Swinton Sands

Speaker 3:

was a crazy story.

Ivis:

Yeah, crazy story. And that's just women believing in each other. Truly. That's how it started. And I was on your team and I had said that I had this client that was looking to invest and you had the property and you had to believe in me believing in her.

Speaker 3:

cause

Ivis:

There was a lot that had gone wrong.

Speaker 3:

Nobody knew me. It was the second property I had looked into in South Florida. I went through so many challenges with my first investment and we did a full rehab Janie was the listing agent. At some point you were involved as well and it was so challenging we had so many obstacles. It was messy, right? Yeah, it was messy. We didn't really know each other. You saved me on that project in so many ways from beginning to end, finding a team, building a team contractors everything. I would not be here without you. Thank you. That's where we got started to get to know and trust each other. When we came across this new listing, Jen was the listing agent the seller. Had to close at a certain time and we couldn't go past that. So I was like, okay, I've gotta get everything ready. We had to come to the table with 1.1 million cash and I'm like, I've gotta figure out where we're gonna get all these. Do the underwriting to figure out was this a profitable deal or not? Janie scrambling, introducing me to contractors, trying to get estimates, figuring out paying an architect without even knowing if we were gonna close on that property to figure out what we could build there.

Ivis:

I believed in it.

Speaker 3:

I knew it.

Ivis:

She did.

Speaker 3:

So all of this was happening within a three week period, and then I'm lining up the lenders to get the construction loan, which we happen to find a local. A family who was a lender and they had a fund. And so they were all in on it.'cause they believed in the area, they knew the contractor and literally like. A week before closing. They just ghosted us. They completely backed out. I don't even know if you knew that part of it. I'm not sure I did.

Ivis:

I dunno that I shared that with you, Shannon. You're cool. We this just like Ticktack Ticktack

Speaker 3:

and we were like, oh.

Ivis:

She's good. We're gonna be fine.

Speaker 3:

So I'm not even sharing all of this with Janie, but I'm like scrambling, like, okay, we've gotta come up with a meal in a week. How do we do this

Ivis:

Uhhuh?

Speaker 3:

Yeah,

Ivis:

that's right.

Speaker 3:

When you're working, I always feel like when you are following where God is leading you, as the obstacles come up they're really just meant to teach us and strengthen us.

Ivis:

Mm-hmm.

Speaker 3:

And so I had major anxiety, prayed my way out of that, when you are where you're supposed to be, where God wants you, he moves ahead of you. For some reason or another, that wasn't the way it was supposed to go. And that's when we have to trust him. Yeah. At the ninth hour. He totally delivered. Yes. And so out of nowhere, found a great partner, which we will bring her on another episode and completely save the day. Came to the table, had everything that we needed. I am always grateful because you put yourself on the line.

Janey:

Yes. With the seller who you were representing. Even though you knew everything had fallen apart, you still powered through again, trust. I don't know what it was, but Yeah. Well, it's also about having people who believe in the same vision. Right. I mean, we all believed in the vision and even when the. Paperwork and the deadlines weren't working. We all believed in each other.

Ivis:

You took a chance and

Jen:

you wanted to support her.

Speaker 3:

Yeah.

Jen:

Well, I knew you were going through some challenges for sure. Positive and just felt confident in the whole decision that it was all gonna work out. And just that subtle strength and quietness as you said, all of the dominoes fell into place. Just like they were supposed to. I think that things do happen for a reason. You came into a market that was still not as crazy as it got. You still had the vision and the faith to kind of jump into something that looked like it was on an upward trend, but you weren't quite sure. Yeah. And so you, you, you took a, a great deal of faith and, and, and Janie's vision of what was happening and, she and I had talked at great length of, as far as you know, what was a, a great next project for you. Mm-hmm. You know, that was something you were really wanting to make sure you got right.

Speaker 3:

Which is great. What agent does that?

Jen:

Your agent. Yeah,

Ivis:

She wanted to

Jen:

get it right.

Ivis:

Sure. And quite honestly, it's having been here for 30 years, there's been a lot of projects that I've seen that people haven't had the same foresight and courage to go after it. And that's huge when you have that kind of client. Having a construction background as well. Like I have seen things that have, unfortunately, as we all have, passed, but we haven't had the right people, clientele always when those things were there. So I do feel it was very much God's timing,

Jen:

that's a great point because oftentimes, as agents, you'll see something and you're like, it's a winner. But people don't understand where the market's going. Yes. Or they may not see all the signs that you do that things are moving in the right direction for that particular project to work out. Yeah. And so being able to like notice that. Mm-hmm. And then. Have faith in the person that you're working with, that they're giving you great intel and that they're not leading you, they're not just trying to make a sale. Right. She's literally looking after you trying to make sure you've got a winner on your hands.

Speaker 3:

Happened. And I think that's the beauty between our story is. We were all taking a chance.

Jen:

Mm.

Speaker 3:

We were all taking a risk. Mm-hmm. And we supported each other through that risk. Yes. And I think that there's a lot of value to be said in that because it's not common when you're in this indu or many, any industry really. It's hard to find people that believe in each other and work through the problems together.

Ivis:

Yeah. Well, it's also a reminder that what we're building in this industry isn't just homes. It's relationships, it's trust. You knew me. You took me in on your team and I was honored for that. You knew my heart and you knew my intentions, right? Yes, totally. From when I first had Jeremy. That's like 11 years ago.

Jen:

Yeah.

Ivis:

So there's our history. You know,

Jen:

and you've always had such a great creative mind. I mean, I kind of knew Janie Moore as an interior designer entrepreneur in her previous life, and it was such a natural

Ivis:

Yeah,

Jen:

it was such a natural for you to move into real estate when you told me, I'm gonna do real estate, I'm like, of course you are.

Ivis:

Yeah.

Jen:

And you're gonna kill it because you're just a natural, the passion and the interest, an agent that actually understands business.

Ivis:

Yes,

Jen:

You had a furniture company. Yes. You understand? Business, yes. You understand design and aesthetics. Mm-hmm. Which is also huge. Yes. A lot of first time developers come into the market, and sadly, they do not hire an interior designer. Mm-hmm. Or at least get some advice from an interior designer and they make all of the selections themselves they build a nice home, but they're like, why did you pick that tile? Those are the things that somebody comes in and they're like, I don't like it the way I like this other one and it's usually because they didn't. Take the advice of somebody

Speaker 3:

something subtle.

Jen:

Yeah, something as subtle as that. So, you know, Janie, I knew was gonna be a natural just based on all of those things.

Janey:

Thank you. And you definitely supported me through a very hard time. I came with you right after my brother had passed. You gave me a lot of encouragement strength wisdom grace to me in this world of the industry that we work is so. Dog, eat dog. You have continuously tried to teach me how to navigate some of those, projects, situations, clients. How do you do that? I mean, on a daily basis, when you're up against builders and developers, how do you carry yourself with such grace and integrity? Thank you.

Jen:

I mean, do. But I do try and see the best in people. Mm-hmm. I really do. For better or for worse, I've always been able to kind of understand different people's perspectives. Like when you're dealing with a seller and a buyer and I'm like, well, I see their perspective about this particular thing, and I see their perspective about that. I try and see everyone's perspective inside of the story so that I can give them some understanding and navigate and, bring people together when you understand where everybody's coming from. Right?

Ivis:

Yes.

Jen:

And I feel like if you try and see the best in people and really not focus on the negative in every deal, there's something that's going to go awry. Sure, there's gonna be an inspection, someone's short and frustrated. And if you let that take over, it brings you down, it brings the relationships down and all of that. At the end of the day, really try and keep things, upbeat. Holly, Tom, God rest her soul was a Corcoran agent. When I first started in the business, she gave me this really great analogy. She goes, real estate as agents. It's kind of like that balloon game we paid as kids where there's a balloon in the air and you're all trying to keep it up and not let it fall on the ground. She goes, that's a real estate deal. Our job is to keep the balloon up in the air.

Ivis:

Yeah.

Jen:

And don't let it get down to the ground. So true. And if you can do that. In a positive professional way, then we've really done something for our clients and the deal and everybody moving forward. Back to the other part of your question, it's really about relationships. I love the people that we work with some people are easier to work with than others. That's life. At the end of the day, I love working with the agents that we work with. Yeah. And, and building up, and people don't even understand, like people come into town, they just don't understand how deep these relationships are. If you have a good relationship with an agent who has a great relationship with other agents, they're gonna hear about deals before they ever have. Right. You're gonna understand that like when you, we were doing our deal, like not only were you able to see on the MLS that there were some new houses coming up. I mean, I was able to share with Janie, like I know about other developers doing stuff you don't even see yet. Yes. That is gonna be positive for you. And that kind of information and relationship is huge.

Speaker 3:

And it's hard, right? Because as a customer you're like, oh, they're just saying that because they wanna sell you. So much of what happens. Is about relationships, is about building trust. To hear you talk about holding the balloon up, for me that's leadership. You're managing so much and you're holding everything up. Because you're the glue that brings it all together and you can't let one fall or another. That's leadership

Ivis:

It's not about just getting this deal done and dropping it. I've been here, we've all been here now for a long time, and I'm most proud of my reputation because yes, not always am I as graceful as my lady over here, but I do feel that I'm truthful, you know, and I'm a street shooter, respect is very important to me. I've lived my life very respectfully and feel like I've earned it in these business relationships, respect is just most important to me.

Speaker 3:

A hundred percent.

Ivis:

You know, there's a lot of people out there that, you don't find that they're most important. And to me that's my most important post and it's

Speaker 3:

I feel like it's really hard for women to get that respect in this industry. I see a lot of other investors, developers that are male I think there's just a difference in the way we view the world and the way they view the world and how we engage in things is really different.

Speaker:

Mm-hmm.

Speaker 3:

I see a lot of Ferrari and the suits and the Gucci and all the glam, and I just feel like. It's just so much noise. Can we just declutter the noise? Can we just focus? How are we doing it? Are we doing good to someone? Right? What are we growing, what are our goals? Do

Ivis:

you find, you see that here?

Speaker 3:

A hundred percent

Ivis:

in Delray,

Speaker 3:

it's everywhere.

Ivis:

Oh, yeah. No, I would imagine it's part of it. It's the glam,

Jen:

I'm glad you brought that up because this is a reality in this very visual, digital enhanced world we're living in we are in a visual business. I think though Polish sophistication intelligence

Ivis:

mm-hmm.

Jen:

And truth

Ivis:

Yes.

Speaker 3:

Yes.

Ivis:

Jen? Yes, You know the flash. Doesn't necessarily have the substance. That has the longevity and gives careers it may get you noticed for five minutes, but it doesn't get you working for five years. Yeah.

Jen:

I think love, that's a lesson. I would say for the younger people, it's like, okay, you know, I understand that's the world you're living in and if you wanna present yourself in that particular way, totally fine, but back it up by knowing your stuff. Any new agent I have on my team, we have to look presentable and professional we're in a business world and, a visual world, but you've gotta know your stuff. You've gotta know your price per square foot for new construction. You've gotta know your price for land acquisition. You've gotta know what's happening in your market. Go to the commission meetings, understand what's happening. You deserve to be the best version of yourself. And that means don't be shallow. You can be flashy but have some substance. Make sure you've got something to back that up. That's really what built a career.

Speaker 3:

A hundred percent.

Ivis:

And that's obviously, they're all a reflection of you. And you stand for so much more. And, all your team is always a reflection of you. So, yeah.

Speaker 3:

So let's talk about what's next. You're out there every day. What are you seeing in South Florida? What do you see as a future of luxury here?

Ivis:

What is your next chapter looking like?

Jen:

Season of my life. I love what I do. I think you all love what you do. Real estate's never the same every day. You've got new problems to solve. New things to do. And I love that about what we do. There is an essence of helping people. I wanna continue to help people. I wanna continue to, improve myself and my business. Don't be happy with status quo. Status quo. Is like the death of progress. If you're not moving forward,

Speaker 3:

you're right.

Jen:

You're moving backwards. I'm constantly trying to improve myself, learn more about marketing, what's happening. I literally at a marketing meeting yesterday, and I'm like, what's new on the horizon? What's coming down the pike? What are people seeing? What are they doing in New York? I wanna know, I wanna continue to grow. And help people and do more new development and residential resales. I think you and I have talked about this, the importance of balancing your business and balancing your life. Mm. You know, I think that most difficult think, you know, when I first started my business, I was like real estate 24 7. I was just eat, live, absorbed. You could just get totally, obsessed. Now I'm trying to be, balanced because I find that the more balanced I am, the better I am.

Ivis:

Mm.

Jen:

That's perfect. I wanna continue to, like, if I sold 150 last year, I wanna sell 151 this year, I wanna do better.

Speaker 3:

Challenge yourself,

Jen:

It's not about the numbers, truly. I am so grateful and humble to. Have the team. The team happened completely organically. People like Janie come into my life and when you have a connection with somebody, that's huge. You have to respect that I feel like God puts people in your life for a reason or a season I feel like that's happened with all of us and our story here. And I You wanna continue to be cognizant of that. Yes. But if you have a re, if a connection with somebody. You feel like you have the same values and you're wanting the same things, it's like embrace it. Embrace those people in your lives because I think there's an energy and a synergy that's there for a reason. And it's up to us to figure out what it is.

Speaker 3:

Yeah. And keep taking chances. Keep pushing yourself. Because I feel like comfort is the death of that. It was something I had to learn and figure out God doesn't want us just to be comfortable and do nothing when you have, to pivot in life and find something new you have to fight that comfort. Like no comfort is not the end then. How do you keep growing? I just feel like everyone has that drive in them to be better, to become a better version of themselves, to be more like God, right? Like that's how he made us so we can continue to evolve and grow and do good and help others. I love that about what we have found. I love that you feel the same way, and that's your vision and those are your goals. Oftentimes it's not talked about, what we talk about are the numbers.

Jen:

But we do everything we do together. I can't say, oh, I did this or you did that, we do this all together.

Ivis:

Right.

Jen:

The fact that you invited me, Janie, said so much about you as a person. You could be standing in front of that gorgeous new house and, make it about everything you did. And you didn't do that. I'm impressed by that. Truly because, it is, an accomplishment what you did. Pulling the whole project together and it's gonna be a gorgeous brand new construction house, which I wanna talk about. I wanna dive into the details. It makes me super happy that you had this goal

Ivis:

Yeah.

Jen:

Of investing in a big way mm-hmm. In Delray further than your first foray. That was a real learning experience and I think that had its purpose for you a hundred percent wisdom and, Janie did gorgeous design work there and I think it was a great way for you two to get to know each other and markets,

Speaker 3:

get

Jen:

to

Speaker 3:

know your vendors build a team. A lot came out of that. It was really great. And I think for Swinton, what drives my passion in real estate is creating those experiences and bringing that to life in physical environments and creating points of connection, for me, it isn't about building a home and yes, picking the right tiles and things are part of that because it's creating a vibe. an experience, how are people using the space? How are they connecting together? How do you see yourself living in. Space and interacting with others. Are you creating spaces where people can come together and make moments that matter, create those memories, experience work in a different way, sitting by a pool instead of in an office or cubicle? Are we thinking about the way people wanna live? Are we thinking about a lifestyle we wanna create for them? Is that something that you're seeing? This was really my drive and motivation is taking customer experience and what I did with companies, but creating environments and lifestyles and spaces for people. Is that something that you're seeing? For buyers, is there a market for that?

Jen:

Absolutely. I think that there's that, I've used this before. There's this, this, this thing about passion and intention that creates something wonderful. We have a lot of new development that's happening because people wanna be in South Florida, so there's a lot of different, there's people that are doing it a very high level. There's people that are doing it just to do it. From start to finish the way you're approaching your project, translates to the customer. The buyers we're getting here in South Florida are sophisticated.

Ivis:

Absolutely.

Jen:

They are seeing the best of the best, in their own home markets. Whether it's, Connecticut, California, Boston Manhattan, or even Malibu. Wherever these buyers are coming from. They're fairly sophisticated, so they appreciate somebody that's taken the time to create something special. And so I think as a developer, that will always resonate to the buyer. Awesome.

Ivis:

And I think that's what sets you apart too, is because of your background, you are creating this because we're starting to see this influx of these buyers, of this new young wealth that want convenience, luxury, and they want it all at their fingertips. These are not. The parents that are sipping up snowsuits and putting their kids on the bus. They wanna live here comfortably. In luxury and have the means to do it. And I think what you're creating is speaking to that. It's very tailored. Very curated. And to be able to have the team. Make that happen as we have. I think that's incredible. And this is gonna be part of your collection.

Speaker 3:

I'm really excited. I'm excited for the doors to open in November. To see the reaction, to get the feedback, something that I bring from my product world, it's unique, is when you create something, what people say or ask for. Take that as feedback, take that as learning. So I'm excited for that to happen. The doors to open to hear.

Jen:

So, you're built basically, I remember from sitting down with. The survey and trying to figure out like, okay, what can you do here? Yes. Like, you know, it was a little 1950s, hoarder machine, of a house and you're like, okay, figuring out, alright, these are the setbacks. We can build a 4,500 square foot house. What did you end up building?

Speaker 3:

So it's a 4,000, over 4,500 square foot home. It's very organic, coastal modern, built with very natural, warm, inviting space, a lot of light, and open spaces for people to get together and connect the finishes are very natural, a lot of wood. Very unique staircase which is very organic,

Ivis:

with all the outside that we focus

Speaker 3:

on wraparound porch.

Ivis:

7,500.

Speaker 3:

Yeah. 7,500 square foot Total. With pool spa, wraparound porch.

Ivis:

Yeah.

Speaker 3:

It's great.

Ivis:

And we wanted to bring back, the reminiscent style of what Delray has been originally known for. I love to be that porch, I was big about the porch.

Jen:

Were you involved in a lot of the design decisions?

Speaker 3:

A hundred percent. I love that. I'd like to understand it's not just for luxury, right? It really is about meeting the needs of the people, and the market. Who the buyer is in that market. This market here happens to be luxury, but we're now working on another project south of Atlantic, and that one is really. For younger demographic, it's much more about entertaining and fun.'cause it's like so close, don't have close to downtown, don't have

Ivis:

a walkability.

Speaker 3:

So it really is just about understanding the needs and creating the space for that. It really is about maximizing the time and using it in the best way within your space. So I love that.

Ivis:

It's so good.

Jen:

Are you staging the house?

Ivis:

We are, not personally staging the house shifted. Not this time. No, you can do it. Not this time. You totally could.

Jen:

No, thank

Ivis:

I've shifted gears, but we are getting it staged.

Speaker 3:

Yeah.

Ivis:

Listen, I think this has been perfect. There's so much more to talk about.

Speaker 3:

know.

Ivis:

Should go forever. Much more talk about, but we have to wrap up.

Speaker 3:

I wanna thank you for joining us and being part of our story, being our first guest and having an open conversation. And sharing about all the seasons we go through. In life.

Jen:

Thank you. I'm so honored. You all have wonderful things going on in the horizon. I can't wait to see sweat sands when it's finished. I hope I get a preview before everybody else. Yes, ma'am. Of course. I get a private preview.

Ivis:

We're listing next month.

Jen:

I gotta find you a buyer.

Ivis:

We love you

Jen:

same.

Ivis:

Thank you for your inspiration,

Jen:

Thank you for being you it's been a pleasure to get to know you through the process. What you're doing, as a group of women. Investors in this marketplace is an absolute vision. Yes. And you couldn't have a better partner. And Janie thank you. I'm just glad to have a very small part in your story,

Speaker 3:

I really appreciate it. And that's why we're here, right? These are the seasons that matter.

Jen:

Perfect. Thank you everybody.

Speaker 3:

Thank you.