He Makes $1.8 Million a Month CASH... @JasonWojoOfficial ​

Jason Wojo spends $800,000 a month on Paid Advertising and makes $1.8M a month back. 

As a 7-figure business owner, he gave me the blueprint on how to get to 8-figures.

I got a ton of value from this conversation and thought I'd share it with you.

If you're serious about scaling your business you connect with Jason here, he has 1.2M followers on Instagram:
https://www.instagram.com/thejasonwojo/?hl=en

Transcript

SPEAKER_05 0:00

Welcome back to another episode of Unsafe Space. I'm here with Jason Wojo, eight-figure entrepreneur. As a seven-figure entrepreneur, I'm here to learn a lot today. Somebody who's done nine figures in client revenue via the power of digital advertising. Jason, Gerdab here, Austin. That's good, bro.

SPEAKER_03 0:16

Yes, sir. How's that?

SPEAKER_05 0:18

Uber sucked.

SPEAKER_01 0:19

Uber sucked. Yeah. I got a$5 an hour idiot driving me around. So that wasn't really exciting.

SPEAKER_04 0:25

No. Dude, we were at the airport, and um, I'm like, dude, we're in departures. We're in departures, zone 33. He's like, I'm in arrivals. And I'm like, okay, go upstairs. Comes upstairs, sees us waving at him, and he just fucking drives right past us.

SPEAKER_03 0:41

Oh no.

SPEAKER_04 0:42

Goes back around again. Called him three times on the Uber app. Guy was an idiot.

SPEAKER_03 0:47

That's why he's an Uber driver.

SPEAKER_05 0:49

Exactly. And that's what people don't understand, right? Like, you're where you're at for a reason.

SPEAKER_03 0:54

Yeah.

SPEAKER_05 0:55

You are deserving of what you get.

SPEAKER_04 0:57

Yeah, I I I felt a little bad because he was like a really nice guy. But I was like, bro, nice guys always finish last. Yeah.

SPEAKER_03 1:03

Like he was like, oh, I'm so sorry. I was like, all right, it's all good, dude. But then I realized, like, you're just so nice to where people just take advantage of you. Yeah. So bad.

SPEAKER_05 1:12

Yeah. I believe. So a lot of people, because you've been around and like killing it and like quote unquote popular for so long, I think a lot of people forget where you started. So I want to kind of start from the beginning. Let's talk about childhood upbringing. Like, how did we get to this person?

SPEAKER_04 1:31

Well, I grew up in New York, uh, upstate, not like New York City. Um, and it was in like Newburgh. Um, my parents never got divorced, had like a really good like home relationship, didn't have a good relationship with my sister, though. We were never close at all. Um, so yeah, I mean, you know, to be fair, like she's a pain in the ass. That's why I don't really talk to her that much. So uh yeah, she basically like, you know, wasted my parents' money, blamed my parents for why she's poor.

SPEAKER_05 2:02

There you go. Big commend that the worst.

SPEAKER_04 2:05

That's that's been exciting. But uh I don't know. Just like I was very like a low for most of my childhood. I was really good at basketball. That was one of the things I like attached myself to and I was scared. Then, you know, things didn't work out for me.

SPEAKER_03 2:18

I had an HGH disorder, didn't grow didn't have puberty, can you grow more one deficiency?

SPEAKER_05 2:22

So like low T?

SPEAKER_04 2:24

Oh yeah, really low T, yeah. Like to the point where I never had puberty. So I only had puberty once I was 19 after I took HGH shots. So it's gonna be very long, yeah. So I was 4'11 and like 73 pounds until I was like 18. 4'11. Yeah, 4'11 and 73 pounds. Yeah, that's pretty bad.

SPEAKER_05 2:40

Yeah, that has to contribute to your drive mode. Like that's what you're doing.

SPEAKER_04 2:44

Yeah, I mean, well, yeah, I got like bullied a lot when I was younger for sure. It definitely sucked. Yeah. Um and like also, dude, when when you're getting picked on, you're like, okay, what's the what's the fastest way for people to listen to you?

SPEAKER_03 2:56

Get money. Get money. Yeah. So that's why I wanted to like build a business and and have that kind of stuff.

SPEAKER_04 3:02

Um and then after that, I got into like um cooking. Weird, weird transition, but like I got into cooking because I needed a job and I was in New York, and like to be fair, I couldn't like sit behind desks and shit. Like, I just didn't have like like I like my ADD is like fucking bad. So I was like, all right, let me just like go somewhere where I can just make a little bit of money and like move around. So I worked in a kitchen, uh, it was like a breakfast spot. Um, did that for like six bucks an hour, did that for about two years, and then I went to culinary school. I dropped out after a year because I was like, yo, I fucking hate cooking. Um, it was so like, dude, school made me hate the thing that I thought I was gonna like. So like I would go to lab, we would do three labs a week, six hour labs, bro. Like six hour labs to a fellow. I was like working for fucking free, and then I was making food that I couldn't even eat when I was there. So I had to bring the food back to my room and then go heat it up and eat. I was like, this is fucking pointless. Like, I'm hungry, let me eat. So basically dropped out, and then I got to like Pokemon card flipping.

unknown 4:05

Okay.

SPEAKER_04 4:06

Uh there's like a snowstorm.

SPEAKER_05 4:07

What age are you at this point?

SPEAKER_04 4:09

Shit. This is 2017, I think.

SPEAKER_00 4:13

I have a LD from 17. I'm 28 now, so now I was probably uh 20. 20.

SPEAKER_05 4:20

So no college, like just cooking, no college. Yeah.

SPEAKER_04 4:24

So, well, cooking, but then I went to culinary school and then I dropped out, then went to business school. I got because I got into Pokemon card flipping.

SPEAKER_05 4:31

Business school as an undergrad.

unknown 4:33

Yes.

SPEAKER_05 4:33

Yeah, there. I got to do that.

unknown 4:34

Yeah.

SPEAKER_04 4:34

So that's where I decided to move back home with my parents, and I was doing just like eBay arbitrage, man. Like it was just fun to open up packs and like go sell them and like make little profits. Yeah, it was just exciting. Um, so I did that, and then I found like an ad from Ty Lopez, bought his SMMA course. Yeah, and then I got into that space. Um, and then ever since then, like it's just now we're here. I mean, I just took SMMA really seriously. I started doing like seven-day free trials, pitching business owners, free websites where I would like cough up money on a setup fee. So I would go to like Fiverr, buy a website, rebuild their current one, and then from there I try to upsell them on the ad management. Um, and then you know, I was making like 2,000 bucks a month, maybe 2,000, 1,800 bucks a month, and then I moved out and then I went to Orlando, and that's where I went like really hard. Why Orlando? Uh when I was younger, I went on a cruise and I was like, palm trees are cool. So wherever I move, I'll just go where there's palm trees.

SPEAKER_06 5:31

Yeah.

SPEAKER_04 5:31

And that's what made me want to go to Orlando. Plus, it was cheaper, man. Like Miami was too expensive. Of course, Tampa was too expensive. So I was like, oh, like Orlando's nice. Like Disney's here and shit, so I'll just go there. Plus, they had a basketball team. Like Tampa didn't have a basketball team. So I was like, all right, like I'll just go to Orlando so I can play this with games.

SPEAKER_05 5:45

Yeah. Miami is tough because like you have to compete with people that want to waste money to appear that you have money. Yeah. And then you don't have money because you're doing that. So like when I see like my Miami guys, like I'm going back out there uh for fresh and fit and some other pods in in April, and I'm like, dude, like I don't want to spend this much on an apartment at all. Like that's that's kind of an I'm from Cali, so you know it's super expensive Bay Area, Silicon Valley. But what I get here in Dallas is so much. Like my same house here is like 5k a month. Yeah, as everything, pool, yard, everything you want, like go neighborhood. Um, I think long term though, I need to be somewhere with a beach. I think you were in Tampa at about a point, though.

SPEAKER_03 6:29

Yeah, well in Tampa, St. Pete. Did a little bit in Daytona Beach too for like six to eight months.

SPEAKER_05 6:34

But now you're Scottsdale or no? Scottsdale. Why did you end up there?

SPEAKER_04 6:38

It was more peaceful there. I get more bang for my buck. I didn't want to go to Texas. Like I knew that it was cheaper, but like I was like, dude, I can't get the home I got in Scottsdale in Florida for the same price.

SPEAKER_05 6:49

Scottsdale is is cool too.

SPEAKER_04 6:51

Um a lot of nice restaurants there too. Like I enjoy it, like the the environment's good. Yeah. So I have no problem with it. But it does get hot as hell in the summer, which gives us the excuse to go somewhere else. So, like what we're doing this year, we didn't do last year. Because I just moved there two years ago. This is like my second go at it uh in the summertime. Is we're just gonna do like a couple of months in San Diego instead. So like when it's hot as I've been here later now. Yeah, like when it's hot as hell in Arizona, dude, like the dogs can't be outside. Is is basically like fuck hell. Yeah, it's basically hell. Yeah, basically. Uh but yeah, we're gonna do San Diego and do like a couple of weeks in Mikanos. We we liked Mikanos. It was fun, like the fucking hookah at the restaurants at the same time. Like, I enjoyed Mikanos. I went to uh Rome. Rome was fucking trash. I don't know why people go there.

SPEAKER_05 7:40

Uh I need your international guy, because that's my next step. Yeah.

SPEAKER_04 7:43

You said no Rome. Yeah, Rome was just boring for me. I mean, I don't know like how you enjoy your lifestyle, but it was just like everybody's so goddamn slow there.

SPEAKER_02 7:51

Yeah, I can't deal with that.

SPEAKER_04 7:52

And it was like like the Vatican was nice to see. If you're gonna go to Rome, you should stop for one day and then bounce after, but like don't stay a couple days. There's really nothing there.

SPEAKER_05 8:01

You've been a Dubai or no, no, not yet. No. I've heard, I mean, Tanner, Tanner Shadows just says that his favorite city is Dubai.

SPEAKER_04 8:09

Yeah, I mean, I heard it's gorgeous there.

SPEAKER_05 8:12

Beach, everything's kind of futuristic, this is people, culture makes sense. Um okay, he keeps saying we, so you I I've seen clips of you talking about things when you were single, not anything crazy, but just saying, like, for somebody that worked so hard for so long, like five years. I remember you said like five years, I was literally me in the laptop. Yeah, how did you get back into dating? Like, how did that transition happen for you?

SPEAKER_03 8:37

Um, I think it was because I I got older. I just realized that I just like kind of hated to be hello. I don't know. And you didn't need to be anymore. You were right, right?

SPEAKER_04 8:48

Yeah, like also, dude, a lot of the reasons why I didn't date were because I was afraid. God, like I was just afraid of like people only dating because of money. So that was like one of the hardest things for me. When I was first getting off the ground, I was like, oh, like, you know, I'm fucking broke. So I do you know, like, you know, we were all men at some point. Well, we're still men, but we were all boys at some point. We we had our fun. And that's what I did for a while, maybe like two years, and then you know, I I understood that I had to get pickup. See, if you look at the the best entrepreneurs, like to be honest with you, like they're just really good at pickup, right? So, like if you don't know how to talk to women, like life as it is, you don't make any money, right? And that's why I was like always against the gym. I'm like, bro, I hang out with some gym dudes. I'm like, you guys are fucking idiots.

SPEAKER_05 9:39

Like, you're like, if they're broke for sure, and they this is the issue with that, right? If you're jacked and you don't get hot girls, you're an idiot. You're gay because you left men at that point, right? Because men are gonna compliment. That's the only thing that the only thing you're gonna get is compliments from men. But I know these guys that are like, like, I'm in good like D6 human being shape, but they have abs, whatever, but that's because I started taking it seriously once I had money.

SPEAKER_04 10:01

See, dude, the the funny part is is that I look at dudes that go to the gym and I'm like, that means that you're so busy at the gym that you don't give your business the right attention. I look at it as a way of like you're too distracted. When I what people are like, oh, when I look at a guy and he's well in shape, I trust him more. I'm like, I think that motherfucker's more distracted and and and insecure.

SPEAKER_05 10:22

But I also don't trust a fat piece of shit.

SPEAKER_04 10:25

Yeah, well, you know, like fat people, I have like I'll just stay away from like fat people. I mean you got a good hook there. That was good. Um like like dude, like here's the thing there's a difference, it's like, okay, you could waste time and you could have like really big muscles. It shows discipline. But like you can have discipline and still be an idiot. Yes, you know, like I look at how smart people are by the verbiage, their intellect, how they speak, how their hands move, you know, like eye contact. Like I just look things like that. This motherfucker really know what he's talking about. I'm not looking at the muscles. But if you're fat, that means that you're just like really unhappy and not okay with changing your circumstance. At least the person who was like skinny wanted to change the circumstance. With me, I don't see a problem with being skinny.

SPEAKER_05 11:18

Like you're not unhealthy.

SPEAKER_04 11:20

Yeah, I'm not unhealthy, no. Like, I just don't here's the thing, bro. If you really look at the like the core methodologies of life, if you work out, doesn't guarantee you're gonna live longer. I've had a lot of friends who have worked out, got in car accidents that weren't even their faults and died. The gym didn't save them. You know, it's like, dude, if I'm gonna die, it's just my time. And that's like part of faith and religion, and that's like, you know, just part of my upbringing. Like, if it's my time, it's my time. And if I spend all this time in the gym to try to make myself live 10 years longer on average, was it really worth it?

SPEAKER_05 11:53

That and also like the the fallacy of protect and provide. Because like if somebody with uh like whose jack comes and wants to fight me for my girl or like fight me general, why don't I could just shoot him? Yeah, you could shoot. I couldn't shoot him anywhere, but like to be safe, I can shoot him in my house. So I'm like, do we I've never been in a fight because no one really wants to fight me. Yeah, because you don't give them a reason to. There's no reason. And if they don't give them a reason to like if you want to come, like whatever, like give me an issue. Like I had somebody give me an issue in a bathroom line like a long time ago, like five years ago. Um, I was with some girl, not my current girlfriend, but I was with one of my um whatever's at the time. And uh he like heard me say something he didn't like and just wanted to check me in the bathroom line, and I was just like, like I I gave him so little that he couldn't get more angry. So sometimes you have to ignore stupid people, yeah. But there's other kinds you have to like challenge people online, like I've seen you do it, right? Where it's yeah, I I love challenging people, yeah, dude.

SPEAKER_04 12:54

I freaking love it. There was this guy, uh hardcore closer. I don't know if you know who this guy is, bro. He runs like a funding company. He goes on a video of mine. This is really funny, dude. He's like stitching it. He no, he didn't stitch it. He goes on the video, goes in the comment section. He's like, Yeah, uh, it was about uh me talking about Andy Elliott. And he was like, Oh, I know people who've bought stuff from from Jason and Andy that aren't happy. So then I check him in the DMs. I go in his DMs, I'm like, bro, like you don't even know who I am. You don't follow me? He's like, Yeah, you're right. I don't know who you are. So then then why if you don't know who I am, would you make a statement like that? And I'm like, bro, if you want to go on a podcast, like we could do a debate.

SPEAKER_06 13:31

Yeah.

SPEAKER_04 13:31

I'm like, your trust pilot has 2.9 stars. I see that shit really not great. And he was like, nah, bro, I'm not about that. Yeah. I was like, Yeah, because you know you would have gotten fucked.

SPEAKER_05 13:42

Very few people have evidence to back up what they say in the world, let alone when they're talking to people like us. I mean, are there's that?

SPEAKER_04 13:49

Like they think. I don't see that because people have opinions that hide behind the social media shit. Because people don't think that someone's gonna challenge them. They're like, oh, if I have an opinion, you're supposed to respect my opinion because it's freedom of speech. But then if someone responds to you, they're like, Okay, well then let's try it.

SPEAKER_06 14:05

Right.

SPEAKER_04 14:06

And then all of a sudden you'll see like them back off, or you'll see them then say, Oh, well, dude, it wasn't that serious. Like you took it that serious, it was a joke.

SPEAKER_06 14:14

Yeah.

SPEAKER_04 14:14

And I'm like, it's actually not a joke.

unknown 14:16

Yeah.

SPEAKER_04 14:16

Also, it's better for content, bro. If you challenge people for content, it's way easier to get views.

SPEAKER_05 14:21

Yeah, I I've dropped crazy comments on other people's stuff, not in terms of like bashing them, but in terms of like a comment to somebody else's comment under the post, and I'll get like a bunch of likes and all the followers from it. So it's like it's good engagement, and this is what social media is for. Like, we should be debating. We shouldn't just be like, yes, man, yes, man, yes, man, because then nobody grows. Um let's dive into business for a second. Because as someone who's doing multiple seven figures a year, very higher broads on paid ads. Obviously, we can talk offline about how we can potentially do some stuff together for my business too. You're you're the go-to the should be all know that. What is your ideal customer?

SPEAKER_04 14:58

So our ICP is it's coaches, consultants, service providers, course for info sellers. Uh, we also work with home service as well. And then, you know, we also do um like anything in the financial tax estate planning space too. We try to dabble in. That's like more one of our like more sub- niches right now.

SPEAKER_05 15:19

Okay. So like um, like Carlton Dennis. Yeah. Okay. Trading?

SPEAKER_04 15:23

Trading we do. That's like a financial sector, but we just don't do like a ton of Forex right now. That's fine. I do options. Yeah. So Forex we stay out of because it's like the Facebook compliance is tough on Forex. Facebook compliance is tough in mind too, but I have to go. Well, it's because the income claim, like the income claims are hard to get around. Like you wanna you wanna pace an income claim, but then Facebook's like, you're no shot. And that's where it usually comes down to like money and timelines. So like if you say, uh, hey, you know, uh, look over my shoulder every morning as I trade futures and make an extra 10k a month, that's probably gonna get shut down if you start spending more money. It hasn't all right.

SPEAKER_05 16:02

I like in the meta whitelisting count too.

SPEAKER_04 16:03

Yeah, you know, that doesn't always so instead, if you then said instead, if you were like, uh look over my shoulder every morning as me and my students are landing five figure trades, that will probably get past it. You have to like word it differently, you gotta play with it.

SPEAKER_05 16:21

I've noticed this, and tell me if you've noticed this too. I could be completely wrong. When women say what I say for my ads, no problems.

SPEAKER_03 16:31

Well, women have more leniency on the platform.

SPEAKER_04 16:33

It's the alg well, it's not just the algo, but it's because of it's basically that Facebook believes it's like UGC or it's like a testimonial because more advertising than ever is more male dominant and male ICP audiences. And like also it's it's this thing of like let's be real. We know the stats. Who does more chargebacks and refund requests? Uh men or more men. Men for sure. Men. So Facebook gives these women more leniency because they know that these women will charge back and not pay their shit.

SPEAKER_05 17:11

I've never had a female chargeback, but I think about only had male chargeback.

SPEAKER_04 17:14

I don't have, I haven't had a female chargeback in fucking years. It's always these like it's always the egotistical roid head men who do it. So Facebook knows that, and that's why Facebook is also switching to monthly invoicing. Yeah. For some advertisers, like they're getting pushed to monthly because they don't want to deal with all the chargebacks. Yeah. Like people who are solo preneurs will run their own ads, they don't work, and then they're like, Yeah, book the platform. I'm like, no, you're just a dumbass. And then they do a chargeback and they think that Facebook's not gonna say, bro, they say and they shut your ad account down right away.

SPEAKER_05 17:47

Yeah. So it's like I I did 200 to 250 a month, and I've never ran my own ads because I knew that's not my space, and I could either like, bro, I couldn't even deal with meta. Like, it was so complicated for my brain, like the same way I'm looking at the stuff on the streamer character, and it just doesn't make any sense to me. Like, that's not me. So I always had an agency, I've had the same agency forever, we do well. Uh but like talk about like I know you're the go to this shit, but for people that don't know you, why are you the person to hire?

SPEAKER_04 18:17

I mean, the the the the biggest thing with us is that we look at business acumen. So, like when people say, Oh, like, why should we choose you over another agency? You have to look at who has more business acumen. So if you're going to an agency that doesn't make the money that you want to be making, then odds are it is not a good choice, right? So, like a lot of agencies do, they don't make eight figures a year that post ads online. Like, I know a lot of the people that are in this like Mount Rushmore of agencies. It's like me and like Eddie Maloof, and then like Joel Kavlan. And basically everyone else under that does not make like over a mil a month. They just don't because they don't have good team members, they don't hire A players, they don't have good leadership, they don't have good offers, they don't have fulfillment, it's like a shit show, right? And then you have all these bottom feeder agencies, okay? All these bottom feeder agencies that are just like, yeah, we run ads and it's way cheaper. And then like business owners look at that and they make a lot of decisions based on price.

SPEAKER_06 19:16

Sure.

SPEAKER_04 19:16

So like I look at business acumen. Like, if I'm gonna hire anybody, I'm like, okay, cool. Like, how much do you make? Okay, well, you make less than me. Then get the fuck out of here. Like, I don't want to that's just the way I look at it. If you can't get to the point where someone else is trying to go, then it's not even worth it. Um, and then the second piece, man, is that we just have a lot of freaking proven results and over 90 plus niches. So we've ran ads in so many different niches and verticals that we don't just niche down. Like the amount of niches and verticals that we've had is absolutely absurd. And if we go in Slack and go to our client wins chat, we'd probably have like over 4,000 documented results. Like it's freaking crazy. To where I can sit there with any business owner and dissect their business and go from front to funnel to back and like know what their problems are. And then, you know, obviously fill the constraints.

SPEAKER_05 20:02

How did you figure it out for so many issues? Because a lot of people specialize, but you're just like, hey, you have a business and you want to run paid ads, I can basically do it for you.

SPEAKER_04 20:11

Yeah. Most important part is always offer, right? A lot of business owners focus on ads and they're like, oh my creative, oh my targeting. I'm like, bro, if your offer shit, none of this matters, yeah, it doesn't matter anyway. So it's like, first part is always about offer, and I train the back-end team more than anything on offers, ascension, and copy. Because as soon as we have the right offer, then we take the offer, put it on the headline and landing page, and then as soon as that's fermented, now we know that there's a control. We could A B split test, we could actually like get more data from not just like sitting there going, oh, I believe this is what my offer should be. No one cares what your offer should be. They care about what offer they want to buy. Right? So, you know, and then once that's done, then it's all about creatively scaling. So like now we know what message works, we know what landing page works, we know what headline works. All right, cool. Now we go into creative mode, which is like, all right, here's all the scripts, the hooks, the backgrounds. We could also use like AI-based images, we could use memes, we could do GIF. Like, we do so many things with creatives based on the message that actually converts the most. And then you're scaling your spend, you hook up Hyros, and then now you got to focus on systems and building a team. So now it's like, all right, my spend goes up. How do I build my sales team? How do I get setters? Like, what does this look like? What does my organic look like? Do people think I'm an authority? There's so many other things that we help clients with. So I guess yeah, it's more than just traffic, but yeah.

SPEAKER_05 21:32

You've pivoted recently. I'm not sure if you well, first of all, how how much do you spend on AS for your own business? I'm not sure.

SPEAKER_04 21:38

Uh about shit.

SPEAKER_03 21:40

It's about maybe 800 grand a month.

SPEAKER_05 21:42

800 a month on AS?

SPEAKER_03 21:44

Yeah, about 800k.

SPEAKER_05 21:45

Holy shit. So then can you say your revenue?

SPEAKER_04 21:50

Yeah, yeah, I do about 1.8 a month.

SPEAKER_05 21:52

1.8. So you're you're spending okay, so you're over 2x.

SPEAKER_04 21:56

Yeah, over 2x at scale. Yeah. At that scale. And most People don't realize that at that scale, that's very good.

SPEAKER_06 22:02

Yeah, yeah, yeah.

SPEAKER_04 22:03

To have a 2x at at that scale is very good.

SPEAKER_05 22:07

How okay, for somebody like me who at my peak before my account bought shut down that add a go meta white list, I was spending 9k a month. Let's round it to 10. 10k a month, getting 100 cash back, and then I get I get 200 total from pods and other stuff. But what I'm asking is I do the high I do a high ticket call when we have closures that what what you used to do before webinar became your thing. And nothing to not be noticed. The point is how do you increase spend to get to that?

SPEAKER_04 22:34

Okay. So if you're spending if you're spending nine, like ten grand a month, it's about three hundred bucks a day. What was your cost per call? It's gotta be sixty to seventy-five bucks if you got a closer.

SPEAKER_05 22:52

The worst part is broke, this is why I'm not gonna. Are you running DM ads? No, no, DSL.

SPEAKER_04 22:57

If you're running a VSL with 300 bucks a day, let's just say your cost per call is 100 bucks. Okay. That means you're getting three calls a day. Yeah, let's so we get three calls a day, let's say two show up. I have to basically to fill my closer's calendar, I have to be able to spend three times more to give him enough shows. Well, four, actually. Eight calls, 45-minute demos with follow-up. So now I gotta take my spend and times it by four. So now I have to spend$1,200 a day. Like I have to, in order to give that closer enough sales conversations. So if I spend$1,200 a day, we know that as we like increase spend, your CAC is going to rise.

SPEAKER_06 23:37

Yes.

SPEAKER_04 23:38

So now if we have one closer that's in KPI, the next thing that I do is I'm like, all right, if I'm spending$1,200 a day, how much is your offer worth?

SPEAKER_05 23:45

Uh we have a 7k tier and a 14k tier.

SPEAKER_01 23:49

Okay. So if we have a 7K. So I take 7,000 divided by 1200 bucks.

SPEAKER_04 24:03

So 5.8. Basically, I have to get a close every six days, which is basically one close a week to break even.

SPEAKER_03 24:09

That's really easy.

SPEAKER_04 24:10

Really easy. Yeah. So now the next constraint I I'm I'm gonna figure out with you is like do you have high rose?

SPEAKER_05 24:18

They don't. My agency uses something else. They should use high rose.

SPEAKER_04 24:22

Okay. Because high rose is gonna push the conversion data back. So yeah, you're wanting to get it high-ros because you're spending 300 bucks a day. That's like the minimum for high-ros.

SPEAKER_03 24:29

300 a day. Okay.

SPEAKER_04 24:30

So if I'm at 1200 bucks a day now, my cost per calls might rise to like 150.

SPEAKER_06 24:37

Okay.

SPEAKER_04 24:37

So if I go 1200 bucks, every thousand dollars a day that you add, your costs go up a couple percent, basically. Wait, so like every thousand dollars a day you add on, your your costs will go up like a couple of percent. So like that means if we spent now twenty four hundred bucks a day, we divide that by 150, you'll get 16 calls a day. So if we get 16 calls a day at$2,400 a day, you could load up your calendar for two closers.

SPEAKER_05 25:07

Okay, with all that said, how aggressively can I go up in the numbers? Like, can I just jump from 300 to 1200? Or I have to slowly do it and so does it.

SPEAKER_04 25:15

From 300 to 1200 would probably take about seven to ten days.

SPEAKER_05 25:18

If you can aggressively go up like that.

SPEAKER_04 25:20

If you have enough creative. So, like if you said, hey, I'm spending 300 bucks a day and I have three creatives, okay, cool. Well, we gotta know we gotta know uh we have to now batch film nine more ads to get 1200 bucks a day.

SPEAKER_05 25:32

Here's how many creatives I have even now. I have I can I can pump out ten creatives a week. That's not the issue.

SPEAKER_04 25:37

I could 10 creatives a week. Yeah, you can scale your spend an extra thousand a week off ten creatives a week. Fuck no way.

SPEAKER_05 25:45

What are my guys doing?

SPEAKER_04 25:47

That's that's that's easy because if you have 10 outputs per week, you're gonna find three winners. Three winners can spend$300 a day each, and they'll stay on the feed for a while because you're gonna use Andromeda because you have broad targeting, you're gonna let the you know the the ad level pick up everything.

SPEAKER_05 26:03

And the thing is our fulfillment, bro, with trading, it's uh it's not coaching. So it's just more people with the software that it mirrors um our trading accounts or theirs proportionally. So it's all like we don't need fulfillment to be more dialed in. It's just it won't be.

SPEAKER_04 26:18

Now, the only thing I would say fulfillment-wise, though, is that as you get more customers, does performance get diluted?

SPEAKER_05 26:25

No, because it's it's okay it's it's on matter.

SPEAKER_04 26:27

So then if performance doesn't get diluted, who takes the onboarding now? Is that you or someone else?

SPEAKER_03 26:33

No, something else.

SPEAKER_04 26:34

Okay. So if someone else takes it, that's where if I'm scaling, I'm replacing that person with a CSM. The CSM is now going to be incentivized based on base pay and commission to take the 7K buyer to the 14.

SPEAKER_02 26:47

Right.

SPEAKER_04 26:48

So his goal is not, yeah, let me just fulfill for the 7K.

SPEAKER_06 26:52

Right.

SPEAKER_04 26:52

His goal is to be like, and this is where I'll give you like one fucking hack, is the price points are like doubled. So the way that I frame the second price is I say, hey, listen, you already paid me 7K, our next tier is 21. I'm gonna take the 7K already paid off the 21, and then you can pay the 14. So you're using 7K as a credit, and then you use it to basically lay up to ascension. If you get a CSM in there who's incentivized with base, or you give this guy who's really good, I assume he's good. Yeah, if you give him a percentage of the sale on this on the 14k, like that guy is gonna be a monster. But then you have a new problem, which is key man risk. Which is key man risk. That guy's your onboarder and your CSM. So if he leaves, you're fucked. So now you either have to go from CSM to like you have to go from the onboarder to the CSM and give the CSM their own role, and you train them in and you build a hiring funnel around both. When a business has key man risk, you have to build hiring funnels around key man risk.

SPEAKER_05 27:55

Oh key man risk. I hear you have to answer that.

SPEAKER_04 27:57

So if you had like, let's say, for example, you had uh one salesperson only, and you got off the phones and that salesperson's a tank, and they come to you and they're like, dude, I don't want 15% anymore. I want 20. You kind of have to fold because then you don't want to take the phone calls anymore. But you want to have a hiring funnel, like we have a hiring funnel for each position, because I don't want a copywriter being like, yeah, I'm just gonna leave, or like, all right, well, we have 10 fucking applications that just came in the last hour, so we're fine. You don't want to have key man risk. So like when you're raising ad spend, the worst part is when businesses suffer from key man risk. Because they might have a solid team, they have a core team of 10 people and they're scaling their spend, right? Your revenue for employees high, and then as soon as one person quits, you've got a whole ad spend because now you have to fucking haul ass to find the person to then fill the gap. And now you're screwed. So that's the biggest problem that I see. That's why like when I hire closers and I hire setters, I'll spend the money and hire double the amount. So like when I hire setters, I'll I'll hire two, and I'm like, all right, one of you is not gonna be an idiot because I don't want to pay both of you. Like, so like uh we just wanted one setter. Uh I mean, not one, excuse me. We wanted um three setters. So I hired six. Two of them dropped off after they got the employee agreement. They said they wanted a job and they didn't want to wind up signing. And then the last person we got them on role plays, we're like, this guy's a dork. So now we have three that are good. I see. So I just double hire so that I know like, you know, one of them is gonna basically be a flop.

SPEAKER_06 29:32

Yeah, yeah, yeah.

SPEAKER_04 29:33

Because hiring's hard now, man. Like, people do lie a lot on their fucking resumes and they look better than they are. Also, what we look for is like if you if you can't stay at your last position for more than three years, you're a hopper. So we just stay away from you, regardless of how good you think you are, or how much pay you think you deserve. If you're a hopper, then get the fuck out. Like, that's that that's the biggest premise there. But yeah.

SPEAKER_05 29:56

One more thing on my business, and we'll jump back into there. When do you think I should start webinars on top of what I'm already doing? Or do you think I should just scale over it because this works?

SPEAKER_04 30:05

So I always scale what you are currently doing, but I attach webinars when I am scaling the spend because now my CAC goes up and I have to build more trust and authority. And webinar does not like look at it this way someone clicks your ad, they go to a VSL. They basically watch your video for one minute to two minutes. Is that person really trust you yet? They click, they go to app, and then they go to calendar.

SPEAKER_05 30:31

And something the rest of your marketing is.

SPEAKER_04 30:32

Depends how good. But there's still doubt and people have options. So they go there, they're like, okay, well, he's like when they just see your ad, bro, they're just like, he's a trader. They're not sitting there going, he's X guy. That's tough. How do you build that? I would rather get someone to listen to me for 60 minutes on a webinar and now they're sitting there going, I spent 60 minutes with him.

SPEAKER_05 30:59

And you do it live every time.

SPEAKER_04 31:00

Live every time. I spent 60 minutes with him. I now know him. I know I like him, and now I trust him because it is more value in content than a 30-second ad going to a VSL. 20% of your people drop off in the first two minutes of VSL anyway.

SPEAKER_05 31:15

Tell me, tell me what you would do for me as a business owner who's already doing well. What would how like what would you do for the webinar? Is it all done for you? Or like how does it work?

SPEAKER_04 31:23

I mean, for like, do you have an opt-in on your VSL?

unknown 31:26

Yeah.

SPEAKER_04 31:27

What do you mean? Like they go to the they go to the page, the VSL's there, they opt in, you pull name, email, phone first, and they go to calendar.

SPEAKER_05 31:34

Or they can book straight on calendar, or if they want. Yeah.

SPEAKER_04 31:37

So like if I'm you, I'm basically hooking up high-ros. I'm hiring two setters, I'm hiring another closer, and then when I attach higher os, I can cut 20% of your spend and get the same amount of revenue. And then what I'm doing is I'm getting you to a thousand bucks a day in spend, and then I get you to about$1,500 a day in spend. You keep your ROAS, you hit like$350,$400K a month, and then all of a sudden, we're starting to see the law diminishing returns on a book call funnel. And I'm like, all right, cool. Now we attach a webinar. And then what we do is the two salespeople can now take all their follow-ups that they have for the week, throw them on the webinar, and you're running ads of the webinar. While you're running ads to the webinar, you have your two setters calling all the webinar leads, and they're like, hey, you know, just want to confirm you're coming to the webinar this Thursday, blah, blah, blah, blah time. Uh, what made you inquire to join? Okay, I'm building rapport. If I can set this person before the webinar, I'm gonna set them on the call with the closers. So now the closers never go hungry and I'm able to consistently keep the calendar fill and keep my sales efficiency high. So that I'm not dealing with. Yeah. Worst case, bro. Worst case. And I'm building my email list faster. When you run a VSL, your cost per call is$100, you get three leads a day. Yeah, fuck me. If I run a webinar and I spend$300 a day on in the training space, I get about three to four bucks a lead. You'll get 80 leads a day. You're building your email list at 36,000 people a year, and every single subscriber on your list on high ticket is worth a dollar fifty to two dollars a month. So now that 34, 36,000 person email list every single year is bringing you$75,000 a month, and it just fucking keeps going month after month.

SPEAKER_03 33:20

Well, that's what I would do. I know where to go now.

SPEAKER_05 33:23

Okay. Um let's talk about. I know you said as somebody who's spending$800K a month on ads and getting what$1.8 back?

SPEAKER_04 33:31

Uh yeah, about$1.8 to if we count wires like some clients' wires, like$1.89.

SPEAKER_05 33:37

1.9. So a little over 2x at that sc at that spend level is incredible. What kind of results do you get for your clients?

SPEAKER_04 33:45

So, you know, based on the 90 plus niches that we worked in, um, we get about a 4x return. That's across, you know, all those niches and verticals. Um, but you know, that obviously varies based on product price. It varies based on sales cycle, and it varies based on their actual like you know, life time value. But yeah, for every dollar that we seem to spend on multiple platforms, we get about 4x back. That's really good. It's not bad. Really good. It's not like there's some niches that get higher. I got clients that get 30, 20, 10. I got more last month. Yeah, I got clients that get, you know, 1.8. I got clients that get 2.2. Like it just it's variable based on what the front end looks like.

SPEAKER_05 34:24

Well, also what the offer is, right? Like, for example, as somebody who started in the dating coaching space, which you probably did now, but you know Immod, right? Yeah, that's my work. Yeah, so anyways, the point is that's a hard sell because people don't want to do the work. We know this. Yeah, so people are like, how could when I was doing it, I was like doing 30k a month, net was like 15. And I did it for a year, and I was like, damn, this is pulling teeth.

SPEAKER_01 34:51

Yeah.

SPEAKER_05 34:52

To get a cheap Indian to realize he needs to do the work or he's paying prostitutes for this whole leg. Yeah, that's a hard fucking settle. He's not gonna get it until it's so late, now he's fully given up. Now it's just take it.

SPEAKER_04 35:04

I mean, the only problem is that you're selling a patel. That's the other issue, bro.

SPEAKER_05 35:07

Or a fucking rest of all other taxes. He owns a hotel, but he can't fucking get a girl to come too, and that's a bug. Um shit.

SPEAKER_04 35:15

So, like, there's like like my my my girlfriend is a nutritionist and she sells a lot of like patels, and they are the worst bros. Like, she's like, Yeah, you want to lose 40 pounds, here's how to eat. And they're like, These exercises, these things are really hurting me. Is can you do it for cheaper?

SPEAKER_05 35:32

Can you for cheaper? Can you pull your wedgie out while you're in the union? I'm tired of it. I'm so tired. Where's some dear to get with us? Okay, anyways. Um, so there's dating, there's fitness, which is still hard. Uh-huh. I would say a little less hard than dating because at least people know fitness coaching exists. Meaning, like, you if I go to the bar tonight and I'm like, hey, I'm a dating coach. If I just said that, they'd be like, a date? They wouldn't even know that's a thing. But if I say no, I'm a fitness coach and nutritionist. Oh, sounds good. That's a normal thing to say. Yeah. I'm a trader, my neighbor wants it.

SPEAKER_01 36:03

Yeah.

SPEAKER_05 36:04

That's the difference. So I've realized the ascension. How do I go from meaning coasting to trading? Well, my clients were traders for dating.

SPEAKER_01 36:11

Interesting.

SPEAKER_05 36:12

Nerds, computers, oh yeah. Perfect. That is a good point. Into the highest level offer I've ever had. Now I have partners literally that work at Gold and Sachs, JP Morgan, that are literally the greatest, and they manage my account too. We do it all together. The point is, the cheapest India throws 20 grand at me. Why? Because they cannot argue with the logic of my Robat account. They can't argue with it. They can look at it, they can say, Oh, is it AI? I'll be like, let's do it live. Let's show you live on the Zoom. Like, they can't say shit. So um hopefully that offensive wild shit. Um that was kind of good. I know. Well, um, okay. I know you said you scaled what people are already doing first if it is working. You do work with beginners, you can prefer work to work with people already doing a certain amount.

SPEAKER_04 36:54

We prefer to work with business owners who have an offer that is currently selling. Okay, right. Someone who just has an idea or is like a thinker or like I'm launching this soon. Yeah. It's just like there's no market validation. Sure. And plus, it's harder to pull those people's teeth to spend money.

SPEAKER_05 37:11

Sure.

SPEAKER_04 37:11

Because where there's no validation, there's uncertainty.

SPEAKER_05 37:14

And they're yeah, they're not used to it.

SPEAKER_04 37:15

Like regardless of how good results I can show you, you still haven't solved the offer. So there's still doubt in the back of your mind. And that like friction on the front end is just like not worth my sales team's time. No.

SPEAKER_05 37:25

Right. So what's in that like 10k a month and five?

SPEAKER_04 37:28

Yeah, anywhere from like five to ten K a month. You're you could spend a hundred bucks a day on ads. Like you you believe in your business. Yeah. You know, you burned all the boats. Like you care. And I I say that and I know it sounds basic, but like most people don't fucking care enough.

SPEAKER_06 37:42

No.

SPEAKER_04 37:42

Like if I tell a business owner that makes five to ten K a month, most of them, I'll be like, listen, you gotta have speed to lead, or you hire a setter. Oh, well, that's expensive. I don't want to do it right now. All right, well, then you're gonna be poor forever.

SPEAKER_05 37:54

Go working out.

SPEAKER_04 37:55

Yeah, just go back to your job. Like, it's not for everybody, you know. So it's like, you know, if you're dedicated, you're willing to burn the boats, you do whatever it takes, you listen to what I say, like you'll you'll be fine.

SPEAKER_05 38:04

Yeah. What are your like because I know what my goals are to an extent, like in the sense of, hey, a million a month. I just want to hit it to say I did. Does the money from 800k a month to a million months? Does it change your life that much? No, we know this. What are your goals at this point?

SPEAKER_04 38:24

Um I would say for me, uh, I want to I want to sit around like 25 to 35 million a year. That's like the first goal.

SPEAKER_05 38:36

Um, why are those numbers?

SPEAKER_04 38:39

Because at some point, we're gonna have to like fucking take what we have and change a lot of who we attract. I don't want to scale too fast, right? Because like once you get like with the way our business is set up right now, once I get to 25 to 35 million a year, we're gonna have to start attracting like a lot of corporate accounts. So a lot of the sales process and front end stuff is gonna have to change. Rev share stuff will have to change a lot of the structure to be able to even scale further. Like, for me to keep servicing the clients that we service and get to 100 million a year doesn't exist. Like, yeah, yeah, like it'd be so fucking hard, bro. I would literally have to, every single person that you see on the internet that's a podcast would have to be my client. Every single fucking human in the internet space would have to be my client in order for me to make a hundred million a year.

SPEAKER_05 39:26

Corporate accounts means like give an example like Chipotle.

SPEAKER_04 39:29

Yeah, basically, like corporate accounts that are spending millions a month. It's a different sales process, different sales process, longer sales cycle, fucking board of advisors, directors, finance, like do you know how to break into that?

SPEAKER_05 39:40

Because as someone who used to sell enterprise software, I do, but it's very fucking hard.

SPEAKER_04 39:43

Oh, it's hard. I mean, we have one enterprise account, which is guaranteed rate, which is a mortgage company. That's the only one. And that took me like fucking eight months to close.

SPEAKER_02 39:50

What's it?

SPEAKER_04 39:51

So long, bro. There's so much red tape. Um, so like that's something where it's a lot more like LinkedIn, uh cold outbound, like going to events, advisory boards that you can visit and go to. Like, that's a whole nother game. That's where like I would need to be, or like our sales team and myself, for me to prove the concept, would have to go on the road and go to events and like shake hands with old fuckers with no hair, and like, you know, basically, you know, sell big deals. The other side of the business would have to be business dev. So like like business dev. So like uh look at like Cardone, okay. What they do is is it's like, dude, it's such a great fucking sales cycle. But like you go from event, then you go to done for you, then you go to advisory. So like the way that they sell gets them to 300 million a year, right? And it's just all like events. They run 150 events a year, and then they have a flagship product, which is like the uh 360, which is a$40,000 event. It's three days, and then they have a$180,000 product, which is called platform, right?

SPEAKER_05 40:55

$180,000?

SPEAKER_04 40:56

Yeah, uh C. Yeah, no, B2B. Yeah. So that's what we bought, and that's like where they reverse engineer the entire business over 18 months and like give you this like whole fucking game plan. What what stains should you buy though? Uh I was at like, I don't know, like 400 grand a month. And now you're eight.

SPEAKER_05 41:11

Or no, sorry, now you're at 1.8.

SPEAKER_04 41:13

Yeah, like that that thing was actually worth it. And then there's the$400,000 program, which is Elite$125, which is like they take the top 125 business owners uh above eight figures, and you basically earn like a mastermind.

SPEAKER_05 41:25

Eight to nine, it's elite to ten figures.

SPEAKER_04 41:26

And like that's where you're doing like a lot of uh like strategy, like MA shit, which is what we're getting into. So like that's where like you know, at 25, I'll have enough cash to go buy like like big like I want to buy an SEO business. I don't want to yeah, I don't want to fucking build an SEO company in my life. No, no, no, I'm fucking I'm too tired for that shit. So let me just go back.

SPEAKER_05 41:47

Yeah, I mean both meta buying is here, yeah.

SPEAKER_04 41:50

So like yeah, that's basically what I want to do, and then like we'll buy um like uh home service businesses, franchise them, shit like that.

SPEAKER_05 41:59

That's what I'm on that, okay. How can you diversify your income or normally?

SPEAKER_04 42:03

Is it all reinvesting in the it's all Wojo Media, and then it's like I have four real estate properties, nothing crazy. I don't do real estate much. I have friends who take all their cash and do it. I'm like, bro, you always want to have fucking cash on hand to like scale your business, but they don't fucking listen to me, but whatever. Um like, yeah, I do real estate, I got Wojo Media, then we have our event business, which is scale your ads. Um, and then that sucks.

SPEAKER_02 42:27

No, I don't do stocks at all. No. Um fuck else do I have?

SPEAKER_05 42:34

Is the rental properties or because that income isn't much. Especially for taxes. That's all for contractors. Yeah, all my real estate transfer is DND for taxes. This is my first year I'm getting which is why I look here now. Um okay.

SPEAKER_04 42:47

And I only do seller financing. Because I get to negotiate a lot.

SPEAKER_05 42:53

Talking about with seller financing, yes.

SPEAKER_04 42:55

Like basically you just don't deal with the bank. That's basically what it is. It's like if I uh I have a house right now that I put an offer in yesterday, so it's it was 590,000, a thousand square feet in Scottsdale. That's really fucking expensive price per square foot.

SPEAKER_06 43:09

Wow.

SPEAKER_04 43:09

And I was like, this lady's high. So uh, you know, most of the banks are gonna give me 7%, 6%, so I can go to her and it could be a verbal iMessage agreement. That's what seller financing is, but it's backed by like legality, it's backed by a balloon payment. So I'll tell her, listen, I told her I want$490 and I want to put$50K down. It's not what the bank agrees on, it's what the seller agrees on. So we're just bypassing the bank.

SPEAKER_05 43:36

And then you're fine, you're paying payments to her.

SPEAKER_04 43:39

Yeah. Oh, that's under her under her holding company. So, like, you know, basically then you know, she's uh she said to me, Oh, uh, let's do uh whatever the fuck the industry was. I was like, let's do five percent below what the bank's gonna give me. So she can give me a better interest rate, better down payment, no closing costs, small earnest money, and I can just buy the home. Home and then I just have to refinance it within five years. If I don't refinance within five years, then I have to buy the home in cash.

SPEAKER_05 44:06

Gotcha. The 800k a month you're spending on ads, is that just meta or is that bought ones?

SPEAKER_04 44:13

So that's meta, Google, and TikTok. Very true. No YouTube right now. No.

SPEAKER_05 44:17

You just have to track it, right?

SPEAKER_04 44:19

Well, no, like, well, no, that's actually wrong. I'm sorry. Like we run YouTube retargeting, but it's like such a small amount of money. It's like 75 bucks a day, just like on a video pre-roll. That's all. So yeah.

SPEAKER_05 44:28

I I I I haven't gone to YouTube ads yet, and I'm wondering why someone at your like at your scale, it just isn't necessary.

SPEAKER_04 44:36

It's harder on B2B. Like, we have high-ticket offers, man, but I'm just not willing to spend a thousand bucks a call when I'm getting 275 a call. Like, why the fuck would I spend a thousand bucks on a call? It's just harder on B2B, dude. Like YouTube is really B2C. Like you're trading, so like B2C would be good for YouTube. And it's like biz opi and it's like make money. Like that would do well on YouTube. Like you would be fine. But me, it's B2B. It's it's a lot tougher B2B.

SPEAKER_05 45:10

When it comes to my offer on that point, so if I have software that allows people to copy my trays without working hard, and my trays work, and they will work, and they will keep working because their strategy is not good. Can do I have a nine-figure business potential because the fulfillment is like that, or do you think it caps it like a L Not?

SPEAKER_04 45:30

It won't cap unless you do licensing.

SPEAKER_05 45:33

Yeah.

SPEAKER_04 45:34

So like you can go to financial wealth firms and sell your LLM.

SPEAKER_05 45:37

I don't believe that.

SPEAKER_04 45:38

You don't. Even if you got royalties off the trades. Like if you went to, let's say you went to a financial firm that's managing a fucking$10 billion. And their clients are profiting X amount of money, and they're like, hey, we'll give you like 80 basis points on all of our trades.

SPEAKER_05 45:55

You know, that's probably like So it's almost like gym launch, but for my shit. It's weird, isn't it?

SPEAKER_04 45:59

Basically, yeah. Like I would I would do licensing. Also, do you charge reoccurring on the software?

SPEAKER_05 46:05

Yeah.

SPEAKER_04 46:06

What is it?

SPEAKER_05 46:06

Same thing.

SPEAKER_04 46:07

It's it's 7,000 a month.

SPEAKER_05 46:09

No, no, no. Oh.

SPEAKER_04 46:11

So 7,000 to 6. Okay. How many? So you gotta look at your numbers. How many? Like what percentage of them resign after six months?

SPEAKER_05 46:20

Um most. I mean 80 to 90 percent. We have I would say 20% of our clients give up or like don't have enough to play with, so the games aren't like so.

SPEAKER_04 46:32

Then you have to look at what's next. So, like, okay, if they're making money trading, what do they now want help with?

SPEAKER_05 46:39

And this is why keep making money trading.

SPEAKER_04 46:41

Not all of them. Think about what like if I'm you, I would buy something right now. I would find somebody who's like a small fish in a big pond, and I would buy like a tax advisory firm, and I would help all my clients save money on their capital gains, and that's what I would do. So I would I would I would MA a tax firm, um, and then I would do that instead. So like now you're making money on that, and it's like a partner call partner company, but you just call like whatever tax, whatever your business's name is, then the word tax. Um, and then the third thing is is okay, you're making money in futures. Where else do you want to make money?

SPEAKER_05 47:16

Options, but yeah, go.

SPEAKER_04 47:17

Okay, options, sorry. So if it's options, where else do I want to make money if I'm making money from trading and I want to get capital gains? Real estate. So now you create a real estate like syndicate and you basically go find deals for your clients. And I would just build like that, bro. Like that's what that's what Cardone did. You have all these biz dev people, and they're like, I want to make more money. So then what did they come out with that I pay every single month for? An entire accounting department. So now they do the accounting for all my QuickBooks and all the shit that I'm doing. And like they have all these different companies that they bought that now service our business. AI solutions, fucking all this shit, dude. They sell it and they buy it because they know that it's a problem that the clients have.

SPEAKER_02 47:56

I got it. I got it.

SPEAKER_04 47:58

Also, you just said something that's like you said it before. You said, oh, well, I used to do dating coaching and they were all traders. Why don't you just sell that on the back end again and just put a coach there instead?

SPEAKER_05 48:10

Dating for dead.

SPEAKER_04 48:12

Just do it again, but you're reversing the cycle. Like, why not just scoop up all the people who are not making money with trading, and now they're like, okay, well, I make money now. I want to get laid, I don't know how to, and you don't make the money and get it.

SPEAKER_05 48:25

I don't know what I think well, I'll tell you why I didn't, and I'm this is probably limiting belief, because I was like, okay, like this is good, and like I don't want to like confuse people about my brand, but I they can go the other.

SPEAKER_04 48:38

They can. They can. I mean, they can. I'd be the first to do that. And the other thing I would probably release is a SAS, like a trading tool. Like a trading tool for sure. Yeah.

SPEAKER_05 48:48

I can have all the shit going South Pans if I do red.

SPEAKER_04 48:52

Yeah, I mean, dude, like if you go to BizBy Cell, you can buy an accounting office in like fucking 30 days.

SPEAKER_05 48:57

Well, my CTA does all the shit.

SPEAKER_04 49:00

Well, I well, I wouldn't want to do it as an affiliate. I would want to own it. Oh, own it. Like, I would want to literally have an office that says Wojo tax. And everybody there is my CPA. I'm not, I'm not white labeling, I'm not affiliating. I like I want to own it because let's say, for example, you want to sell it, you go to a PE firm, you're like, yeah, I have a tax firm and I have a real estate syndicate. Whatever one is the best, or whatever one gets the most like high-end traffic, that is gonna be the multiple. So now I get the multiple from all four businesses, you get a fatter exit that way.

SPEAKER_05 49:35

But there's so much M's up, I'd not expect this. This is great. Um anything else you feel like we have to cover? I've got more, but I also editor clearly take this out. Like if if you didn't get like, please don't include that mumble. Let me just say it. Uh all right. A lot of people don't know when to focus on organic. And we see people that go like post every day and do this organic thing. For me, what I've seen is if your ads don't work, organic doesn't really matter. Am I wrong?

SPEAKER_04 50:10

I mean, organic's just a supplement.

SPEAKER_05 50:12

Right.

SPEAKER_04 50:12

So, like when you're running ads, you can see if your offer is scalable or not, has a validation. As soon as the offer is validation on cold, then you go into organic because now it's the supplement to build more trust.

SPEAKER_00 50:24

Yes.

SPEAKER_04 50:24

So, like, you know, that's where you start building out a content machine, you find an editor, video person, start getting scripts, start filming, go on podcasts, etc. But like I would never do organic before paid.

SPEAKER_05 50:34

No.

SPEAKER_04 50:35

I would do them simultaneously as soon as my market is validating my offer.

SPEAKER_02 50:40

Yeah.

SPEAKER_04 50:40

Right? Because now if I go to the cold traffic market and I start selling, now I have cash. Now I'm like, okay, people want my offer. Now I can go pay the editor this. And now I can go do this. The problem that I see with people on organic is that they do it when they don't make much money. So when they do and they don't have much money, they're like, well, you don't make any money. What fucking advice are you gonna give me? Second is the editing is usually dog shit because they're broke, so they buy the cheapest option. So now the brand's getting pushed, at least trying, and no one trusts you more now because the edits were done by, you know, uh a guy in a bunker on fiber. You know, like that's not gonna do well. But instead, I would be like, all right, well, I'm making 20k a month now. Let's go on podcasts. I can afford to travel. I make$20,000 a month. I can afford to pay an editor$75 per video to edit it because I'm not broke anymore. Now everything that gets pushed is like quality.

SPEAKER_05 51:34

How? How do you like pick editors? Like, do you I I know you did this trial thing where you like give up, talk about that. That's right.

SPEAKER_04 51:40

So like what I do is when I'm doing editors, like I will basically hire five. Editors are cheaper. So I'll hire five and I get all their videos, like I'll I'll consume the what do you want to call it? I'll consume the spend of them. Okay. Now, um like when I'm having five editors at once, I'll take all the videos and I post them all and I just see which one does better, right? But then I also look at brand. So like, you know, like if one video had really good editing, but it flopped, like I might, like, I'll keep that person on because the editing is like it's good for brand and authority and trust, right? But like if you misspell words or use b-roll that's fucking stock, like we just stopped that this week. So all of my b-roll that you see on some of my reels, we're not gonna be using stock anymore. Um, I was talking to one of my mentors, he's like, Yeah, dude, like you should probably cut out the stock shit because you have so many b-roll clips, just like place that instead. And he's like, the only reason why you put stock there is because your editors are too lazy. So then I went to them, like, hey, listen, like, here's how the views and the payments gonna go now if you don't use B-roll and everyone's now fucking editing with B-roll. Right? Because I'm like, I I want to up the brand a lot more too, because I'm doing all these podcasts and doing all this shit. I'm like, all right, we're not doing this like stock B-roll crap anymore. Like, I have so many clips on my iPhone or clips at events or clips with camera or whatever, so we could just like find them through Google Drive folder.

SPEAKER_05 53:08

Have you had anything go viral, or is it more just like it just keeps building trust and is just having so much pay as on Baseball?

SPEAKER_04 53:14

Uh most of the content we do now is just like I like to have like high-level advice. Higher level advice, less views, better people watching.

SPEAKER_06 53:21

Better people watching.

SPEAKER_04 53:22

Like, dude, like that, that that one thing that I just talked to you about where I'm like, I would buy a tax for a dude. Like, fucking people who are broke are gonna sit there and go, oh, this kid's full of shit. But the people who make money are like, that's fucking smart as fuck.

SPEAKER_06 53:35

Of course.

SPEAKER_04 53:36

So like I want to appeal to people who are smart, not like the idiots. Like, I don't want to make content anymore where I'm like, here's why you can't buy a McLaren. Like, I'm just attracting literally people who can't even fucking handle air. Like, it's like they use inhalers. Like, I just I I I don't want to market them. I want to market people who are like, all right, like here's how to double your show rates in the next 24 hours. Like, I want people who are more like, okay, like this is for me.

SPEAKER_05 53:58

Yeah, you know, like that's the thing I want to hear. Exactly.

SPEAKER_04 54:00

Yeah, like that's and we've seen the league quality jump like drastically by me simply doing that. So it's it's been good brand-wise. Like, I don't want to get more views. Like on my YouTube channel, on long form, we get 300 views on a YouTube video.

SPEAKER_05 54:16

And it's insane, and you make 1.8 million a month.

SPEAKER_04 54:18

Yeah, but the value I give in there is only for a certain crowd.

SPEAKER_05 54:22

For 300 people, it makes sense.

SPEAKER_04 54:23

Yeah, for 300 people it makes sense, and we get a lot of good leads from that. Like, bro, we had a lead yesterday. Uh, came on the call, he like because I'm keeping track of it because I just want to see like where the fuck my content's going. But this guy came on the call and like piffed in 15 minutes. He spent 18k. He's like, Yeah, I watched like four of his videos last night. I binged, like, I'm ready to fucking.

SPEAKER_05 54:41

Yeah, because long form is long form, it builds trust. Bro, it's crazy because bro, there's two types of people in the world. There's there's business owners that make content, and then there's influencers with no business. Yeah, these influencers have views, but have no context and monetization. And it's funny, what I've noticed is when I like try to collab with influencers with no business, they kind of like brush me off because they're genuinely don't know how to make money. So they don't know that what I'm offered.

SPEAKER_04 55:03

Because they don't have business acumen.

SPEAKER_05 55:05

Business acumen.

SPEAKER_04 55:06

See, they get views and they start doing streaming and kick, but they don't know how to fucking run a business. Yeah.

SPEAKER_05 55:10

They're like, oh well, make so much less than me.

SPEAKER_04 55:13

Yeah. They're like, oh, I'm a goofball and I go on kick and I just do IRL streams. Like, bro, you gotta run a fucking business, bro. Because what if kick shuts you down tomorrow? How much money do you make? Zero. That's key man risk. That would scare the shit out of me, bro. Yeah.

SPEAKER_05 55:27

Because you're the influence.

SPEAKER_04 55:28

Like, that's why Mr. Beast made the candy brand. He did the shows because he's like, bro, if YouTube fucks me tomorrow, I'm fucked.

SPEAKER_06 55:36

Yeah.

SPEAKER_04 55:36

So he hadn't to build his other assets out. Then he's got the the the the burger business. Like he was smart by using the attention and then turning a real currency that was a real business. Not just like, I like I I I I have friends who are like, oh, I get paid 18, 18,000,$20,000 a month. I have a friend who I don't know why I brought up 18, but he told me. He was like, Oh, I make 18 bucks a month, uh, 18,000 a month from YouTube. I'm like, cool, I make 200. And he's like, Well, dude, like this is sustainable. I'm like, bro, if they fucking flag your videos tomorrow, like you're fucking fucked, dude. All the prank.

SPEAKER_05 56:06

You remember all the prank videos of Batali and Linux the XP those guys? I was watching those in college, they're all broke now.

SPEAKER_04 56:13

And he's in prison right now, I think, by tally.

SPEAKER_05 56:15

I think he is. He lost it mentally, though. I think he got so rich and so drugged out. Something happened. That was good. But that whole prank uh uh genre got demonetized on YouTube. Like they look at Nelk. What's that? Nel, the whole thing happening with them.

SPEAKER_04 56:31

Yeah, yeah, Nelk too. Yeah, bro. Nelk, like, Kyle wasn't making money from YouTube, he was making money from the merch and then making money from Happy Dad.

SPEAKER_02 56:40

Is this happening?

SPEAKER_04 56:41

Like, they make more money from Happy Dad than they ever made in their entire lives.

SPEAKER_06 56:46

Yeah.

SPEAKER_04 56:46

And it's interesting because as soon as Kyle, I don't know what happened primarily, but I saw that like um I saw that two people got like dropped from their team, Steve's going at him and all this stuff. I have a feeling that I feel like because he was making so much money, he's like, I don't want these partners anymore like I thought I needed because I'm making so much fucking money.

SPEAKER_06 57:05

Yeah.

SPEAKER_04 57:06

You know? And let's be real, dude. A lot of these streamers, man, they're like really weird goofballs personally.

SPEAKER_06 57:10

Yeah, of course they are.

SPEAKER_04 57:11

You know, the way they live their lifestyles, the drinking, the fucking drugs, the the women, it's like what you see on camera is not always what you get.

SPEAKER_05 57:19

Yeah, because you guys all fight it.

SPEAKER_04 57:20

Like, like, like, like, let's be real, dude. Would you take your parents out to dinner to have dinner with Steve? We'll do it.

unknown 57:26

No.

SPEAKER_04 57:26

No, because he's gonna say some stupid shit at the table.

SPEAKER_05 57:30

Yeah. Because he used to talking to a camera with no real feedback.

SPEAKER_04 57:33

Well, also the way like he's got the big diamond chain.

SPEAKER_05 57:35

It's like a fucking goofball, bro.

SPEAKER_04 57:37

Looks like a goofball.

SPEAKER_05 57:38

And he attracts you you don't attract.

SPEAKER_04 57:40

Yeah, I don't want any of those guys. Oh my god, no, bro. Those are the guys that do shotguns in the middle of a fucking strip ball. I mean, like, I don't I don't want those kind of people.

SPEAKER_05 57:48

I don't want to be an influencer. I realize I used to think I had to go viral to do the numbers that I'm doing. And I'm like, oh no, you just need to be a business owner. Makes sense.

SPEAKER_04 57:57

Well, because it's more about trust now. People liked virality back then because they were like, oh, like you went viral, you're so cool. Yeah. And I'm like, eh, like you're not buying shit from me though.

SPEAKER_02 58:06

Right, right.

SPEAKER_04 58:07

Like you're gassing me up. Have you bought anything?

SPEAKER_02 58:10

Right.

SPEAKER_04 58:10

Oh, so you're broke. Wrong audience. But people liked it for the ego stroke. They're like, oh, I can get a million views here, a million views there. Like, bro, I barely check our views now. I'm more focused on long-form YouTube. I don't give a fuck what Instagram's doing, bro. I'll get like 100k views on a video. I'm like, dude, like none of them fucking bought anything. Like, let's go to YouTube. Like, it's just there to stay relevant. But yeah.

SPEAKER_06 58:34

Yeah.

SPEAKER_05 58:35

YouTube is my next um thing I'm more convinced on right now. Because like when people watch me on pause, that's when the trust is built. Because they can see business acumen. What are you looking for? Yeah, they're looking for people that make sense to work. That's it. Um, last thing, and then I want to talk a little bit uh well, what do you can do for people today, where they can find you. First question though, is you kinda I mean 1.8 mil a month. You you have the cars, you fly first class, you can kind of do what you want to do. Is there anything that you want monetarily or like like do you care about anything that you don't have yet or not?

SPEAKER_04 59:10

Um really many thing that I would want is just a plane.

SPEAKER_05 59:17

Your own ship, yeah. You wanna buy it?

SPEAKER_04 59:20

Yeah, I want to buy a plane. Y'all has an already. I I have a boat, it's just a small 25-footer.

SPEAKER_06 59:26

Yeah.

SPEAKER_04 59:26

But like I don't need a fucking boat. I mean, I'm in Arizona, like I want to drive that thing in a lake. Like, that's just absurd.

SPEAKER_06 59:31

Snap on.

SPEAKER_04 59:32

I would want that, and then I would want like a nice high rise in New York City.

SPEAKER_05 59:36

Okay. Why not you? Or just because you live in Arizona.

SPEAKER_04 59:39

It's expensive as fuck, dude.

SPEAKER_05 59:40

Oh, you want to buy it?

SPEAKER_04 59:41

Yeah, I want to buy a yeah, yeah, yeah.

SPEAKER_03 59:43

I don't want to rent whole high-rise?

SPEAKER_04 59:45

I want to buy like a high-rise penthouse, like a like a basically like a five to ten million dollar apartment in like New York City. Like, that's basically what I want. I don't want to rent because the rent would be like 60,000 a month. Like, that's just fucking dumb.

SPEAKER_03 59:56

And you want to live in New York?

unknown 59:57

Yeah.

SPEAKER_04 59:58

I really like New York City from I like the I like the cigar lounges. I like the people. I like the rush. I like the the food is fucking amazing. Unfortunately, the politics were shit. But like, and and the comedy clubs are nice, and they always have something to do there. There's always something new to do, bro. There's you can never get bored or tired in New York. I lived there for 19 years, and I used to go to the city very periodically. I never like went somewhere and I was like, I've been here before.

SPEAKER_03 1:00:28

Right. There's always something new there.

SPEAKER_04 1:00:29

You just need you need real bread to enjoy it. Yeah, you need real bread to enjoy New York. Yeah. Like to enjoy it, enjoy it. I'm talking like fucking, you know, high-rise restaurant, table, bottle service. Like, you really gotta have money.

SPEAKER_05 1:00:42

Yeah. Yeah. Um, cool. What are you what are you giving away today, or like where can people find you?

SPEAKER_04 1:00:47

Yeah, so uh if they go to my Instagram, um, do you have like a short name or just your full name? My Cam or do I Cam. Okay. So what we'll do is is if you go to Instagram, and I don't know if you went by Cam or Yeah, I can. Okay. So if they go on Instagram and they go to at the Jason Mojo, they can just DM me the word Cam, K-A-M, and then I will shoot you over my free webinar kit where you could basically take this document and you could take all the SOPs, the templates, everything that I've used to build webinars and plant it inside of your Go-I-Level account and start running your own.

SPEAKER_05 1:01:24

Yeah, and guys, for for you that are watching and you're like thinking, Cam, why did you do this interview? I did for two reasons. The reason I do podcasts is simply to create good content that is valuable for my viewers, and this is somebody that is valuable to my viewers because this is what real business active looks like. So understand all the questions that I ask that are gonna literally take me from seven figures to eight figures as long as I execute. It's because of this conversation. So I hope you get value out of this. VJ's and Wojo, you know where to find them. Talk to you soon.