Description

In this episode, we explore how ABB is transforming industrial automation through its Robotics-as-a-Service (RaaS)approach. Long known for selling advanced industrial robots, ABB is now shifting toward outcome-based, service-led automation, where customers pay for robotic capability, performance, and uptime—rather than owning complex hardware outright.

We unpack how ABB’s RaaS model lowers barriers to automation for manufacturers facing labor shortages, volatile demand, and rising costs. By combining collaborative robots, cloud connectivity, AI-driven analytics, and flexible subscription models, ABB enables factories to deploy robotics faster, scale up or down as needed, and continuously optimize performance over time. The episode highlights how data, software, and remote services turn robots into evolving productivity assets instead of fixed capital investments.

This conversation shows why robotic-as-a-service is more than a pricing innovation—it’s a strategic shift in how value is created in manufacturing, positioning ABB as a long-term automation partner and accelerating the move toward smart, resilient, and digitally servitized factories.

Key words

Robotics-as-a-Service (RaaS), Industrial Automation, Outcome-Based Models, Smart Manufacturing