How This Physician Built a More Profitable Practice and Gained Time Freedom with Dr. Funke Afolabi-Brown

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Transcript

SPEAKER_01 0:00

Welcome to the Profitable Private Practice Podcast, the show that proves that private practice isn't dead. It's just getting started. I'm Teta Anatuku, and every week I sit down with thriving private practice doctors who are rewriting the rules and redefining what success looks like in healthcare. From smart business moves to mindset tips and everything in between, we're here to show you how to build a practice that is not only profitable, but purpose-driven. If you're ready to thrive like these doctors, join the movement at oncremd.com forward slash thrive. Now let's dive in. Hello, hello, hello, everybody, and welcome back to the Profitable Private Practice Podcast. My name is Chetta, and I am your host for today. And today I have with me Dr. Funke. Hi, Dr. Funke. Hi, Chitta. So good to see you. How are you? So good to see you too. I'm doing great. How are you? I'm well. That's good. That's awesome. I'm so excited to have you on the podcast today. It's a dream come true. Everybody knows the sleep medicine doctor. So this is gonna be fun. So before we get started, could you please give us a 60-second introduction of yourself?

SPEAKER_00 1:08

Sure. Okay, so I'm a sleep medicine physician. I am triple board certified. That means I went to school a lot. And I keep going back. And I take care of kids and adults with sleep issues. I have a sleep medicine practice called the Restful Sleep Place, but I also have a company where I do coaching and speaking, consulting, and all kinds of other fun stuff called Restful SleepMD. But the mission is the same to help people thrive using sleep as their superpower.

SPEAKER_01 1:41

Amen. That is awesome. Okay, so I like to do fun facts, you know, about the guests that come on the podcast. And I usually find these fun facts, you know, inside of, you know, on Google or Instagram wherever I look for them. This time I found it inside of my house. So could you tell us a little bit about this? And to the people who are listening who can't see what I'm holding up, I'm holding up this beautiful bottle that, you know, I got from Dr. Funke. It has beautiful African print on it, has a scripture and everything. And I love using it so much. So could you tell us a little bit about it?

SPEAKER_00 2:12

Yeah, so this was really, I mean, it's like when I actually started um really putting myself out there, I knew I had this creativity in me, but I had a struggle with how to express it. And I just lost my mom. Um, and at that time, and so I was just like, what am I supposed to do with this? So it was a way to channel just some of the maybe grief. Um, and so I started this incredible business. It's called Radiate Brilliance. It's kind of retired now. I'm not practicing, I'm not doing it actively now because of my the other things I'm doing. But yeah, really, a lot of what I did was just inspire women and men families through scripture, through my own personal reflections. And um, and I had like t-shirts and water bottles and all kinds of you know, swag. And so that was one of them. Beautiful. I have so many in my house as well. So when when you show that, I'm like, oh my god, that's beautiful. So yeah, so it's um it's not if you look on for reading balance right now, you probably will just get on the restful sleep list because we're channeling a lot of our work on sleep now. But yeah, that was one of the things I did.

SPEAKER_01 3:26

I'm so glad that I got to serve early. So there's that. So let's go ahead and you know dive into it a little bit. Could you tell us about you know the first moment that you entertained the thought of becoming an entrepreneur?

SPEAKER_00 3:39

I uh I would say that was after the pandemic, or no, in during the pandemic, you know, where a lot of people were having the you know come to Jesus experiences of like, is this it? Right. So um at that time I realized that I wasn't just feeling as fulfilled as I thought I was I would. I was in academic medicine, really thriving and doing well, but I just felt like okay, there's more to this. I and I really wasn't sure what more was, but that really made me lean into okay, what are the things I actually enjoy doing? What are the things that I am really good at? And trying to find that synergy between what I enjoy doing, what I what I'm good at, and what can make profit. So that's really what that experiment or experience looked like.

SPEAKER_01 4:28

Wow, that's awesome. And then so what were some of you know the key turn turning points before you, like while you know you entertained the thought between that time where you entertained the thought and then when you took action on it? What were some of you know like the mindset shifts you had to make?

SPEAKER_00 4:43

Uh well, I think you know, a lot of us, especially during the period of the lockdown, were drawn to social media where everybody was becoming an expert. And it just irked me the wrong way to see people who had no business talking about how to help people sleep well, really taking charge. And so I started to realize that as an expert, um, I needed to put my my, I needed to put myself out there because the person that has the mic is the expert. So I needed to grab that mic and and really shout out loud that, you know, the way to get good sleep, the way to optimize rest, was really using evidence-based tools. So I would say I was inspired, it turns out, and motivated by the influencers and those on TikTok who really had no business doing what they were doing, but they inspired me.

SPEAKER_01 5:35

So it was a good thing. So it was a good thing. It was a key turning point. That is awesome. So before, did you have the practice before or after um the pandemic?

SPEAKER_00 5:46

I had it after. So before I was employed, so there was a limit to the things I could do. So I was just providing a lot of education and I was providing a lot of um, I was giving talks, I was um working with a few organizations. Um, but the question always came back to can we, do you have a practice? And I couldn't really be there and speak and you know, try to divert people towards my place of employment. There was a little bit of a um, you know, there was a little bit of a conflict there. And so I I realized I was giving people information, but I needed to help them to follow through on the things that I was recommending for them. Yeah. So that was really what inspired me to then um, you know, I left that employee position and then I started my practice.

SPEAKER_01 6:34

That is awesome. So you went from hearing people giving misinformation to giving information and then starting your practice. So that is amazing. So then since starting your practice, um, I would ask, like a lot of so you started on social media, right? Giving out the information. So did you have a lot of drive when you first started your practice? Um, like my drive or drive into like like you know, like traffic, like people coming in since you were already.

SPEAKER_00 7:04

No, not really. I mean, for the first six months, I just it was just like sitting and watching page, right? It was very painful. And I really thought that, you know, now I had some social media following. People should just automatically want, and I, you know, I people should automatically want to come to my practice, but um I I really needed to step up my game, learn about marketing, learn about selling in a different way. And so um it was it started up as a trickle, but then it it's um it's just really realizing that I needed to keep at it. And then also troubleshoot to see where are people finding me? Where are the people that I'm trying to get to come to my practice? Where do they live? Who do they talk to? And and getting into those communities. Then eventually we started to see a shift.

SPEAKER_01 7:58

Okay. So then what could you talk a little bit about, you know, some like let's say someone, you know, is just starting their practice. What were some of the marketing strategies per se that you used to bring in people to your practice?

SPEAKER_00 8:11

Yeah, so I had to knock on doors. I went to people's practices because I realized that most people don't necessarily think about going to, say, a sleep physician. They just think of going to their primary care doctor or whatever. And so most of the time it's the primary care doctor that says, Oh, you know, it sounds like you have sleep issues, then they'll they might refer them. So I knocked on a lot of doors, I did a lot of meet and greets and um just meeting in, networking, gave my cards to anybody that was willing to accept it. Um, attended a lot of networking events, and then I also um I also served a lot on social media, so I think that's a great place. It's free marketing in that sense, but not really from a place of, oh, come and buy my stuff, but just to say, hey, you know, you could try this. This is, you know, some stuff that you could do. And from there they lean in, and then, you know, sometimes they seek out your services. So it was a lot of that, a lot of putting yourself out there. It's very uncomfortable. Um, because as doctors, we just want to help people, we don't want to seem like we're selling stuff, but I and I also had to have a mindset shift to say if I continue to keep myself as the next as the best kept secret, I was really doing a lot of people a disfavor. Again, I have nothing against being an influenza and having a million followers on TikTok. But if if that's the only piece of medical advice people are getting from someone who's not credentialed to give that advice, then me hiding behind my my doors was not was really doing a disfavor to my world. So that shift allowed me to really step outside of uh, you know, get past myself, step outside even in spite of the discomfort and do what I needed to do.

SPEAKER_01 10:05

That's amazing. So you went ahead and put that discomfort in the backseat. That's something I hear Dr. Inna say often. So then, since starting your practice, what have been your three biggest? Let's talk about in like your biggest wins, or you can do like the challenges and how you overcame them. Let's do that. So, some of the challenges that you went through um with starting your practices and how did you overcome them?

SPEAKER_00 10:28

Yeah, I mean, I think the first, like we talked about, was um navigating. Yeah, navigating almost feeling like people were rejecting me because I would say come and they wouldn't come. So getting past my own self and some of the limiting beliefs. Because when you when you when the week runs out and you're like, okay, I I really didn't see anywhere close to the goal number of patients I wanted to see, is it that I'm doing something wrong? So all of that. So getting through the mindset, um the mind drama of not seeing or patients not coming, uh, that was one. Um, but the way I overcame it again was re was reframing to say, okay, if if if my schedule is not full, that means not enough people know about me. So what I would do, for instance, if if I say maybe I'm supposed to have six patients, right? My maximum number of patients, because my practice is a cash-based practice. Maximum number of patients for the day is six patients, and there are only two patients on my schedule. That those four hours have to be spent doing revenue and patient-generating activities. So that's it. I'm like, I'm gonna work as twice as hard to fill that schedule. So that's really that what became what I used, and you know, and it was it, so it didn't feel like it let down. I wasn't just twiddling my thumbs and feeling sorry for myself, even if patients didn't show. Um, and then I think the understanding that it takes time for people to know you, to like you, to trust you, to know about you. So I think that's really been it was a big shift and a mindset win, I would say. And the second is the way I've been compositioned in in the marketplace, right? In in Facebook groups, in social media, like you mentioned, I I I am the sleep doctor. Like I've embraced that as as it is. People telling me that they're when they're scrolling on their phones, and I don't know if it's still take this as a compliment or not, but they see my face, and I'm like, I want to be stalking you and you feeling judged because I'm thinking of me. But just the awareness now, because of the work I do, people are just more aware of how important sleep is to their health, and they're taking the right steps. And I have people dropping in my DMs to say, I got eight hours of sleep. Are you proud of me? And I'm, you know, thumbs up and sharing them on. So that feels good because there I was thinking, I'm just gonna make that little change in my community and see my patients. But I am really shifting the narrative beyond. Um I live in and I work in Horsham, Pennsylvania, beyond Horsham, Pennsylvania, beyond Montgomery County, to people in other countries telling me, oh, they found my YouTube videos, it's been so insightful. So that impact I really didn't see. I mean, I eventually saw that coming, but I saw it come very quickly. And again, it's really because I stepped through and I navigated through all the discomfort. So that's been good. Um, and then I would say another thing has been just really um in addition to that, the the positioning and the recognition is the time freedom, I mean, and the autonomy that I have in making decisions. So being able to, you know, not take permission to do stuff. Um, that doesn't mean I haven't I'm not working hard. Um I'm definitely, I think I would say working even harder now on my business than I I was um I was when I was employed because it the box stops with me, but then I'm able to create this practice of my dreams, um, and I'm working towards the life of my dreams. And I think just having a practice designed this way suits me, suits the patient I want to serve, and it's really helping me to work in a way that makes me feel very aligned.

SPEAKER_01 14:30

That's amazing, that's beautiful, and that's I know that's um a lot what our trinity talks about is the you know, having your dream business, having your dream life and things like that. So that's awesome. So then since starting on your practice, what have been your three um your top three tangible wins?

SPEAKER_00 14:49

I well, I started my practice in the basement of my office on Zoom. I just went Zoom and I'm like, wow, well, like that, yeah. So it was all just telemedicine because I I wasn't, I didn't want to take a loan to rent some big office and you know, and and I'm really, you know, it was pretty gutsy of me. I'm building this concierge or holistic sleep medicine practice. Like, what what is that, right? So yeah, it almost all like a proof of concept, but I needed to to um bet on myself. So I started very small, and then after that, we moved into a subleased space, which was amazing because I got to work with some incredible ENT doctors, and that served like as a great collaboration as well. And then, you know, I think one big win is we now own our own, we're now we're now in our own space, our beautiful office space. I mean, you come in and your heart rate drops, you breathe a beautiful sigh of lip, really. It's just it's like a respite. It's like my second home. Sometimes I leave home. I'm like, I'm I'm going to the office, even if I don't have, because it's just such a beautiful space. Um, so that's something I've been proud of. Just designing the space to be very calming and things like that. I've loved that. Um, and then also, you know, another big win is you know being able to hire a team. I I never imagined that this state or this stage in my practice that I would even have two or one employee, and now I have four, and you know, they're all able to generate revenue. They're not just, I'm just I'm not just building a team to hire people for the sake of hiring. So being able to strategically hire, and that really is elevating our practice. And um, these my team is phenomenal, right? Like I've been able to go away on vacation and they just have that, they're just holding the hoard, and that's been that's been incredible. Um, and I would say also, you know, when I started in terms of even just for revenue, right? Starting off, I started off, I was doing a lot of locums because I really wanted to make sure that I built the practice in a way that um I wasn't grabbing and desperate for money. Um, but I didn't again, I just personally I wasn't, I didn't really want to take any big loan or things like that. And so slowly but surely, we've been able to, because of the revenue the practice has been able to generate, we've been able to cut back on the frequency of the locums that I've been doing. So that, you know, really show reflective of the profitability of the practice because there's no point building a practice that's not going to help me serve as well as earn. So that's been good.

SPEAKER_01 17:36

That is awesome. So let's talk a little bit about um how the business school has impacted, you know, the wins that you've given. Could you tell us a little bit about your experience with the business school? When did you start? How did you find out about it? What pushed you to finally join?

SPEAKER_00 17:52

Yes. So I when I once I realized that I was going to be doing um, I was really going all in on this. It was really almost like brand building initially, because for the first, I would say almost for the first two years of being in EBS, I was an employee, but I was just building my brand around sleep awareness and things like that. So when I knew I was gonna need to go all in, I realized one, I needed guidance because I had no clue how to run a business, whatever that looked like, whether as an entrepreneur or somebody building a brand. So that was just something I knew. And and I mean, it was there were no other options because I knew that um, you know, the track record with Entree MD in terms of helping physicians build their businesses in a profitable way and things. So I just knew without a doubt that that was this was the container that I needed to help me achieve my goals.

SPEAKER_01 18:54

So I it the question kind of just popped up in my head, but could you give us a little bit of the timeline of everything that happened? So I know you mentioned um you started with the videos around COVID time and that it started fully. So could you give us like a breakdown of the timeline?

SPEAKER_00 19:10

Yeah, so I, you know, I I was, you know, I was just doing my own thing, being a doctor in the hospital, but on the like on the weekends, I would, you know, do videos, create content, just me. I was my I'll do my social media posts, and I started gaining traction. And then from there, um, I realized, okay, how do I make how do I make profit from this? How do I earn while I'm still employed? So I started doing paid speaking. So I started taking on paid speaking opportunities. Initially, I took free, I'll just talk on any platform, anybody that was willing to hear me talk. Then after that, I started really getting more paid opportunities. Um, and so that was around when I joined EBS. So, really being able to um build my confidence in asking for what I was worth, what's your budget, and and things like that. So um, but a lot of free talks are to come in first, and then after that, you know, some paid speaking, and then I got some pretty big-sized um deals, which I did, and then um I would say after about a year of doing that, I was just feeling a bit restricted because there's always when you're employed and nothing against being employed, but there's just a limit to which you can do without getting into conflict. So I realized in order to really grow what I was really looking to build, I would need to step away from my employee position. So that decision then became almost like inevitable. Um, and so I left my employed position in uh 2023. Yeah, 2023, like the middle of 2023. And then, you know, about six months later, I started my practice in um I think October of 2023. And so from there, you know, started off with one day or two days a week, and then you know, before we now moved to right now, I see patients about three and a half days a week. So that's really been, you know, the journey.

SPEAKER_01 21:14

Yeah, I just wanted to get like uh grasp it a little bit better. So thank you for that. And then so on the business school, um, I know people like to say that the business school is like an alternate reality. So what you're experiencing inside of the business school compared to, you know, what other private practice physicians may be experiencing can be completely and totally different. So could you talk a little bit about your experience with that?

SPEAKER_00 21:38

Yeah, I mean, I feel like the it was really being in the business school that I realized that the only person that would get in my way of living that life of my dreams or building the difference of my the business of my dreams was me. Because um like Dr. Ono. Says there's no like we don't live a life of regret or whatever it is, like everything you go through, you you learn from it, right? So you grow or you learn. So I and I think that's just been a key. So no matter what challenges I've I went through, or obstacles in building my practice, it just wasn't, it was never like an obstacle, it was just a growing opportunity. So when you have that shift in perspective, then you just know that okay, challenges and quote ununquote obstacles are just part of your normal course of growth. And I think that right there is the alternate reality because um it's not as if the folks, those of us in the business school are not going through some challenges with our practice, like hiring somebody and then all of a sudden they leave, or you hire someone and realize that the wrong person, or you try to you run a campaign and it fails. Like we go through all of that. A lot of people go through you look at your schedule and it's empty. Well, we all every practice, private practice owner goes through some version of that. But what differentiates us in the school is instead of sitting and wallowing in self-pity, you're like, what's well, what's the learning here? How did I how was it that this week my schedule was empty? Could there have been things I did like 90 days ago that would have prevented this? So you become it becomes a learning experience, and from there you can sort of um reassess and then you know keep going. So I think that makes it so unique that even if there are challenges, it becomes a growth opportunity.

SPEAKER_01 23:46

Yeah, wow, that is that is amazing. Turning challenges into growth opportunities, and so um since joining the business school, what has been your favorite thing about it?

SPEAKER_00 23:58

I would say the um my favorite so many favorite things. I would say the community has been amazing. I've made some very good friends, very good friends. I call them my sisters actually. So that's been amazing because um, you know, it's just you know, these are people that have seen you at your highs of highs and your low lows, and um there's just so much safety there, right? So that's one, and then also um another thing that I love is um the clarity I'm getting from the from what I'm learning, right? So learning more about my you know how to sit in my value, which was a big thing, right? Because I mean, I talk about sleep in my sleep, like literally and figuratively. So, but then to say, okay, well, somebody pay me like X amount of money to help them, like it just seems like something so easy, right? But being able to sit in my value and look at the transformation and helping people get, oh my goodness, I learned that through the business school because I would do this for free naturally, right? I'm a doctor, so I think that those are those are big for me. Um, and being able to, you know, lead so my growth as a leader, you know, I've learned to do that from the business school, how to lead my team, how to inspire them, how to delegate, um, how to let go of perfection, how to get them to um, you know, how to get them aligned with our mandate and our vision in the business. Um, I think I've learned all of that. So just watching my own team actually grow has been amazing too. And I and I would say a lot of the things I learned, I'm definitely pouring into them as well. And I'm really seeing them light up and seeing them excited about selling and things like that.

SPEAKER_01 25:54

That's awesome. I love hearing um people talk about the EBS community. I think every single time, actually, that I ask and I'm like, so what's your favorite thing about joining the business school? Everybody sees the community. Like everybody will be like, Yes, I have, you know, I found my family, I found my sisters inside of the business school. And so that's just very amazing to hear, especially because sometimes I get to like sit back and kind of just watch everybody, especially like at events that events that happen and just see how like tight-knit the community is, where it's um a community of doctors that aren't necessarily like fighting each other to get to the top, but they're helping each other to get to the top. So it's always it's always a beautiful thing to watch. And so now if you like let's say you see someone right who is a bit on the fence about joining the business school, what would you tell them so that they, you know, what would you tell them about the business school that you believe would convince them to join?

SPEAKER_00 26:50

Yeah, I mean, I think you know, you have to think about it. Like you can do this, you can absolutely achieve whatever goals you set. Um, but you can go faster if you're in the entree MD business school, especially if you're a physician, an entrepreneur. Like I joined and I wasn't necessarily I didn't necessarily have some solid business idea. When I joined, I didn't know I was gonna have a practice. I just joined to build my brand, but you can actually get your dream refined if you're someone who's even trying to figure out what's the next step and things like that. And um, you know, if you're already somebody who has a practice, maybe even you have a thriving practice, um, well, you're a unicorn. And in order to build sustainability, because we do see a lot of people who are successful practices, but it's coming at a cost. And I love one of the things Dr. Una says, which is you gotta build your dream business and your dream life. So if you're someone who's you feel like you're doing okay, um, well, imagine doing not just okay, but thriving and not just thriving in your business, but also thriving in life, like your family's priority, your faith, whatever it is that you feel is priority, you're able to um learn how to lead and delegate and build a business that's actually thriving enough um without you necessarily burning out. Um, the Ontree Um D um business school gives you the tools that you need to accomplish that.

SPEAKER_01 28:22

That is awesome. And so to everybody who is listening, um, Dr. Una does say this a lot where um she wants you to have your dream business, but not only your dream business, but also your dream life. So, one of the things I personally would recommend is that you book a call so that because entream D is here to help you. You have a need, we're here to help you with that need, to help you grow to the next level, to do all of the things that you need to do. But you may be listening to this and you're like, okay, well, I don't necessarily know if I should jump full forged into the business school if there's some other things that I need to do first. So I would recommend that you um book a call. In this, you'll be able to sit down with one of our team members and just go over the next steps that you know you should start taking. So it's entre um entreandeep.com forward slash success, and our team would absolutely love to talk to you. And now, Dr. Funka, you did talk a little bit about this, about how Dr. Una says dream business and dream life. And I feel like that has honestly like been the recurring theme throughout this entire um episode. But in what ways have you experienced that, both your dream business and your dream life?

SPEAKER_00 29:28

Uh so I I love the fact that I own my time. I literally own my. I think there's nothing for me that's been big. I had um, you know, my kids have stuff they need to do and to be able to step away. My we're now at a stage where my we're doing, you know, college tours. And I'm thinking if I was, if I didn't have a practice, my own practice, then it would have been like my husband and I playing tag team where only one person can go. No, guess what? We can all go. Um, so being able to be there for my family, being able to take a take time, like a fair last year. I took more than five weeks off, you know, and the business still, you know, hits our goal and exceeded our revenue goal. So all of that is is what I want. I I I I even though I stepped away, my my revenue didn't tank, right? So that's that's a dream life, right? I didn't have to worry about oh, finding somebody to cover. Oh my goodness, you know, my had a team that really held down, held, held things down um on ground. So I I think that's incredible. And you know, I don't know, by the time this episode airs, I'm getting a puppy. I never imagined I could ever do that. I'm getting a dog. Like I was like that, and that he's so cute. He's so cute. We already we already met him and all of that. But I I I couldn't do that if I didn't have a practice where I could be like, okay, I could, I could absolutely do this. And this has been something I've always wanted, but I just never felt like I had the time to be able to nurture. You know, I'm trying to keep those kids alive, you know, all of that now throwing up, but now everybody's thriving. So I get we get to have that. So I think that's beautiful. Yeah.

SPEAKER_01 31:10

That's very beautiful. And I'm gonna, you know, pick apart your answer a little bit. You mentioned that um you took like five weeks off and that your practice hit and exceeded the revenue goal. So could you talk a little bit about that? If you want to get into numbers, you can also get into numbers, you know, for people who are listening. But what were some of the things that you made that you did that you put in place, measures that you put in place in order to make something like that possible?

SPEAKER_00 31:34

Yeah, so I think it was really putting in those reps, um, building my referral. That's been one of the, you know, looking at where are my patients coming from? So Google Reviews is a big place. So I'm all we're constantly going out for Google reviews from our patients. Because when people are, when I ask people, how do you find us? Oh my goodness, you had, you know, almost a hundred Google reviews and everything everybody has is uh says about you is phenomenal. Or and so that's one, or networking, so really being having a heart of service. So building those systems in place has helped maintain consistent patient influx, and so even and and and so the way we just planned it was if I'm taking time off, then you know, two or three weeks ahead, we are really trying to pack the schedule because I know that I'm I'm not gonna be in the office for maybe one or two weeks, and then right after my team is just working really hard in getting patients on the schedule so that way there was a balance. So even though it felt like you know, there's a week because I'm the solo physician right now seeing patients. So even if the schedule has to be empty because I'm not in clinic, um, you know, we really had, you know, great um a schedule that was full before and a schedule that was full after. And so we just kind of kept it going. So that really gives us, you know, the flexibility. And you know, my my my revenue grew by, I think it was like 179%, which I don't even know how you do that kind of math, right? So we we more than doubled, so it was um awesome. This is this was never something I imagined we could achieve. And this was even in spite of taking a fair amount of time off. So that's that's really good.

SPEAKER_01 33:22

Wow, that is that is that's my babbling. Wow, that is amazing. Okay, and then so now if you could say something to a private practice owner who is feeling a little bit challenged, what would you tell them? Uh, I would say give me a quarter, a quarter pool.

SPEAKER_00 33:41

I'll take it and I'll put it on. Every work works. I'm gonna steal from your mom. Every work works, just keep keep doing it, be willing to sort of reassess, like pause, right? That's the thing. And the book, um, um, the book Um Seven Seven Figure Physician Entrepreneur by your mom.

SPEAKER_01 34:01

Seven figure uh physician physician CEO, exactly.

SPEAKER_00 34:04

I think that book is powerful. Like I would say pause, buy the book, and then keep going, knowing that everything, every work works. Because there she talked about, you know, first of all, how to build, you know, how to dream, number one, how to set your goal, how to build your team, how to build your your patients, um, you know, your patient volume. And one of the things I loved that that book was so powerful about what it talked about was how to navigate challenges in your business and how to see those challenges as growth opportunities. So maybe the question you should ask is what is this season? What I what can I learn from this season? Um and make it a growth opportunity rather than something that makes you, yeah, I it's hard, you know, it's hard to go through things that make it, you know, hard and make it feel like what you're doing is not working. But um, but pause, get the book because you know, that's a whole episode if I want to break down everything I learned from that book and um and keep going.

SPEAKER_01 35:13

Wow, that is awesome. So you heard her. You should definitely get the book. And um, I'll make sure that the link for the book will be down in the description of this video. So that is that is absolutely amazing. Thank you so much, Dr. Fouquet. And now for anybody who is you know interested in finding you or they want to get to know more about you, where can they find you?

SPEAKER_00 35:32

Uh, we're on social media, we're in all the places: Facebook at restful sleepmd, Instagram at restfulsleepmd. My website is restfulsleepmd.com. And we actually have a brilliant hot off the press insomnia course because I'm licensed in Pennsylvania, New Jersey, California, and Virginia, only four states. So if you are somebody struggling with sleep issues and know a lot of physician entrepreneurs are not sleeping, I want you to go to restfulsleepmd.com forward slash course. And it's a it's an amazing insomnia course, which I literally, that's the same framework I use for my patients that gives them mind-blowing success. So that's definitely something that I feel like it's a gift to the world.

SPEAKER_01 36:20

That is amazing. Okay, so Dr. Funke, I just want to say a really, really, really big thank you. This episode has a lot of quotable quotes. Just know that if you're like, oh my goodness, I feel like the things that I'm seeing on her Instagram are things that I said that are. I will, I'll be using every single ounce of content that you have given me. So thank you so much for this. I'm so glad that you were able to be on the podcast today.

SPEAKER_00 36:42

Yeah, no, thank you so much, Chita. Thanks for the work you do. You're awesome.

SPEAKER_01 36:47

Thank you. And now to everyone who is watching, I want to say very big thank you for listening to this episode. And it was a pleasure to be with you today. And I want to remind you to not allow this podcast episode to be your best kept secret. If you feel like there's someone who is dealing with some of the things that we talked about in this episode, then you would definitely want to share this with them and so that they feel encouraged and so that they know exactly what they will need to do for their next steps. So I want to encourage everybody to share this with a private practice doctor. You know, like you're a patient listening, you're like, hey, maybe my, you know, maybe my doctor might need some of this. So then you send this to them, or if it's vice versa. So thank you so much to everybody who is listening, and we will see you next time. Bye, everybody. Thank you for listening to the Profitable Private Practice Podcast. If this episode inspired you, share it with a private practice doc in your life and subscribe so you never miss an episode. Don't let this podcast be the best kept secret. I'm Chatana Chiku, and I'll see you next week.