In Episode 3 of Beastie Besties with J & Lo, the conversation centers on how mindset, stubbornness, and community shape our creative lives. The hosts are joined by branding and marketing expert Gina Matusen, who shares insights on author branding and websites, and radio veteran Gomez Adams, who talks about his book Your Caller Number Seven, Please Try Again. The episode also covers author events, retreats, AI in publishing, creative process tips, and a reminder that success often comes from showing up again and again with the right "herd" beside you.