Steve Faulkner - The Spencer James Group

Recruiting for a market leader is easy mode.

Recruiting for an underdog in a commoditized space where reps are basically “carrying feathers to a gunfight”?

That’s where you need a skilled recruiter.

In the newest episode of Recruiter Wins, I sat down with Steve Faulkner, a 23 year employee benefits recruiting vet, to unpack his biggest win.

What I loved about this conversation: Steve gets candid about the fine line between storytelling and deception.

He’s not trying to “put a butt in a seat”. He’s trying to make placements that stick so everyone wins long-term.

A few takeaways you’ll be thinking about after:

• How to position a “flawed” opportunity honestly without sugarcoating it
• Why some roles require candidates who can sell themselves as much as the company
• Why personal brand beats product when the market sees everything as a commodity

If you recruit in a niche market, work tough searches or ever have to sell an opportunity that isn’t perfect, this one’s a solid listen.