Ep37: Launch Hotline Pt 2 - What to Focus on First When Creating a New Online Offer (and What You Can Ignore)

So many women stay stuck for months (or years) trying to figure out where to start when creating their first online offer. They think they need everything built, polished and “ready”… and then never get the offer out into the world.

Or, when they finally do, they’re disappointed with the response vs the effort they have put in.

In this Launch Hotline Pt 2 coaching session, Jada mentors commercial property investor, mentor and educator Sovy Lie, who is ready to bring her first online offer to life, but was feeling overwhelmed and unsure about where to start, what to prioritise, or what she could ignore for now.

Together, we map the first clear steps, unpack what actually builds momentum at this early stage, and remove the overwhelm so Sovy (and YOU) can move forward with confidence.

You’ll hear:

• Why your first step is never the tech, the portal or the curriculum.
• The simple clarity questions that give your offer structure.
• Why messy and imperfect beats polished and perfect when starting out.
• How to validate your offer without a full launch.
• What to ignore completely until later (this removes so much pressure).
• An often overlooked yet extremely powerful place to start to build momentum when you’re just getting started.
• How your existing lived experience and expertise actually are the first building blocks.

Whether you’re creating your first online offer or coming back to the drawing board with a new idea, this episode gives you clarity and momentum - without the overwhelm, overbuilding, or over-investing.

🎧 Listen now to Launch Hotline Pt 2 to discover what deserves your attention first - and what you can confidently ignore.

If you had a takeaway or ‘aha’ from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. I’d love to shout out your takeaways and your support!

Connect with Sovy Lie on Instagram: @allaboutcommercial 

💬 Let’s connect!
Instagram: @jada.businessmentor
Email: jada@riseandshinecollective.com.au

→ DM me on Instagram or email me if you’re ready to explore launching or online offer development and growth in a more aligned, ease-filled, and higher-converting way through 1:1 Coaching & Consulting.

And please hit follow, leave a review, and share this episode with a business bestie if you’ve found it helpful.

Transcript

[00:00:00] Episode 37. Welcome to the Aligned and Thriving podcast for female entrepreneurs where we align systems. Strategies and Self for sustainable success. My name's Jada. I'm your host, and today's episode is the second part of a series called Launch Hotline. Where I'm bringing in women who have online offerings, which are courses, memberships programs, coaching containers, and have questions around launching into those one to many containers in a one to many way.

Now, this is a selection of different people who have got. Burning questions around pre-launch, mid-launch, post-launch, whatever it might be, and we're bringing them in to either answer their questions or go into mini hot seat and coaching sessions where you can learn alongside them. [00:01:00] Today's episode is focused in on that really early stage where you are right at the beginning of bringing your first online offering to life, and I am joined by.

Sovy Lie, who is a commercial property investor and mentor, and she is creating her very first online community to support more people to become commercial property investors as well. Let's get into it. Hello, Sovi. So nice to have you joining me on the Aligned and Thriving podcast. Welcome. Oh, thank you.

Thanks Jada. It's exciting today. Yes, I am looking forward to diving into really a mini laser coaching session with you , and sharing it with everybody who is listening. So this is Sovy Lie. She is a [00:02:00] commercial property investor. And mentor to other people who want to become commercial investors, property investors also.

And she is now moving into the space of creating a group program through an online membership to be able to teach and support people to do that more widely. Her one-on-one mentoring, and that is really what we're going to be talking about today, which is super exciting because there's a lot of people out there who have a dream and an idea, an amazing expertise that they want to bring into an online offering, and then suddenly realize it's a whole new world as far as getting into that.

So really this episode and this laser coaching session is going to be around. That point when you're just getting into it. But before we dive into that, s, can you share a little bit more about yourself, your [00:03:00] background, and where you are at now, as well as kind of then where you wanna go with it? Yeah, sure.

So my background, um, was accounting. So I've been an accountant or finance manager, um, in retail marketing and also finance services for the last, oh, a little bit over 20 years. But then I started, then I found a commercial property investing about seven years ago because I wanted to just hang out. With my son after school and drop him off at school without worrying about the long hours at the corporate life.

And, um, and yeah, so three years ago we managed to replace my income to commercial property investing. And uh, yeah, it's been living a cashflow free life the last three years. And this year I've decided to, I guess, mentor others to. [00:04:00] Feel, I guess, have that same similar experience to how we do, um, in our day to day in how we do commercial property investing.

Um, in the hope that they will also have that choices and options in life, whether they wanna stick with their jobs or they also wanna be a full-time commercial property investor. Um. The option is there in front of them. And then, um, yeah. And so now I would love to, I'm setting up this business to help, um, others who want to go through the same journey, um, as me.

Yeah. Amazing. And I think so inspiring for so many people listening, and I'm certainly inspired and so congratulations on doing that and getting right into it and taking it to that point where it's really replaced your corporate income and salary and I'm sure more now likely. Uh, and being able to create that lifestyle that you [00:05:00] wanted and to live that.

And how amazing now to be able to support other people to do the same thing. Yeah, it's, it's definitely a different feeling. It's definitely not a different feeling than being stuck at the, at the corporate role for a long time. So, yes. Exciting. Yeah. And you've been working one-on-one with people to mentor them and support them to do what you've done already, and now you're looking to move into really that group space so that you can create more of a community of people who are doing the same thing to create support beyond, I guess.

That mentoring and guidance and information, but also to create that community. Yeah. Correct. So what I'm finding, um, throughout my last seven years of journey, there is like community and hub for lots of different. Like property investments, um, type of community, but nothing specific to just commercial.

And so what I would love is for people to have that safe [00:06:00] hub and safe gated community where not only we can learn, um, the know-how, but we can also share the experience, um, and what's going on and create that safe place where they don't mind sharing their challenges and also their breakthroughs. And.

Celebrating where they are in, in their progress through commercial property. And so can you share to paint a bit of a picture where you are at as far as starting in the online office space, where you're at now, and where you'd like to take that, what you're creating? Yeah. So at the moment, um, as you mentioned, I've done like a bit of one-on-one coaching or, um, due diligence audit.

So like a one-off. Project for, prepurchase clients. But now we've started our Instagram, um, or social media journey a few months ago, so very new. We started [00:07:00] the a free webinar. Only this week, so very new. So everything's still so fresh. Um, but it seems like there's just so much more to do. And I guess, yeah, that's why I am so grateful for this hot seat, uh, thing because I still don't know where to focus on every single day because it seems like today I need to be, I, I need to wear my, um.

Social media hat. But then at the same time, I feel like my product or my membership platform needs to get updated too. So, um, so yeah, so I think I'm still a very brand new setting up, um, different type of platform so that moving forward. I can be of service or I can basically be present and just focus on my time to, yeah.

To lead the community. And so at the moment, [00:08:00] are you at the point where you haven't yet started your membership or have you got some people in there already? Have you got a, a space where you have that already set up, or is that part of what you're still. Deciding on or setting up, can you just share a little bit more detail for all of us?

Uh, you know, all the people listening are in this space as well, so they will get kind of exactly where you're at. So we've launched the membership, so there's one person's already joining in, which is amazing. Congratulations. Thank you. I wanna celebrate that. Let's celebrate that. The first sale is so important and so.

Reassuring and so meaningful, and a lot of people are like, oh, I only got one or three people in the first time celebrate because. That person, that first sale has just validated this thing that you just had in your mind and you've created. So I just wanted to pause and celebrate that one, that first [00:09:00] person.

Oh, thank you. Yeah, it's very exciting to have him on board and to have him, you know, learn, um, with me and with the community as well, or the community I'm creating. Yeah. Um, so yeah, that's really exciting. Um, but at the moment. Um, in the process of just trying different platforms during the, and using their free trial period to see which one is suitable for what I'm trying to kind of set up.

'cause I don't want it to feel to complicated, not just for me in setting up, but. My, I guess preference is so that it doesn't feel complicated for my members. So they can just come in and they know where they need to go, what they need to do, um, but then at the same time, obviously, because it's brand new for me, so I'm very cautious with the spending or the overspending.

It seems like it's [00:10:00] very different because in the past seven years I've been doing, like doing the investing and then now setting up the business. It's like completely the opposite because I am now have to set up the whole operation and every single setup. Costs money. And so I think I just needed to kind of regroup this.

Yeah. 'cause when you're doing the investing, it's very different. 'cause we go and look for it and then that's when the cost starts coming in. Whereas this time around, it's like I have to spend money first to set everything up before we look for clients and members and things like that. So, um. So, yeah, so, uh, it'll be interesting.

Yeah, it'll be, uh, great to hear your feedback on that and how to navigate that. Especially like this, we are very early on. And how interesting. I guess what I'm catching there is, you know, obviously. For people listening, like you are, you're an investor, you're used to investing money [00:11:00] to build money, and so how interesting that it's been a different experience or that you've been feeling different about it and viewing it differently.

Uh, when it comes to the investments you need to make in your business to be able to grow it, which in some ways I imagine is actually quite similar in that you need to make an investment in the property before you start seeing. Returns and then the same thing here, but that that's been feeling even different for you as someone who's used to investing and probably large amounts of money in things to create money.

So I think that's super interesting, uh, and I'm sure a lot of people can relate to that as well, but that extra layer that you are someone who's used to investing lots of money into things to create money, but it still feels different when you're setting up your business. It is because, um, for property, you don't really need to start investing that money until you find the property that you're serious [00:12:00] about.

Mm-hmm. Mm-hmm. And so, and then obviously if all fails during due diligence, then you can move on. But at least it's by choice. Which is interesting because you're saying the same thing that, well, am I not choosing this business so it's time to invest in this? Um. A little breakthrough. A little breakthrough there.

Big one. Um, yeah. But, uh, maybe it's because also when we are trying things, we are kind of sussing things out. Is, is this something that we're serious, passionate, and go the long haul for it? And hence why we. Need to spend, spend all the investments. Mm. Listening to you, I'm hearing a few different things.

Okay. And I hope that that was a little light bulb for you. Yeah. And it's, what I'm hearing is when you've gone to do your property investment, you've obviously learned a lot about it. And so who knew what to look [00:13:00] for, either through potentially, I don't know how you went about it, having someone that you trusted to be able to guide you or through your own studies getting to a point where you were able to see a property.

And know whether it was going to be a good investment or not, and whether it would therefore give you returns. And so before your, so what you're saying is before you spent money on it, you felt certain that it would give you returns, whereas now when you're coming into business, yes. It kind of is the same except that there's likely, well, it's not likely.

There is the aspect of we have to go all in on ourselves. As well as the business idea. We have to be, we are investing and we have to believe and trust in ourselves to bring our idea to life, and we have to basically have belief in a future version of ourself that hasn't yet [00:14:00] come to light, which is where there's that unknown and also a different emotional attachment to it.

It versus something maybe black and white where you can, it, does it tick all these boxes? Does it do all of these things then yes, it's a good investment, uh, in your property, whereas your business. Is something you are creating. So yes, in a similar way to the property, for example, there are ways to mitigate risks.

Mm. Uh and there are ways to make very educated decisions and move as you go forward, right? To, to kind of inter similar way. But there's elements that are a bit unknown because. There's you. Yeah. Uh, and it's a new thing for you. Like we've had a bit of a chat before we've re come on to record this and how you were sharing that even though you've got all these skills and [00:15:00] experience from your corporate work and your PRI prior, uh, experience and roles, it's been really different when you've come in to do it for your own business.

And now there's not somebody else to rely on or ask a question to. It all kind of comes back to you. So there's that, there's that element. And then the other thing that we've talked about, uh, before hitting record and so we can kind of share is how, obviously there's also so much information Yeah. Out there.

And so there can be information overload and overwhelm, and so you can get into a position. Kind of sensing and understanding from what we're talking about and what you shared, like the difference between the property and then now how you're feeling about investing in your business is that you are not sure which elements to look for and know to make you feel confident it's a good investment compared to the things you know about [00:16:00] property, so that you know that it's a good investment.

Yeah, because it's quite similar really, in that you will have to spend that money upfront before you start making the money, both in your business and in the property. But it's more the fact that you are not as confident or clear on the indicators and also with your business you are actually creating it.

So I think yeah, that's why that difference comes in. Yeah. And so it's important to understand and, and acknowledge and know that, that, that. Person point, that self point in that part of our unsureness, uh, going into business and creating business, even with expertise and skills in many, even if someone's coming in with lots of skills that are needed in business, uh, which some people are and some people aren't, it's different because now there's you and how are you going to, can you rely on yourself to make that dream come true?

And there's, that's where there's so much. [00:17:00] Mindset and personal development that happens. Or people will often say that running your own business is like doing personal development on steroids. It's such a big journey. So we are having to stretch and grow and shift our identity to match the thing that we want.

It's not an external, it's not all an external set of check boxes, if that makes sense. Yeah, definitely. So I would say that would be part of it. And then there's also the part where there's so much information that you are not sure which of those things you can rely on because you don't yet know enough to make that educated decision.

Yeah. Is that feel right? It feels like, especially when, you know, when you work for a, a corporate role, there's so many other departments that works with us. Mm-hmm. And then also when you're doing your own property investing, then you know that you [00:18:00] only do one role and then you delegate that to and outsource the services.

Whereas at this point in time, 'cause my business is very. Early, like still a baby and, and we are just launching. So it feels like not only that there's so much information out there and sometimes you question which stage of that information is needed for this stage of my business. And number two, I also have to wear so many different hats.

Um. On a daily basis be, and, and I kind of sometimes get stuck as to, okay, well which part of the role of this business do I need to be, um, at today? Mm-hmm. When. Everything seems so important and needed to be done before we all can progress to the next stage type of thing. So, um, yeah. So yeah, how do you combat that?

Yeah. Well, step by step is the [00:19:00] main advice, step by step. You combat that and also know you're not alone. So everyone's gotta work through that. It feels like that for everyone and. That is where I guess having these kinds of conversations and putting yourself in containers where you can reduce some of the noise as well, that you can follow something that feels good and that you feel like is a match for where you're at and where you want to go, is one of the ways to do that.

Either working one-on-one with someone or working in a container with someone rather than just consuming lots of free. Content because that just gets very, very confusing and having support to understand the next best move for where you are at right now, which is in part what we're gonna do today. So that's exciting.

Awesome. So. You haven't got a confirmed platform yet where you want to host your membership, you're trialing a few. Did I understand that? Yeah. I'm trialing, I'm trialing [00:20:00] either Whoop or Nest io at the moment, but if it's not, just because they're on a, I guess, cheaper price point. Mm-hmm. Um, and I have like free access to whoop as well.

But if that doesn't work, then. I'm more than happy to kind of investigate other, other platforms. Yes. And so just to paint the picture and give me a clearer idea of where you're at with everything, have you started to already build out the information and the modules and things like that before you've started to open the doors and do your launch into the membership?

Kind of where are you at as far as, I guess, the building side of things with your membership? So I've painted the, what I want to offer there, um, as to, um, what type of learnings that we are gonna go through, like the, the systems. But we haven't done the recordings of it because I wanted to take, especially now that I have one [00:21:00] member already, I just wanna take it, uh, take him through a live training session, which then we can record and then that can be, um.

What do you call it? Capped in the membership area as the training session, and then we'll do a monthly q and a and then the community as well. So I think I'll just have to build it. As we go along at this point, um, because there are nine steps in the training wheel, um, that the members will have to go through, um, to be able to purchase a commercial property with confidence.

'cause that's basically the message that, um, that I want to give to them to, to be able to buy something with confidence. Um, yeah, so short answer idea. Is there execution Not there. Well, I am so happy to hear that because that is definitely what I would recommend the vast majority of times, and I don't like to give [00:22:00] super general advice, but honestly that would be my general advice and it would be my advice to you is that's fantastic.

Is what you're focusing is on, is you have the plan. And the structure that you wanna take people through. You know who you want to be supporting and where you want to take them, and now you're making the invitation for people to join you inside and you're going to build it as you have people come inside with you.

So for starters, that is a very high recommendation, uh, when you're looking at the steps in which, you know, what step do I need to? Sign up to a really, you know, a full blown platform. Do I need to have it all set up before I can welcome people inside? No, no. To both of those things, really, truly the best way to get started is to get people inside, is to validate your idea and validate your offer [00:23:00] by practicing, putting it out there and practicing inviting people into it.

Seeing what response you get, what kinds of questions people have, and getting better at that. And getting people inside sooner like you're doing, which is great, so that you can start to get their feedback and you can already iterate your idea. With people inside it before you go to all of that time and effort of creating the whole thing.

So that is fantastic because a lot of people do get stuck in the stage of recording the whole course or making sure that the membership resources have things in every stage of their, you know, success path or their. Framework or whatever it is before they even take it out to market to test the idea of, is this what people want?

Or, you know, am I speaking [00:24:00] about it in the right way? Have I packaged it in a way that does match how people want to learn this thing from me? So the sooner you can get that feedback, the better. So that's fantastic. Yes. Yay. Yay. Woohoo. Yes. So what you want to be doing, first of all, really as an overall step is validating your offer.

So a lot of your focus, so yes. You need, what do you need in place before you can start validating your offer? Maybe we, if you wanna, we can talk about that. You know, what do you really need in place before you take it out to market? So you are just at that point where you're just starting to take it out to market, but you're also, from our conversations, a little unsure as to what else you're supposed to already have in place and what you should be focused on leading up to that and kind of at this point, right?

Yes. So. If we really pull it back to the fewest things mm-hmm. So that we're not getting overwhelmed, and [00:25:00] so that you're able to move forward and take action because that's so important. Being in action and putting it out there is one of the most important things, rather than staying in planning and idea.

So the sooner you can get out into action and trying it out, the faster you will learn and the faster it will become what you want it to become. And you will find your way. Having said that, there are still some core things that you need to have in place to be able to start promoting it, for example. I'm working with a client at the moment in a similar place in that she's creating her first online offer and she wanted help with exactly this.

She's like, she has a long-term business service-based business, but she just didn't know exactly the steps to take to actually get the first one. And how does it even work? It feels so intangible because it's online, it doesn't feel physical. So what do [00:26:00] we need to do? And this is the same that I would share with you to make sure you have where you wanna take people.

So your end state, which is what you've said, you wanna teach people to be confident in being able to invest in property. And so there's a whole lot of steps to get them there. You've, you've, by the sounds of it, done a lot of this work. So you need the end state, that final state, if it's a course or if it's a membership, but so you're able to paint a really clear picture of where you can take people.

So it would be, yeah, you know, the end of your success path or the final module in your course, or whatever it might be, the end state. And you also wanna make sure that that is a match. For the people who you want to serve. So we'll circle back to how we do that. The other thing that you need to have is the starting state.

So let's call it your entry point or module one, or the first step [00:27:00] in your success path as a membership owner, or basically where they're at when they're ready to join your offer. So their start state and their end state is how I like to refer to it. People will talk about it in different ways. When you have a lot of clarity about those two places, you can start to promote it.

Because what you're going to talk about is that your offer, so your membership for you, let's be personalized with you, your membership, uh, is the bridge, is the way that they're gonna go from where they are. To where they want to be, or from your entry point state to your end state, right? So that's what, that's the main thing that you need to start crafting your marketing messaging, the messaging for your sales page.

If you're creating one, by the way, you don't need to have a sales page the first time you open the doors, [00:28:00] but your marketing messaging, the way you're gonna talk about it, what you're going to talk about within your. A live launch, if you're doing a live launch on your socials, in your emails, is a lot about that start state and the end state, and positioning your membership as the way to get to bridge those two.

So that's one really important piece. It's good to also, obviously, because you are your, you're an expert in your area to have the plan, like you've created your wheel, I think you said, with the nine stages. So you've got an overall plan about how you're gonna take them from the start state. To the end state, and you've got a plan for that because you're an expert in that area.

And so just having a plan, like an overall plan for that, you don't have to have it fully developed or mapped out or in full detail or know exactly what's going in every single module, but you've mapped out the [00:29:00] plan, the overall plan, or modules or stages of taking people from that start state to the end state.

So now. Mainly that gives you the confidence. Mm-hmm. Now I know how I'm moving them from the start state to the end state. They don't need to know that as much. They mostly need to understand that you can help them get from where they are to where they wanna go. So those two pieces of information. So once you have the end state, the start state, and a map, a top level map of how you're gonna move them through, you can start to create the messaging and start to experiment with your messaging.

Talking about the desired state and seeing what response you get from that. Talking about the current state and the challenges and the things people don't like about it, the blocks, the discomfort, obstacles that they're feeling at that state. See what response you get from that, and then you can start to share that you have a way to help people [00:30:00] get from start state to end state.

So all those two states are what you need for the beginning of your market, your messaging and your promotion. Okay, so what's really important, and I said I'd circle back to it about those two states, is you are an expert in your field and you've lived it. So you've gone through it, being at that start state and then being at the end state and beyond.

You've got an idea, but what's really important and what makes the. Messaging work and the marketing work and people, uh, feeling like they want your help is when you are able to, as I said, link that to them. Yeah. So to the thoughts they're having, the words that they're saying, both the end state and the start state.

So instead of describing it in your words, you need to take the time to understand what words and thoughts they [00:31:00] are thinking and using. And so a really powerful thing to do at the very beginning, which does take some time and effort and can feel quite hard when you're first starting out. 'cause you feel like you don't have enough people to do this with.

But you will, you will find them. Is market research okay. So doing market research, phone calls or zoom, and I don't mean market research like you've Googled the stats or the this or the that, or you've asked chat, GPT, I mean conversations with real people Who are your ideal target? So people who you know are either looking around for help with that or they're dabbling with it or they're interested in it, is having conversations with them.

And asking them some specific market research calls. And when I work with my one-on-one clients, I have a guide for that with questions and [00:32:00] things like that. And I'm so happy to share it with you. And in fact, anybody listening, if you wanna send me, it's not like a freebie lead magnet that I have, but. If you wanna send me a DM on Instagram, I will share it with you for those people listening, uh, because it's really important.

And asking them specific questions so that you can hear where they're at, what they're struggling with, what they're worried about, you know, what they've tried before and what they want. Why are they doing it, why is it important to them? What is their goal? And so you can hear all of those things from them.

And then it's very important from those conversations to basically create like a dictionary, your own personal dictionary or guide, uh, to, with all of their language, with their top concerns, worries, blocks, fears with their top desires, and et cetera. Because, uh, and, and like the things that [00:33:00] they've tried, uh, what they're looking for, what kind of help that they kind of want or how that help would be most useful.

So you can use these specific questions and get all that information in their words, and this is really important. So now you can communicate your start state and your end state in. Your ideal people's words so that they will feel like you are literally speaking directly to them. You know, you've hit the mark.

When someone comes back and they're like, oh my gosh, I feel like you've created this literally for me, because that's exactly where I'm at and that's exactly where I wanna go. So that you're not using kind of jargon that maybe you've gotten used to or things like that. You're putting it in the terms that they're thinking and sight.

Is there a minimal minimum number of people that. I need to have these conversations with just to, so that it's not too small and it's also not like I'm gonna search for like a [00:34:00] thousand people, thousand people. Oh, I don't even know a thousand people. I would not recommend, yeah, that you take so much time that you do a thousand people, but wow, that would be powerful.

Anywhere between like at least 10, but 10 to 50. 50 feels like a lot. 20 is fantastic because you will learn so much from this. Okay. I'll also tell you a story about when you utilize this. So I own a dance studio with my husband. It's a Latin dance studio. I used to run it as the CEO for almost nine years, but I'm not so much involved anymore.

Anyway, he wanted to start new classes with 50 plus people or senior classes. And we have that age range in our normal classes. But he wanted to start daytime classes with specifically for seniors who are retired. And so I took him through this process and by the time he had finished this process, he had pre-filled the first [00:35:00] class, I think almost 50%.

Wow. So a side effect, uh, which really important. We are not going into these, these are not sales calls. And we have to be very clear with people, uh, and let them know, these are not sales calls and I'm not gonna try and sell anything to you on this call. It's not about that at all. It's really market research so I can learn.

Uh, and it's very important to keep it that way. And so if you're strictly speaking. If someone was then like, oh, can you tell me more about what you're actually gonna be creating? Strictly, strictly speaking, you could be like, yeah, sure, absolutely. Would you like to set up a separate time for me to do that?

Because I don't want to kind of cross over the line of. This market research and actually going into then a sales. However, honestly, having done them and being in the moment with people that can actually be so frustrating and annoying for people and they feel like you don't wanna share the price or that you're holding back information [00:36:00] and things like that.

So it's about just being clear about the shift. Sure. Would you like me to share some more information about what I'm creating? Uh, you know, I really value all of your input, and this was not a sales call, but if you'd like some more information about it, I'm so happy to share. And then you can kind of go into, well, this is what I'm creating, you know?

Would you like more info? Oh, yes, please. Like how much is it? I like when sign me up Now. Not everyone's gonna be like that, but you will create interest in your offer. I can almost guarantee through having these conversations as well. People will also get to know you some more. They will get to trust you some more.

Also, people love talking about themselves, so they will feel like you have listened and understood them because you'll be able to respond and understand what they're talking about. So there's hidden quote unquote hidden kind of layers to doing those as well. But the main, main, please, please don't misinterpret that these, it's not to be like a sneaky way to create a sales [00:37:00] call.

I'm just saying that can be. A flow on effect and often is. Because sales come from conversations. Uh, and it's a mistake a lot of people make when they go into digital business and online business is they want to try and automate personalization and conversations outta the equation. Rather than going actually relationship conversation, that's where, that's where sales happen, is when you build relationship with people and you have conversations with people.

And so yes, we can automate and create systems, but it is still going to be that people who have had contact with you or your team eventually are going to be more likely to purchase from you because they've had an interaction. Sales come from conversations, so the more conversations you can have. The better.

Uh, and so these market research calls can feel like a big thing to do and they [00:38:00] can feel like they're gonna take a lot of your time. Like, oh, I don't have time for that. I'm trying to wear all the hats and juggle all the things and build this and build that. I don't have time to do market research calls.

I guarantee you that when you do, you're gonna save so much time in the long run and so much money both. Because you are going to get your marketing more spot on more quickly from having those conversations. It will save so much time in you trying to figure that out or guess, or just using your language and not having a response.

So yes, they take time and they're a chunky thing to do, but they will save you so much time and so much money. So that is a definite thing I would recommend as far as, you know, give me 10 actions I need to do to get started. That would be definitely one of the actions to help you in this promotional process.

Now, you could be doing them as you start to talk about it, like, don't wait to do [00:39:00] these things. I feel like it flows into, uh, another thing that I wanna share with you, which is start building your audience as soon as possible. Okay. So a focus area early on is to start building your audience. Yeah. That needs to be an important focus.

Yeah. Building it with the most aligned possible to, to get it off the ground fast. Right. We wanna move something into getting it off the ground, you know? Quickly if we can, and moving into getting that those first sales and then iterating and getting some more people in there. So start building the audience.

I know a lot of people, again, it's like, oh, I have to have it built first, and then I can start promoting it. Or I need to know exactly what it is or even maybe build it before I can start. Sharing about it and talking about that subject and building an audience, but it's the other way around. The sooner you can start to build an audience that is aligned with the offer that you are going to create or that you are putting out there, the better.[00:40:00] 

So the more you can have clarity on that start state and that end state, now you have lots of content to talk about and you can practice talking about it even when you're not promoting the membership. Now you know what to talk about and you can talk about all the bits in between too, really. Uh, but you're hooking into the desired state and the current challenge and un uncomfy state, uh, and that's where you can just speak about it and have all of your content around that, regardless of whether you're in an invitation season or not, so that the people who are listening are a match for your membership.

Wow. Amazing. Well, you give me so much, uh, things to walk away with and lots of homework too, so that's good. Yes, yes, yes, yes. So I guess it's really that you don't need to have everything pre-made. So focusing on having that clarity around who you're serving, where they're at, when they're [00:41:00] ready to start with you and where you're going to take them, making sure you have those conversations with people.

Really important. And then moving into the selling, really building, building your audience and selling into it, uh, and making that that invitation so that you can get the feedback inside more quickly. Beautiful. So from there, do you have other questions? And from what I've shared, do you have questions about that or how it exactly works for you or what the next step is?

So, I guess for me, because at the moment, just like you said, if I go through the market research and then we also wanna step into building the audience, ASAP. Mm-hmm. But while having this conversation, now that majority of my contact comes in from. Instagram, for example, then how do you take that conversation [00:42:00] from the online space to over the phone?

'cause I know some audio, like some followers or audience in social media would like to keep it. Online. Just like there. Yes. Yes. And so this is that big bridge as well. So I guess this is, uh, also really important is to lean into your current circle. So yes, start building your online presence and start to speak about this topic.

Don't be holding back till you've got things ready to start really sharing. I, I haven't checked, and I dunno how much you're sharing already, but don't hold back on sharing. Your expertise and talking about topics directly linked to your offer, even when you're not in launch, so that you're building interest in that and creating conversation.

But the place to really start as well is to lean into your current contacts, your current closest proximity. So I mean, it would [00:43:00] be. Friends you've had conversations with who have shown interest in it, well now you've got a way to help them differently to before. And so it's reaching out into your current community in the real world, either, you know, asking past one-on-one clients.

Do you know anyone else who might be interested in this? I'm gonna be running some market research calls because I'm building this. Membership to support people in this way. Do you know anyone who would fit this description? You can even reach out into your friends, you know, friends and family. Again, it's not a sales call, so you're really looking to speak with lots of people about it as to where they're at.

So lean out into your current community. That is one of the most powerful ways to start growing, even in the online space, and it's often. Not utilized. So even to start promoting and talking about. Your actual offer. So yes, [00:44:00] that's a way to go about the market research calls, but you can see how naturally that creates a conversation about your offer as well, whether they say yes to a market research call or not.

And it's very underestimated. This was even underlined for me recently in a session at, I'm inside a Mastermind with Tracy Harris, and uh, she had a guest come in and speak and one of the. Things that I wrote down and underlined and highlighted was socialize your, well. You can interpret it in different ways, but socialize your offer or socialize your idea.

And sometimes we. Don't talk about it, no. To our friends and family, or we think we're doing something just like in the online space as if it's separate from our real life and our real world. But you never know, or you assume that someone you're talking to isn't interested. But just because they might not be your ideal client doesn't [00:45:00] mean they don't know somebody who could be.

And so oftentimes we stay quiet. We don't share as much as we could be. So in the words that I took from that session, socialize your mission, socialize your offering. Talk about it when people say, what are you up to share about it? Even if you think, and I've definitely been so guilty of this, like, oh, I'm not gonna talk.

They don't really understand about that. I'm like, oh yeah, I'm, I'm, and I give like a vague thing of what I'm doing. 'cause I think they won't understand. Um, and of course you can shift your language, but don't assume that somebody won't be interested and don't assume that they don't know other people who might be as well.

So. I know that's kind of two things, but ask your circle, your current circle, anyone for your market research calls. Ask your current circle, but also don't be afraid to share about what you're doing. Because you never know where that will lead. Uh, and in relation to your question around like, [00:46:00] you've got your Instagram audience, you're building your Instagram audience, what do you do?

Put a call out. So do a post, do a story, and don't just do one, do multiple saying, inviting people. I am doing market research calls and I'm looking for people who are what start state struggling with blah, blah, blah, and want. End state these things in your words at the moment. If that's you, I'd love to speak with you for 15 to 20 minutes.

It's not a sales call, you know, DM me or comment below if you'd like to do this market research. You can offer some kind of giveaway if you want to incentivize it in some way, whether that might be a half hour consultation with you, if, if you wanted to do that. You know, when we're starting out, what we have on our, on our side is time, often more time than money necessarily, depending on where you're at coming into your business.

And [00:47:00] so we are wealthy in our, our time that we can can give. And the thing is. You don't have to give that away, but you can. You can do some kind of incentivized giveaway or you can just do the request. Uh, but even if you do offer something that feels so valuable and that you might charge quite a lot for and put the value on it, like a half hour consultant or even an hour, you will also learn so much more from their deeper questions.

And so it's even more market research for you. Honestly, they're more likely to potentially become a member with you or a client. Not always, uh, but so you just figure it out. You can just ask, you can just make the ask or you can incentivize it. But also, if you don't get any response from your first post, do a post from another angle.

Like for example, instead of starting with I'm, you know, I'm doing market research, you could say, are you wanting to. [00:48:00] State. Oh, people in the podcast see, can't see my hands. I'm waving my hands around like one hand's up here for the end state and the other hand's up here for the for the start state. And no one's gonna know any of that unless they're watching the video.

Oh my gosh. It's a podcast, it's audio. I'm waving my hands, throwing. One side is the end state and one side is the other. How funny. Um, but anyway, I think I'm saying the words. So, you know, you can do another post that talks about do you want to be able to, you know, some key points from the end state and then make the invitation so it kind of comes at it from a different angle.

Or if you don't get response from that, don't give up. Try another one. Are you. Stuck, you know, trying to do com commercial property investing, but you're stuck with X, then you can go into the invitation. So I guess the overall is don't be put off if like one post doesn't get you any interest. Yeah, do more.

[00:49:00] Because again, you're learning what people respond to. Uh, but yeah, don't be afraid to take this offline and into your current circle. For the market research, but also for your founding members. Mm. Socialize your offer as much as possible. I don't know how much you have been, but it's really common that we just try to build it on Instagram and we don't lean into our current.

But those are the people who trust you and know you or know someone who you know or know someone who you've worked with. So they are really, that is how you are going to speed up your growth at the beginning rather than only going towards complete strangers. Yeah. Yeah. So that would be another point is lean into your current circle.

Offer. Oh, that's so good. Thank you so much for actually reminding me for that to, to be okay with [00:50:00] sharing what I do. Yeah. Um, yeah, no, that was a beautiful session, Jada. I'm really grateful for you to go through these with me. 'cause then now I have something to look, um, yeah, look forward to and have more conversation with these people and getting to know my.

Potential clients better, so to speak. Yeah, absolutely. And so in many ways it's keeping on and keeping on with all the different things. 'cause it is many hats, but also reducing it down to what is most important right now is validating your offer. Growing your audience and validating your offer. It does not need to be perfect.

It does not ha need to have all of the things. And I'm so happy to hear you're bringing people in without all of the library done. So that's great. Uh, and so just keep inviting people in, okay? So that you can start to build it with their feedback inside and validate all of that. But if you take those steps, [00:51:00] so just to be clear, you don't have to start with a fancy portal.

You don't have to start with that. Many, many, many very successful, uh, memberships courses have been created in Facebook groups, free Facebook groups. You can create all sorts of things in there. It doesn't have to be your final version. We have to remember, we're gonna start with the first draft. Then we're gonna improve the draft, and then we're gonna improve the draft.

Yeah. So hopefully that gives you some very specific things to walk away with. Uh, potentially not like do this exact one step, but definitely some very concrete things to do and to focus on. Uh, and hopefully also just some of that, uh, that bravery and that belief that we kind of, that came out right at the beginning as far as your comfort levels to invest in properties versus investing in the business.

And there's a little bit of same, but a little bit of different. So yeah, I hope you've got lots of, lots out of this session. Uh, could you share, Sophie, just before we finish [00:52:00] up what some of your biggest takeaways or ahas are, and then also the main thing, you're gonna walk away in action from this SEC session.

Oh my gosh, where do I start? Um, you gave me so many points there, but I guess, yeah, the biggest takeaway was, um, and you probably see it in the video, well, podcast cannot see me, but, um, but yeah, when you mention about investment, because in my head it has always been expense, but it's not, is this an investment?

Mm-hmm. Um, that. That I'm building something that is valuable to me. And so obviously, even though it's not tangible, um, not like property, like you can actually feel it and touch it, um, it is still an investment that I need to pay attention to. So that was one of my biggest takeaway. The second biggest takeaway, um, was, um.

To also, [00:53:00] um, yeah, just keep on going. Don't wait until a lot of things are in order to perfection. So I guess, um, the way I summarized what you were sharing was that, uh. Progression over perfection, um, so to speak. Because even though I will still try to get to know my client better and do the market research and build that offering or, um, making it like better, but there, everything else still needs to keep going as well at the same time.

So, um, so the. I guess the one thing that I'll be doing next is actually, um, yeah, leaning towards my, uh, my phone, which has actually been my best friend anyway, um, to just call and start calling The people that I know was, um, wanting to do commercial property but have not done it yet for whatever [00:54:00] reason, so maybe they'll be the first person to contact and get to know them better.

Yeah, fantastic. And so what I recommend as a process for that is just reaching out to them, letting them know you, what you're working on, and asking if they would be willing to jump on a 15 to 20 minute market research call with you, if that's still something they're interested in. Reiterate, it's not a sales call, and you'd be so grateful for their time if they were willing to do that.

And people often love to help out, right? There's that reciprocity. Uh, and so you can paint that picture and vision of what you're creating, and people feel, even if they don't end up becoming a member, they people like to be a part of having helped you create something and so you can reach it out with that question.

And then if they're interested, set up that time for the phone call and, and have those chats. Amazing. Yes, I shall do that. Wonderful. Well, I'm excited to hear how that goes and what [00:55:00] you learn from it because you, I'm sure you're gonna learn so much. And I will share with you my market research guide that I share with my private clients.

And for everybody listening, if you wanna nab that as well, because no, it's not like a, a download you can have a link to and, and download it and all that kind of thing. Maybe I should make it. But just DM me on Instagram, JDA Business Mentor, and ask me for my market research guide and I will share it with you.

Um, but otherwise, thank you so much for joining me, Sophie today. Thank you for being open and honest and sharing and being brave to show up and have this session together, uh, which is gonna be public once I release it out on the podcast. I really appreciate you. Oh, thank you. Thanks for spending your time with me and.

Give me all the coaching that I need today. Oh, you're so welcome. And for anybody listening, I would also love to hear your aha or ahas. Maybe you've had a few. What do I mean by that? Something that was [00:56:00] like a light bulb, like oh my gosh. Moment. Uh, and your biggest learnings or takeaways from the session plus, like I gave, so the homework, what is gonna be your one action?

From listening to this, and I would love for you to come and share it with me so that, uh, for your accountability or if you're someone who shares on social, tag me in a story or something like that. But please, please, please take action. Don't just stay in learning and planning. Please take action on the things that you are hearing if it was applicable to you as well.

Beautiful. Well, we will wrap it up and I'm sure that we will chat again sometime soon. So, but have a wonderful rest of your afternoon and thank you again. Uh, you too. Thank you.