Ep38 Launch Hotline Pt 3: A Real Live Launch Debrief - What Michelle’s Numbers Really Reveal

In this Launch Hotline episode, Jada walks through a real live launch debrief with Michelle from The Flourish Mama, who just ran her first live launch. Michelle bravely stepped into the hot seat to share the ins and outs of this first time Live Launch to learn and help you learn along with her.

Now while she didn’t get any sign ups to her offer, she is not calling it a failure (like most women would have), and Jada shows Michelle exactly what her numbers really mean, and why a no-sales launch is not the same as an unsuccessful launch.

Together, they break down:

• The real story Michelle’s numbers tell.
• What her “no sales” result was based on and what to do about it next time.
• What worked better than she realised.
• What didn’t work (and why).
• How to improve her next launch with simple, specific changes.
• Why live launching teaches you what evergreen never will.
• Why this was not a failure - it was data, direction, and clarity.

This episode is equal parts grounded, practical and empowering - especially if you’ve launched before and wondered what went wrong, or if you’re terrified of launching in case you “fail.”

This isn’t about hype. It’s not about pretending everything is perfect.
 It’s about learning to read your numbers, understand your audience, and turn your launch data into a roadmap for your next growth step.

🎧 Listen now to: Launch Hotline Pt 3: A Real Live Launch Debrief - What Michelle’s Numbers Really Reveal

If you had a takeaway or ‘aha’ from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. I’d love to shout out your takeaways and your support!

Resources mentioned in this episode from Jada:
Free Guide: Secrets to a High Converting Launch Event - Download Here
Free Essential Launch Data Tracker PDF - Download Here

Resource from Michelle:
Permission to Pause: A Free Guide to Self Care at Home for Busy Mums includes a seven day self care suggestions checklist, plus 50 self care ideas that you can indulge in from the comfort of home. Download Here

Connect with Michelle
Instagram: www.instagram.com/theflourishmama
Facebook: www.facebook.com/printquirks

💬 Let’s connect!
Instagram: @jada.businessmentor
Email: jada@riseandshinecollective.com.au

→  If you’re ready to explore live launching in a more aligned, ease-filled, and higher-converting way through 1:1 Aligned Launch Coaching & Consulting DM me on Instagram @jada.businessmentor or send me an email to jada@riseandshinecollective.com.au

And please hit follow, leave a review, and share this episode with a business bestie if you’ve found it helpful.

Transcript

[00:00:00] Episode 38. Welcome to the Aligned and Thriving podcast for ambitious female entrepreneurs where we align systems, strategies, and self for sustainable success. My name's Jada Dego, and I'm your host. Today we are heading into part three of my launch hotline series where I'm bringing on women in the online.

Offer space who are at the beginning of, or in the middle of growing their digital offers, and they have burning launch questions, and we are going through these in different ways. Sometimes answering them directly, sometimes having mini little coaching sessions, and sometimes getting into a little bit of consulting.

Today's episode is Diving Into a Real Life Live Launch Debrief with Michelle McMahon. [00:01:00] Takes you behind the scenes on a bit of a coaching session we had around her recent live launch and what her launch debrief tells us about what to focus on in her next launches, where the opportunities are, what are the things that went well.

So grab a notebook, grab a pen, because you'll wanna take some notes for yourself to help you with your next launch. Welcome, Michelle to the Aligned and Thriving podcast. It's so lovely to have you here. I'm excited to dive into this, uh, part of the launch hotline. Series to be able to have real conversations about different aspects of launching and really share a little bit of the behind the scenes, the, the ins and outs, the goings on what's happening, the questions that so many people have, and wonder if they're just having, and also to be [00:02:00] able to share some kind of live coaching and some answers to some of those questions with everyone listening.

So I wanna just upfront thank you for your time and your bravery in being here. You're so welcome. I'm excited. Excellent. So this is Michelle McMan and she is from The Flourish Mama. And could you tell everybody a little bit about, uh, who you are, what your business is, who you support? Sure. So I am a mama of two boys and an overgrown, hairy dog.

Um, my oldest boy is what I call quirky, so he is confirmed neurodivergent and my younger boy, questionable probably is as well. And I have had a huge learning journey in my own motherhood story, the way things turned out, not how I pictured when I was pregnant and. Last year I was doing an entirely different business, but I kept having this little idea knocking [00:03:00] on my head going, what about this?

What about this? Uh, and I finally got brave enough to step up and do it because I want to support busy moms who are doing everything for everyone around them, accept themselves, because that's where I was. So when I first became a mom, I had. Ridiculously high self expectations and I pushed myself to do everything right.

Mm-hmm. Even on both, right? Yes, yes. Even though we know there's no right way to do it. Um, and I actually push myself to the brink of a health collapse. And I don't want any other moms to go through that. And that was when I realized, when I went through that, I had this huge wake up call where I realized I'd been ignoring my own needs and putting myself last for years, and my body finally went enough.

This is enough now. So now I'm like a [00:04:00] huge, uh, advocate for self-care, for busy moms, and I believe that happy moms equals happier families. Amen. And so you support moms to be happier people. So my whole thing is that I want to teach moms to reconnect with themselves and what they love doing, what brings them joy, because we just can't hold space for the ones that we love, in the way that we would want to, like in a heartfelt, connected way if we've got nothing left for ourselves.

So when we run ourselves down and we keep telling ourselves, I'm too busy, I'm too busy to do that. It's actually detrimental for our whole family. So it's, it's not selfish to look after yourself. It's actually like the biggest gift that you can give your family. Yes, I can, uh, relate to that. I have, uh, been through [00:05:00] the, the not so yes, the too much giving, the too much giving and, uh, returned out the other end of that.

So, yeah, important and powerful. And you do this, uh, we are talking today. About a recent launch that you did into the container where you support moms to do this. So can you talk about the, I guess, container and way that you support moms to do this and tell us a little bit about that offer and then we'll go into.

Your very recent launch, because actually we're going to go through a bit of a debrief about it and learn from that, which is going to be fun. Yeah, so my vision, so this is like a, a brand new container that I'm really excited about and my vision, it's gonna be a safe space for busy moms to come to connect with other busy moms, uh, to get support in understanding.

Who you are, again, outside of just being mom and to remember what [00:06:00] you enjoy doing. Because I think when we step into motherhood, we're so busy trying to learn this new role that we forget that we're actually a whole other person outside of being an amazing mom. So it's about teaching how to reconnect with yourself and teaching you that it's not selfish to do that.

So I think we have a lot of societal conditioning, a lot of self expectations that tell us. As moms, we have to just do everything for everyone else and forget about ourselves, but that's just not true. And it's a space where moms can come and connect. Where I'll be like sharing lots of tips and ideas.

I'll be having like. Dance off party every month. Say, come up, show up in your jammies if you want. Have a bit of fun because joyful movement, also very important to reconnect to yourself and just a safe space as well for moms to vent about how they're feeling and to stop feeling guilty. About showing up for themselves.

So is this a com, a membership style community or a core Yes. Membership. Yeah. So it's like a [00:07:00] membership style community. And yeah, like I said, just welcoming moms to reconnect with themselves and with each other. And. Start forming a village with each other as well. Beautiful. That community space and that membership style is such a perfect way to do that, to build that trust ongoing and have that ongoing support.

Yeah. Beautiful. And so can you tell us, tell me, tell all of the listeners, even though I know a bit, 'cause I've read your launch debrief, but can you please, uh, tell, uh, us and share some more around your recent launch? So what did that, what. Style of launch was it, you know, can you just tell, paint the picture of what your most recent launch was like?

Or, or what? Sure. Well, not necessarily like, but, uh, how, what, yeah. What style, what went down? What did you do? So I decided for the first time ever to do a live launch style. Um, which means that I basically had an eight week, I wanna in nine week, um, lead into that with, um, where I was promoting myself [00:08:00] in my socials, trying to get out there, get people on my email list.

And all of that was leading people to two live webinars that I ran. And in those webinars I was doing some teaching and some sharing and then making my offer live on air, which was like, woo. That was, and actually really enjoyed that. I enjoyed that, um, connection. So I had some live attendees show up, which was lovely.

They were interactive and they were active in the chat. And just having that, um, I had like a really. Huge adrenaline rush afterwards having spoken live to those moms and, and shared with them and actually. Help them in the moment and on that call, and I love that you shared and can we just celebrate and everyone celebrate Michelle because she had people show up.

Yeah. She had first live, live launch event. So this is fantastic because it's a huge fear that people have putting something out there and then having nobody. [00:09:00] Show up. Yeah. Which is actually so common and most people have been through it. So the fact that this was your first ever live launch event and you had people not just sign up but come along as well, is really fantastic.

I have had run master classes with nobody turn up. I, I, I, I gotta share like my first one on the, the first one, no one showed up. Uhhuh. Actually, no, that's not true. One person showed up. And then they left and I was like, I'm just gonna keep going because I'm gonna send this out as a replay. Yes. And then the second night I had three people show up.

So yeah, I can totally like relate to like that fear of having no one show up. And I think this is the first time I've been able to talk myself out of that and be like, it's okay because you are still showing up for these people because you're gonna send them the replay. So that's okay. Yes. I love that you did that and well done on that bravery because it is, it is so uncomfortable in the moment, and you've got all the voices going on, but the people who [00:10:00] create success, they've moved through that instead of letting that be like, okay, shut down.

Yeah, that's it. Maybe I'll even cancel the next one. 'cause maybe no one will show up to that. Or, uh, when you move through that and you do it anyway and you practice and you send the replay and you follow through for yourself, like all of those things take such great bravery and they are the makings of what comes after.

So congratulations because that's a huge win. Yes. Awesome. Uh, okay, great. And thank you for like yeah, opening up further and sharing that as well because it's so real. And even all of the biggest names in the industry, you know, if you really listen back to some of their origin stories, you know, they all started with nobody showing up to a session or, you know, one to five people in their first container.

And like, that's the real journey, you know, it just needs to be talked about some more. Yeah. Because I feel like we, we see like all these people we look up to and they've got like. 200 people in their membership and we're like, oh my God. Yeah. But I mean, also imagine [00:11:00] if, if you had 200 people in your membership tomorrow, like how would that feel?

Would you cope? No. Yeah. Like there, we have to go through the process as well. Even as, you know, as much as we want the outcome, we've gotta go through that process. Alright. Uh, so, okay, great. So you did a live webinar, you did two live sessions as part of that live webinar, Lauren, she had a nice, beautiful, juicy lead up time into it.

I love that. That's great. Uh, organic. And also, I know that you dabbled with some Facebook ads for the first time. Yes, as well. I did, uh, to promote, to get out to a new audience. So that was also a new layer for you? That was, yeah, that was big. I, I think I underestimated. How much energy that would take as well.

So I still tend to be that person that thinks, oh yeah, I can do that, and that and that. Yeah, it'll be fine. Yeah. Uh, so yeah, there was, uh, there was some, uh, moments where I was like, what am I. Like, yeah, Facebook ads are a bit like that. [00:12:00] I don't think anyone's done Facebook ads and kind of come out the other end being like, yeah, that's just, that's so smooth.

No, Facebook ads are a whole thing, and they do always take longer and it's just more fiddly and there's this and that going on with them, especially the first time. So again, well done. You know, adding that layer and moving through that because now you've kind of broken through that initial layer. And each time, you know, that's going to become easier, but also good on you for doing the thing to, you know, it's money, it's time.

Yeah. It's more visibility. There's a lot of layers that are going on when we're going to do those things beyond just being like, I'll add Facebook ads too much. Yes. To my launch. So yeah, that's really cool as well. Then can you also just share before we get into your launch debrief, so just for everyone listening, Michelle and I have her launch debrief in front of us.

You guys can't see it, but we're gonna talk through it. We're also going to kind of start with some of Michelle's top, I guess, questions from the [00:13:00] launch and areas that she feels like there's uh, opportunity in or that didn't work very well, and then I'm gonna share a bit. Um, my ideas around that as well further.

So just to confirm, so you've done the two classes and then you had an open cart period. How long was your open cart? Uh, my open cart, so I had the practically a week. So I had the first class was on a Monday morning and cart closed the following Sunday at midnight. Okay. So you did the live classes and the open cart all within the same week?

Yeah. Okay. I'm writing a note by the way. No one can see that clearly. I forget that sometimes when we're recording, like I'm just going into my coaching mode. I'm just doing a session here and no one's no, don't mind us everybody while we write some notes, so that's fine. Uh, live classes plus open cart same week.

Okay, cool. All right, well let's dive into your main questions from this launch. So I guess also to paint a little bit more of a picture. So obviously we've, you've already [00:14:00] shared. That you did get registrations. Yeah. You did get people showing up and you did send emails out, and I can see from your launch debrief that you were sending emails out to your new.

Like launch lists. So the people who had registered for your launch events and also to your full email list. Yes. Have I read that correctly? Yes. So we had emails going out to your full email community, which is great. And what was the, I guess, the final outcome? The outcome everybody's looking for at the end?

How did you go as far as getting people into your offer? Well, unfortunately I didn't get any actual signups this time round, which was disappointing. Yes, but I can, I think I can see there's a few spots where I could do with some coaching and some ideas. So I feel like, I think I had check, I think it was about, it was over 300 people viewed my kinda like sign up page, [00:15:00] but then only 40 of those people actually then continued on to either.

Um, the Monday or the Tuesday signup page. So I feel like, yeah, I could get hopefully more of those people to take the next step. Yeah. Um, and then also from those 40 that then did go on to view the other pages, I think about half of them. Yeah, actually registered in the end. Yeah, I can see that. Yeah. You had 357 views on your main page.

Yeah. And the way that you structured things, potentially because of the systems you're using and platform you're using, is that you had a main page, which was your opt-in page, and then they actually had to click on something and be separated onto two separate pages to be able to register for the two different times.

Uh, and then of those people who click through to that, yeah, you were getting it like 40. Seven and 44% conversion from those ones. From your debrief here. Yeah. And you know, if you're new here to my [00:16:00] podcast, I do love data and I suggest you love it too. And I didn't. I didn't used to, but it is. Fun and it is important, and it is quote unquote sexy if you like.

You know, because it tells us so much information that saves us time, it saves us energy, it saves us money, helps us to really identify what to go forward. And again, I just want to really commend your bravery, Michelle, because it's so real and so common that you put so much effort in. We are talking about a nine week lead into your launch, right?

All this effort. Showing up, having registrations, doing new things with your Facebook ads, putting yourself out there in your communities and with your peers and with your audience, and then you didn't get any sales and you're still on here talking about it publicly. So I really commend you because it's also just really normalizing it as well.

And, and you know, you are not stopping here. You're not letting that stop you. No. [00:17:00] You're moving forward. You're learning from it and moving it forward, and that's what it takes. And so just, yeah, thank you and well done. So from that. Yes, you, you've already identified yes, you could have improved results from your opt-in page.

Yeah. Because when we look at that from the 357 people who viewed the page, you had 40 that continued on to look at registering, that seemed interested in registering 'cause they clicked through, which is an 11% conversion. So yes, we wanna be looking at how you can increase that to above 30%. So 30% would be good, 40% would be great and above industry average.

So if we can, really what we're looking for is getting that above 30%. So it's going back and looking at what are the things that you could do on that page. So that's definitely an area that you can improve because any, uh, budget that you put onto your Facebook ads will have a better outcome for you.

Yeah. All of your [00:18:00] energy that you're putting into your organic socials will have a better outcome for you if your opt-in page is performing better for you. Before we move on from that, I, one of the areas that I would say didn't help you out there because then once people got through that, then it dropped off even more.

Yeah. So can I ask, what platform are you using? I was using mail Aite. Okay. Um, my webpages. Yeah. While landing page. Yeah. And so you weren't able to have them land on a landing page and then say, click on a button to register and have two options for them to sign up. Um, I couldn't figure out how to do that.

So to, to top off on my other first. This was my first time using Vaylor Light. Okay. Oh my gosh, yes. Just dial like pressure on. Yes. Oh, yeah. I, I, like, I feel you. I, I can feel your actual pain. I can feel, I know you would've [00:19:00] been feeling sitting there with some of these moments, like the, the sweat and the, and the like frustration and the, yeah.

Okay. Alrighty. And yeah, no, I think, um, I definitely need to, to explore in that, um, system more and, and better ways to present my, yeah, landing pages. So we want the main upfront page to perform better. So that is definitely a top. Priority and opportunity area for your next live launch is to look at that page and see how you can improve it to increase the conversions.

And the next step beyond that would be to figure out how you can not not have them go then to two separate pages. 'cause you've lost more people there and diluted even more your numbers. So ideally from there you can have the button to register on that opt-in page, this or sign up page. Depending on people talk, you know, so they know everyone knows what we're talking about.[00:20:00] 

And usually there would then be a popup, ideally a popup form, uh, ba it would be called a form inside. For other people it would be a little, it would be a popup for people. But in your backend, it's a form, uh, where they are able to then just directly with no other information, select, like enter their email, their name.

Maybe their phone number if you're collecting that and select the day and time. So that will be another area to look at improving. So there's one less step. Yeah. Also, I'm not sure if your two pages for the two different live sessions had more information or they needed to scroll to then be able to put their details in, but anything like that.

We'll dilute down your, yeah. Your numbers further. Copy structure of the opt-in page. Yes. And also more ease for less distraction as they just get straight to a form to be able to select their time. Yeah. Will help you out in that collection phase. So [00:21:00] that's definitely one area. Alright, cool. And so you've been able to see that.

Are there other particular areas that you can already see from your. Information and how it went that are either opportunities or challenges that you'd like to talk through. Yeah. Or have particular questions around. So definitely. Then the next thing that I could see was that of the people I did have sign up, not many, well, I didn't feel like enough people then showed up live.

So I guess bringing them along from the point they sign up to actually showing up live. So. For my first webinar, I had one person show up live. Um, but they dropped off. And then for the second webinar, I had three people show up live who did stay the whole time, which was amazing. But yeah, I do feel like that's another point where my numbers dropped off.

Yeah. So this is an interesting one. Yeah. So can we talk about that? Because in reality [00:22:00] your live show up rates were quite good. Oh, okay. So I love this because a lot of times people will look at a whole launch and be like, Ugh, that didn't work. You know, you didn't, you didn't get any signups, so you could just be like, that launch didn't work.

I don't even know why, but no, you're not stopping there. Love it. Your live show up rates were 14% on your first one, and I know that meant one person. So this is when obviously the overall numbers start to play a part, but when we break it down, you had 14% show up, which is, it's not great, but it's also not bad.

Cool. Okay. So it's not unheard of to have 10% show up. This is the thing where we start to understand the volume of people that we need to get in. Yeah. Which I don't wanna share. Like I know that sometimes it then. Feels like, oh my gosh, like that's so overwhelming. I was speaking to a new client recently and we worked [00:23:00] backwards from their goal and I started giving them the numbers then partially based on their previous numbers.

'cause they had done some live webinars before and partially based on just industry standards to work backwards to say, okay, well if you want this many signups, you need to get this many people to, uh, show up live based on this. Live conversion rate because most of your sales, if it's done well, will come from your live event like that's.

The idea of a live launch event, because that's where you're gonna get the most power when it's done well, you know? And then therefore, how many people do you need to have registered based on a show up rate? And then how many people do you need to see the page? And she was like, oh my gosh. You know, it was, I don't know, it was like 3000 people to register, you know?

And it's like, oh, I don't even know if there's that many people in my knee. Oh, I'm like, don't. Yes, there are. And so I don't wanna say this to make people worry or feel like, oh, this is impossible. Like, not only are there all these moving parts within a live launch, but now you're [00:24:00] telling me I have to get hundreds and thousands of people to get the signup numbers that I want.

I am telling you that, uh, but don't let it put you off. It means that you now have other goals to focus on that you know will drive your. Final goal of signup numbers and it makes so much more sense as to why you didn't reach them. Yes. Yeah. And so yeah, 14% show up rate is not bad. It's also not amazing.

Uh, but your next one got 27% show up live show up rate, which is good. It's above industry standard. Alright. So we can see, yeah, so we can see that that's less of an issue. Okay. Could it be improved? Yes, but it's less of an issue than your number of people opting in through your opt-in page. So if your opt-in page had performed at 30%, you can go away and do the math on that.

Even if you only got the 357 views, how many [00:25:00] more people would've registered? And if you still got those same, uh, live show up rates, how many more people would've attended? Okay, so now we start to see the compounding effect of like each. Yes, area, that area would be less of a focus. So long as you've got some foundational things, and I'm assuming you probably do because of the containers that you are in, you know, hopefully you had some nurture emails and some reminder emails going out.

And that's the foundational level of the show up piece because we don't wanna leave it to chance. Yes, yes. Uh, but I reckon let's not focus on that because that, to me, and looking at all of your data is not, not a main area to focus on. You can in the future, there's opportunity. But not the main lever that you could pull next.

Cool. Awesome. Mm. And then I guess my, my other kind of big takeaway was that after I did my two, um, live webinars, I was like, I was pumped. Like I was, I was always like on a high, especially after the second one. But I didn't realize [00:26:00] at the time, 'cause it's the first time I've done a live launch that in the days following that I actually had a big slough.

Um, and even though I had prepped as far as like, I'd written notes to myself about what I wanted to share in those following days, I hadn't prerecorded anything and I struggled to show up as much as I had been Yeah, in that open cart week. So really kind of an energetic and almost emotional slump after that big.

Delivery and I would say, you know, in combination, yes. Like the adrenal of adrenaline of it working people showing up and being with people. I, I would say that all of us who are service based and, you know, heart. Centered, you know, business people like it's what we wanna do is to serve our people. And so it's always so exciting to actually get in front of them and, and have that response and also to have had response to what you put out there.

And then I'm also gonna make an educated guest that it would've also been the culmination of, by what you're sharing, [00:27:00] you've learned so many new things, being holding so much to get all the way to this point of delivering it. That there would've been a whole lot of release, like just emotional release and energetic release around that.

So, so many things going on. Uh, and it is really big, uh, doing these live launches. You know, there's a reason people talk about it is big energy Yeah. Going out and, you know, the, the bigger you get, obviously then the more interaction there is going on and, uh, you know, even just that energy of delivering live.

So thanks for sharing that because it's, it's really common. For all of those reasons. And it's also, uh, an area which you will grow capacity for. Yeah. And resilience around, uh, but mostly capacity. So your nervous system will, as you keep practicing it, catch up with being able to deliver at that level and hold that energy [00:28:00] and.

All of those things that were difficult or as you keep repeating your launch and things get smoother and easier and you know what's going on and it wasn't so hard and you kind of know what to expect more. And all of those things layer upon layer, start to happen. It's also not as taxing on your nervous system.

Yeah, that makes sense. So that will improve for sure. Big areas I would encourage you to look at is knowing that, you know, it'll probably be a bit like that next time too. And so I'm really into launches, not leaving us fully burnt out and curled up and traumatized and all of these things. So the way that, but, but these feelings are still real.

Yes. I'm not saying that we're not going to experience those things, but we can do particular things to mitigate them a bit or understand and understand them and support ourselves through them. Yeah. So, you know, you didn't realize that that was gonna be something that would likely happen. And [00:29:00] so, you know, that was.

Maybe a bit of a shock. Um, but you can, in the future, like for your next one, you can be like, okay, it might not be as much, but I might experience this again. So how can I pre-prepare myself so that I can have more things in place, like more prerecorded, you know, um, social media. More of your emails written if they weren't written already, your open cart emails probably on that.

I would recommend as and, and again, I will be the first to admit that I've done many a launch where I've written my open cart emails mid-launch, because. The reality is there's a lot of pieces to build and as much as we are trying to get things done in advance, stuff goes on with the Facebook ads and stuff goes on with trying to make the page and it takes us three days instead of one day.

You know, all of the things, family, something happens. And so as much as we can try to be organized, generally speaking, in those early launches, something is going on and [00:30:00] we can often be just making as it's needed to go out. Yeah. So. Out of all of those things, I would highly recommend having open cart emails written also, because when we can get into the emotions of that, like if people aren't purchasing or not as many people are purchasing, or the open rates aren't as big, or you're feeling emotionally and energetically drained from something, or something in life happens and now you can't follow through with your open cart if you have at least the basis of your emails written and ready to go.

It ideally scheduled, but at least written. Yeah, that's really ideal. And then for you going forward into your next one to support yourself with that. Because a lot of not being burnt out by it is not that we are not gonna experience some of those things, but it's more that we're gonna have an awareness and we're going to support ourselves through them.

Uh, so yeah. Knowing that would be really looking at what can you have pre-prepared before, and that might be a couple of days of [00:31:00] social. So all you have to do is post them, uh, or even have them scheduled. Uh, and also knowing that what can you set up in your personal life? Yeah, to support you further knowing that that's likely, you know, or a potential to happen.

So how can you ask for support in your personal life as needed to set that up a bit more? And also, what are some things that you can pre-plan to rejuvenate yourself on purpose through that period so that you can kind of move through it more quickly? So now we are just supporting ourselves through that and knowing it will become easier as that capacity grows as well.

Yeah, yeah, totally. Yeah. Makes sense. A hundred percent. Alright, so let's have a little bit, um, a look further. So are there any other areas that felt like they were challenges or that you've got questions about? I think they, those were my three big ones, I think. Yeah. So happy to. I'm [00:32:00] sure that you've seen a lot of these before, so you've probably picked out things that haven't even occurred to me.

Yes. Well, let's have a look. So we've talked a bit about your opt-in page. We've talked about like registrations live, show up, no sales, either live or in the open cart period afterwards. So there's, that would be the big area. So not the live show up, that's a later thing. 'cause it worked. To a degree pretty well.

So more opt-in, uh, conversion from the page. Better click through, easier process for them. The second big one will be because you did get people who were interested enough to register and show up. The fact that there were no sales means that while you don't have. Big numbers to really paint a big picture around it.

Yes, it would indicate that your live event needs some work in being more of a conversion event. So if, [00:33:00] but you've said already people were interacting. They were in the chat, they were loving it, so it was hitting some great points. I can already tell that because you're getting interaction. No one was sitting there silent, and so it would've been either educational or inspiring or a combination of those things.

But either the people who came along are not a match for your offer, which if they're not, it would indicate to me that your launch event, I guess core promise or core transformation slash core teaching point wasn't aligned enough with the entry point to your offer. Okay. If. Those people weren't also interested in your offer?

Yeah. Or which then is the kind of mismatch with offer and audience. Yeah. Uh, but obviously I haven't gone so far to, to look at, you know, your actual offer and what you included in your, you know, we don't have those [00:34:00] details. We're just kind of going through the data at the moment. But I would write that down as an area to just check.

Was your core promise, your core teaching area of the event directly aligned with the people who are most ready to enter your offer? Yeah. If it was, then it tells me that there's aspects within that event that need to be added for conversion. Okay, so to take it from educational and inspiring and a match for your people, if that's the case, but it doesn't have enough of the conversion aspects within it.

So a place to start. I do have a, a freebie on that. I think probably you have it already, but. For those listening, if you want to figure out if you've got the conversion aspects within your launch event, I'll put the link in the show notes. Uh, and it's kind of like the secrets or the ingredients or the secret sauce that needs to go within your event to take it from being that educational and inspiring to a [00:35:00] conversion event.

So that's what I would look at. I would look at your event. Yeah. Was it a full match for the right people for your offer? Okay. 'cause that could be a problem. Yeah. Or was it just that it didn't have some of those conversion pieces in it that you could now add in? Yeah. All right. So the event is another key aspect, and then if we go, then obviously after the event, you've got your open cart emails, your open cart, social media going on, which is really great on that when you shared.

That you had your event and your open cart all within the same week. Yeah. What I would suggest is a couple of things. I think you said you closed cart on a Sunday. Yes. Yeah. Possibly not closing cart on a weekend. Okay. Again, this is dependent on audience. I don't like to always give like full blown, but if you think about your audience, right?

Moms, what are they doing on a Sunday? Probably prepping for the next week. Yeah, they're probably busy [00:36:00] prepping for the next week. They've got their kids at home. They're probably not thinking about that thing they meant to sign up to. So it's probably not the best day of the week to close cart for them.

Yeah. So have a think about when would be a good time to close cart and also generally speaking, you can open your cart either on the day of your last live event. Okay. Or even stay after if you want to. So it's just all about the live event. Yeah. Uh, and then once that's over, you can shift into your open cart and I would recommend something like the seven days for you.

Yeah. Um, at this stage it's good because four days people blink and miss it. 10 days can feel really stretched out energetically for you. Yeah. So that would be a little, little suggestion from what you shared around that. And then Yeah, that would like. So that, so like the, the cart would just be open for the people on the live event?

Yes. And then, and then it would be like not open to the general public until, yeah, you don't have to focus like on [00:37:00] sending those emails to your full list or starting into your social media or anything like that until after. And I mean, again, you know, if you learn that you really are quite wiped out. You don't, you could even leave it for a day or two until you open for, to the public.

Because you can have the invitation on your live event. Yeah. With the live offer. And I don't know, one of the levers for conversion is to have a reason to sign up live. So I don't know if you did that. If you didn't, then that's a good thing to do. Mm-hmm. A bonus. Fast action. Yeah. No, didn't do that this time.

Yeah. Okay. Okay. So some of these things like people need a reason, there needs to be a reason for them to do it. Right now while you're on the call. That's like essential for a launch event, not just an educational event. So that's one of the conversion leavers. So you would have that invitation and a reason for them to sign up live with you.

And then you can have emails. The replay can go out to them. If you have a fast action bonus or something like that, you [00:38:00] don't have to. Also, this is layers, okay? We have all the layers. We don't need to do them all in the first launch, but you can have a follow up email. You know, if you promised a live show up bonus, for example, which is a live show up, uh, lever, yeah.

Then you can send that out the next day, for example, so they can be receiving things. Yeah, and then you can go in, so they have, with your replay email, they will have received kind of your first open cart email because it will be a replay or it should be a replay and an invitation. Yeah. With all the details to join you inside for all the people who didn't attend live.

Yeah. So we are trying to scoop through the main people who are ready while they're live. The next layer of people who registered with the replay and the invitation, and get people to watch that replay. Top thing is getting the people who didn't attend to watch the replay, but making them aware of your offer, making that invitation, and then you can shift gears into your full open [00:39:00] cart.

So there's a few ways that you can manage that. Yeah. Uh, and I can see here that you have opportunity within your warm email list, because looking at your open cart emails, I can see that. Your open cart, uh, email, uh, your open rates for your launch list would be probably more new people. Yes. Uh, I'm guessing 'cause you've got ads and things going on.

You know, they were sitting at the like 20, 21%, like not bad, but that could improve. So it's looking at subjects and. You know, all that kind of thing with them, but I can see that you are warm. Like your full existing email list was getting 50% open, 44% open. Yeah. Uh, so that is really good. Um, it also looks like you only sent a few emails in open cart, like two.

Yeah. Three I think. I think that was a bit of a letdown. I don't think I sent enough. So we definitely want emails going out every day through the seven [00:40:00] days and three on the last day. You'd be surprised how many people come through in that last flow once we get it right. So that would be another area would be more emails.

And I know that you've then gone into like, it was good. Like you grew your subscribing, your email list, you grew your, uh, social media followers. So those are great things as well. And the fact is, is that when we do live launches, you're growing your visibility, your authority, word of mouth. So even when people don't purchase from you.

They, if they experience you, they're more likely to tell somebody else about you as well. So it's such a great way to do that. And just to, to, to grow beyond just the actual signup numbers. Yeah. Yeah. So I know that you've then shared, you know, more details, but that's kind of going into some of the core, I guess, you know, numbers and data.

Is that helpful? Are you clear on what to focus on most Totally. In those [00:41:00] areas next time? Yes. Thank you. Excellent. Wonderful. Any other questions? No, I think we've, we've really covered the, the big bits that I was like the, like I could see. That they weren't quite right, but I didn't really know what to do about them.

So I think we've covered off on those nicely. Yeah. So I'd really encourage you to re-look at your offer. Yeah. What is the entry point for people there? Where are they at? What do they want? What are they challenged by? What's that entry point? It's, it's, I talk a lot about your launch specific avatar. It's a subset of people within your overall avatar that are ready for your offer.

Look at that, make sure your launch event is directly aligned with that entry point. So now we can remove the mm, were they not the right match for my offer point. And then going through, as I shared, like putting some more of those conversion levers in to the launch event itself. And then of course, it's really looking at getting more numbers through.

Cool. And then following through with more emails kind of in a nutshell. [00:42:00] So yeah, there's always many layers, but it's really important to choose one. To three each launch to improve and people get burnt out when they're trying to do 10 layers, you know? Oh yeah, you were. Yeah. And so you'll already find that next launch is gonna be so much more easeful.

When I talk about easeful launches, I purposefully don't say easy. Yeah. Even though people are like, when I like, what, how would you like your launch to be? They're like, easy. I'm like, okay, we can go for easeful. There's gonna be some hard parts. Not gonna get away completely from the hard work, but we can make it easeful.

So part of making your launches more easeful is repeating the same style. So I'd highly encourage you, 'cause you've got some great stuff there. We just need to look at some of these aspects, is to repeat it. And the really great thing is, is you have built a whole bunch of assets. Learn new platforms, all of these things, you don't have to go through that same level of process.

Next [00:43:00] time. Yes. Thank God. So yeah. Hello. So already, next launch will be more easeful, and now you'll have more capacity for some of these tweaks, and that's how you create a successful launch. Yeah. Mm-hmm. Love it. Yes. Well, this has been super cool. Thank you for being so open and sharing. So just honestly and candidly here with me, and then everyone who's going to listen to the episode and allowing us to dive into your launch, and I really look forward to hearing how the next one goes.

Do you have a plan of when you're going to do your next one? Yeah, so I am hoping to do it early, uh, in 2026 because I feel like that's like a good point where people are kind of thinking about ways they wanna change anyway. 'cause there's all that hoo-ha around, you know, the new year and fresh you and da, da da da.

Yeah. So I wanna kind of tap into that energy. Yes. Um, and, and I guess set moms up for the rest of the year. Yeah. In way. [00:44:00] Beautiful. All right, well of course, I will look forward to hearing how things go and, uh, if anyone would like to connect with you, Michelle, any mamas who are like, I need that, how can they connect with you best so you can find me on Instagram.

I am at the Flourish Mama. Uh, I'm also on Facebook. Uh, otherwise you can drop me an email. I am the Flourish mama@gmail.com. It's beautiful and they can come over and connect with you and then keep an eye out for when your beautiful community is gonna open again and just otherwise get goodness from you along the way.

And I'm sure they could connect with you as well if there are other business owners and you know, relate to your story. And. Please, if you're listening to this, please head over and congratulate Michelle on her launch and her bravery on doing all of those things and also being here and connect with her.

'cause I know that, you know, just being connected to other women in business, we all just, you know, help to lift each other up. And so I really encourage that as well. So please go say hi, [00:45:00] hi to Michelle, and if you've got questions. That came up from listening to this or you are wondering about your launch in relation to things we've talked about or what else you need to be checking in.

What is this data I should mention? I do have a freebie as well. Uh, another freebie, which is essential launch data tracker. So if you are not sure about what information and numbers and metrics and data to be tracking, then I will pop the link to that in the show notes as well. But if you've got questions from this.

Episode, head over and you can ask me in the dms on Instagram. I am Jada Business mentor and I'd love to connect as well. But thank you, Michelle, for joining me. It's been such a pleasure and thank you. I look forward to sharing this with everyone. Awesome. Thanks so much.