Ep56: Why Bringing a New Offer Into the World Feels So Vulnerable

Everyone talks about strategy.

Many people talk about mindset.

Some people talk about energetics.

But I don't think we talk nearly enough about what it actually feels like to take something deeply personal, an idea, an offer, a message, a movement, and put it out into the world.

Because that's what bringing a new offer to life really is.

It's standing up and saying:

"This is what I believe in."

"This is what I want to help people with."

"I think this can change lives."

“I created / am creating this thing and I think you’ll love it.”

Of course that feels vulnerable.

And yet, when we find ourselves procrastinating, overthinking, rewriting the sales page for the 20th time, putting off recording the video or wondering why something that "should" take an hour has somehow taken all day, we often assume something is wrong with us.

In this episode, I want to offer a different perspective.

You're not slow or lazy.

Maybe you're not stuck because you don't know enough.

Maybe you're not lacking confidence.

Maybe it isn't simply a strategy problem.

Maybe it isn't just a mindset block.

Maybe what you're experiencing isn't something that needs fixing at all.

Maybe, it's simply the vulnerability of creating something that matters.
Inside this episode we explore:

✨ Why creating an offer is about far more than strategy and execution.

✨ The emotional reality of putting something deeply personal into the world.

✨ How vulnerability often disguises itself as procrastination, perfectionism and overthinking.

✨ Why knowing the strategy doesn't always mean you'll find taking action easy.

✨ Bob Proctor's concept of the "terror barrier" and how it shows up as we grow into the next version of ourselves (a necessity when creating new things).

✨ Why identity shifts are a normal part of building a business.

✨ The importance of trusting yourself, trusting the process and continuing to take small actions forward.

✨ Why surrounding yourself with people who understand your vision matters more than you may realise.

✨ Why every successful entrepreneur has experienced this, and why we need to normalise it instead of judging ourselves for it.

Because you're not just creating an offer.

You’re sharing a piece of yourself.

You're bringing something that matters deeply to you into the world and hoping it finds the people it's meant to serve. And that they love it and want in.

That takes courage.

And I think it's something we need to normalise.

If you've ever found yourself wondering why launching something new feels so emotionally challenging, even when you know exactly what you need to do, I hope this episode reminds you that you're not broken.

You're in process. You’re growing. You’re doing something incredibly brave.
And it’s a normal part of the process.

If you have a takeaway or "aha" from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. I'd love to celebrate your takeaways and thank you for your support.

💬 Let's connect!
Instagram: @jada.businessmentor
Email: jada@jadadegoey.co
Website: www.jadadegoey.co

→ DM me on Instagram @jada.businessmentor or send me an email if you're ready for personalised support to develop, position, launch or grow your online offer in a way that's aligned with both the business and life you want to create.

And if you've been enjoying the podcast, I'd be so grateful if you'd hit follow, leave a review and share this episode with another entrepreneur who needs to hear this conversation.

Transcript

Episode 56.

Welcome to the Aligned and Thriving Podcast. My name's Jaida, I am your host, and I am so thrilled to have you here. Whether you are new or you are returning, a huge welcome and thank you for being here. I know that your time is precious and important, and I take it very seriously, and I'm so, so grateful that you share it with me

In today's episode, I want to really share into and talk about something that I feel like is not discussed often enough to make it normalized, and that is how vulnerable it really is to bring new offers into the world, and really how vulnerable the process is of growing our businesses. And why that vulnerability or how that can play out, I guess, what it can look [00:01:00] like, you may not have thought about it like that, but also how normal that is and why that is the case, as well as it being one of the biggest pieces that slows you down in the process of creating a new business, growing your business, and bringing new offers to life and out into the world.

That's a lot of different pieces. Whether you've thought about it as vulnerability before or not, it will be showing up for you as you take the very brave steps to put yourself out there in a new way and build a business and put those offers out. It takes a lot of bravery, and with it, a lot of vulnerability to take something from being an idea in your head to being something that is tangible, that you're putting out into the world and saying, "Hey, I stand for this.

I'm good at this, and I think you're gonna love this. [00:02:00] This is what it is. This is how it's going to work." It's like taking a little, or big really, not a little, a big piece of you and exposing it out to the world. There is huge amounts of exposure required to stand up and go in a new direction, which is what starting a new business is.

It is being willing to be seen in a new way. It is being willing to stand for something different that people may not have heard you talk about before or realized you're so passionate about. It is being willing to quite often be the different person in your family or your circle of friends who might all have jobs and a regular income and cannot understand why you would give that up to chase some dream that they don't understand.

It requires doing things differently. It requires- sharing parts of yourself with the world. So there is a huge amount of vulnerability that comes hand in hand with starting, creating, growing [00:03:00] a business, and every single time you put a new offer out into the world. So I want you to know, my main message is, I want you to know that that is a normal part of the journey.

So if you feel emotional sometimes about your offer, or as you're working on your offer, or as you go to share about your offer

That's really normal, and you might not be able to put into words exactly why, but there is a huge amount of emotion being held, and a huge amount of faith we need to have, and a huge amount of exposure that is happening as you go through that process. You might find that you're wondering why you feel stuck, or why it seems like you're just procrastinating on things, or why you can't just build the funnel, or write the copy, or put the moving parts together, or make that video to share on social media, why you keep putting it off, or why it feels so hard, or [00:04:00] why no take feels quite right.

And you might be beating yourself up about the fact that you're moving so slowly, quote unquote, so slowly. You might be, yeah, feeling like you're going too slow, feeling like you're dilly-dallying, feeling like you're not being very productive, feeling like you should be further ahead, feeling like you should be able to do things.

Wondering why, even though you know the next steps really, or you know the strategy, or you know how to build something, why it seems so hard and why you feel so stuck. It is the emotional toll, the vulnerability, the internal fears, the identity shifts that are required that are slowing you down, holding you back, having you pause, making you emotional It might be coming up in any one of those ways or in some different ways.

Maybe you relate to one or all of those things, or as I speak about this, [00:05:00] you can see how it's showing up for you in a different way And

This is coming up a lot with a variety of my clients, both the ones who are doing online offer growth mentoring with me, where I'm supporting them to bring a new offer into the world, and some of my Aligned Launch coaching and consulting clients who are going bigger, stepping out bigger, putting themselves in front of new cold audiences, making a bigger stand for the movement that they are passionate about and creating.

It can come up at every phase. There's a new level of it, because the thing is that whenever we want to do something new, whenever we want to grow, there is going to be a part of us that tries to hold us back, that tries to keep us in our comfort zone. Bob Proctor talks about this as the terror barrier.

It's like we bang up against this wall that is our fear, our terror. We've [00:06:00] never experienced or been bigger than that point. We've never, you know, stepped into the version of ourself that is beyond that point, and we come up against this terror barrier It can feel like we're in the middle of not quite our old identity and also not the new identity yet.

It's a wobbly time. It's emotional, it's challenging, and every single person, my friend, is going through it or has been through it or will go through it again because it's just a cycle. And we have to push all the way through it because our mind, we are wired, we are wired to stay safe. Our brain is wired to try to keep us safe, and it is experiencing the discomfort that you're experiencing as a threat, and it is responding to that threat by trying to keep you safe.

It is safer to put that off. It is safer to tone down your message. It is safer to just [00:07:00] try and build that warm audience slowly. It is safer to say it in a way that you think will be more acceptable. It is safer to go with the status quo. It is safer to keep tweaking that sales page instead of putting it out there.

We have to move through that fear, through that terror barrier. We have to be willing to be vulnerable. We have to be so very brave

The only way to get to the other side is to smash through that terror barrier

To do that, we have to have a lot of faith. We have to continue to believe, which requires us consistently focusing in on our bigger vision, our bigger purpose, who we wanna show up for, what the movement is we're trying to create, what the impact is that we're looking to create. We have to focus outside of ourselves and focus on who we wanna help and how we wanna help them, and the change that we wanna create in this [00:08:00] world.

We have to hold the vision. We also have to trust in the process. We have to trust in ourselves. We have to trust in the universe or God or whatever it is that you believe in. We have to trust in the timing. We have to trust that as we take action, we will find our way, because quite often we have a bigger picture of what we're trying to build, but we don't have all the details.

We have to trust that we're going to find the details along the way. We have to have a lot of self-trust, so we need to do things to build up the evidence that we can do hard things, that we have achieved things that we didn't know how to do before, and we can do it again. We have to continually remind ourselves that we are able and capable.

We need to make sure that we surround ourselves with the people who actually get what we're doing. We have to sometimes hold our vision close and not share it with everybody who won't [00:09:00] understand. Choose who you share that vision with

So we need to trust the vision and we need to trust ourselves

The other thing that we need to do to move through that is to continue to take small actions, consistent small actions forward. If you're not sure what that next best action is, then you need to find help, someone who knows the next steps to help you know what that next step is. But it all happens through action.

Sitting in inaction, sitting with the idea, sitting in the planning, sitting in the creation of all the behind the scenes things is not going to get you feeling more comfortable and confident and less vulnerable. It is only going to happen in the doing, in the putting it out there, in the practice of feeling that vulnerability, feeling that fear, and just doing it anyway

Moving through that terror barrier, moving through that fear, getting to the other side, having the growth that you desire [00:10:00] Putting that offer out there, growing your business is also going to require you shifting the way you see yourself And the, yeah, the identity that you currently hold. It is going to require letting go of old beliefs that are not supporting you.

It is going to require shifting the way that you see yourself. And all of this is a normal part of the process. You are not alone if you find that challenging. You are not alone if some days you just wanna hide under the covers. You are not alone if you're sitting there wondering why it's taking you all day to write one email or make one social media post.

It is not because you're not capable. It is not because you don't have amazing things to say. It is not because what you have to offer isn't valuable. Sometimes it's not because you don't know what the next step is. It is because the challenge is the internal peace. It's moving through the vulnerability, [00:11:00] moving through the fear, moving through the discomfort, smashing through that terror barrier It's getting more comfortable with being vulnerable and being in that wobbly space where you don't fully feel like your old self yet, and you don't fully feel like that new version yet.

Yeah, you've gotta step out there and present and put this thing forward before you know if it's going to work, before you know if people are gonna buy. You've gotta announce it's happening, and maybe have absolutely nobody show any interest. I've experienced that. I would say everybody who is successful right now has experienced that or some version of it.

You've got to be willing to stand for something and have people not understand it. You've got to be willing to not be very good at explaining your offer till you get really good at it by practicing. You've got to be willing to do those things that feel vulnerable and uncomfortable because it is going to happen over and over again.

You're gonna get to a [00:12:00] phase, you're gonna break through that fear barrier, that terror barrier. You're gonna get to the other side. You're going to feel amazing. You're going to put things into place. You're gonna be at that new identity, and then you're going to go for something bigger, and you're gonna start the cycle again.

This is all part of the business journey and why so many people talk about growing a business as being personal development on steroids. And we just need to normalize it. We need to normalize this process and not be quite so hard on ourselves when we feel stuck and frozen, or we forget how to do stuff that we actually know how to do, or when we know what the next step is, but we can't seem to do it.

We have to understand that this is part of the process, and that we're not alone in that process. So we need to surround ourselves with other people who get it, other people who are further ahead, other people who are going to be able to hold us through that, who are gonna be able to see the, that vision and [00:13:00] help us move through it, to step up and keep moving forward, and to break through that fear barrier, and to see the vulnerability and hold it gently, yet still encourage the growth and the movement forward so that we're not also being, I guess, coddled into like, "That's okay.

Just if it's uncomfortable, don't do it." Things are gonna be uncomfortable. They are gonna be hard. Does that mean you don't do them? This whole concept of if it doesn't feel like in flow or easeful or comfortable, then it must be the wrong direction, I disagree. The, the direction, the growth, it happens through that discomfort

So just know that you're not alone. Just know that it is part of the process, and just know that everybody growing a business, everybody putting out a new offer is going through this. People that you look up to and admire when they are gonna put something new out, they still have these feelings, these self-doubts, but they're used to moving through them.

They've experienced moving through that terror barrier through that [00:14:00] vulnerability and that fear many, many times

that's why I work from the basis of four core areas to grow an aligned and thriving business. Self, systems, structure, and strategy. We need all of them to be moving forward and in the right place and being designed correctly as a match for the ideal life and ideal business that we wanna be creating for us, for the people that we wanna be serving, to create that aligned and thriving business that we desire.

You are the core piece that either allows the growth of your business or holds the growth of your business back. No matter what structures and strategies you have, your business will only ever grow as far as you grow, and that growth requires this vulnerability, moving through the fear, being brave. So I applaud you.

I applaud you for going out there doing business. I applaud you for putting your offers out there. I applaud you for going back again and again and doing it until it works, because that's what it truly [00:15:00] takes.