Undressed Conversations
Undressed Conversations, is a no-filter, no-performance deep dive into marriage where you and Tonya strip away the bullshit, tell the real stories behind the glossy moments, and show couples what authentic intimacy actually looks like. It’s raw, funny, a little dangerous, and packed with the kind of truth that makes people feel seen, turned on, and brave enough to repair their own relationship.
Undressed Conversations
E15 What Really Happens Inside an Adult Store (Shame, Sex, and Real Relationships)
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We sit down with Lalani and Jake, the owners of For The Love Of It, to talk about what really happens when people walk into an adult store for the first time. This isn’t about shock or gimmicks. It’s about shame, curiosity, marriage, religion, small-town judgment, and why intimacy breaks down when nobody knows how to talk about it. We get into what people are actually buying, the myths that get destroyed daily, how couples change over time, and why novelty isn’t cheating, it’s connection. If you’ve ever felt awkward, curious, or judged around sex, this conversation is for you. Use code UC10 for 10% off their store as a thank-you for watching. #UndressedConversations #TheNakedTruth #RealMarriage #IntimacyRewired #SexWithoutShame
For The Love Of It: https://www.ftloi.net/ use code UC10 for 10%
⭐ About Undressed Conversations
We’re Mark and Tonya, high school sweethearts married for 30 years. After decades of trying to fit into roles that weren't ours, we finally dropped the masks and started telling the truth about marriage, intimacy, shame, healing, and what it actually takes to stay connected for life. Our goal is simple, to help couples build relationships that feel alive again.
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(0:0) We're gonna interview the owners of an adult store.
(0:03) It was always very important that we created an environment that was welcoming and open.
(0:09) They're very uncomfortable.
(0:10) Is there mannerisms?
(0:12) Do people act differently if they've been into a store many times versus their first time?
(0:16) We're gonna talk about shame and judgment and, like, religious viewpoints and anatomy, and you were gonna be part doctor, part, you know, psychiatrist.
(0:25) How did that change your relationships?
(0:27) It's just so much more than just selling toys.
(0:30) Hey.
(0:31) This isn't the normal studio because we're doing something a little bit different today.
(0:34) We're gonna interview the owners of an adult store, and we have questions.
(0:38) Lots of questions.
(0:39) And all those questions are coming up, and we hope you have questions.
(0:42) And these are some of the things that maybe you've thought about in your adventures and forays.
(0:47) This is something we've been doing for since we were about 18 years old.
(0:50) I think you have to be 18, I think legally to enter Is it 18?
(0:54) It is 18.
(0:55) So Technically.
(0:57) Technically.
(0:58) We can get into that if you like.
(0:59) But So we've been doing this for a very long time since we're 18.
(1:03) We just you know, it's one of those things you're just not supposed to do.
(1:05) You're not supposed to like this stuff.
(1:07) But we did it anyhow.
(1:08) And we're here to tell you the horror stories.
(1:10) No.
(1:11) Just kidding.
(1:11) There's no horror story.
(1:12) And 32 later, we still find this fun, and we still find inventive things at these stores to engage us.
(1:19) Yeah.
(1:20) So before we now I would like for you guys to introduce yourselves.
(1:25) Well, I'm Lalani.
(1:26) I'm Jake.
(1:27) And we are the owners of For The Love Of It.
(1:30) So what's a dead giveaway that somebody has been in the store?
(1:34) Like, this is their very first time.
(1:35) Is there, like, is there like, I this is probably their very first time.
(1:39) They're very uncomfortable.
(1:40) Is there mannerisms?
(1:42) Do people act differently if they've been into a store many times versus their first time?
(1:46) I would say that if someone has never been into a store before and they're nervous, you know, about about coming in because there's there's gonna be two different people.
(2:00) There are people that have never been into your store before, but they're totally good with Maybe they've been to other stores before or they're just really comfortable with their, you know, their interests and their wants, and they'll be fine.
(2:15) Then there are the people that have societal or other influences that are making them feel like I want to venture in and I'm interested, but I'm still not sure that I'm gonna be judged.
(2:27) So like I'm doing something wrong.
(2:29) Hesitancy.
(2:29) Yes.
(2:30) It's that I'm going somewhere bad.
(2:32) Yeah.
(2:32) Right.
(2:33) And that still largely exists.
(2:35) And so you can see that when somebody walks in.
(2:40) They're just unsure.
(2:41) Should I ask questions?
(2:43) How engaging are you gonna judge me?
(2:46) You know, they're just still sure that Is the staff gonna make it weird?
(2:50) Yeah.
(2:50) Am I gonna be am I gonna be weird to the staff?
(2:53) It's like Exactly.
(2:54) Okay.
(2:54) There's so many preconceived notions I have.
(2:56) Don't talk to me.
(2:57) I just wanna look.
(2:58) Yes.
(2:59) There there definitely are things that people say, I have a weird question.
(3:04) I or they just don't make eye contact or I'm just looking.
(3:10) Mhmm.
(3:10) And you you know just by their behavior and how they carry themselves that, you know, they're uncomfortable.
(3:18) But we try really hard to just like, yeah.
(3:22) No.
(3:22) It's no no big thing.
(3:23) Like, whatever question you have, we've heard lots.
(3:27) Heard it before.
(3:27) Heard it before.
(3:28) Just let us know.
(3:29) We're here to help you, you know, whatever you wanna find, you know, are looking for.
(3:32) Mhmm.
(3:32) So that's what we as customers we've noticed and that's why we wanted to come to this store.
(3:37) We've seen there's the chain stores and all that stuff.
(3:40) Mhmm.
(3:40) But what we found is is that when you go into a store and the people really genuinely are interested and they care about what they're doing, it just shows in how they interact with their customers because I've never felt weird going into a store like that.
(3:51) They're just it's very open.
(3:52) It's very welcoming.
(3:54) It's very relaxed.
(3:55) Friendly.
(3:55) The atmosphere is relaxed.
(3:56) And for first time arrivals, if you compare this type of store with other types of stores, I think it's somebody's first time coming in.
(4:05) Most people, by the time they're 18 Mhmm.
(4:08) Have been to probably a ton of other types of stores.
(4:12) Mhmm.
(4:12) And it's it's no there's nothing concerning about it.
(4:15) There's no societal pressure.
(4:16) There's no different connotations or context.
(4:19) It's almost like going to a bar first first time when you turn 21.
(4:22) What's the what's the behavior?
(4:23) How do I act?
(4:24) But this is even more sensitive because this is something you don't talk about.
(4:28) Mhmm.
(4:29) So a lot of times when you see a first time shopper maybe pop in, we've even heard people just go up and say, this is my first time.
(4:34) You know, like, they just wanna make sure you know that if I for whatever reason, I'm comfortable and whatever happens in here, this is my first time, you know, and take care of me.
(4:45) Keep me safe.
(4:46) Kind of.
(4:46) Yeah.
(4:46) So some people said I've never been in a store like this before.
(4:50) And we usually are like, oh, awesome.
(4:51) We'll have that in.
(4:52) You know?
(4:52) But it's and and just to go further beyond that, you know, first person first time or their twentieth time, we we kind of push forward our own preconceived notions about what it means to talk about sexuality in the open.
(5:04) Mhmm.
(5:04) They project that forward onto us even.
(5:06) Mhmm.
(5:06) So, oh, I feel uncomfortable.
(5:08) You must feel just as uncomfortable.
(5:10) So I'm gonna talk to you just like, hey, we're both in here for the first time, aren't we?
(5:15) Like, is this weird?
(5:16) And you're like, no.
(5:17) I work here.
(5:17) It's okay.
(5:18) You can talk to me.
(5:19) Yeah.
(5:19) Yeah.
(5:20) For us, it was always very important that we created an environment that was welcoming and open and here to dispel myths and and eliminate, you shame and judgment and taboos.
(5:36) And when we hire people, we tell them you're going to spend the next month or two in training.
(5:45) Mhmm.
(5:45) We're we're going to teach you about all of the products, product ingredients, product uses.
(5:51) We're gonna talk about shame and judgment and, like, religious viewpoints and anatomy.
(5:58) Like, you're gonna you were gonna be part doctor, part, you know, psychiatrist, part, like, everything and break that all down.
(6:06) And you have to be very comfortable talking with people.
(6:08) You have to be knowledgeable.
(6:10) Not we do not just sell products here.
(6:12) And if, you know, if that's not your thing, like, you thought you were just gonna stand at the register and, like, check people out as they bought their goods, like, this is not the place for you.
(6:22) Mhmm.
(6:23) Because to us, it's just so much more than just selling toys.
(6:27) Really?
(6:28) You wanna be like the Chick fil A of intimate stores.
(6:33) The service is just better because the people there wanna be there.
(6:37) They know the products.
(6:38) Like, that's that's a level above and beyond, I think, what most places are doing, say, the the big chain stores and stuff.
(6:43) They're not taking that time.
(6:44) They're just like run the register and ring people up.
(6:46) Yeah.
(6:47) We like to think that we're creating something different.
(6:51) We've always wanted to.
(6:52) Education has been a big forefront for us.
(6:56) Like, we understand that in the context of relationships, intimacy is important, and there is definitely a gap in a lot of couples that are struggling.
(7:11) And it's not necessarily the intimacy, but it leads to that.
(7:15) And so how can we create this good environment that allows for the use of these implements Mhmm.
(7:25) To even enhance that?
(7:27) Because these won't fix anything.
(7:29) You your relationship must be good first.
(7:31) Mhmm.
(7:31) So But they can keep relationships alive, and I think that's what people forget is that the novelty is important.
(7:38) Yes.
(7:38) And that's what you guys offer is novelty when things seem stale, I think.
(7:41) Mhmm.
(7:42) Yeah.
(7:42) When when you need that little kick because the novelty that people are looking for and instead of coming into the store like that, they turn to their coworkers and all of a sudden, you know, they're divorced and they're having affairs and all this other stuff, and they can just keep the novelty alive with the person that they've already decided to love and have their best be their best friend.
(7:56) Right?
(7:57) Yeah.
(7:58) It's like you're like, meatloaf again?
(8:00) Like, I mean, I like meatloaf, but Well, that's a great example.
(8:04) Human beings thrive on newness and variety.
(8:07) Yeah.
(8:07) We We like protein.
(8:08) We like, you know, stability Mhmm.
(8:10) But also We're gonna add some new spice in.
(8:13) Right?
(8:13) What if we put Tabasco on the meatloaf today?
(8:15) I mean, yeah.
(8:17) Spices on top of it.
(8:18) Spices up a still good, but it needs a little something different.
(8:21) A little kick.
(8:22) Okay.
(8:22) Good.
(8:23) Yeah.
(8:23) So okay.
(8:23) I really wanna know how you guys got into this.
(8:25) How does somebody get into the adult store business?
(8:28) I'm sure this is your dream as a little girl growing up all the way through school.
(8:31) I absolutely this was what I always wanted to do.
(8:35) If you'd asked us this twenty years ago, we would have thought it was a really funny show.
(8:38) We probably would have been like, we're gonna do what?
(8:40) Do what?
(8:42) Okay.
(8:43) That's new.
(8:43) We're both from the area.
(8:45) Okay.
(8:45) We both moved separately to what we call the other side of the mountains around here, which is the Seattle area.
(8:53) Because I don't if you flip to the map.
(8:54) Yes.
(8:55) Mountains right down exact same problem where we're from.
(8:57) There's mountains on both sides of us.
(8:59) Yep.
(8:59) And then I refer to each other as the other side.
(9:01) So, anyways, we moved over there.
(9:03) At least I did initially for schooling, and then we started to date, and she moved over, and we moved in together.
(9:10) Anyway, fast forward, we had kids, got some career started, but then we started to miss what it meant to be like to live in the smaller city.
(9:20) And our families are from here.
(9:23) And Still in the area.
(9:24) We're still in the area.
(9:25) And so we we're it's like, how can we get back to that, but not also we have to live.
(9:29) Mhmm.
(9:30) So I managed to figure out a way to work from home because at the time, I worked for a corporate bank.
(9:35) Not not anywhere near a sex store.
(9:39) You know?
(9:39) And you're like These are two completely different industries.
(9:42) The fact the banking industry doesn't really like this industry.
(9:45) So Exactly.
(9:46) She a hairstylist.
(9:47) Yeah.
(9:48) She was a hairstylist.
(9:49) So we we moved back, and we had already been going to stores over there.
(9:54) There's a chain called Lovers over there that introduced us to actually, our first foray into going into an adult store for our very first time was a place called Taboo in Seattle, which is the combination type place.
(10:05) It has an arcade, so viewing booths, and some toys, but mostly movie rentals.
(10:10) And that was our first oh, this is what an adult store is.
(10:13) Okay.
(10:13) A little dark, but a blurry.
(10:14) Fit the store.
(10:15) Yeah.
(10:16) Open near twenty four hours.
(10:17) You know?
(10:18) Yeah.
(10:18) We go off we don't get off of our shift at the restaurant, go there at one in the morning, and, oh, alright.
(10:23) Alright.
(10:23) But then we found Lovers.
(10:24) Comfortable.
(10:25) Yeah.
(10:25) Then we found Lovers, which was, oh, that was our first taste of, oh, what an adult store could look like because it's it was started by a woman in the early eighties.
(10:35) Same kind of idea of infusing more of a softer perspective, not quite the just Clean, open.
(10:40) Clean, open, good lighting, and it still is round today, and they're still pretty they're really nice stores.
(10:45) But I moved back here, and all the Valley still had was this one store that It's called the Eastside Arcade.
(10:51) Oh, not Arcades.
(10:53) Arcades in the way.
(10:54) It was yeah.
(10:55) So it was a video and it had been there since we were kids.
(10:57) So yeah.
(10:58) And it had that reputation, but they didn't you know, that was what they existed for is you got there to rent movies or watch movies.
(11:03) And to make a long story short, you know, that's what was the tipping point for us right there is that we oh, this is the only store in this valley.
(11:11) I think they're ready.
(11:13) Maybe this could be something we can kind of a a like a joke conversation one night, though.
(11:19) Like, I bet we could like, we can do this.
(11:21) We can do this better.
(11:22) We have no we we were just dabbling in, like, some toys and watched movies, you know, occasionally or whatever, but we did not have the breadth of knowledge, you know, of doing this.
(11:36) We're yeah.
(11:37) Like, we could do that.
(11:38) Is that our big shameful secret?
(11:40) It's like, we have two people that had no right opening a store like this.
(11:43) I look back, I'm like, what were we thinking?
(11:46) Like, I mean, there we there was a passion there.
(11:48) Like, as far as the ability to run a business, I was probably pretty cocky.
(11:52) Like, I can do that better.
(11:55) And so we're like, no.
(11:56) Like, we should do that.
(11:57) Like, that would be fun.
(11:58) And we thought we had been dabbling enough in the toy space that, like, oh, we know we're doing.
(12:06) And it they definitely opened the doors for us.
(12:08) You know?
(12:09) We three months later, we opened our doors.
(12:12) Six months.
(12:13) What year was that?
(12:14) 2008.
(12:15) Is it three months?
(12:15) Six months?
(12:16) Did it take that long?
(12:17) So that was so this was a conversation in, like, May 2008.
(12:22) In November 2008, we opened our tours.
(12:27) So we were just like, we're doing this.
(12:29) Mhmm.
(12:29) Like, let's talk and we're doing That's fast to learn how to source all the stuff.
(12:33) And that's the thing is we start not having yes.
(12:38) Because we don't have experience in industry breaking into it is hard because you had to find out where we find distributors.
(12:44) We don't know anything about that.
(12:45) What are the contacts?
(12:46) You know?
(12:46) So we were reaching out to anybody to pick up the phone and say, where do we get stuff?
(12:49) Mhmm.
(12:50) And And then we quickly learned actually we were naive to understand just how blacklisted.
(12:59) I don't know what's the what's the word I'm looking for?
(13:00) Like, this industry You're an outsider.
(13:03) You're an outsider.
(13:04) You we could not get funding, you know, to start this business.
(13:09) Like, stuff.
(13:10) Yeah.
(13:10) No.
(13:10) No.
(13:11) That's what I was saying.
(13:12) This is this is Everything's coming from the banking industry.
(13:14) Was bootstrapped at a whole other level.
(13:19) And then, you know, family members are like, you're doing What?
(13:22) What?
(13:23) That's that was my other questions that leads into those questions is like, how did that change your relationships?
(13:28) Because people are like, there's so much stereotype and so much stigma, and it's not good.
(13:33) None of it's positive.
(13:34) Families were not initially wanting us to open this business, and they were fearful.
(13:42) We the Wenatchee area is a smaller city.
(13:47) It is largely conservative.
(13:50) It is considerably more blended now, you know, seventeen years since opening the store or being here than it was then.
(14:00) However, I could just tell you that that really doesn't make any difference.
(14:05) Mhmm.
(14:05) But there is a societal viewpoint of what a certain group of people's interests and perspectives and life, you know, would mean.
(14:16) And so that definitely was a fear of the family of what is how is this going to be received by the community, and we don't want a bad reputation for you.
(14:28) What about, you know, our our grandchildren?
(14:30) You know, those kind of things.
(14:31) Feel doing this.
(14:33) Yeah.
(14:34) Same same thing.
(14:34) Same thing.
(14:35) We're like, we're not trying to scar our kids for life.
(14:37) So like, we understand because we've had these same thoughts.
(14:40) Yeah.
(14:40) This anything to do with sex or sexual in nature Mhmm.
(14:44) Just freaks people out.
(14:45) And we're like, this is you know, I'm not trying to do this to hurt my children.
(14:48) I love my children, but they're with me for eighteen years and and I have to still deal with Yeah.
(14:53) Absolutely.
(14:54) Exactly.
(14:55) That's a really powerful thing to discover.
(14:57) You know, honestly, because, like, switching gears a little bit, I mean, I remember my godparents telling me at one point, like, was 16 probably, and saying my godfather told me his wife was he didn't say more important.
(15:14) I I wish I could remember exactly what he said, but he's like, she's the most important thing.
(15:18) And I'm like, over your son?
(15:19) Like, that's that's weird.
(15:21) He's like, but if I don't keep this relationship healthy, I have nothing to offer my kids.
(15:29) Mhmm.
(15:29) Mhmm.
(15:29) And that just always stuck with me.
(15:33) And, yeah, our we have our kids.
(15:35) Like, we raise our kids, and they need us, but only for a short period of time.
(15:39) And then you turn and you're like, oh.
(15:42) Who are you?
(15:42) I I got married to him because I wanted to have kids, but now the kids are gone.
(15:48) Do I even still like the person that's sitting next to me, and we forgot how to even be a couple again?
(15:52) Yeah.
(15:52) And that's And you wanna show your kids happiness.
(15:56) And by I think the difference is, like, intimacy takes a lot of forms, and it doesn't always show up as like, it doesn't have to be sexual.
(16:05) Mhmm.
(16:06) That's a part of it, though.
(16:08) And having a happy, healthy, you know, intimate life in any form is really positive and really powerful.
(16:16) Family and friends, we're not doing any of this to harm anybody, but there is this perception.
(16:21) And that kinda leads me into another question that we had, and that is, you know, we were talking about family and friends.
(16:29) Did they finally ultimately come around and they're kind of accepting now?
(16:31) They're like, okay.
(16:32) You guys are still the same people.
(16:34) This is only one part of your life because, you know, they feel like that defines who you are even though that's just it's just a part of who I'm doing.
(16:41) It's just how I put food on the table and help some other couples at the same time.
(16:44) Mostly.
(16:45) I think it took a while.
(16:46) It took a while.
(16:47) There's there's my my own mother had some misgivings about this this store.
(16:53) And she's a good person, and she didn't understand much.
(16:55) She's a good she was she was afraid that it would affect our family negatively.
(16:59) You know, our kids, us, you know, the The community.
(17:02) The community.
(17:03) There's some things that years.
(17:04) She definitely personally is not a fan of this, which is fine.
(17:08) But so it took some years, but once they and, you know, her or other ones that might have had some concerns realized that lightning didn't strike and Yeah.
(17:15) We weren't ostracized and they cut off the torches and pitchforks and ran us out of town or anything.
(17:20) The kids lived and survived and thrived.
(17:23) I even coached soccer for years around, and no one everybody knew what I we did for a living Mhmm.
(17:29) But no one's like, But you're just a business owner.
(17:31) Exactly.
(17:31) That's the well, that's the thing is that people people learn to accept and realize, like, oh, this isn't what we thought an adult store would look like or the owners of one.
(17:40) They might have pictured, especially older generations pictured that classic dark flickering, you know, flickering neon signs and some Tony Soprano looking guys sitting back there.
(17:52) And as you can see from the lighting in the video, that is not what we have here.
(17:55) It's very, very nice.
(17:57) Yeah.
(17:57) And those stores are kind of going off to the wayside.
(18:00) They they're they're long ago kind of dying off.
(18:02) You're acceptable in mini malls and stuff where next door there's other businesses and stuff.
(18:08) In some places you can't, and then it's there are definitely some really strict zoning laws on the books that make it very hard for adult stores to locate, but it's getting better and better.
(18:16) And I think really the other thing that happened, fortunately, I mean, it could have gone a different way, was that a lot of our families, you know, peers and friends, they they knew us.
(18:33) Again, the community is only, you know, so big, and we we know a lot of people within it.
(18:39) And they would comment that they had either been into the store or they knew of it or they're like, oh, yeah.
(18:46) I saw that they, you know, were sponsors for, you know, the show at the performing arts center or whatever.
(18:55) Like, oh, they're they're great and the store is great and it And that was all these positive comments from the surrounding community, and I think that really helped to, like, dispel those fears.
(19:10) Yeah.
(19:10) That like, oh, okay.
(19:11) You guys are doing something good.
(19:13) And as the years went on and, you know, we we weren't forced out of our house, like, we were paying the bills, like and they weren't very negative things.
(19:22) There there weren't protests and, you know, all of that.
(19:26) You're like, okay.
(19:27) I guess this is okay.
(19:28) Mhmm.
(19:29) And a good bit of the family yeah.
(19:32) Like, they'll they'll come in now.
(19:34) I mean, not necessarily shopping, but, like, they can take a walk through and feel, you know That would be the day.
(19:38) Yes.
(19:39) You know?
(19:40) Yeah.
(19:40) And that that was my other question.
(19:42) I wanted to know, like, the people that initially maybe put up some resistance, did they secretly become customers later on?
(19:47) And they're like, oh, okay.
(19:49) Well, this is Perhaps.
(19:50) I mean, that's a thing we never know.
(19:52) Yeah.
(19:52) Right.
(19:53) I we like to say that everybody has a heartbeat, you know, is is a customer Mhmm.
(19:58) And that's true.
(20:00) Eight and Over 18.
(20:01) Over 18.
(20:02) Oh, you know.
(20:03) We we have unspoken rules because we have a reward program in store.
(20:09) If you're shopping, you can, you know, sign up, and it's just your name and phone number.
(20:13) We don't say anything about We did sign up with yesterday.
(20:15) And and so what we tell people, like, I'm gonna see you out and about.
(20:22) I might see you at the grocery store or whatever.
(20:24) I am not going to, like, hey, Bob.
(20:28) How you doing?
(20:28) How's that thing you got?
(20:29) Like, not gonna happen.
(20:31) I'm not even going to acknowledge you, and that's not me trying to be mean.
(20:34) Mhmm.
(20:34) It's so that I don't put you in an uncomfortable situation if the person that you're with is unaware.
(20:39) But if you wanna approach us Yeah.
(20:41) I'm like, oh, you're good.
(20:43) I'm good.
(20:43) Perfect.
(20:44) So that's that sort of unspoken rule.
(20:47) Like, nobody has to know if you don't want them to.
(20:49) We We're fine with that.
(20:50) Yep.
(20:50) Totally understand that because before we started this, we basically cleaned out our entire social profiles because we didn't want people thinking we didn't want people trying to draw, conclusions from any of our social friends or social friends that started following me for a different reason and now they're like, what are you doing all this crazy stuff for?
(21:08) We're like, we're just gonna draw a line here and if you guys reapproach us, it's cool.
(21:12) Right.
(21:13) But we we are gonna do this for your own safety because we realize what we're doing is not acceptable by everybody.
(21:19) Safety.
(21:19) Mhmm.
(21:20) Yeah.
(21:20) So You cannot please all the people all the time.
(21:23) That is that is a fact.
(21:25) So I have some other questions.
(21:27) Yes.
(21:27) Lots of other questions.
(21:29) And what stereotypes get completely destroyed by what you see every day?
(21:35) All all of them.
(21:36) If everyone knew, everyone that walked through our door and made purchases, this this wouldn't be taboo anymore.
(21:48) It's like the cannabis stores are the same way, I think.
(21:51) If you knew who the average cannabis customer was, you would be like, oh, it's just Bob.
(21:57) Yeah.
(21:58) Exactly.
(21:59) Absolutely.
(22:00) Absolutely true.
(22:01) And It's so true.
(22:02) Just people don't talk about it.
(22:04) They'll talk about just about anything else they'll Dude, they don't talk about it, but they love to.
(22:09) Have you ever noticed that people don't wanna talk about sex until somebody brings it up and then all of a sudden it's like, Billy.
(22:14) Yeah.
(22:15) Oh, we're talking about this?
(22:17) Okay.
(22:17) I'm in.
(22:18) For years.
(22:19) Yeah.
(22:19) And and if they took it a step further and actually talked about doing something, quote, different, and I use that quotes because it's it's not really, but everybody likes to think that I have these thoughts.
(22:31) Oh, I'm interested in using a toy of some kind.
(22:34) Mhmm.
(22:35) Oh, I don't know if anybody else does.
(22:37) I don't know if I should talk about this.
(22:38) You know?
(22:39) And so that because we don't talk about just engaging in our sexuality in what we think are different ways, no one airs it out, so everybody thinks that anybody comes in here.
(22:47) And the questions that we used to get, and I think a lot of the staff still get is, like, do you guys get a lot of strange people in here?
(22:54) Like, yeah, just like you.
(22:55) You know what Like, the last one looks exactly like you.
(22:58) Exactly.
(22:59) Yeah.
(23:00) Or is is it weird that I like this?
(23:02) You know, we're we're all very much afraid of that because we don't talk about this.
(23:07) And I'm not necessarily suggesting that this conversation needs to be an open societal every day, like you're at the dinner table with your family and you should be having these conversations.
(23:17) I do think, however, that we should feel more comfortable at least just saying like, yes.
(23:25) Enjoy, yes, a good sex with myself.
(23:28) And I enjoy it.
(23:29) And we different ways.
(23:30) And we do occasionally have it outside of the lights off with missionaries.
(23:36) We occasionally have it outside.
(23:37) Yeah.
(23:38) Exactly.
(23:39) And put it next to dining room table that you're sitting at.
(23:42) No.
(23:42) No.
(23:42) That we didn't do that.
(23:43) And we you just to kinda put some, like, some embellishments on that, we'll we'll get, like, somebody in their eighties come in.
(23:50) And I was like, I bet you don't get people of our age in here.
(23:52) I'm like, well, you'd be surprised.
(23:54) I mean, it's awesome.
(23:55) I as I think that's amazing.
(23:56) Yeah.
(23:56) I think it's amazing.
(23:57) I'm like, fantastic.
(23:59) And a lot of that generation forward to this.
(24:01) Thank you.
(24:01) Yeah.
(24:01) And that and some of that generation does come in and they look like, you know, what you might assume the you know, that that boomer generation looks like, acts like, you know, walks like a duck.
(24:10) But then they slap down a bunch of toys on there, and they're like, you know, I quit caring about what this meant.
(24:17) You know?
(24:17) And I'm like, that's even better.
(24:18) I'm like, I'm like, you've turned the page in your life.
(24:20) Yep.
(24:21) And then You could all aspire to be just like that.
(24:24) And then furthermore, as far as stereotypes are concerned, once we started selling on the, online Oh, yes.
(24:30) We didn't even talk about the fact that you have, and we're definitely gonna drop a link down below for your tour online.
(24:35) This is an example.
(24:36) Some of the places we're shipping to, I'm like, that's amazing because most of our customers yes.
(24:42) A lot.
(24:43) Most of our customers are rural.
(24:45) Yeah.
(24:45) Yeah.
(24:45) And Mhmm.
(24:46) As far as the stereotype might go, you might think rural communities, more conservative.
(24:50) That means, well, they probably don't.
(24:51) No.
(24:51) They just don't talk about that.
(24:53) They just don't talk about They're that house is there, and I do not see a house for, 10 miles around that house.
(25:00) Like, to me, they don't have access to stuff like that.
(25:02) Right.
(25:02) Yes.
(25:03) Yeah.
(25:03) They're your number one customer.
(25:04) And I find that just incredibly heartwarming.
(25:06) I'm like, great.
(25:06) There's somebody first off, she's reaching people Mhmm.
(25:10) Places I never would have imagined.
(25:12) And but number two, there are people out there that I'm a human just like anybody else.
(25:16) Absolutely.
(25:16) Even though I live out here amongst all the row crop, I still like to you know, once the lights go out, we like to be in.
(25:23) It's awesome.
(25:24) Yeah.
(25:24) Do you guys do any discount codes there?
(25:25) There are We have a few different things depending, like, if you're a returning customer or if it's been a while.
(25:31) Do you wanna do a discount code associated with this one?
(25:33) We could do, like, a five off or something or, like, $5 off.
(25:37) I don't know what kind of discounts and promotions you've done, but we could definitely put one in there just to track what you know, like, if this does anything.
(25:42) Yeah.
(25:43) That's a good idea.
(25:44) So Sure.
(25:44) It's a tracking metric just to see if anybody clicks on links and follows this.
(25:48) Oh, yeah.
(25:49) That's a really good idea.
(25:50) What have you guys done the past?
(25:51) 10% off.
(25:52) Like $5 off in the order over 50?
(25:54) I'm just dude, you can do whatever.
(25:56) Just a general, like, 10% off your purchase?
(25:59) Okay.
(25:59) So we're gonna put a we're gonna put a code just because they decided to do this for us.
(26:03) We'll put a code called UC10 down below.
(26:05) Does that does that work?
(26:06) Sure.
(26:06) Could be UC10.
(26:07) We'll do UC10.
(26:08) Just make sure that you put that in and you'll get 10% off just because you said you saw this episode.
(26:13) Absolutely.
(26:14) And I think that's really cool.
(26:15) Yeah.
(26:15) So I have so many more questions though.
(26:17) Alright.
(26:18) Are So what are some items that are extremely popular that would just shock people?
(26:24) What is some of the most popular items that you see flying off shelves and people are just like, I can't believe anybody does this.
(26:30) It's the ones that people like, I feel kind of guilty because nobody else does this but I'm doing it.
(26:34) And they're like, no.
(26:35) Pretty much I've walked in the doors.
(26:36) Like, that's our most popular shelf.
(26:39) So I would say to answer that question that it's not necessarily a particular item, but in segments of the store, again, where people think, like, this doesn't necessarily occur.
(26:55) So get a little bit more graphic here, but strap ons, harnesses and strap ons are a very popular area amongst heterosexuals.
(27:08) Probably some of our biggest segment.
(27:10) Are you talking like hunting wives?
(27:13) Hunting wives.
(27:14) Did did it increase your sales at all?
(27:17) You know, we did But that but that that was a same sex relationship.
(27:20) Right?
(27:20) Was it No.
(27:21) That was no.
(27:22) That was hetero.
(27:22) Oh, there was?
(27:23) Okay.
(27:23) I I mean, hetero.
(27:24) I apparently, I should watch the show.
(27:25) Okay.
(27:26) Anyway, no.
(27:26) So it there was yes.
(27:28) Yes.
(27:28) Oh, got it.
(27:29) But but the No.
(27:30) Pigment was Got it.
(27:31) Okay.
(27:31) Got That is a really popular, area for anyone that is like, do people do that?
(27:38) Yes.
(27:38) They do.
(27:40) In droves.
(27:40) In droves.
(27:41) In droves.
(27:41) And more so even than the original intended audio or demographic.
(27:45) I I would say largely.
(27:47) And and because it was probably originally intended for female female.
(27:50) Female female partners.
(27:51) Yeah.
(27:51) Exactly.
(27:52) To have to have penetrative intercourse.
(27:55) But yeah.
(27:55) And and really just exploration of the Exploration of outdoor exploration in general for all people is wildly popular.
(28:08) I feel like somebody told me that there's special spots and maybe that has something to do with it.
(28:13) Won't talk about that here.
(28:14) We'll talk about that here in just a little bit because in the after hours we'll get a little bit more graphic.
(28:19) Uh-huh.
(28:19) We have an after hour segment that we're filming and we haven't released yet, but it'll be in our vault and that's when we can just be as explicit as we want because it's behind a paywall.
(28:27) So Oh, perfect.
(28:28) So we'll talk a little bit more about this subject.
(28:30) If you want more of that in the after hours, because this is the perfect type of thing for the after hours.
(28:35) That's why it exists is because some of these things are just too sensitive for the platforms.
(28:40) So to speak.
(28:40) If you want Yeah.
(28:41) Unrestrained talk.
(28:43) That's Unrestrained.
(28:44) Yes.
(28:44) We can do unrestrained in the after hours.
(28:46) That is I kinda suspected that was gonna be the case.
(28:49) Those are and it just really the the world of spicy interest is so vast.
(28:58) And, you know, what he always says, which I say now is that your spicy interests are as unique as your thumbprint.
(29:07) What works for one person isn't necessarily what works for another, And it it runs the gamut, and there are a lot of things that a lot of people do that are are the same.
(29:19) Like, oh oh, yeah.
(29:20) Mhmm.
(29:20) Again, going back to that whole if everyone knew You're unique, but not so unique in your interest necessary.
(29:26) Like Yeah.
(29:26) Like, so not to say, like, oh, that's not unique to you.
(29:30) You know, not not to shame anyone for, you know, having a more niche interest.
(29:38) It's just that a lot of people are into a lot of the same things.
(29:41) Mhmm.
(29:42) That would yes.
(29:43) Probably Only thing because we don't talk about it, they'd be surprised to learn.
(29:46) Yeah.
(29:46) That Exactly.
(29:47) And so she said on definitely two areas that are growing every year, like the backdoor stuff is growing every year.
(29:57) We got to make space for that stuff every really like peaches.
(30:00) They like peach.
(30:01) They all like apples.
(30:02) Are great, but peaches are And if they learn that that that their friends like peaches as much as they do, it'd probably be even more popular.
(30:08) But there's also, like she mentioned, niche areas that we are surprising too that we, for example, sell a good amount of sounding equipment, which is urethral sounding.
(30:18) And so it's more of a medical related.
(30:20) It's not even directly going to lead for most people to I've seen that stuff.
(30:25) Yeah.
(30:25) And I'm like, I don't know.
(30:27) That's definitely I'm saying that's like I'm not saying never.
(30:30) I'm just saying we're not there yet in the progression.
(30:32) And it is okay.
(30:33) It is it is okay for you to have like, you know, I'm gonna just say no on that.
(30:37) You know?
(30:38) And people can have notes.
(30:39) That is Creature tales aren't for everybody.
(30:42) It makes you feel better.
(30:43) I actually haven't dabbled in it.
(30:44) And I even though we own the store and we try to be familiar with everything, would to me, my initial reaction is Some of some of that stuff, that's a really small thing that seems intimidating, but there's some big stuff that's like Yep.
(30:56) That stuff sells better than they thought too.
(30:58) Every we would bring in a a next size up and go, alright.
(31:01) This is the one that won't sell.
(31:03) Now they just all keep selling.
(31:04) Larger Oh my gosh.
(31:05) Objects are very Very punitive.
(31:07) I look at those like, I know somebody's buying them because they exist.
(31:10) Exactly.
(31:11) That's why that's why one of the things that I think you know is if you see the stuff in the store that you're interested in, there's an industry behind it.
(31:18) Yeah.
(31:19) And it's probably part of a multi billion dollar industry for a reason.
(31:22) Not because you're special or you're you're weird.
(31:24) It's because there's a whole bunch of other people doing it.
(31:27) They're just not talking about And it is funny because we'll have people out loud say, do people buy this?
(31:31) And then my answer is always, yeah.
(31:33) Wouldn't buy it in the market.
(31:35) We don't stock stuff that doesn't sell.
(31:37) That's not in our best interest.
(31:39) Doesn't sell, we go, okay.
(31:40) That one's out.
(31:41) You guys didn't like that one.
(31:42) Try a new thing.
(31:43) You know?
(31:43) But, yeah, there's no dead stock in the store.
(31:45) Because everything everything here is something somebody's bought at least once before.
(31:48) Yeah.
(31:49) So Yep.
(31:50) Some more than others.
(31:51) But yes.
(31:51) Mhmm.
(31:52) Okay.
(31:52) So what led you to start posting on TikTok?
(31:55) Because that's how we found you is your TikTok channel, and we had followed a whole bunch of your content.
(31:59) I'm like, man, there's somebody that really enjoys what they do, I think, and they're fairly close.
(32:03) Right.
(32:04) So talking about communities, we come from a very small community and a very conservative state, probably one of the arguably one of the most conservative in the Union.
(32:11) So we understand the things you're saying, and I'm like, I would love to have a store like this, but nobody would come in and pow because number one, like, where are they gonna park?
(32:21) It would have to be and I think that you guys have done that really well because that was one of my questions is is do you find people parking, like, oddly?
(32:28) Like, we'll park way down the way and then we'll walk over.
(32:30) They have to go traverse the parking lot.
(32:32) Yeah.
(32:32) Sometimes.
(32:33) So that means they parked somewhere.
(32:35) I was just thinking in Saint Augustine, it's right on State Road 16.
(32:38) There's two of them.
(32:38) There's, two other branded ones.
(32:41) Won't mention them, but the State Road and the front door is right on State Road 16 in Saint Augustine.
(32:46) So thousands of people and everybody parks on the side or, you know, it's like we gotta be a little bit discreet.
(32:51) What if somebody recognizes my car?
(32:53) There there is that fear, you know, always and and we get people, you know, in here.
(32:57) They're like, if somebody sees me?
(32:58) I'm like, well then you're in here together.
(33:01) Exactly.
(33:01) You know?
(33:02) Don't forget that.
(33:03) People do speed in out of the door sometimes.
(33:04) Sometimes they do.
(33:06) We we're fortunate in our location that that, you know, we're in the strip mall and the UPS store Yeah.
(33:12) You know, being right next door.
(33:13) Like, perfect that they're there.
(33:14) You know?
(33:15) Yeah.
(33:15) So there's constant traffic.
(33:16) Yeah.
(33:17) Hey.
(33:17) I saw your car.
(33:17) I was delivering a was getting a package.
(33:19) So I was yes.
(33:21) You were.
(33:22) What can Brown do for you?
(33:26) So the TikTok channel and social media at large, but that was definitely the one that sort of catapulted everything, began during COVID.
(33:38) COVID.
(33:39) Mhmm.
(33:40) We got shut down like so many other businesses because we were not essential.
(33:45) Oh, you're And I disagree.
(33:46) I completely disagree.
(33:48) We we also Just hurts your heart a little bit.
(33:51) Exactly.
(33:51) Excuse me.
(33:52) Meanwhile, our kids still can work at Papa Murphy's Take and Beg.
(33:55) We're like, pizza and Pizza is not essential.
(33:58) People are at home all day long and need something to do.
(34:01) Yes.
(34:02) They do.
(34:02) And that's what yeah.
(34:04) And yes.
(34:05) So we got shut down, and at the time, we were just a physical location.
(34:13) And so we had to pivot because this was our only source of income.
(34:18) And so he magically created a website and Oh, we had a website, but it was basic before that.
(34:27) Well, we had okay.
(34:28) So we had a website.
(34:29) What I mean is online shopping.
(34:30) The commerce shops.
(34:31) Way, like, do we get people to still be able to buy our products?
(34:35) Yeah.
(34:36) And so we did that, and then we went, well, now we have to tell them that we have this.
(34:44) So we, you know, took to social media and be like, hey.
(34:47) We're still here.
(34:50) And it just Only the staff member at the time that had had a TikTok channel.
(34:54) We're like, oh, yeah.
(34:55) TikTok.
(34:55) We forgot about that thing.
(34:56) Oh, yeah.
(34:57) Our kid at one point, wasn't that Musically?
(34:58) I turned it into ClickUp.
(34:59) And so, yeah, we it was we're like, well, maybe we should try that.
(35:04) And And so, yeah, the the person that we employed at the time, we kind of pivoted their role a little bit to be more, you know, social media in addition to their everyday and talking.
(35:17) And then I was just sort of dabbling at same time, like, well, I'll come at it from this different, you know, angle from the owner and then also just, like, couples content and whatnot.
(35:29) And, you know, there was one video that went viral.
(35:34) It it didn't.
(35:36) But for me, I was like, oh my gosh.
(35:37) There's, like, a 125,000 views overnight.
(35:40) Like, have, like, 4,000, you know, followers added.
(35:43) I'm like, well, I guess I should Make content.
(35:45) Make more content and talk to them more.
(35:48) And and then it just, you know, kinda spiraled.
(35:50) And I'm like, this is fun and okay.
(35:52) People are enjoying this, and I'm enjoying delivering in this fashion, and it's always been the way that we've really approached the business as well.
(36:01) And At the time, social media I mean, TikTok in particular just caught fire.
(36:06) Yeah.
(36:07) Yeah.
(36:07) People were at home bored.
(36:09) They something.
(36:10) Yeah.
(36:10) Exactly.
(36:10) So as it exploded, if you were crafty enough actually, our first page got shut down because we flew a little too close to the sun.
(36:18) Our content We didn't realize we needed to And at the time TikTok was language.
(36:22) Yeah.
(36:22) TikTok was having trouble managing its, how to enforce content policies.
(36:27) So we weren't trying to be crude, and then it got shut down.
(36:30) So they too they split off and just started talking about whatever came to mind when it came to the store.
(36:35) Her she took her own angle of being, again, like she said, couples content, more intimacy, and sexual sexuality.
(36:45) And it just sort of started building from there.
(36:48) And if we got a few viral products that that did really well on there, so it just kinda helped add to it.
(36:53) Mhmm.
(36:54) So that's kinda I mean, really COVID.
(36:56) I mean, that's the short answer.
(36:57) And then as as we realized again, in my naivete, didn't expect the reach to be so much, and I was, like, you know, getting comments and we are talking to people in The UK and Australia and Canada and all throughout The US, and I was like, okay.
(37:19) This is awesome.
(37:20) I I love this because I've always since, well, since we opened the store, definitely, I was like, if I could just help all of these Mhmm.
(37:29) Couples and all of these people just feel, you know, more comfortable with themselves and more comfortable in their relationship and happier and healthier.
(37:38) And it felt like we were doing that.
(37:41) I'm like, I just I want more of that.
(37:42) Just give me more of that.
(37:44) And Well, it changes how we can deliver information to people.
(37:47) A lot of times Yeah.
(37:48) When people come to the store, their nerves take over, and it's very hard for them to ask questions.
(37:53) I mean, they're getting better and better.
(37:54) People are getting more and more comfortable.
(37:56) It's still not nearly as loose and comfortable as they might be on the Internet behind the safety of a keyboard.
(38:02) So they can absorb information more.
(38:04) They can ask more questions and express themselves better.
(38:09) And that was really rewarding because we started getting all this great feedback from people going, oh, and they they really are interested in this.
(38:15) Oh, they they really do it.
(38:17) Yeah.
(38:17) Yeah.
(38:18) So I'm like, I wanna tell you.
(38:20) Yeah.
(38:21) And that's that's been a lot of fun.
(38:22) The educational component is is a lot of fun Yeah.
(38:28) As well.
(38:29) Just I I really enjoy helping people break down myths and misconceptions and the taboos of it all.
(38:37) So in your in your time here, do you how many repeat customers?
(38:40) Do have repeat customers come back?
(38:41) And do you build, like, relationships with them?
(38:43) Oh, yeah.
(38:43) Well, dude, if we lived here.
(38:45) Yeah.
(38:45) We lived like, hey.
(38:46) Yeah.
(38:46) We we do.
(38:47) We have a lot of people that have been shopping with us the entire seventeen years, you know, really.
(38:55) Others that, you know, that were like, oh, yeah.
(38:56) You remember that couple?
(38:58) Or we've watched couples split up.
(39:00) We've seen new relationships formed.
(39:02) We've Too good to, like Yeah.
(39:05) It's, yeah, it's Yeah.
(39:06) It's great.
(39:07) We have a lot of repeat customers.
(39:09) Absolutely.
(39:09) Yeah.
(39:10) Some people we can measure because they're part of the the rewards program that we have, and we can see their history, and we're like, oh, this this person's been shopping on this since, you know, 2014.
(39:18) That's awesome.
(39:19) Okay.
(39:20) Here's a question I wanna ask.
(39:21) If couples came in curious instead of ashamed, what do you think would change?
(39:25) Sales.
(39:26) You know, we we do see this.
(39:30) I I feel like my perception is that there are couples that come in, and one of them is really on board, and the other one is feeling a little uncomfortable.
(39:44) And if they could just both really be on the same page Yeah.
(39:48) Their experience would be better and probably their intimate life as a whole would be better.
(39:53) But hope you know, what what we hope is that that's just their discomfort being in the store, which absolutely happens, and that they leave and it's all good, you know, between the two of them.
(40:06) Mhmm.
(40:07) But Who's more uncomfortable, the men or the women It varies.
(40:11) In their relationships?
(40:11) It really does vary Just expresses differently.
(40:16) Are more vocally uncomfortable, usually cracking jokes and trying to just get it as far away from them as possible where Probably a special around the isn't it?
(40:29) The pickle aisle is really uncomfortable.
(40:31) If it is a representation of themselves, but it's not themselves.
(40:34) Yeah.
(40:35) They're like, get get that away.
(40:36) Right.
(40:37) They're like, it's okay.
(40:38) It's it's just made of, you know, rubber.
(40:42) It's Yeah.
(40:43) Women seem to be more guarded, you would say.
(40:45) I would say, yeah, women are are just quieter, more guarded, you know, if they're uncomfortable, just not making eye contact and just kinda hanging back, you know, a little bit.
(40:55) But if couples are shopping together, I feel like most of the time, the woman if they that walks through the door is is pretty on board.
(41:07) I I feel like in the context of that that, you know, it might it might be more of a guy's like, I'm not sure that I and I think, again, it is that societal pressure that might lend itself to these first being called marital aids as though there was problem that needed fixing, which I will tell you, and we say all the time, like, if there is a problem in your relationship, this is not gonna fix it.
(41:31) I mean, this is gonna make it worse.
(41:33) Like, you need to solve whatever is going on there first and then add, you know, this.
(41:38) But then that definitely creates this, like, there's something wrong with me or us that we're in here shopping for these products.
(41:46) No.
(41:46) Because we care about us and we wanna be around.
(41:49) Exactly.
(41:50) That should be that should be the thought.
(41:52) I just think there are just there's all these inputs from all parts of, you know, religious upbringings and societal stereotypes and cliches and just bad information.
(42:05) I think if I could think of something to add to that as far as if people came in curious versus shame, I think we might get to the point faster or we might get to the product that they're really after because I don't know how many times True.
(42:18) And we we teach our staff this way to try to ask in a tactful way how to elicit the the the right response because somebody was saying, well, I'm looking for something.
(42:30) Mhmm.
(42:30) But they won't they don't quite wanna say it or they don't know what to say even exactly.
(42:34) But we train our staff sometimes to say, like, well, what is it you want this product to do?
(42:39) What's your goal?
(42:40) Yeah.
(42:40) What's your goal?
(42:41) And what's your goal?
(42:42) And that is a helpful one, but that means talking explicitly about your wants and desires.
(42:46) I And think if people came in more curious and that overcame their their the shame part of it, they might actually say, I want this to go here.
(42:53) I want this to happen.
(42:54) I'm trying to hit this spot.
(42:56) Exactly.
(42:57) And if they because your shame very much intrudes on that.
(43:00) Like, if somebody came in and they wanted stimulation in a specific spot that they thought was not supposed to be a place that they want it.
(43:05) The pee spot.
(43:06) They yeah.
(43:07) Exactly.
(43:07) They'd be like, I think I I maybe, you know, this thing I hurt.
(43:11) And then eventually, find yourself in an entirely different category of the store because you're starting to feel them out, and they're like, oh, that's what you're after.
(43:19) And we work really hard though at, you know, when somebody comes in and they're like, where's this?
(43:25) That that's not always.
(43:29) I mean, sometimes it's a specific thing.
(43:30) You're like, oh, yeah.
(43:31) That's right over here.
(43:32) But, you know, asking, like, I'm looking for this kind of thing.
(43:35) Like, okay.
(43:35) Well I'm looking for the electrical boards.
(43:38) Like, well, tell me, you know, what what it is in what context are we using that or are you looking for it to do this or that we that we ask so many other questions before we just guide them over there.
(43:51) And I'll oftentimes say to people, like, are you okay with me asking you some more intimate questions?
(43:57) Some intimate questions.
(43:58) Just, you know, is to help you.
(44:00) Using this and, you know, what you're doing because then I can really determine Well, if they came in and had some other ideas, oh, I really liked this, but, you know, just not cutting it for me now.
(44:12) Yeah.
(44:13) And I I try to always tell people, like, okay.
(44:19) There's this product, and it's in this packaging, and it says it's for this thing.
(44:22) But do you know what else you can do with it?
(44:25) Like, all these other uses, you know, too.
(44:28) Just and really just being as open and honest and comfortable.
(44:34) Mhmm.
(44:35) That usually helps make them feel more open and and comfortable, and then they become curious as well.
(44:42) Let's talk about lube.
(44:44) Yeah.
(44:44) You know, a really beautiful lube display.
(44:47) That's something that I think we went through our entire life joking about it.
(44:51) Like, you know, the only thing that we knew is is that you could get KY lube at maybe Walmart or something.
(44:55) And that was one brand that was dominated by KY.
(44:58) Yes.
(44:58) Right.
(44:58) And everybody's like, oh, what what do you need that for?
(45:01) And now we're like, oh, we go to a store like this and we're like, how are we on loop?
(45:05) Yeah.
(45:06) How much how much is staple?
(45:07) Yeah.
(45:07) Literally lives on the nightstand.
(45:09) There's a bottle on it.
(45:11) I mean, because we're just like, oh, yeah.
(45:13) Right?
(45:13) We're gonna live with that.
(45:14) We're life is too short to have terrible rough just abrasive It is.
(45:19) Intimate time.
(45:20) Absolutely.
(45:21) And, you know, some people need it.
(45:24) Mhmm.
(45:25) And other people just you know, different phases of your life, you're going able that.
(45:33) And And then gonna to as, you know, anatomy sometimes produces Mhmm.
(45:48) It better or not.
(45:49) How much time you've spent?
(45:51) How much time you've spent?
(45:52) Mhmm.
(45:52) Gotta preheat that other way.
(45:53) Warm it out.
(45:53) Twenty minutes.
(45:55) But there are activities in which nothing that you do is gonna produce enough lubrication, and you're gonna need to have it.
(46:03) So, yeah, lube is a necessity.
(46:07) And then it just changes things too.
(46:08) You can get flavored lubricants and add that to your repertoire to change up your activities.
(46:14) You can get stimulating lubricants.
(46:17) Hot and cold.
(46:18) And You know?
(46:19) Yeah.
(46:19) You can get waterproof lubricants.
(46:21) So, you know, you Yeah.
(46:23) Silicone.
(46:24) Shower or a bathtub or, you know, whatever.
(46:27) So there's a lot more uses and reasons why a person would use lubricant than just like, well, I don't need it because I'm I'm not dry.
(46:37) Like, yeah, that that's great.
(46:39) The most common one.
(46:40) Think I think that that probably like, if owned a store, that would be my number one upsell.
(46:44) I'm like, oh, do you need any lubricant?
(46:45) Oh, absolutely.
(46:46) With a lot of products, we do ask, like, do you Summer, we tell people to ask people if they need lube to go with that.
(46:53) Trust me.
(46:53) If you don't already have it, you need to get some.
(46:56) And to use your terminology, pickle owners are the probably the ones that are often the most guilty of not thinking of lubricant.
(47:03) They'll buy a product for themselves, and you'll ask, do you need some lubricant with that?
(47:07) And they're like, do I need it?
(47:09) Lube?
(47:09) And like, absolutely.
(47:11) You like, you know, I'm not what do you What you need?
(47:13) What do you do?
(47:14) What do tell.
(47:15) You don't.
(47:15) You don't have to, but what are you thinking when you got home?
(47:18) Like How did you feel like the silicone was gonna interact with that particular skin?
(47:22) Yeah.
(47:23) Exactly.
(47:23) Like, this isn't your hands.
(47:25) Well, and then lotion won't work.
(47:26) Don't you?
(47:27) No.
(47:28) Lube, think, is an essential.
(47:30) It's the most common myth we've always had is like, we don't need it.
(47:33) You're like, well, no.
(47:34) You don't need it.
(47:34) Just like you don't need good anything in here.
(47:37) Yeah.
(47:37) But it's sure just like anything in life, a little bit of lubricant goes a long way to just make things smoother whenever you need it.
(47:43) It works perfect.
(47:44) Yeah.
(47:45) So have you had any, because you do TikTok, have you had any wild or unusual interactions with TikTok followers?
(47:52) Like stories, I don't even wanna ask if you've gotten crazy stuff.
(47:57) Hesitation.
(47:57) I'm done talking more talking more like stories of people like, oh, you you know, I bought this from you.
(48:03) It changed my life or this is you know, things like that because those are the stories that I think are super important.
(48:09) Have you people had people come into the store and like, I follow you on TikTok, and I'm here to see the store.
(48:12) Yeah.
(48:13) Yes.
(48:13) And that has it's been surreal.
(48:18) Oh, no.
(48:18) I'm gonna cry.
(48:20) It's okay.
(48:21) We're not gonna cut it out.
(48:22) We do have motion.
(48:23) If you can collect yourself.
(48:24) We we have a comments field on our online shopping.
(48:28) Mhmm.
(48:28) It gets frequently populated with just leave a comment and people will say, love your videos.
(48:34) Thanks for all the information.
(48:35) Thanks for making sex approachable, fun, and not so clinical or not too raunchy.
(48:40) Yeah.
(48:41) This is my second or third time buying from you.
(48:42) Thank you so much.
(48:44) People have traveled from surprisingly far away places even as yourselves, but they just just wanted to see it.
(48:50) They're like they're like, we just wanted to see the store, you know, and say hello, and people will come to me like, we follow you.
(48:57) And you're like and it's it is.
(48:58) It's really cool.
(48:59) We're like, wow.
(48:59) We'd never really expected.
(49:01) And social media just has this different kind of world to feel to it, you just don't expect that somebody be sitting on your doorstep at one point.
(49:07) But it's really amazing to to to hear that there are people out there that send her direct messages and emails thanking her, asking the most intimate questions, getting good answers, getting good results, and changing their lives in some way, and it's deeply touching.
(49:22) It it's it is really touching.
(49:24) I mean, seriously, like, this feels really surreal.
(49:26) Like, you guys like, you you drove out here from Wyoming.
(49:31) Mean, we have other motives.
(49:32) We're trying to build an audience too, but, you mean, you're one of the people we thought of.
(49:36) Me?
(49:36) Like, I'm just this small town girl that just No.
(49:40) You're a big deal.
(49:41) You're really a big deal.
(49:43) It feels I'm like and I never really expected that that to happen, and I didn't I wanted my my goal was always just really wanting people to feel comfortable with themselves in regards to sexuality and to be happy in their relationships.
(50:06) And it's a little bit therapeutic for myself as well for how I did not get, the conversation I did get, the traumatic experiences that, you know, I had as a young person as well that I still deal with in my adult life even even as much as I educate and promote and and and, you know, as we own a store.
(50:36) And it's the stories when people say and not just to me, but to our staff too, or just the fact that we exist and created an environment that made them feel comfortable coming in, that made them feel comfortable to ask the question, finally, you know, make a purchase, validate their interests and their experiences and, you know, we're finally having o for the first time or, you know, just the couples that are like, wow.
(51:06) You know, we we found you, you know, on social media, and now we're having conversations and things have been so great.
(51:12) And I just it is really those are the moments.
(51:18) Mhmm.
(51:18) I love that.
(51:19) So I have some, like, fun interesting ones.
(51:20) We did have a bigger creator than from TikTok.
(51:24) Happened to be in Seattle.
(51:25) Made a special drive out here just to say hello.
(51:27) He had a I don't know what his account's quite a bit bigger, I think.
(51:31) His account yeah.
(51:32) And I was like, you you want me to go see him.
(51:35) Yeah.
(51:36) He came out.
(51:36) We chatted for a while.
(51:37) Fun to say.
(51:38) Like, I don't know.
(51:39) I don't feel very interesting.
(51:41) It is it is a little bit of pressure.
(51:43) You're like, when they come in, we're like, we're not the video anymore.
(51:46) So you're like, hi.
(51:47) I know.
(51:48) But I I I love it so much.
(51:50) And I just hope I mean, I get I get afraid because I think, like, I hope that your expectation of me, like, is is met when you meet me.
(51:59) I'm just like, this is so awesome that you wanted to come see me and thank you and, you know That is cool.
(52:05) Well, there's some Oh, sorry.
(52:07) Go ahead.
(52:08) You're good.
(52:08) There's a occasionally, we'll go out and a local person will recognize us too, which is which is dates.
(52:14) We'll have local people come in and say they've seen us.
(52:16) And then an an interesting just interaction.
(52:19) At one point, we had a video that was a little more viral out there, and I think our son's friends had found it.
(52:26) Oh, yeah.
(52:27) And so that gets interesting is when your son's like, yeah.
(52:29) My friends say they saw your video talking about something that kids are like That was, like, his senior year in high school.
(52:37) He's in college now.
(52:39) And so he's like, oh, yeah.
(52:40) I have like, he does have college friends that have also, you know, been following.
(52:46) You've seen some of my TikToks.
(52:47) You understand.
(52:48) And those my kids are on my TikTok.
(52:50) They see everything.
(52:51) But Yeah.
(52:51) You know here's the thing is we we spend a lot of time trying to hide all this stuff from our kids Mhmm.
(52:58) And we do that to protect them, but there becomes a time when we need to stop protecting them and start educating them so they don't go out and make same mistakes for twenty years like we did.
(53:06) Yeah.
(53:06) And we get really uncomfortable when that transition needs to happen.
(53:10) But I think you know, it's yeah, you have to make that transition actually show your kids how to have a good healthy relationship with their spouse eventually because otherwise they're gonna go out and have the same terrible relationship that you showed them how to have.
(53:23) Yeah.
(53:24) Our kids were three and six when we opened the store, and they, you know, we plopped them down in front of, you know, a movie and a tablet while we were painting the store and doing other things at our first, you know, previous location.
(53:41) And then we had a couch and a TV, and, you know, we had them watch movies in the back because for the first several years, we did not have employees, and it was just us.
(53:49) So they were there.
(53:50) And they were aware for their ages, you know, what it was that we were doing.
(53:56) Like, you know, we sell adult things, you know, for adults, for couples.
(54:02) And we tried, though, like, we're gonna be open with them Mhmm.
(54:08) In a context that they could understand, but that we felt it was appropriate to constantly speak to them and let them know, like, this is your body, and you shouldn't be ashamed of it.
(54:22) And you're going to feel things, and that's normal natural.
(54:28) Mhmm.
(54:28) And here's how you manage that.
(54:31) Yes.
(54:31) We you know, these are not things that you you don't see us doing things in front of you.
(54:38) That's a reason.
(54:40) Mhmm.
(54:40) You know, here's the boundaries.
(54:41) Here's the limits.
(54:42) We don't talk about these things just with our friends on the playground or when when you're in the classroom.
(54:49) You know, like, you're you're gonna hear things you see Those little six year old moments.
(54:53) Oh, what do your parents do?
(54:54) What?
(54:54) Wow.
(54:55) Let me tell you.
(54:56) And we we we're like, yeah.
(54:59) You could absolutely, like, oh, my parents own for the love of it.
(55:01) It's an adult story.
(55:02) You know?
(55:02) Like, yeah.
(55:03) For sure.
(55:03) But, you know, just as far as, like, the nitty gritty, like, just know that not everyone everyone is is open open about this.
(55:11) So when you are going to other people's houses and when you are interacting with other people, just be mindful Yeah.
(55:19) That we are very open in this house.
(55:22) We're gonna, you know, talk to you.
(55:23) We just thought, like, we have toys laying around the house or, you know, whatever.
(55:27) Like, we still try to you know, there's an etiquette.
(55:32) There's a but but talking to your kids and always being like, yes.
(55:36) This is what people do.
(55:37) And and when you are of a certain age, you'll likely do this also.
(55:43) That's a great And if you ever have any questions Well, it is would like to be available to answer those questions for you so that you can be safe and be both mentally and physically.
(55:56) You know?
(55:56) One of my favorite analogies I like to use about teaching our kids about sex and the importance of it, but a great analogy I like to think is cars and driving.
(56:08) Eventually, all of us are going to drive a car.
(56:11) Mhmm.
(56:11) But we right now teach our kids about sex as if we just hand them the car keys.
(56:16) Mhmm.
(56:16) Yeah.
(56:16) We haven't taught them anything about it.
(56:18) Was, oh, cars exist.
(56:19) Mhmm.
(56:19) Cars exist.
(56:20) We don't talk about them.
(56:21) But here's the car keys.
(56:22) Good luck.
(56:23) And we walk away.
(56:24) And on the right and brakes on the left.
(56:26) Cross line.
(56:27) Exactly.
(56:27) And we and we suddenly are shocked when they they can't seem to handle the business and they have I mean, they go out and wrap their around a tree?
(56:33) Exactly.
(56:34) So it's like, well, wait a sec.
(56:36) Maybe we should teach our kids about the car.
(56:38) We don't have to tell them what radio station we prefer or which brand of oil or that's where your transmission put.
(56:44) But we can say, this is a car.
(56:46) You're gonna use it.
(56:47) Yeah.
(56:47) Here's some of the something.
(56:48) Let me give you some basic It requires oil.
(56:50) Yeah.
(56:51) Exactly.
(56:51) Choose the one you want.
(56:52) Make your manufacturer recommendation.
(56:54) Yeah.
(56:55) Precisely.
(56:55) In another person's car if they I guess, fine.
(56:59) So I take this analogy like You can just keep going with the car analogy.
(57:03) Let's yes.
(57:04) Cars.
(57:05) But I love it because we should talk to our kids about it because they're going to do it at some point.
(57:09) Yes.
(57:10) They're going to want to do it or just happen to do it or, you know, and that's the thing.
(57:13) We want them to be prepared.
(57:13) Give them the resources and the education.
(57:15) And I really I I mean, I really feel like at 15, that's when I was trying to discover things and learn things, and that's when I needed parents that I could talk to.
(57:23) But instead, they just hit everything.
(57:24) Yeah.
(57:25) And then, you know, when you know I wind up with her and we just learn it all together over the next thirty two years, and we're so worried.
(57:30) You end up with a partner That that helps you with that.
(57:33) Yeah.
(57:34) And and that you can learn and that things can, you know, be happy and healthy.
(57:38) But so often in my experience of dealing with a whole bunch of people is that is not what happens.
(57:44) It's true.
(57:45) Because you you just nobody ever talked about it.
(57:47) We're not supposed to talk about it.
(57:48) This is just supposed to happen.
(57:49) And then when it doesn't happen, you're like Why isn't it happening?
(57:52) Why isn't it happening?
(57:53) Mhmm.
(57:53) Okay.
(57:55) We're running out of time, but I do have we have one question.
(57:58) One more question for you.
(57:59) You've watched a little bit of our stuff.
(58:01) You know a little bit about us.
(58:02) What is one thing in this store that you would recommend we take with us?
(58:06) As a product wise?
(58:07) As a product wise.
(58:08) You're asking a really tough question.
(58:10) Don't know what the president.
(58:11) Okay.
(58:12) I'll maybe I'll ask you a question about an item in here that I saw the other day when we were in here because we did pick up a game.
(58:19) We picked up a game called Something about nasty.
(58:21) Something about getting nasty or something.
(58:23) Yeah.
(58:24) Get nasty.
(58:24) So it's a little game.
(58:25) It just has some ideas.
(58:26) Yeah.
(58:26) I mean, for us, we need something a little worse.
(58:30) Yeah.
(58:30) It was a We're like, oh, these are great ideas.
(58:32) I we haven't done that in a little while.
(58:34) The games the games are fun.
(58:38) They're good conversation starters.
(58:40) They're not necessarily going to tell you to do anything that you might not normally do, but it it definitely breaks it can break the monotony or just like, oh, it we rolled the dice and it said do this.
(58:54) Okay.
(58:54) We're just you know, we don't have think about it so much.
(58:57) So I wanna I have a I have a question based on So if you were you know, they have a lot of games, but is there games that would help bring up conversation among couples?
(59:07) Like if you had a bunch of couples getting together, maybe three or four couples getting together and they play a game, it's not gonna force you to do anything because that's not what I'm saying.
(59:14) But if it opened up dialogue, like not a not a go do this, you know, more of a questions based.
(59:21) Well Because there's a lot of couples that love to talk about sex, but they don't know how.
(59:26) And sometimes when we're in a group, it's easy to just draw cards and be like, okay.
(59:30) It's kinda like the most truth or dare.
(59:31) Well, If you if you had a group that was that comfortable with with one another, then are are you gonna talk about the estimate?
(59:40) That was gonna be my cheat.
(59:41) Yeah.
(59:41) I No.
(59:42) I don't think it's a cheat.
(59:43) Well, I was gonna rewind it and say, I was gonna cheat on the question by saying that you're not gonna take home a single product.
(59:48) What you're gonna take home is the yes, no, maybe list.
(59:51) Mhmm.
(59:51) And that is what will unlock what your next product is because I don't if you're familiar with the list.
(59:58) No.
(59:59) I'm gonna take that.
(1:00:00) Yes, don't maybe list is an exhaustive list of I don't know how many activities we're on board.
(1:00:03) We have over well over a 100.
(1:00:06) So what the list does is it has a bunch of instructions on how to fill it out, and it tells you to answer a few questions about your general perspective on sex or some other things that might be specific to your circumstance like Text up consent.
(1:00:18) Consent or words you don't like, don't touch me here, don't touch me there, some things that dictate trauma triggers Exactly.
(1:00:23) You know, all that.
(1:00:24) But then it has an entire list of over a 100 activities, toys, activities, acts.
(1:00:30) Wild.
(1:00:31) Mild to wild.
(1:00:32) And you answer yes, no, or maybe.
(1:00:36) And then you would wanna give, receive, or both.
(1:00:38) And what that does is you split up, you do that separately, and you fill it out as honestly as you can, come back together and compare and be open and honest about it.
(1:00:47) And suddenly, you'll find out things you didn't know the other person wanted, that the two of you wanted, that you're doing that you didn't want.
(1:00:55) And then for a lot of people, that opens up the doors because some of the hardest first steps for a couple to figure out their next move in the bedroom is just simply saying it because that's the most uncomfortable thing.
(1:01:05) If you wanna look at somebody and say, like, I really wish you would peg me.
(1:01:07) That would that first phrase is And that's what we keep saying, like, text.
(1:01:12) Like, looking somebody in the face and saying these things is very tough.
(1:01:16) Yeah.
(1:01:16) I love that.
(1:01:17) So that that was that was my cheat because I was like, no product.
(1:01:21) It is something that we well, we have it at the counter for people to take free.
(1:01:27) Mhmm.
(1:01:27) We have it on our website.
(1:01:29) You can download it and print it out.
(1:01:32) You know?
(1:01:32) We'll put it on our website too.
(1:01:34) It's actually quite I love that.
(1:01:35) I love It is awesome.
(1:01:37) We we promote it as much as possible.
(1:01:41) It has helped a lot of couples.
(1:01:43) And we so we've been together thirty years, and we've been doing this for seventeen years.
(1:01:50) I think we've filled the list out, like, at least three times, maybe even four times.
(1:01:54) We do try to do it.
(1:01:55) Right?
(1:01:55) It changes.
(1:01:57) It definitely does Fluid.
(1:01:58) Change.
(1:01:59) Mhmm.
(1:01:59) Things that were a no can become a maybe.
(1:02:03) I know.
(1:02:03) Exactly.
(1:02:03) The last time that we filled out the list, and I looked at mine, I was like, I said no to that?
(1:02:08) For real?
(1:02:09) Like, who was favorite things ever.
(1:02:12) Know?
(1:02:12) Exactly.
(1:02:12) Yeah.
(1:02:12) So And there's a write in spot.
(1:02:14) So if we miss something, you're like, I wanna put this down.
(1:02:16) Yeah.
(1:02:16) And then you can have it.
(1:02:17) So you can write it in.
(1:02:19) That's cool.
(1:02:19) It it's it's the best conversation starter.
(1:02:22) I guess I don't have time talk about it.
(1:02:23) So I don't know if we need it, but you have a new product section here.
(1:02:27) We do have a new product section.
(1:02:28) We picked out the new product section right over here, and there was a thing because we've always been interested in the thruster.
(1:02:34) And you have one over there in the new product section.
(1:02:36) What do you know about it?
(1:02:37) The Spinel, the Levenspinel is what I think you're talking about.
(1:02:41) Yeah.
(1:02:41) Yeah.
(1:02:41) It's in the pink box.
(1:02:42) Yeah.
(1:02:42) Mhmm.
(1:02:43) So Lovance is one of my favorite companies if you are looking for app control, long distance, remote kind of fun.
(1:02:53) And this product can be used with that.
(1:02:56) It's not necessary.
(1:02:57) You can use it just by itself.
(1:02:59) It comes with three attachments, so you can either have one attachment that is thrusting.
(1:03:06) Mhmm.
(1:03:08) And that one has an a pretty extreme curvature to it.
(1:03:13) That that one is pretty great.
(1:03:17) Breaches all the right spots.
(1:03:19) The right place with the right amount of tension in front Yeah.
(1:03:22) Not all of the thrusting products are the same.
(1:03:25) Some of them, like, you immediately apply pressure, and you're like, this this is gonna stop.
(1:03:30) It's gonna it gets bogged down.
(1:03:31) Exactly.
(1:03:31) This one did not do that.
(1:03:33) I it it's pretty awesome.
(1:03:36) You can add another attachment to it.
(1:03:38) So you have, like, an internal external full stimulation going out at the same time.
(1:03:43) And then the other one is just a straight shaft that offers some vibration as well.
(1:03:47) There's some things that I think they could do better with that.
(1:03:50) I I want them to change that curvature one to also be vibrating.
(1:03:56) That's my feedback for them.
(1:03:57) Mhmm.
(1:03:58) But it's fun.
(1:03:59) You can also put a handle on it, and the handle swivels.
(1:04:04) Isn't there a suction cup feature there?
(1:04:06) Also a suction cup that you can put on there, and it also swivels.
(1:04:10) I mean, it just it it I feel like are you sold?
(1:04:13) Because I'm sold.
(1:04:14) I'm sold.
(1:04:15) It it's a that one is a lot gonna give this out a out a out a 10, like, how many is this out a 10 for a thrust to give just a good solid thrusting unit?
(1:04:23) Give that one, like, an eight out of 10.
(1:04:27) Okay.
(1:04:27) I'll take a eight out of 10.
(1:04:28) Yeah.
(1:04:28) Yeah.
(1:04:29) Yeah.
(1:04:30) I mean, because they have obviously a lot larger units, a lot more powerful units, you know, two twenty, maybe Oh, yeah.
(1:04:35) Three phase.
(1:04:36) I don't know.
(1:04:36) But Yeah.
(1:04:37) No.
(1:04:37) This one does what what it yeah.
(1:04:41) For its size, it's surprisingly powerful and quiet.
(1:04:44) Yeah.
(1:04:44) Okay.
(1:04:44) Well, we're gonna let you sell us that.
(1:04:46) And we're gonna cut right here.
(1:04:47) One I'm gonna show you too, but because Okay.
(1:04:49) Yeah.
(1:04:49) You show us Right now, we're gonna go to the after hours, and we're gonna talk about all the things that we can't talk about because we just can't have there's just not enough code words in the dictionary to be able to talk about this stuff.
(1:04:59) So definitely come back later for the after hours because that'll be releasing very soon, and that's I think that's where the real conversation's gonna live because it's just the platforms just don't let us talk right.
(1:05:11) Exactly.
(1:05:11) It's difficult.
(1:05:12) That's shameful.
(1:05:13) Mhmm.
(1:05:14) It is shameful.
(1:05:15) They're shaming us.
(1:05:16) As always, we remind you To stay undressed.