Just Curious: Applied AI for Value Creation
Just Curious is the podcast of Pluris, a platform connecting investors and operators with the world’s leading applied AI experts. Each episode turns AI from buzzword to bottom line through sharp case studies and practical conversations. We explore how AI is used to grow revenue, expand margins, improve operations, and create measurable value inside real businesses.
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Just Curious: Applied AI for Value Creation
Ross Hale - Artium | Enterprise-Grade AI Software That Scales
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Ross Hale, CEO of Artium, and Mike McCormick, Artium’s CTO, share how leading organizations are moving from AI experimentation to real production-grade systems. They explain what it takes to build reliable, high-impact AI software in environments where accuracy, governance, and scale truly matter. Their perspective is grounded in deep hands-on work with enterprise and mid-market teams navigating AI adoption today.
You'll Learn:
- How enterprises move from AI proofs-of-concept to production reliability using continuous alignment testing
- Why AI-native software requires scientific experimentation before traditional product development
- How small, senior teams leverage AI-assisted development to deliver outcomes in weeks, and not years
- The operational differences between building custom AI systems and buying off-the-shelf tools
- Real examples of AI workflows transforming healthcare, financial services, and media operations
Chapters:
00:00 Intro
01:04 What Artium Builds and Why AI Changes Everything
03:37 Where Enterprises Actually Stand With AI Adoption
08:29 How AI Development Differs From Traditional Software
10:53 Reducing Uncertainty With a Proof-of-Concept Phase
12:47 Turning Experiments Into Production Systems
16:59 Ensuring Reliability in Non-Deterministic AI Systems
24:43 Build vs. Buy in the Age of AI
32:39 Real-World Case Study: Arrive Health
36:48 Timelines, Stakeholders, and Scaling AI Products
41:19 Who Artium Works With
43:37 Closing
Links:
- Explore more interviews and Ross Hale's expert profile: https://www.justcurious.io/experts/ross-hale
- Connect with Ross Hale: https://www.linkedin.com/in/rosshale/
- Connect with Mike McCormick: https://www.linkedin.com/in/get-to-know-mike/
- Watch on YouTube: https://youtu.be/qtryqaCaPWk
Just Curious is the content and podcast brand of Pluris, helping leading operators and investors cut through a noisy AI market and find the right partners — from strategy and assessments to full-stack AI development. Our network of applied AI experts spans generative and agentic AI, workflow automation, and custom AI-powered software, helping teams turn curiosity into measurable value.
Explore more interviews and connect with experts at https://www.checkpluris.com
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