Just Curious: Applied AI for Value Creation
Just Curious helps investors and operators turn AI from buzzword to bottom line. Through sharp case studies and practical insights from the world's leading applied AI experts, we explore how to use AI to grow revenue, expand margins, build better products, and create value.
Just Curious: Applied AI for Value Creation
Brandon Gell - Every | Turning AI Curiosity into Real Adoption
Brandon Gell, Head of Studio at Every, shares how companies move from AI experimentation to true adoption by creating the “magic moments” that make AI indispensable. Drawing from his experience building and selling companies, shipping AI-native products, and advising leadership teams, Brandon breaks down the practical steps operators and investors can use to turn AI into leverage, productivity, and cultural transformation.
You’ll Learn:
- How to uncover high-value workflows by interviewing teams about what they actually do—not their AI ideas.
- Why magical moments, not abstract training, are the key to durable AI adoption.
- How to package institutional knowledge into prompts, tools, and GPTs that multiply expertise across an organization.
- When simple LLM workflows are enough—and when you need agents, automation, or lightweight internal apps.
- How executive curiosity and cultural pressure accelerate adoption more than any technical investment.
Chapters:
00:00 Intro
02:49 The origins of Every Consulting
06:44 How Every’s maker culture shapes consulting
11:07 What Every’s studio builds and why it matters
13:21 Every’s framework for AI adoption
17:22 Creating magical moments
20:47 How engagements work
28:43 Turning interviews into solutions
32:27 Training by building real tools
36:25 What makes a workflow a strong AI candidate
39:32 Who Every works best with
42:55 What’s coming next in AI
48:28 Quick wins for teams
Links:
- Explore more interviews and Brandon Gell's expert profile: https://www.justcurious.io/experts/brandon-gell
- Connect with Brandon Gell: https://www.linkedin.com/in/brandongell/
- Watch on YouTube: https://youtu.be/C1lajIlHVpg
Just Curious helps the world’s leading operators and investors cut through a noisy AI market and find the right partners — from strategy and assessments to full-stack AI development. Our network of applied AI experts spans generative and agentic AI, workflow automation, and custom software powered by AI, helping teams turn curiosity into measurable value.
Explore more interviews and connect with experts at https://www.justcurious.io
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