Just Curious: Applied AI for Value Creation
Just Curious helps investors and operators turn AI from buzzword to bottom line. Through sharp case studies and practical insights from the world's leading applied AI experts, we explore how to use AI to grow revenue, expand margins, build better products, and create value.
Just Curious: Applied AI for Value Creation
Osman Ghandour - Soal Labs | How AI Gave a Private Credit Firm 50% More Deal Capacity — Without Hiring
Osman Ghandour, Co-founder & CEO of Soal Labs, helps private equity and private credit firms turn chaotic, spreadsheet-driven processes into unified, AI-powered workflows. Working with middle-market teams drowning in SIMs, fragmented systems, and delayed reporting, he shows how well-designed data foundations and targeted automation can unlock 50% more deal capacity without adding headcount. In this conversation, he breaks down what actually drives time-to-value and why AI only works when it’s built directly into the way investment teams operate.
You’ll Learn:
- Why most firms struggle to move from AI ideas to execution—and how to bridge the gap with standardized workflows.
- How private equity and private credit differ in their AI needs, and what each must prioritize to move faster.
- Where diligence and reporting break down, and which parts of underwriting can be automated for immediate wins.
- A four-stage framework (align → blueprint → deliver → expand) for bringing AI into core investment functions.
- How a private credit firm cut memo-creation time by 70% and increased deal capacity by 50% through systematization and automation.
Chapters:
00:00 Intro
00:42 What Soal Labs Does
03:04 Why Osman Entered the PE/PC Data Space
05:06 Indicators a Firm Is Truly Forward-Looking
07:13 Biggest Bottlenecks in Diligence & Reporting
09:08 How AI Conversations Have Shifted
10:41 How Middle-Market Funds Should Prioritize AI
12:12 The Four-Stage Transformation Framework
15:25 Time-to-Value & What Can Be Done in Weeks
16:11 Private Credit Case Study: The Initial Problem
17:32 Diagnosing the Root Causes
19:39 System Design & Integration Choices
20:48 Trade-Offs: Standardization vs. Flexibility
22:19 Driving Adoption Through Co-Design
23:22 Results: 70% Faster Memos & 50% More Deal Capacity
24:27 Lessons Learned
25:37 Misconceptions About AI Platforms
26:37 Why Projects Get Stuck
27:46 Moving Teams From “Cool Idea” to Business Impact
28:42 Close
Links:
- Explore more interviews and Osman Ghandour's expert profile: https://www.justcurious.io/experts/osman-ghandour
- Connect with Osman Ghandour: https://www.linkedin.com/in/osman-a-ghandour/
- Watch on YouTube: https://youtu.be/_-Wt-CGkPxc
Just Curious helps the world’s leading operators and investors cut through a noisy AI market and find the right partners — from strategy and assessments to full-stack AI development. Our network of applied AI experts spans generative and agentic AI, workflow automation, and custom software powered by AI, helping teams turn curiosity into measurable value.
Explore more interviews and connect with experts at https://www.justcurious.io
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