Just Curious: Applied AI for Value Creation

Greg Shove - Section | How AI Is Redefining Leadership Roles

• Stuart Willson • Season 1 • Episode 10

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Greg Shove, CEO of Section, breaks down why enterprise AI adoption remains stuck in low single digits—and what leaders must do to unlock meaningful productivity gains. With experience building six companies and training global workforces in applied AI, Greg explains how culture, workflows, and leadership behavior—not tools—determine whether AI becomes a competitive advantage.

You'll Learn:

  • Why only ~9% of knowledge workers are truly AI-proficient and how to move teams from anxious to confident
  • The biggest mistakes enterprises make when rolling out tools like Copilot and ChatGPT
  • How workflow redesign unlocks real value and why “lighthouse” use cases accelerate adoption
  • How executives can use AI as a strategic thought partner for better decisions
  • How AI will reshape team structure, performance distribution, and talent development over the next five years

Chapters:

00:00 Intro
01:09 Why Greg pivoted Section to AI
03:29 Comparing AI to past tech waves
07:22 How AI changes cognitive work
09:14 The AI-proficient workforce
11:16 Why enterprise adoption is stalling
18:49 How to get from 8% to 50% adoption
25:19 Why AI isn’t “just software”
27:53 AI as a strategic advisor
33:40 Using AI to prep for board meetings
37:20 How AI will reshape teams
43:32 Who Section helps

Links:

Just Curious helps the world’s leading operators and investors cut through a noisy AI market and find the right partners — from strategy and assessments to full-stack AI development. Our network of applied AI experts spans generative and agentic AI, workflow automation, and custom software powered by AI, helping teams turn curiosity into measurable value.

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