FINITE: B2B Marketing Podcast for Tech, Software & SaaS
#57 - Diversity in B2B marketing with Lucy Heavens, Marketing Director at Wealth Dynamix, Co-founder of RegTech Women
Chapters
1:20
About Lucy’s roles in B2B marketing and diversity
5:14
What is diversity and how does it differ from inclusion?
7:38
Why is diversity such an important conversation to have?
11:21
How can diversity benefit a business overall?
14:10
How can marketers encourage diversity within an organisation?
19:58
How can diversity be included within B2B marketing campaigns?
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
#57 - Diversity in B2B marketing with Lucy Heavens, Marketing Director at Wealth Dynamix, Co-founder of RegTech Women
Jun 07, 2021 Season 1 Episode 57
Alex Price / Lucy Heavens

Diversity is a subject growing ever more prominent in board meetings and amongst B2B marketing teams. The responsibility is on business leaders and employees to include minority groups across all areas of an organisation. 

On this episode of the FINITE Podcast, we talk to Lucy Heavens, Marketing Director at Wealth Dynamix and Co-founder of RegTech Women. Lucy has an informed background in diversity in B2B, knowing how it should be implemented and why.

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