#4 - Digital marketing challenges with on demand CMO Oren Greenberg
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
Chapters
0:08
Introduction
1:43
About Oren’s background in marketing
4:08
What is growth hacking?
7:19
The skill set required to be a growth hacker
9:35
A new, less siloed way of structuring a company
12:36
What to look for in a good marketer
16:07
Balancing creative decisions with data backed decisions
20:01
Using the right amount of marketing automation
22:32
Having a long term marketing approach for a lengthy sales cycle
24:28
The importance of brand building for B2B company growth
28:44
Tackling risk adversity in B2B buyers
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
#4 - Digital marketing challenges with on demand CMO Oren Greenberg
Jun 26, 2019
Season 1
Episode 4
Alex Price
In this episode of the FINITE B2B marketing in technology podcast, we sit down with Oren Greenberg.
Oren is an experienced on demand chief marketing officer and growth marketer working with a number of growing tech scale ups & corporate innovation projects.
Our host Alex Price sits down with Oren to talk about everything from growth hacking to hiring the right marketing team to balancing data and performance marketing.
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