#8 - Talking personalisation with Hannah Stewart, VP Global Marketing at Yieldify
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
Chapters
0:01
Introduction
1:36
Hannah’s background in marketing
3:51
Working with external agencies as a start up
5:53
About Yieldify and its marketing function
10:37
Effective channels for personalisation
12:52
At what point should you think about personalisation?
15:29
Who is responsible for personalisation?
18:20
The challenges of using data for consumer protection
25:52
The B2B marketing strategy at Yieldify
27:30
Using an effective content marketing strategy
31:43
Using marketing automation for personalisation
34:25
Leading a marketing team across worldwide locations
36:15
Aligning marketing and sales
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
#8 - Talking personalisation with Hannah Stewart, VP Global Marketing at Yieldify
Aug 15, 2019
Season 1
Episode 8
Alex Price
Hannah Stewart is VP Global Marketing at Yieldify, a customer journey and website personalisation software.
Our host Alex Price sits down with Hannah to explore her role at Yieldify and dig into personalisation as they discuss where to begin, what the future could look like and how Hannah runs B2B marketing at Yieldify.
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