FINITE: B2B Marketing Podcast for Tech, Software & SaaS
The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.
FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies.
In each episode of the FINITE B2B Marketing podcast, our host Jodi Norris sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips. Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
#181 - Scaling Millions in Community-Led Pipeline with Kris Rudeegraap, Co-Founder and Co-CEO at Sendoso
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How do you turn organic excitement for your product into a structured engine that drives millions in pipeline and 71% higher account spend?
In this episode of the FINITE Podcast, Jodi sits down with Kris Rudeegraap, CEO and Founder of Sendoso, to peel back the curtain on their sophisticated community ecosystem. Kris breaks down how Sendoso manages four distinct community tiers - from power users to alumni - and the specific tech stack they use to automate "job-change" tracking for a 60% response rate.
What’s inside this episode:
- The ROI of Community: How Sendoso attributes $7M in pipeline to personal advisory groups and why certified community members spend 71% more.
- Automating Advocacy: How to use tools like UserGems to track when community members switch jobs and turn them into "warm" entry points at new companies.
- Peer-to-Peer over Product Pitching: Why facilitating conversations between customers is more effective than any top-down marketing content.
- Surprise & Delight: Using "life moment" gifting (babies, weddings, promotions) to bridge the gap between B2B transactions and human relationships.