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Finite By Clarity: B2B Marketing Podcast for Tech, Software & SaaS
The Finite by Clarity podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.
Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies.
In each episode of the Finite By Clarity B2B Marketing podcast, our host Jodi Norris sits down to talk B2B marketing with an innovative and ambitious senior marketers and CMOs from a B2B technology companies, exploring trends, challenges and practical tips.
Listen to the B2B marketing podcast on your preferred platform, or visit our library of episodes at clarity.global.
Finite By Clarity: B2B Marketing Podcast for Tech, Software & SaaS
#189 - Why Most Marketing Should Fail with Amanda Cole, CMO at Bloomreach
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What if the biggest risk in marketing isn't failing, it's being too afraid to?
In this episode of the FINITE Podcast, Jodi Norris sits down with Amanda Cole, CMO at Bloomreach, to unpack why building a culture that tolerates, and even expects, failure has never mattered more. As AI reshapes how marketing teams operate, Amanda argues the old playbook no longer applies. Instead, the marketers who thrive will be the ones comfortable saying "that didn't work" and moving on fast.
The conversation explores what happens when decision-making shifts from humans to AI agents, why scale changes the stakes of every mistake, and why Amanda believes the real risk isn't moving too fast, but forgetting to bring your whole organisation along with you.
Amanda Cole has spent over 20 years building B2B marketing functions from the ground up, starting in direct mail and rising to CMO at Bloomreach, where she leads global marketing, technology partnerships and pipeline generation. Known for her candour and appetite for risk, she's built a reputation for pairing bold experimentation with hard-won lessons on leadership and change.
Inside you'll find…
- Why Amanda believes 80% of marketing doesn't work as intended, and why that's exactly the point
- How AI agents change the scale and speed of failure, and what "human in the loop" really means in practice
- The sunk cost trap every marketing leader falls into, and the discipline it takes to walk back before the finish line