#29 - Competing with half the marketing budget with Emmy Granström, Marketing Director at SteelEye
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
Chapters
0:01
Introduction
1:16
About Emmy’s background in marketing and her current role at SteelEye
4:02
About the RegTech space
7:05
The marketing function for the first in house marketer
9:06
Tips for doing creative marketing without an agency
11:25
Being a generalist marketer can be financially beneficial
13:04
Tips for prioritising marketing efforts
15:45
Targeting one specific market when launching a product
19:14
How to structure campaigns with a limited budget
21:23
When to hire specialist or generalist roles or hire an agency
23:41
How to approach a marketing budget overall
25:08
Communicating the marketing budget to the C suite
29:10
Networking without face to face events
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
#29 - Competing with half the marketing budget with Emmy Granström, Marketing Director at SteelEye
Oct 19, 2020
Season 1
Episode 29
Alex Price
In this episode of the FINITE podcast, host Alex Price sits down with Emmy Granström, Marketing Director at financial services and regulatory data platform SteelEye.
Emmy leads marketing for SteelEye with a small team and in an industry previously dominated by some big legacy technology companies with large marketing budgets. Alex and Emmy dive into how it's possible to compete with just a fraction of the budget.
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