#35 - All things B2B marketing & growth with Yam Regev, CMO
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
Chapters
1:14
About Yam’s background in B2B marketing from founder to CMO
6:27
Why you don’t need a marketing qualification to be a marketer
12:58
How to overcome overthinking throughout your marketing career
18:33
Three types of marketers: service, product and entrepreneurial
24:06
Why bottom up account-based marketing is a lucrative strategy
32:57
How to create a lead generation machine through content
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
#35 - All things B2B marketing & growth with Yam Regev, CMO
Jan 04, 2021
Season 1
Episode 35
Alex Price
Our episode today is a conversation with Yam Regev, a seasoned CMO and co-founder who has led the marketing and growth of a number of B2B technology businesses. Yam’s a passionate marketer, and we had a great conversation about a number of areas of driving marketing growth, from entrepreneurship in marketing to marketing team structures to content marketing and much more.
---
The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
---
To apply to join the FINITE community, head to finite.community.
