#81 - A B2B SaaS marketing strategy from zero to one with Paul Sebastien, CMO at Offensive Security
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
Chapters
1:32
Paul and his journey at Udemy
4:46
What is Udemy?
10:02
How did Udemy for Business started?
17:34
What was the big part of Udemy's USP?
22:26
What is the key to finding an early traction point?
27:00
How do crypto, blockchain, FTS, and other technologies impact B2B marketing?
31:01
Advice on how to be prepared for the future of B2B marketing.
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
#81 - A B2B SaaS marketing strategy from zero to one with Paul Sebastien, CMO at Offensive Security
Nov 22, 2021
Season 1
Episode 81
Alex Price/ Paul Sebastien
Paul Sebastien lead Udemy for Business as it entered the B2B SaaS marketplace and carved out a unique hill in an incredibly crowded category.
Paul, who is now CMO at Offensive Security, shares his insights into finding product-market fit, differentiation and customer-led decision making to build a SaaS marketing strategy from zero to one.
The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.
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