#015 Authority Marketing: The Conviction Code

You can post consistently, have a great offer, and still hear....nothing.... and the reason is almost never your strategy. In this episode, we’re breaking down what it actually means to market with authority, why most women unknowingly market from lack, and the exact identity and energetic shifts that turn your content from “hopeful” to irresistible. If you’re ready to stop blending in and start being the obvious choice in your market, this episode is for you.

What We Cover:

•  The real definition of authority (it’s not what you think)

•  The 4 signs you’re marketing from lack

•  Why your marketing is a mirror of your identity

•  5 hallmarks of authority-based marketing

•  How authority marketing directly impacts your revenue and conversions

•  5 action steps to start embodying authority in your content today

Journal prompt: “Who am I when I am fully owning my authority? What do I believe? How do I speak? What do I stop tolerating?”

Transcript

Speaker 0:00

It's not your strategy, it's not your niche, it's not your business. It's not your content calendar. I am talking about something that I truly believe is the missing piece for so many women in business who are working so hard. They're building their businesses online. They're posting consistently. They're showing up on their stories daily. They're doing all the things, but they're still not seeing the conversions that they want in their business. It's your authority or more accurately the absence of it in your marketing at this point. So today we're gonna be going deep on what it actually means to market yourself, like an authority in the online space, why it matters more than any tactic you could ever learn. And how to start showing up differently online so that people don't just see your content, but they're gonna feel it, they're gonna trust it, and then eventually those are gonna lead to conversions and people are gonna buy from you. So let's get into it.

Speaker 2 1:12

Welcome to the Call Her Coach podcast. I'm your host, Stef Willis, neuro operational coach and creator of becoming her the neuro identity calibration system behind high-end Regulation for female entrepreneurs. This. Podcast is for high functioning type A women who are done with surface level mindset hacks and ready to understand the science behind success and wealth. Here we blend nervous system science, wealth psychology and tactical, no bullshit business strategy so that you can rewire your identity, expand your capacity, scale your business, and increase your income if you are ready to regulate, recalibrate, and become the most wealthy version of yourself. Let's dive in.

Speaker 2:01

Okay. First we gotta define this because I think that authority gets thrown around a lot in. Online business and marketing, just like it's this like buzzword and I wanna give you a real definition of it, okay? Authority is the energy of certainty. That's it. It's the unwavering belief that what you have to offer has the power to change someone's life and that you are the person to deliver it. Authority in your marketing is showing up in your content and your conversations as the expert from day one, the guide, the leader, and not just someone who's creating content and hopeng and praying that someone out there is gonna like. Click on their thing and buy their thing and have a conversation and just like take this super passive approach. No, I want you to think about all the people right now that you follow online, who you'd buy from the moment that they dropped a product or a coaching package, an offer. Like what is it about them? Is it their content quality? Maybe could be, but mostly behind that. It's how they speak. It's how they are convicted, it's how they are communicating. Like they know what the hell they're talking about. They're not just out there like hedging on every statement of like, oh yeah, I mean you could try this. You, you might do this. Maybe this could help. Like no. They're out there saying, this is what I know. It's been battle tested. Here's what works. Here's why it works. Here's how I can help. I can think of right now, two to three people off the top of my head who don't have a current offer or coaching or mentorship right now, but the moment that they drop one, like I'm all in, they don't have it right now, but I want them to have it because the conviction in their marketing, that's authority. The energy of certainty. And the reason that this matters so much in marketing specifically is because we live in such an attention economy at this point, right? Like you're scrolling, you got less than two seconds to get someone's attention. People are being marketed to and sold to every single day. So we're becoming a little bit nose blind to these things. And the only brands with content that will cut through all of that. Is the type of content that makes the reader or the viewer feel something. And the most powerful thing that it can make them feel is that this person gets me. This person has the answers I needed. I feel truly seen in their content. I don't feel alone. And most women in business, especially in the early stages or. You know, after a period of slow growth, they start to market from a subconscious place of lack instead of authority. And when you do this, that lack based marketing has very specific fingerprints that I wanna walk you through today. And I wanna see if you can notice yourself in any of these. Okay. So the first type is the over explainer. you're gonna be writing long captions, trying to justify your offer and prove why it's worth it. You feel like if you, you know, say enough people will finally get it, but what's happening on an energetic level? Is you are seeking someone else's approval instead of inviting aligned buyers on the journey to eventually take action with you. So maybe you will get some conversions, yes, but likely it's gonna be with C players, who you have to babysit and convince and handhold all along the way. And that's not the type of person that you wanna be working with, but maybe your marketing right now is attracting those people. And if it's attracting those people, your energy is going to be drained talking to those people, working with those people. So we want to make sure that we course correct now and have you coming from a place of authority. Okay, now, number two, the qualifier. You know, I'm not a doctor, but you know, I'm, I'm a little new, but. This might not be for everyone, which that could be true if you're operating from a place of conviction and authority. You could say something like that, but it's in how you say it. Okay. Um, this could be wrong, but I see that all the time. It's almost like I see people pre apologizing. For your expertise before you ever go out there and share it because you're afraid of rejection, you're afraid of what other people may think, which is going to instantly lower your credibility and your authority with your audience because you're not operating out of a place of conviction and certainty. So you're just gonna have watchers for a very, very, very long time. You're gonna have fence sitters, and you will have very slow conversions if you're doing this in your marketing. Okay, next, the desperate pitcher. this is sometimes one of the hardest habits to break that I see as a coach, because people have been brainwashed from a very young age with infomercials and things like that, that were programmed into their subconscious on how to sell and how to market from a very young age that they were never taught how to market or sell properly, especially in today's. Digital landscape in the post trusts sales era, the relationship era. so the desperate picture here is going to drop their link, the very first line, or on every single post you see, they're gonna have a strong like salesy, CTA at the end, like comment, freedom, if you want my X, Y, and Z. Like those types of contents, those CTAs where it's all about you. And everything that you post your product, your service, like you're trying to sell them on everything is not going to convert your audience. You are so focused on making a sale that you are repelling people. Your audience is going to feel that hunger and the desperation from you, and they won't trust you. next, the comparison trap. When you're here, you are more focused on what other people in your space are doing rather than on what makes you uniquely powerful in your space. You could be doing the same thing as 2 million other people, but why are you the go-to person? What makes you uniquely powerful so that your content doesn't sound like everybody else out there? And if this is you, you're noticing some patterns here. You probably get so overwhelmed scrolling through Instagram or Facebook and looking, at content ideas or you're so involved in trainings and education that you eventually start to question yourself and you start to doubt yourself. And then eventually you don't do anything because you don't feel like you're qualified enough and where's that gonna get you? Nowhere. Okay. And all of these come from the same root. And that root being that you haven't fully claimed and stepped into and accepted your authority, you're still waiting on some permission from an external source and hopeng that someone or something will validate you in your authority and your nervous system at that point is not going to feel safe to take up space. I was having this conversation this morning with one of my leaders actually, and she sent me a message and she's like, Hey, I got a lead. Could you, you know, help me with this conversation? I haven't had a conversation in a little bit, and I just wanna make sure, like, I, I don't fuck this up. Basically, I'm like, yeah, I got you. so I'm helpeng her with her conversation and really bringing her unique perspective and her voice into how to have a sales conversation in the dms that, you know, leads to a sales call, right. And this woman is so powerful. She's so knowledgeable, she's so fun. Her energy is just on point. She's absolutely incredible. And she says, Hey, if she books, would you run my sales call for me? Mind you, this woman has been in business for two years now. She is successful. She has made a lot of money in this space. She's ran her own sales calls before she has closed sales. She has invested probably at this point in just her sales education, external to what I teach her and what I give inside of my community. Probably, you know, right around like$10,000 at this point. So she is so prepared and so knowledgeable, but it's that conviction of her seeing herself as an authority. And I said, I love you. I love you, but I'm not doing that because that would be a complete disservice to you. I said, if you need me on that call for backup for some reason, or you know, something like that, I'll be there, but I'll absolutely not run your sales call for you because You can do this. You don't need me right now. She's looking for permission externally that she can do this. And if I swoop in and I just do all these things for her, what's that gonna do? Right? So literal real world example that I had with one of my leaders today, which kind of a couple things sparked this episode for this week. but she has to feel that inside of herself. And if she's getting external validation or, you know, permission, let's say from me or anyone else that She can do it or she needs someone else to do it. She can't do it on her own, then she'll never fully have that conviction in herself and that will not transfer. And this is as much as a nervous system conversation as it is a marketing conversation in this episode. Because when you are regulated and grounded and rooted in your identity as the expert and as the leader, your marketing will shift automatically subconsciously you will not have to perform, quote unquote. I know you can't see me. Fake authority, it will feel in alignment because you are truly in alignment with that identity, so you can practice it and embody it every single day. This is a practice. It's not something that you are just naturally born with. and before we talk about what authority marking looks like in practice, we have to talk about who you're being when you create it. Okay. I always say that your marketing is a mirror of your identity. And you're gonna behave in alignment with who you believe you are. Meaning, if you secretly believe that you're not qualified enough, your content is going to reflect that. If you're afraid of being judged, your content will start to soften and it will take up less space online because you're afraid of that visibility. If you believe that sales is pushy Or that wanting a shit ton of money is somehow wrong. Your content will be so passive that it will push away your ideal audience and it will start attracting people looking for handouts. You will be attracting broke buyers. so your first shift and move in steppeng into your authority within your marketing has to be an internal one. That's step one, and I want you to ask yourself number one. Do you believe that you are the best person to help your ideal client? Number two, do you believe that your offer, whatever it is, is worth every penny that you charge for it? Really sit with that for a second. And then lastly, do you believe that your audience life will be measurably better because of what you can provide for them? if any of those answers are not a hell yes. If they're shaky, if there's any doubt there at all, that's your work. That is the identity work right there. That's where you get to go build your authority muscle inside of yourself, your confidence muscle. And how beautiful is that, that we just identified that?'cause a lot of people are like, I have this block. I have this block. You don't have a block. That's not a block. This is an area of opportunity and by doing the identity work, you're gonna be able to close that gap between who you are now and how you wanna show up. One of my mentors this morning, and I were actually working on this together and we revised my identity contract this morning to reflect the new version of the human and the leader that I am becoming and I want to grow into because. I have to embody and act like that person. I have to act as if I am that identity already. I love myself too much to not act as that person because there are people tied to my destiny that I haven't even met yet who are depending on me. Maybe their life is depending on me doing this work, and I get so I'm crying right now, guys. I get so emotional talking about this because. It's so much bigger than us, but our purpose in life has to be bigger than us. It has to be, it has to be tied to something bigger.'cause on the hard days, on the really fucking hard days when you don't wanna show up, what's your purpose? Why are you doing this? Why are you putting yourself through this? You're a business owner, you're a high performing woman. Why are we not working at McDonald's? That'd be so much easier. But we chose to do something bigger and better, and that's gonna require us steppeng into a different identity that is from a place of authority. a person actually that does this really well, is Shelby Sapp. I love watching her content because She's authentically herself. She's unapologetic. Yeah, she has fucking hard days, don't we all? But she does such a good job, and I think this is such a good example. If you don't follow her, shout out Shelby, I think you do a great job at this. you can see how she's an authority in her space with the offer that she has. I want you to know you. Right now, the human that you are as you are, because you are, you are already qualified, you are worthy. You already have these results. They're mapped out for you. You have the story, you have the knowledge, and you have the heart to lead people. If you're in business, you know in life actually, you're either being sold to or you're selling something. Sales in its essence is something that we do for people not to people. And if you don't fully believe that in your heart and soul, that's your identity work. The question here is whether you're gonna give yourself permission to own it fully, out, loud, in public, or you're gonna keep operating the same as you've been. Nobody but you is gonna know nobody but you. Nobody's gonna force you to do it. Nobody's gonna make you do it. Who do you wanna be and own it. Fully out loud and in public. Okay. Let's get a little practical now, because I know some of y'all are like, okay, great, Stef, love this. That actually really helped. Um, but what I do in my content with my marketing that will help me shift this, okay, got it. Identity work, check. Need to do that. What about the practicalities? Okay, so let's talk about that. There are a few different things that you are gonna wanna do inside of your marketing and your content that's going to help drive conversions to your offer. Okay? Now, number one, you wanna lead with your perspective, not your product or your service, okay? Authority marketers don't create content around like this. Buy my thing. Here's my magical unicorn juice, right? Like that's not coming from a place of authority that's desperate. They're gonna create content with thoughts, with perspectives. They're gonna say, here's what I believe. Here's what I know. Here's my take on X, Y, Z. They're gonna share their openions. They're gonna make very bold statements. They take a stand for something, even if not everyone agrees, especially if it's controversial. And they're passionate about it, and that confidence and that point of view is what is going to attract the right people to you and it's gonna repel the wrong ones. Both of those things are equally as good. I love that we can kind of look at our insights on Instagram. Okay, so I went little semi vial a few years ago over a post that for no reason should have went viral, to be honest with you. But I gained like 10,000 followers in a week. It was nuts. But the suck thing here was that all of those followers were creepy little men from Istanbul. So yeah, people think 10,000 followers is great, right? But that dropped my engagement way down so that my content got pushed out way less to people who wanted to. I digest my content than it was for. So every time I go and I look at my analytics, you know, every week there's like 500 new followers, but I'll have like 400 unfollows and I'm like, okay, thank you Jesus. we're shedding the people that are not in alignment with me and who I wanna help and serve, and we are gaining. The people that are, who want my message, who want my solution, who, you know, all those things. But if we just focus on the negative of like all the lost followers, or who's gonna think X, Y, and Z about me, you'll never see the people that that could attract the right people. Number two, you speak to transformation. Not just features and benefits, and if you're new in marketing, content creation, I'm speaking to you right now because from a very young age, again, if you are a millennial or anyone who's older than like, I don't know, 15 at this point, 20, maybe We grew up on infomercials. We grew up on the Billy Mays talking about features and benefit. Where in the post trusts sales era, in the relationship era, that doesn't work anymore. So a lot of people, when they start marketing in the beginning, they're marketing as if it was 20 years ago that will no longer convert. that type of weak marketing talks about what something is authority marketing. Talks about what someone becomes the transformation behind the thing. And one of the best ways to do this is through storytelling. I was actually watching Forbes Riley talk about this the other day, and if you don't know her, she's one of the most like legendary pitch artists and infomercial host of our time, which is funny. Um, but she has sold, I think over like$3 billion worth of product on television or something like that, like billions with a b. And she was sharing her story of how she got her start, and I found it really fascinating. She had started as an actress on a television show in Los Angeles, like she was the host on that or something, and there was a little piece of paper. One day she walked into the office and there was a little piece of paper on the table that said, sell me this pen. And mind you, this was way before Wolf of Wall Street did it and ever made that thing famous. And she looked at that little note and she looked at the camera and made a decision in that moment that she was going to not do what everyone else would do. Everyone else was out there and they were gonna sell the features and the benefits. It's a black pen. You hold it in your hand, it writes, it's a dollar, it's cheap. Why not do it? Yada, yada, yada. Right? So in that moment she said, Hmm, if everybody else is doing that, maybe I don't do that. So she looked at the camera. She took this huge leap of faith because at that time nobody was doing that. And she said, I was 16 when I got off to college. I was a little lonely, a little scared. I was a little insecure. And my mother used to write me long handwritten notes every single day. And she would race to the mailbox to go get them. And then she realized that a pen like this could reach out and touch somebody's heart. She never sold the p She sold the feeling of a mother's love in an envelope. She sold connection. She sold the version of you who shows up for people that you love. It was never about a p And it's funny, the owner. Oh, that network was so moved by this revolutionary idea of selling something that he, she said he came out from behind the camera and like grabbed her face and said that she has this innate ability to reach people through a lens and make people wanna buy something. And he was like, you're gonna make me very rich. And eventually they sold that company for like 500 million or something like that. Crazy. but that's the moment that launched her entire career. She didn't do what everybody else was doing. She gave her unique perspective and spoke to transformation. You sell the identity shift. You speak to who they want to be, not just the problems that they want to fix, and that's exactly what she did. You make your audience and your ideal client feel the version of themselves that that is possible for them too. That's what she did with that pen. And that's what you are gonna wanna be doing if you're not doing it right now with your offer every single day in your marketing efforts. Okay? Number three, you create conviction content. Conviction content is the type of content where you speak with such fucking certainty and clarity that your reader or viewer fuels your belief transfer through that motherfucking screen. It is the post that is going to make someone screenshot it, send it to their best friend. You know that you got a person in your life right now that you, every time you see something, you send them the reel. Okay? And you've probably, hopefully have someone who's doing that to you too. And so by the time you open your phone, at the end of the day, you have like 20 reels that you gotta catch up on. That's the type of content, It's the video or the voice memo that you send when you are so lit up about what you are sharing, that that energy is palpable. Conviction is contagious, energy is contagious. If there's anything that you take away from today, please let it be that conviction and energy that's the transfer when you believe so deeply. In something, your audience will start to believe it too. Literally, like you could be out there selling the dumbest product, the most pointless product in the entire world. You're trying to sell that. But if you have conviction marketing behind it, exceptional conviction marketing with magnetic energy behind it, you will sell more of that stupid, dumb product than someone with a life-changing product who doesn't do this. And that's the shit reality. But I hope that wakes you up a little bit. The marketing behind the thing. That is why it's so important. The marketing. The marketing, the marketing. The authority is so important. So if you fully believe in your offer, your product, your service, whatever it may be. You have a responsibility to understand marketing so that you can go out there and help and serve other people. Number four, you show social proof without being desperate. And authority here is gonna share wins from their community, from their teammates, from their partners, from their clients with their audience, as just natural evidence of what's possible as you document your journey, there is a huge, huge, huge difference between like, look at this result. Please believe in me. I told you that it would work. Why aren't you doing this yet? Y'all are sleepeng on this. You're missing out, versus this is what happens when someone does the work. They take a chance on themselves. They do the scary, uncomfortable thing and they commit themselves to transformation. The second one is coming from someone who is postured, who is an authority, who is confident, and that first person is marketing from a place of lack. Lastly, number five, you invite, you don't chase. You are the CEO here. Authority based marketing is going to create a natural pull versus you having to chase somebody. And I'm rereading the book called Influence by Robert Kini. He talks about this in his book, There's a famous story in the beginning of his book that talks about a jewelry store owner who had a case of like turquoise pieces that she could not sell to save her life. She couldn't move'em, and she had tried everything. She had tried better placement. She tried, talking it up with her customer. She tried discounting it like she tried everything. Absolutely nothing worked. So before she left on a trip one time, she left a note for her employee to market down by half. She was wanting to discount it by half. The employee misread her handwriting and doubled the price on accident instead. And it's ironic. That she came back to find every single piece sold out. Mm-hmm. The exact same product, not a single thing changed except the number attached to it, and suddenly it was desirable. The funny thing here, there's so much research on this and it shows that when people don't have enough information to judge the value of something, they use price as the first signal. High price means high quality. Low price means something's wrong with it. We do this unconsciously and automatically every single day. It's wired into us. So when you discount your offer to get people into your business, or you drop your prices because you're afraid that no one is going to buy from you. You are not making it easier for people to say yes to you. I know that goes against everything that's in your brain right now, but you're actually making them trust it less and they're trusting you less. You're signaling subconsciously without ever meaning to that even you don't believe that you or your product, your offer, your service is worth the full price. The people you most want to work with, the ones who are ready, who will do the work, who will get the results. Those people, I can promise you right now are not looking for the cheapest option out there guaranteed. I know this to be fact. are looking for the option that feels worthy of the transformation that they want. They are looking for the person who believes so fully. And what they have to offer and what they're gonna bring to the table. That price isn't even a thought, to be honest with you, because it's that valuable. It's going to create content so clear, so convicted, so rooted in certainty that the right person, when they read it, they're gonna be out there raising the virtual hand saying, oh my God, I need this. And then they're gonna invest and price is gonna be an afterthought. It's not even gonna matter. Look at Louis Vuitton, look at Chanel, look at Hermes, these brands have never once run a sale. They don't discount, they ain't got promo codes. There's no limited time offers ever, and they are amongst the most coveted, most purchase luxury brands in the world. There are wait lists, wait lists for Birkin bags that cost more than most people's cars and houses. People will literally wait years and spend tens upon tens of thousands of dollars for the privilege of being allowed to buy one. It's not because they're scarce. They do this intentionally. If you look at the science behind the marketing, it's fascinating. And why do they do this? Is the leather quality that much better? I mean, maybe to a degree, but that's not really what's being sold here. That's a feature and a benefit. What's being sold to you is the feeling of being someone who owns a Birkin or who owns a louisie, who owns a Chanel, the identity of that person, the status of that person, the version of yourself that you step into when you carry it. Louis Vuitton understood something that most businesses never figure out. Discounting doesn't create desire. It destroys it. The moment you lower your price to make it accessible to everyone, you lose the people who want it because not everyone could have it. Exclusivity, certainty, and an unwavering belief in the value of what you have to offer is what is going to create the demand. And I know you're probably over there thinking like staff, I'm not Louis Vuitton. How do I do this? I can't do that. But you can. The psychology behind. A Louis Vuitton marketing strategy and yours is identical because we are selling to humans. Your ideal client is looking at your offer the same way that a luxury buyer is looking at a price tag. They are using your confidence, your messaging, and yes, your price to decide whether this is worth their investment. So when you're able to not discount yourself, your offer, your coaching, your business, like whatever it is, and lead with authority. You're gonna signal that You know exactly what this is worth, and you're willing to work with only the right people that are in alignment with that too. I had a conversation with a couple people about a year ago, and they wanted to discount, um, course that we had created, and I was like, no. Because the value that is in this course does not exist out on the internet right now. It is actually priced cheap for what we did because it could sell for 5, 6, 7 times that, and I was so against it, but I don't think that they understood the psychology behind human beings because they had never been educated on it. So I can't really fault them for it, but I was so convicted that this wasn't happening because of the value that I know that it brings people who are in there. When you market like that and you market with authority, your conversion rates, I promise you we're gonna go up because by the time you get on a call with someone, let's say you're doing sales calls, like that's what I do in my business. You are already gonna be having a conversation with them. They're gonna be exposed to your content. They're already gonna know who you are. They're gonna trust you. They're gonna be 80% sold already. You've done the hard work in your marketing. The close is almost just a formality at that point. This is one of the reasons why I have such a high conversion in my own business, is because the frontend work that I do within my marketing. And the pre-conversation with the women and the dms that I talked to before I ever even offer a call, because sometimes I don't. If I'm not in alignment with you, like I'm not working with you. If you're not ready to be uncomfy and to fully commit to transformation, I'm not your girl. You can go work with another coach. I know my value. I know my Louis Vuitton Chanel value, and you do too. That's what you need to bring to the table and when you start operating with the authority that you are. As you are right now, you will stop getting tire kickers and broke buyers who are not ready for your offer and how you can help'em. You will start finally attracting people who are aligned. They're already warmed up and they're already convinced, which means that your sale gets way easier. You're gonna get work with better clients, you're gonna have a better team. You're gonna have higher retention, more duplication, and you also get to protect your energy. Like, who doesn't want that? You also stop burning out on your content because it's going to feel aligned and integral and safe and honest versus you trying to put on this performance of being somebody that you're not. You're gonna be able to finally create from inspiration instead of an obligation. It's gonna be fun, and your audience will be able to feel the difference too. Okay. Let's close this episode out with some action steps here.'cause we talked about a lot. We went over a lot, and I never wanna leave you with just theory. I want you to leave this episode and this episode specifically and do something different today. That Future you is gonna be so proud of because you love yourself too much to not do it. Okay, so step one, I want you to go and I want you to audit your last 10 pieces of content. I want you to look at them though through a lens of, did I write this from certainty and authority and belief, or did I do it from a place of lack and fear? Did I lead with conviction and did this have the energy behind it? Be honest with yourself, like get penned to paper and write it out your last 10 pieces of content. Step number two, write one piece of conviction content this week. Just one. If you wanna do more, please do more, but bare minimum, just do one. Pick a belief that you have about your industry that most people do not talk about, and take a stand on it. Make a bold statement and let people. Finally, maybe for the first time, feel your unique point of view or openion on it. Step number three, do the Identity Work Journal on this prompt right here, and this will also be in the show notes. If you're listening while you're driving, you can come back later. Okay. Who am I when I am fully owning my authority? What do I believe? How do I speak? What do I stop tolerating? And then start being that person in your content. And if you haven't yet, it's okay. But this is, this is the work right here. It's simple and it's easy. And what's simple and easy to do is also very simple and easy not to do. Remember, you behave in alignment with who you believe you are, and you have to train yourself to be that person to step into that identity. Number four, stop qualifying yourself to broke people. Okay? cancel, cancel, delete, delete anything in your brain saying like, I'm not an expert. and replace that with, I went through so much in my life, here's what I know because of it. Document your journey. Here's what I've seen. Here's what works. Posture yourself in every single conversation and piece of content that you have. And step five, regulate your nervous system before you create any piece of marketing content. If you're anxious, when you're creating content. Your content's gonna feel anxious. If you're desperate. Your content's gonna feel desperate. If you're sad, content's gonna feel sad. So physically change the physiology of your body. Maybe go take a shower, maybe on a walk, maybe do, um, Tony Robbins has a great YouTube video on fire breathing. Like, change your state of being, your physiology if you're in a negative lack place. When you are able to create from a place of groundedness and calmness and certainty, even on the hard days, I'm not saying you'll never have a hard day when you do this because you absolutely will. That would be delusional, But when you're able to do this, your audience is gonna feel that energy and that's gonna build trust within them. And then you are going to be The authority, and the expert in what you do to help people. This is not gonna be something that is built in a day. Rome not built in a day, but it is built on a single decision, and that's the decision to stop waiting for permission from other people, from external sources, to stop asking yourself if you're good enough, if you're ready, is this perfect enough? But to fully step into who you already are and let your marketing be a Direct reflection of that person. When you aren't doing the things that you know you should be or could be doing, it's because your identity is not that person that believes that they can do it yet. That's all. So you gotta take the little steps to build that identity. That's a wrap on today's episode. Until next time, my beautiful humans own your lane. Trust your knowing, and never apologize for being the most powerful fucking version of you in business and in life. I'll talk to you next week.