#021 Cycle Syncing your Business as a Woman

I'm back in my office, back at the mic, and I started my cycle this morning. My cramps are so bad my sciatic nerve is screaming, and I still have a 3-day seminar to be a part of tooth's week, a software platform to build, a team to coach and mentor, and a high ticket business to run.

Yay!

If you've ever felt like a machine one week and a puddle the next, closed 4 deals on Tuesday and couldn't open your inbox on Friday, thought something was wrong with you because you couldn't stay "consistent" .... you're not broken. You're a woman. Your body runs on a 28-day cycle and nobody taught you how to work with it.

In this one I'm walking you through:

• Why your state matters more than your strategy, your script, or your offer
• The 3 levers that actually change your state (hint: feelings are the output, not the input)
• What I learned in my NLP cert that changed how I think about emotions forever
• The 4 phases of your cycle and what to do in each one to actually make money
• Why ovulation week is your sales week (book everything here)
• Real talk if you're irregular (I am, I've never been regular a day in my life)
• The bookend rule ...what you do right before and right after your peak hours matters almost as much as the peak itself
• Homework that'll change how you see your entire month

Men, don't skip this one. If you have women on your team, a wife, daughter, sister understanding this makes you a better leader. I promise.

Quick cycle reference

Follicular (week after your period): energy's back, brain's back, ideas are flowing. Batch your content. Build your offers. Plan the launch.

Ovulation (middle of your cycle): you are magnetic. Book every sales call you can. Go live. Pitch. Launch. Be seen.

Luteal (week before your period): shorter fuse, sharper eye. Clean up your systems. Do your follow-ups. Have the hard convos (maybe sleep on the email first).

Menstruation (your period): CEO week, not closer week. Review numbers. Journal. Plan. Do less on purpose.

If you're irregular like me, stop tracking dates and start tracking signals. Your body tells you what phase you're in if you pay attention.

Quotes from the episode

• "You're not broken. You're cyclical."
• "Your future is a well-rehearsed past."
• "Most women act from feeling. Successful women feel from acting."
• "Stop saying I am. Start saying I am experiencing."
• "Your IPAs get your peak hours. Everything else gets what's left."
• "Busy work gives you the biggest dopamine hit. It doesn't give you the biggest bank account."
• "Happiness is conditional. You have to pay the price for it."
• "The skill isn't avoiding bad states. It's how fast you come back."

Your homework

Pick 2 days a week. Every hour on the hour, answer 3 questions in your notes app:

1. How am I feeling? (1–10, plus one word)
2. What have I been focused on for the last hour?
3. What am I doing next?

Note what day of your cycle you're on.

Do this for 4 weeks. Then dump it all into Claude and ask it to find your pattern.

Transcript

Speaker 0:00

It feels so good to be back in my office, upstairs in my office chair at my desk, back behind the microphone and recording with my actual human voice. Again, some of you may or may not know if you listen to last week's episode, but I played around with AI for last week's episode because my hip was hurting so bad and I could not come up to my office to record an episode. Like it wasn't worth it. Basically, could I have forced myself to do it? Yeah, but was there anything negative that was gonna happen if I didn't? No. So I found this cool little AI tool in my podcast recording studio, and I was like, we're gonna try that. But, uh, you know, it's great when you need to fill in a gap. It's great and pinch, but nothing beats the real human behind a microphone on a podcast. Like, am I right or am I right? there's just something so soothing and calming when you can hear the mistakes, you can hear the actual breaths that someone's taking, pauses and the actual story behind what the episode is about. And as much as I love AI as, can't replicate that a hundred percent. So we are back to the good stuff, and the inspiration behind today's episode literally is my angry uterus. I woke up this morning and I started my cycle and I was like, oh boy. Yeah, we're recording this today because if there is any topic. In the universe right now that I have the authority to talk about in this exact moment, it is this one. And normally you guys, I have a very easy cycle it's not difficult. I'm not crazy, there's not crazy cramps. I'm not in pain like it's for the most part, very, very easy. And I know that I am one of the lucky ones. But you guys today is another story. Like my cramps are so bad today. I just wanna curl up in a little ball and never get out of bed. I wanna turn it on all the way hot because my bed has heating and cooling. I wanna put it in zero gravity. My cramps are so bad today that it has my sciatic nerve in both legs screaming at me, and I can't ever remember a time when they were this bad. And guess what? I have a three day seminar that started today that goes from 9:00 AM to 3:00 PM in the afternoon. Um, so I have to be fully present for that. I'm also completely coding a software platform from scratch, doing that, running my high ticket business, having this podcast like those things don't get to stop just because I'm on my period. So this episode, we're gonna get very personal. We are talking periods, actual, literal womanhood periods, and if there are any men listening, and I know there are because y'all DM me, please don't tune out. This is not something gross. This is nature. This is not something to shy away from. This is education. This is human biology, and honestly, if you have a woman on your team or women on your team, or you have a wife, a girlfriend, a daughter, a sister, a mother, understanding what I am about to teach is going to make you a better, more understanding, more effective leader and a man. The men that I respect the most in business are the ones who know and understand this stuff because there's no getting around it. So stay with me and maybe learn a thing or two about a thing or two that you didn't know.

Speaker 2 4:06

Welcome to the Call Her Coach podcast. I'm your host, Steph Willis, neuro operational coach and creator of becoming her the neuro identity calibration system behind high-end Regulation for female entrepreneurs. This. Podcast is for high functioning type A women who are done with surface level mindset hacks and ready to understand the science behind success and wealth. Here we blend nervous system science, wealth psychology and tactical, no bullshit business strategy so that you can rewire your identity, expand your capacity, scale your business, and increase your income if you are ready to regulate, recalibrate, and become the most wealthy version of yourself. Let's dive in.

Speaker 4:55

I spent probably a decade of my adult life thinking that something was wrong with me. If you're a woman listening to this, I know you can probably relate to this like. I am a four one generator in human design. If you don't know what that is, that'll, I'll actually talk about that in another episode because understanding my human design actually helped me make my first seven figures. And without that, I don't know if that would've been possible because I was operating against my design, essentially. But that's a whole nother episode. Okay. But I would be wondering like, why was I a machine on a random Tuesday or a random week? And then I'm just like crying in a puddle of tears on Friday, which happened today. I'm walking through my kitchen, my husband's like washing some dishes, and I just start crying. I felt it coming on. And who knows, it may happen on this fucking episode, we don't know. But I just felt a cry coming on that physiological response of just like letting shit go. And he looked at me and there were tears all up in my eyes and he was like, are you okay? And I'm like, nothing's wrong, but like, uh, there's a lot of emotions right now. And he's like, okay, come here again. Like, let me give you a hug. And you know, that calms, if you wanna get like technical, like that calms my sympathetic or parasympathetic sympathetic. I think it's sympathetic anyways. Parasympathetic anyways. Calms your nervous system when someone embraces you in a hug. And he knows that. Like we've been together 19 years. In the beginning he didn't know this. I had to teach him these things. That's why I'm saying if you're a man and you're listening to this, like listen up. You can drastically improve the quality of your life if you have women around you and if you know how to respond to the things that they're going through. Um, but you know, I, I always wondered like, why was I so on point here? And then another point, I'm just like a freaking mess. And it has a lot to do with our cycles. I am 34 when I was in high school, when I was in junior high. Yeah. We had like sex ed. We had like very minimal education on this shit. And so I really didn't start understanding, really, truly understanding this until, you know, late adulthood like a few years ago, to be honest with you. And you know, especially if you're in sales, you are really gonna notice your cycles even more. There were weeks and days where I couldn't close a single fucking deal to save my life. And it was because of the energy, it was because of the cycle phase that I was in. Like there were days that I couldn't even get in my dms, go through my CRM system. Like it takes effort. And for a long time I thought I was lazy. I thought something was wrong with me. Even though I knew the basic biology of having a period, right? Like I knew that, but I didn't know it. I would think, you know, that I was lazy or I was inconsistent. I thought, you know, like maybe I just didn't want a bad enough. Maybe something was wrong with me. And it turns out, you guys, I'm just a woman. I'm just a girl, and nobody told me. That my body, like my energy, my motivation, all of that, everything that happens in your body as a woman, like we run on 28 day operating systems, which is wildly different from the 24 hour one that men run on. There are hormones reset every 24 hours. Like how nice would that be y'all? How nice. But for us, we are four completely different human beings every single month. So today we're, we're gonna be talking about it. We're gonna be talking about the four crazy ass women that we are. Every single month, we're gonna be talking about periods, we're gonna talk about hormones, we're gonna be talking about sales calls. We're gonna be talking about money. We're gonna be talking about state management and why you as a woman have been dragging yourself through a masculine calendar in a feminine body, and wondering why you are so exhausted. We're gonna talk about all of that today. Grab your matcha, grab your heating pad. I don't own one because my periods have never been this bad. Um, but as soon as this is recorded, I'm editing this downstairs in my bed where it's gonna be very, very, very warm. Um, but depending on where you're at in the month, like, grab your matcha, grab your heating pad, whatever looks, get into it. I don't know if you can remember what age you were, where you were at, when you got your first period as a woman. If it was scary, if it was traumatic, if it was like, eh, all the things for me. I think I was around 13, 14. 15, maybe, something like that. My mom prepared me though. There were women in our family that were having periods at nine, which is wild. I don't know what the average today is, but I think that they're getting younger if I'm not incorrect with that. Um, so when I had mine, I wasn't really freaking out. My mom really did a good job preparing me. She's like, you're one day this is gonna happen and this is what we're gonna do about it. You have a couple different options. Right? So my mom really did a good job explaining that, and I think I was a little bit of a late bloomer. I had friends that had already went through it. So for me, the fact that I can't even really remember the specifics around this is a sign and it is telling me that this was not a very big deal for me. Right. Um, I do know that my biggest fear was always like, what if. The tampon gets stuck and I can't get it out. And I remember asking my mom that question, she's like, that will never happen. You're totally fine. That's the one thing I can remember.'cause I think that was like my one fear. Um, but other than that, like that was it. That was my, um, you know, education on a period. Like we talked about this stuff again in I think high school or junior high. It was definitely junior high'cause that would be crazy if it was just high school, um, in sex ed. But it's literally like a half a chapter on female biology and periods and at that age, like nobody was taking it serious. So that was it. That was it. That was pretty much the entire education. Thank God for my mom. But a lot of women out there don't have a mother like I did. And so that's all they're given. They're given half a chapter and a pamphlet. Maybe a little pep talk pat on the back. Like nobody's educating women fully on all of this. Nobody's doing that at an age that matters. Like I had to wait until late adulthood to learn all this shit. Like there should be more education on something that a woman is going to experience every single month for the next 40 years of her fucking life. A pamphlet and a pep talk and a pat on the back is not enough. Nobody told me at that young of an age that my energy was going to change drastically, my brain chemistry was going to change my motivation. The things I'd later build an entire sales career on was going to change four different ways every single month for the next 40 years. So no wonder most women like myself, spend our twenties thinking that we're broken, and in all actuality. It's just biology. It's just our cycle. We're not fucking crazy. We're not lazy. We're none of these things. And when we can really truly understand how to operate with our cycles, it becomes our superpower. And I tell you this because in this episode, like this isn't really about periods. I mean it is, but like it's about the state management of your cycles as a female. And the reason I told you that story is because my cycle is the single biggest state lever in my life, and probably in yours too. If you have a uterus and most of us are operating like it doesn't exist, and just pushing through in a society, that's what women are taught to do. It's bullshit. I think that we need to rewrite how our society operates. Women are extremely powerful. and this isn't something that is a detriment to us, but we do need to move a little differently according to our biology. And before I knew anything about what I am wanna teach you today, I was literally out there, you guys, I hopping on sales calls, I was, you know, doing all these things on the days that my body was literally shedding a uterine lining. And if you have ever done any research on exactly what happens during this part of your cycle, you're gonna be like, that's, that's a dumb idea. I was trying to do content on days where my brain was asleep because my brain function had changed, and I'm like, oh my God, I just need to do this. I need to do this. But I don't have any brain power. Like I'm lazy, like what is going on with me? And instead of working with it, I was working against it. You cannot be cute and magnetic on sales calls or in your content on very specific days, or even maybe a week. You can't. So during those times when your physiology is telling you to rest, you gotta do things that are going to support that. And the second I learned what I'm about to share, I stopped feeling guilty for it. And I stopped shaming myself. And I stopped apologizing for the days that I didn't wanna hop on sales calls. And I stopped white knuckling my way through my weeks, my days when my brain was wired for something totally different. And I wanna preface it with saying this, okay, before you think that I'm going to hand you a permission slip to nap for a week or three weeks or three days, I'm absolutely not. Your period is not a free pass. I wanna get that very clear and make that distinction, because that's what this is not about. We still got money to make. We still have bills, we still have clients, we still have team members, we still have quotas. We still have a family that depends on income, like that's how the world goes around. So we can't just stop working. The goal is not to do less on those days. The goal is to do the right work at the right time, and stop paddling against your own tide and grab a surfboard. I don't know the analogy here, but grab a surfboard and or grab a kayak and enjoy the ride down the stream. Stop trying to paddle upstream. There we go. That's a good analogy. Okay, now first things first, okay. If you take one thing from this episode, take this. Your state determines your outcomes. Your state determines your outcomes, not your strategy, not your script, not your offer. Your. State, you can have the best sales script ever written on the planet. And if you're in a flat disconnected state, when you read it on a call, you will not close that person. You will not aid in their transformation. And you can have a mediocre script. Actually, you could have a poor script. It'd be so shitty, or you have no idea what you're doing. You've never done a sales call in your life. But if you are lit up, you are confident you are leading that call. You got a high state, you got energy, you'll close it anyway, state over everything. This is what I teach my girls on my high ticket team, and it is so important and it's often overlooked as a business owner. Your energy in your state is everything. Now here's the problem though. The average adult, once they hit about 30, they're running 95% of their day on autopilot. Your neurological pathways are already paved, meaning. You wake up, you get pissed off with the same traffic. Maybe you get triggered by the same coworker. You zone out at the same hour every single afternoon. You eat the same dinner while you complain about the same things over and over and over and over again. Your future becomes a well rehearsed past. Remember that your future becomes a well-rehearsed past same shit, different day. The average adult feels about 12 distinct emotions in a day. That's it. And most people are running about eight negative and four positive, eight bad, four good every single day for the rest of their lives. And we wonder why we're so exhausted now. You don't need 12 outta 12 positive emotions in life. Life has seasons, right? Sometimes it rains, but what if you could flip that, right? What if it was most days were seven positive and five negative? F. That's the target. Not a perfect life. Because I mean, you know what they say? Like if every day was a sunny day or if every day was a, yeah, if every day was a sunny day, you wouldn't appreciate the sunny days, right? Like, we've gotta have some rain. We can have some rain in there. But if we can have more positive thoughts than negative thoughts, that's mostly a good mood. That's a good mood most of the time. And that's wildly achievable. And the whole thing is state management. Now, one more kind of thing I wanna talk about before I give you the levers is one that I want you to quite literally like tattoo on your head. Most women, as a female, we are very emotional creatures by nature. This is our superpower. Most women though, act from a place of feeling instead of feeling from a place of acting. I'm gonna say that one more time. Most women act from a place of feeling instead of feeling from a place of acting, meaning we wait until we feel motivated, then we take action. We wait until we feel confident, and then we post the content, hop on the call, lead a training, do whatever. We wait until we feel ready. Then we launch our offers. Host a class, create the thing, And if the feeling doesn't show up, then 99% of people like women don't act. The successful women, I'm telling you, the ones who win, the ones that you're looking up to right now, they flipped that. They feel from a place of acting. They act first. They're gonna move their body. They make the call, they send the dm, they post the content, they do the follow ups. Action create. Emotion, not the other way around. This is why cycle sinking is not that permission slip for you to just nap and clock out for a week while you have your cycle, five to seven days, right? It's not a permission slip when you don't feel like working. This is quite literally the opposite of that. It's learning which feelings are coming naturally. So this week, whatever week you're on, you can stack your hardest actions in the window where the feeling is already doing half the work for you and learning to take action on the weeks when the feeling isn't there because you know how to manufacture your state. Does that make sense? Hopefully it does. Now how do we manufacture that state? There are three levers, just three. If you're sitting down, you're taking notes. Like this is a good episode to take notes on. Um, so if you are like, these are three things that you're gonna wanna write down. If you were in your car, come back to this later, no biggie. Um, lever one is physiology. You're gonna wanna move your body. How you move, how you breathe, whether you're fed, hydrated, rested. Are you slumped over on your laptop like a little gobbling or you standing up? Are you shoulders back? Like your physiology is the fastest state change there is. You cannot think your way into a better state as fast as you can move your way into one. And real quick, let me tell you a story. Um, it's not a story, I guess it's a study that blew my mind when I heard it. And as you guys know, I'm getting my master certificate in NLP coaching. Okay? And we were talking about this, uh, this week in one of our classes, Stanford ran an experiment where they had actors walk up to random people coming off of a train station in the morning. They would hand them a cup of coffee. They would, you know, be like, Hey, um, can you hold this for a second? Like, I gotta tie my shoe, whatever. And then they would take the coffee back. Five second interaction. That was it. And then another actor would follow up and then ask them to read a short story about something like a person, and then rate that person, whatever. Okay. Warm, cold, kind of distant, like those were the ratings. And of those people, 80% of people who were handed a hot coffee because it was either hot coffee or cold coffee, like that was the control of the study. The people who got handed the hot coffee described their character as warm, inviting right from the story that they read. And 81% of the people who were handed a cold coffee described the exact same person, exact same character in that story as cold, distant, standoffish. Same story. Same character. The only variable there was the temperature of the cup They held for 10 seconds because their physiology changed and their entire perception of reality changed with it. Now hear me out. If a cup of coffee for 10 seconds, something so insignificant, didn't matter in the grand scheme of their day, could shift how a stranger perceives an entire human being. What do you think your hormone physiology running full, a full week at a time is doing to how you perceive your clients, your team, your significant other, your business, your life? How do you think it's perceiving all of that? It is running the entire show, and if you're not able to manage it, it is going to be managing you. Number two, the second lever language. What you say to yourself matters. I have a friend, one of my best friends actually, and I, I constantly am just like I, I try to get out of coach mode, but when I care about someone so deeply and passionately and I love them so much, it sometimes is hard for me to do that. And I will catch her sometimes saying negative things about herself or limiting herself with her language. And I'm like, hold on, sister. Like we gotta back up. We we're rewriting this right now because I'm not letting you do this to yourself. The language that you use is rewiring or wiring your internal operating system, whether you want it to or not. This is God. I mean, out of all the three, I think this one is like my thing where I'm like, if you could just master this, just master this first of anything, just master this. The words coming out of your mouth. And the words running in your head, those are programming you every single second. So if you're sitting there and you're like, oh, I have to do a sales call today. Oh, I have to post that content, I have to do this. You're gonna show up to those calls and on that content like a complete drag. Nobody's going to want to be around your energy, I promise you. You don't even wanna be around that energy. Let's be real. Now, if you can flip that and you say, I get to talk to humans today who need exactly what I have, that's gonna be a totally different call. Give yourself language that serves you. This is the biggest cheat code in life that I can tell you. I promise you, it is very rare that I have a negative thought about myself. I shit you not. I will walk around my house and if I'm in a bad mood, I'm like, I am the best. I am so smart. I'm a fucking genius. Like I say these things out loud. And my husband is just over there like, yeah, you are. And he's just like backing up everything I'm saying like little bitty small wins on days when, you know, I could be so hypercritical of myself, like maybe I'm a little bloated. Maybe we got some acne. Like both of those things are happening right now. Like the language that's going on in my head is not saying either of those things. The language is like, look at that cute little pimple. Oh, look at her. She's so cute. She gonna go away in a minute though. Um, look at, look at your stomach right now. This is going to make you so happy once you get rid of this bloating. And we're thankful for this bloating because on your skinny days, your skinny days, you're gonna remember these bloated days and you're gonna feel extra skinny. Like those are the things that I tell myself. I'm not over here trying to like gaslight myself. I'm not like you are the. Most beautiful, bloated person on the planet. No, I'm thankful for it. And like we, it ain't gonna be there forever. You know what I mean? Like I'm not trying to gaslight myself sometimes I do though. But anyways, I digress. Okay, here's where I really get on my soapbox though, for like 30 seconds. Y'all gotta stop saying I am something when what you actually mean is I am experiencing something. This is one thing that, oh, irks me to no end. I hear all the time, especially from women, right? Raise your virtual hand right now. If you've ever said, I am fat, I am depressed, I am a mess this week. no, you are fucking not those things. You are a whole ass woman. You are experiencing a wave of something in this moment and it will pass. So when you say I am, you're wielding that identity. Into your subconscious and then you become it. When you say, I am experiencing, then you are the one holding that. You are the one in control. For example, I hear this a lot. I am depressed, No, I am experiencing sadness. That's something that you could say, and I want you to apply this to your cycles, especially, I'm on my period and I'm useless this week. Guess what? That's identity locking. That's disempowering and it's also factually wrong. So instead what we wanna do is shift the language that we're using and say something along the lines of like, I'm in my menstruation week and I am in the CEO mode today. Same biology, like the same things are going on in your body, but it's a completely different state based on the language that you're telling yourself. And it's not fake ass positive thinking. It's literal language engineering. This is the science of your brain and you are the engineer of your brain and you get to program whatever operating system you want to enter your nervous system into your brain. Okay? Number three, the third lever is focus. Where your focus goes, your energy flows, where you stare at, what you look at. That's what you become. if you spend your mornings scrolling, social media and your algorithms filled of like bad news or you comparing yourself to other people on Instagram, that's exactly where your energy is going to go. on the flip side of that though, if you focus on your pipeline, your wins, your gratitude. Every single morning I get outta bed and before I do anything, well, I might go pee first. It depends on how bad I gotta pee. But before I do anything, you guys, I walk out into my living room and I look at the sunrise and the mountains and the lake from my living room window because this was once something that was only a dream of having this view. I've seen it in my mind thousands of times, and now it's an actual reality. I spend my mornings being in gratitude. I take slow mornings before I get into my business, and I promise you, you start doing little things like that, like just little tweaks in your day, your entire rest of your. Will change because of the state that you are starting from. So if you focus on your wins, your gratitude, what you, you know, you get to be excited for throughout the day, that's where your energy is going to flow. Protect your focus like it's money because it is physiology, language and focus that is your state management. That is quite literally the entire game of being a woman right there. And one more thing before we kind of move on to the four phases. I want you to start thinking about emotions as skills, not personality traits. Not like I am a confident person or I'm not a confident person. Like nothing like that. Like I want you to think of emotions as skills. Confidence is a skill. Happiness is a skill, and I really want you to like pay attention right now because this. One thing will change your life if you can embody this, I promise you. Okay. confidence is a skill, not an emotion. Happiness is a skill, not an emotion. Discipline, optimism, resilience, all of these things are skills, and if they're skills, guess what that means. That means you can build them. You are not stuck with whatever emotional defaults you inherited from your childhood or your last relationship. You can develop new ones just like a muscle. Now I'm telling you this, and I'm setting all this up before we talk about cycles, because a woman's cycle is physiology, duh. It's not woowoo, it's not wellness culture, which I'm totally not against either of those things, just to be clear. But it is literal biology physiology that shifts your state in four different ways every single month. And if you don't know what phase you're in, your physiology is going to be running you instead of you running it. And now I want to help you fix that. Let's talk about the four phases, okay? We're gonna go a little bit more in depth than what you probably received But before I get into this, I wanna take a pause and talk to some of you women out there directly, because I know some of you are already in your head going, this is great. I do know there's four cycles. Yep. Got that. We all know that. But what if I don't know when my period's coming? I've never been regular a day in my life. Got it. I see you. I am you. I never have, not one time in my life ever had a textbook 28 day cycle. My period has shown up whenever it's wanted. My entire adult life and for years, that kept me from engaging with any type of this content because I'm like, you know, every cycle sinking expert out there is like, oh, on day 14 you're gonna feel this. And on day 22 you're gonna feel that. And I'm sitting here like, all right, cool. Except I have no idea what day I'm on because my body runs on whatever. I don't know, like vibes not a calendar. And so for me, none of this stuff has ever made sense because people over here like, oh, in your luteal phase, like you should feel this and this and this, and in your this phase, you should feel this, this, this. And I'm like, I feel completely opposite. irregularity doesn't mean random. Your body is still gonna go through the four phases. The sequence is the same though, right? Bleed, rinse, peak, then it declines, then you bleed again. Like the order never changes. We all go through the same shit. The only thing that changes though is the timing. Some of us has 24 day cycles, some of us have 35, some of us have 42 day cycles, and some of us go from 30 to 45 to 28 back to back for no reason known to science. And that's me. So if you are irregular, here's what you do, okay? You, you stop tracking dates and you start tracking signal. Your body's gonna tell you what phase you're in, I promise you. And if you know what to look for, like your energy level, your mood, your skin, your sleep, your libido, your cravings, If you were extremely bloated out of nowhere, you probably just ovulated like, that was me, whatever a couple weeks ago. Like whatever. If you are suddenly want to reorganize your entire house and color coach your spice tour, you're probably in your luteal. You wake up and you wanna pick a fight with your husband for breathing lab. Yeah, your period's probably coming. But the beautiful thing here is the homework that I am going to give you Is going to help you whether you are regular or irregular because you're not gonna be mapping to a calendar. You are mapping to your actual body. You're gonna find your own patterns. It might not match the textbook, and that's okay. It doesn't have to. You just need to know which week of your cycle is your peak, and then you stack your IPAs there. Okay? Irregularity is not an excuse to opt outta this. It is a reason to pay even closer attention. Okay? Moving on. Phase one, the four phases, follicular. The week after your period, everything is happy. Estrogen is climbing, your brain is waking back up. You wanna wear makeup again? I do not have a stitch of makeup on right now. I couldn't tell you one thing that I would like to do less right now than put makeup on. Okay? Um, you have ideas. Again, you're optimistic. This is your creative and planning phase, the week that you want to build whatever you're building. Create the content, design the funnel, brainstorm the campaign, like do all that here. And as a woman, you can create your content for the month if you wanted to during this week. And then when you're in your shitty weeks, you have content already recorded, your makeup's been done, your energy's up there, and you don't have to try to force yourself to create content when you feel like poo poo. Okay? Now, phase two is ovulation around ish. Again, talking to like the normal people here. But if you're irregular, again, you're gonna be doing the homework that I give you, and you're gonna be doing it based on. This signals that your body's telling you versus a calendar. Okay? So ovulation is around 14 ish days. During this time, you have so much energy. This is a great place to create again. But more importantly, like this is your highest leverage week for visibility. This is when your estrogen is gonna peak. Your testosterone is also gonna show up too. So you are the most magnetic, most verbal, most confident version of you in this week. Your body is literally biologically programmed this week to attract other people, which in business translate to this is your on camera, on stage sales calls launch week, like pitching, posting, going live, like get out into the world this week. During your ovulation, you're gonna be magnetic. Schedule your entire week full this week of sales calls. If you take sales calls the entire week, you'll make so much money. It's like the biggest life hack ever. Number three, your luteal phase, the week before your period. Pmm, s, angry, emotional, um, stressed cortisol, like this is a shitty week. Your energy is going to be dropping. Your fuse is going to be shorter. Your social battery is dying quite fast, but this is also so important. The detail part of your brain is on fire, so you see everything. You, you notice things that maybe normally you wouldn't before, like typos, um, some gaps in your systems. Maybe people in their energy you notice a little bit more. Team members are slacking. Like you, you notice people on the internet that have bad copy that are only using AI and you're so annoyed by it. You in this phase are probably very super clear on who you wanna work with and who you don't want to. So this is your editing and refining week. This is your opportunity to clean up the systems that you have, and if there's a hard conversation that you've been avoiding, Luie will give you the sermon to have it. Just maybe sleep on it before you have that conversation so that we are operating. Not from an emotional state, but it will give you clarity and the discernment to have it. And then number four, menstruation. The actual bleeding part. Yeah, we love this. We love this one. Everything is awful. It's fucking awful. Awful. You feel flat, you feel tired, heavy, you're over it. Like fuck the world. And here's the thing, this also is when your intuition is the sharpest as well. So yeah, we have some shit things going on, but we also have some superpowers in each of these weeks, right? You can see your life and your business so clear during this week. That's why I mentioned earlier that this is your CEO week. It's not your closer week. Dear God. If you can, like, if it makes sense, you know, maybe reschedule a couple calls till like day three, not day one. Um, like here's where you can pull out the green personality parts of your brain and review your numbers. Journaling is so important during this phase. Like you can plan your next month, This is where admin work is gonna be your best friend. Have the couch meetings. Uh, this is not a week for big launches, big sales sprints if you can help it. Now, if you're in like a 12 week sprint, you're gonna have to do what you're gonna have to do. You know what I mean? But just be gentle with yourself. Like, Hey, my brain isn't operating at its capacity for X, y, and Z this week. This is y. This is just normal. Like give yourself some grace at the very bare minimum. Okay? Follicular happy, creative, ovulation, fire sales, visibility, luteal, edit detail, finish menstruation, reflect, plan, rest. Four weeks, four phases, four different women in your body every single month. You're not crazy. You're just a cyclical human being and men fuck off because you don't have to deal with any of this. You have a 24 hour cycle. Okay? All right. Now let's talk about some money. Let's talk about IPAs, income producing activities. This is where we wanna get really practical because I'm sick of the like cycle sinking conversations out there online that, that are like light the candles and journal on your period. Like, cool. Yes. Also do that. I just told you to do that. But also mortgage is due, so let's make some fucking money, shall we? Okay. Here's a framework. As a woman in business, the highest leverage thing you can do is identify your IPAs, your income producing activities, and then stack them on the hours of the day that you have the most energy, not the hours that you feel productive, not the hours that your calendar says that you are free. The actual hours your body is online. IPAs are the things that directly make you money. They're not organizing your desktop. They're not color coding your CRM, they're not rewriting your Instagram bio for the fourth time. Like these are things that are going to put dollars in your bank account, not just give you a dopamine hit, like all the shit that I just told you, okay? For most of us in sales or coaching services, the four big IPAs are gonna be sales calls, which are the conversations where money is going to be exchanging hands, inbound and outbound leads. So reaching out, replying, starting conversations, engaging, things like that. If you aren't generating leads for your business, you don't have a business, I don't care what fucking business you're in, you don't have one. Okay? Next is gonna be follow ups. The fortune is in the follow up. Are they sexy? No. Do you wanna do them? Probably not. But you are leaving so much money on the table. If you do not, those are an income producing activity. I can't tell you how many hundreds of thousands of dollars that I've probably made just by follow ups. And I also know people who refuse to do follow up because their ego gets in the way and they're like, I don't wanna follow up with anybody. If they're not interested that first time, then they're not the person I wanna work with. And I'm telling you right now, the person in my high ticket business did not follow up with me. And because of that, I chose not to partner with her and to go with someone else. And that cost her probably a few hundred thousand dollars by not just sending a simple follow up message. Keep that in mind. Okay. And then lastly, prospecting. Finding the right next person to talk to. We all would love to have inbound leads coming our way, just magically. People wanting to work with us and buy our shit, that's not how. The world actually works. That might be what you see online and these gurus out there saying it's gonna happen, but it's not. So if you don't have that, and let me preface it with this, as you continue to build your brand, that will come more easily. If you are not there yet, you absolutely do have to go out there and have conversations with the real human beings. Okay, get over it. Now, those four things done consistently will build you a business. Everything else is a support activity important, but not income producing. And what most women do is spend their peak energy hours on support stuff. Like they're over there editing their reels, they're chatting it up in the team chat or their dms and with their team, and they're reorganizing their CRM or their, you know, whatever, and then try to do their IPAs when they're tired and depleted at. 4:00 PM or 8:00 PM or you know, all this, they're working against their biology, and then they're wondering why they're not converting on their sales calls or no one's engaging with their content. Hello, somebody I'm giving you. I'm quite literally giving you this secret to success in this episode. You gotta flip it. Your IPAs get your peak hours. Everything else gets what's left, period. And connecting this back to your cycle, within each phase of your cycle, you still have daily peak hours. Even today, like right now, this is my peak. I don't know if you can tell, but I am not sad and mopey right now, like I'm on fire. My energy, I, hopefully you can feel it this morning. Normally when I record a podcast, because my creativity is usually in the mornings when I'm not bleeding. That's when I record my podcast. But on bleeding days, there is no way in hell am I doing anything that's creative in the morning, and I know that about myself. So I reverse engineer and I reorganize my schedule to fit my state. Every single woman is different. You are different than me. Some of you are gonna be 7:00 AM rockets during your menstruation period. Some of you don't come online until 11:00 AM. Some of you have a second wind at 3:00 PM You probably don't even know your own peaks to be quite honest with you because nobody's taught you to look at them. And I'm gonna give you the assignment to find them in a second, and I'll also put it in the show notes. Okay? But here's the universal rule. Whenever your peak hours are, that is the window that you stack your motherfucking IPAs in. And the monthly rule, your biggest IPA pushes your Launches, car opens, sales sprints. You stack those in your ovulation week. Follow up in systems heavy IPAs. Those are gonna go in your luteal creative IPAs like building new offers and writing content. Follicular and menstruation, do less on purpose. Come back rested and win in ovulation. Crystal clear. Cool. Love it. All right, one more thing before I give you the homework though. This, this one kind of blew my mind and I wanna share it with you. Okay? The time before and after your most productive hours, you need to be moving your body. You gotta be doing something feminine. You gotta be out there playing. You have to be having fun. Men typically don't understand this, but as women, we have to have fun. We have to have play in our day every single day. And I know it sounds a little bit woo woo, like, eh, it's not really real. Because we have been conditioned and we have been taught by men the majority of our life men, If your peak window is 9:00 AM to 11:00 AM and you crush it on sales calls from nine to 11, guess what? What do you do from eight to nine? And what do you do from 11 to 12? That matters almost as much as the peak itself. Those bookends are how you keep your state high. You're not gonna like just roll out of bed and grab your phone and doom, scroll for 20 minutes and then expect to have a fire sales call at 9:00 AM Like, that's not gonna work out for you, So before you do your most productive hours, before and after. You're gonna move your body. You're gonna walk, you're gonna stretch, you're gonna dance around your kitchen, you're gonna do 20 squats, you're gonna put your makeup on, you're gonna do your hair, you're gonna get in your feminine, like whatever that needs to look like for you, do it. Physiology. Remember lever one. And these don't have to take a lot of time. You could do a five minute breath work, exercise, like you could walk outside around your house, like change your state, change your clothes, cook something, journal like. It doesn't have to be anything crazy. Just for the love of God. Don't pick up your phone and scroll on your screen. You gotta bookend your peaks with movement and femininity in your peak hours to get stronger every single week. You gotta do this. And if you don't, you're gonna burn out in three months and then blame the business or whatever you wanna blame. Because as humans, we don't like to typically take responsibility for these types of things. Unless we are very introspective. And if you are, then you're gonna understand this. Now, is this simple to do? Sure the hell is, is it also simple not to do? Sure the hell is. So it's up to you whether you do it or not. Nobody's gonna know except you. And one more thing, the first thing that you do in the morning, this is the non-negotiable. Again, you gotta start your day of gratitude before your phone, before your inbox, before one fucking DM from your team. Any fires you gotta put out like three things that you are grateful for. Out loud or on paper. Get them out of your head and into the physical world. That's how you're gonna set your state for the day before the world sets it for you. I promise you, you don't want that. If the world gets to your brain first, you are reactive all day. You get there first. You are running the day. Okay? Quick little reframe before the homework because I know some of you were already spiraling about how to fit this all in, right? I know it's okay. Again, this is not a permission slip to be lazy. This is not a free pass to not get shit done. We are grown women with businesses and bills, and the world is not gonna stop and needing things from us just because we have a uterus. Unfortunately, it's not gonna fucking happen. This is a strategy. It's project management, it's sales optimization. If you walked into a corporation and said, Hey, I found a way to increase output 30% with the same hours just by scheduling tasks when people's brain are wired for them, they would probably name a conference after you and pay you millions of dollars. Okay? Go take that idea and run with it. Do what you will with it, okay? You can still do the hard things on your bleed weeks. Shark week ain't your excuse. You can still show up on luteal. Life happens. People are gonna book on your calendar when they're gonna book. You can't just close off an entire week just because you're bleeding. Like it's not realistic. Sometimes when you wanna launch something, it's gonna land on the wrong week. I promise you, you'll be fine, you'll adjust, give yourself some grace. But if you design at least, I mean, come on, 70% of your business around your cycle, like you will make more money and less time with way less resentment to yourself. And that's the goal. Not perfect, just good. All right, homework. This is not optional. This is the whole episode. This is why we're here. And again, I mean, I won't know if you do this or not, but what kind of person do you wanna be? How you do one thing is how you do everything. Okay? Pick two days of each. Every hour on the hour, you're gonna check in with yourself and answer three questions. Set a timer on your phone or your watch, whatever. Every hour it goes off, you're gonna stop. You're gonna take 30 seconds and you're gonna write down three things in your notes app. Very simple question. One, how am I feeling? Rate it one to 10 and give it a word. Energized, tired, anxious, focused, foggy what? Like, whatever. That's your state check. Question two, what have I been focused on for the last hour? And if you wanna get really intentional, if you wanna go overachieving, focus on the past 15 minutes, or you on a sales call, were you just scrolling? Were you on an email? Were you with your kids? Were you with your husband? Significant other, whatever. Were you rewriting your Instagram bio for the 40 of the time? Like be honest, nobody's gonna know just you. And then question number three, what am I doing next? What's the next hour gonna look like? Is it an IPA or is it a support activity? Is it aligned with my energy right now? Or am I about to waste a peak hour on busy work? Busy work gives us the biggest dopamine hits, but it does not give us the biggest bank account. Also, note roughly where you are in your cycle, like day three, day 14, whatever, two days a week for one full cycle. So four weeks total. You can do more than two days. Um, but two days is just gonna be your bare minimum. Bare minimum to get you some data. Don't try to change anything while you are doing this. By the way, don't try to think about this episode, what we talked about. Don't try to optimize for anything. I just want you to notice, because those three questions right there are gonna map directly to the three levers. How you feel is physiology. What you're focused on is your focus, duh. And what you do next is your action lever. You're basically doing a full state audit every single hour on the hour, twice a week. And what you're looking for here, the hours with the highest energy scores, those are the times that you schedule your IPAs. Those are the hours that you want to protect. Like they are gold because they are,'cause they have money hours. Those are the hours that you do not give away to other people's bullshit meetings. Your kids' school emails, your husband's random Tuesday idea about building a garage, like nothing. Those do not get any of your attention. After four weeks, you're gonna look at that data and a pattern is gonna slap you in the face. Promise you, you can take that and you can put it into Claude and be like, Hey, analyze this. Here's what I'm doing. Uh, take the transcript from this podcast, put it in here, and be like, Hey, I listened to this podcast and here's my homework and what I did for the past month. Can you analyze this and tell me? What my schedule should look like. And you're gonna realize like, oh my God, I, I typically have a dead zone at like 3:00 PM every day. For me personally, I don't schedule sales calls at specific times of the day because my brain is not online. And it's usually around like four or five o'clock. Now, again, when I'm bleeding,'cause it's four 14 right now, I'm on fire. I'm cool. But that's not the same for every single week. Okay? And I know this about myself because I've done the work and it has changed my income. It has changed my life. It has changed like how I think about myself. Like it has changed everything. And it's so simple But it's, it really does help. Um, that's why I'm sharing it with you guys now. you're also gonna notice like on different days, like maybe your rocket ship on day 12 and you've been wasting it doing laundry or something like that. Or maybe your peak is seven to 9:00 AM and you've been using that time to just lay in bed or lay on the couch and scroll. Instagram. Like you cannot design your business around your cycle until you have data on your cycle, Two days a week hourly. Three questions, four weeks. That's it. All right. DM me on Instagram. When you see your pattern, I would love to know what you find and what was most helpful, and I wanna leave you with two things. Okay. I think about almost every day at this point. The first thing is happiness and the divine feminine are conditional. They're not a personality trait that people are born with. They're not something you either have or you don't. They are conditions that you create for yourself. You get happy because you did things to make you happy. You learn that skill. You feel feminine because you did things that put you in your feminine. You don't get to sit on the couch, do none of the work, and wonder why you feel dead. A body in motion stays in motion. A body at rest stays at rest. It's physics and happiness has a price. So does magnetism. So does flow. Pay the price so you get the result. And second, how quickly can you make yourself happy? That's the skill. Life is gonna knock you down. It's gonna punch you in the face. it's gonna put you into bad states. Traffic, mean comments, friends, gossiping about you, failed business launches, lost money, A rude teammate, a rude client, negative bank balance. You are gonna get knocked down. It's inevitable. The skill is how fast you come back. And we talked about that in a previous episode. Your bounce back rate. How fast can you change your physiology? How fast can you change your language? How fast can you change your focus? How fast can you take a different action? Five minutes. Five hours, five days? And if you haven't watched that or listened to that episode, um, go back and watch that. Listen to it, whatever. So this week, start tracking. Start moving. Start watching your language and being really intentional about it. Start protecting your focus. Start bookending your peaks. Start your mornings with gratitude and watch what fucking happens. I will see you next week. Go start your timer.