5 AI Business Hacks That Save Time and Make Money

AI just helped Peter Swain close a $50,000 deal, what’s it doing for your business? 

Joe Downs and Peter drop the training wheels and dive into five high-impact AI hacks that every entrepreneur needs to know. After dabbling in personal uses last week, this week it’s all about real-world, bottom-line-boosting strategies, from transcribing meetings into actionable insights, to turning a single video into 85 pieces of content, to sniffing out competitors’ weak spots with machine-speed research. 

Whether you’re in a “boring” industry like self-storage or on the cutting edge of tech, these hacks are designed to help you move faster, do more with less, and outsmart the competition. 

Listen For

2:13 What's scarier, AI or falling behind?
10:56 Why is talking to AI better than typing?
17:42 How do you turn 1 video into 85 assets?
24:40 How can AI expose your competitors' gaps?

Joe Downs

Website | Email | LinkedIn | YouTube

Peter Swain

Website | Email | LinkedIn | X

Chapters

• 2:13 What's scarier, AI or falling behind?
• 10:56 Why is talking to AI better than typing?
• 17:42 How do you turn 1 video into 85 assets?
• 24:40 How can AI expose your competitors' gaps?

Transcript

Peter Swain (00:00):
 Since last week's podcast, Gemini 3.1 got released, Gemini 3 Pro, and hit an IQ score of 131. So every single week, this thing is getting better and better. So we really want you to get on board.

Joe Downs (00:24):
 All right, last week was practice and this week is game time. You have seen what AI can do when the stakes are low, planning vacations, organizing your thoughts, learning new skills, all the things we talked about last week. This week we're going to take the training wheels off a little bit. We're going to talk about five business AI hacks that'll make you money, save you time, give you the edge over your competition. It's not theoretical. These are real applications I use in my self-storage business every day. And if AI can transform a traditional boring industry like self-storage, it can transform what you do. I'm Joe Downs. With me is Peter Swain. We're just a couple of successful idiots. One of us built a business storing other people's junk. The other one talks to robots for a living. I'll let you decide who's who. Our job is simple here to show you how to think about AI and how to use some AI tools to put more horsepower behind your small business or help you start one.

(01:18):
 With that, Peter, let's step into the hustle lab and talk about a mindset shift. But before we do, Peter, let's talk about the shift, even the mindset shift from last week to this week. So I'm guessing some people listening are right now feeling a little nervous about, especially if they haven't even tried any of these personal hacks. But last week was safe and fun. It was all some fun stuff like planning a vacation. My wife and I even started to do it again with some things we have coming up, but this week we're going to talk about business application. It starts to get a little more either fun or scary, right? The consequences are actually real now. So what do you tell someone who's feeling a little nervous, a little anxious about actually starting to take these AI tools and apply it to some of the things they do with their business?

Peter Swain (02:13):
 That's a great question, and the first question I ask people is, what's more scary, staying where you are and your competition overtaking you or stepping into something unknown? Let's be honest, Joe, you and I know this, the people that haven't picked this up yet aren't as safe as they think they are, but there are certain fears that we see come up when we talk to people all the time. They're worried they're going to try and make it work and they're going to look dumb or they're going to mess up something that actually matters or they're dependent on something they don't really understand. And those fears are keeping them from using AI where it could actually help them and help them in real tangible ways.

Joe Downs (02:48):
 So how does somebody get past it?

Peter Swain (02:51):
 Well, the first thing is to, I mean, logic comes first, right? If you did what we said last week, you've already proved it can work. You saw it plan a vacation, thoughts create learning experiences for you. You experienced the quality of thinking that it's now capable of, and that only increases every single day. Since last week's podcast, Gemini 3.1 got released, Gemini 3 Pro, and hit an IQ score of 131. So every single week, this thing is getting better and better. So we really want you to get on board. Once you've done that, we're just going to change the context from personal to professional. The capability hasn't changed, just your comfort level hopefully has a bit.

Joe Downs (03:30):
 Yeah, so I hear you, but if I'm the personal, just it seems, so if I was assigning movie ratings to it, it seems like it's G rated, right? When you start talking about using AI in business, and I've talked to a lot of people out on the street at cocktail parties, whatever, and they're like, wow, especially the bigger companies, we're not allowed to use AI or we can't because it seems like the stakes are so much more real. I feel like people think that we're turning over our bank account information, we're putting it out into the world and everyone's going to have access to it, and we're going to get hacked because AI is going to hack. How do we get a comfort level behind the fact that it's a business use case, but it's no more dangerous or unsafe than what?

Peter Swain (04:21):
 Well, I was just on a podcast and we were discussing exactly that, another podcast before this podcast, and here's the kind of the truth of it. All the things that you just said may or may not happen anyway, whether you use it or not. So the fear of AI hacking this or doing this or doing this cyberattack is real. It just isn't correlated to your use of it. When we are saying that you should be using this, what we are talking about is research, content creation, organizational analysis, brainstorming tasks that you're going to be doing anyway, just doing them faster and better. You still get to be the CEO, you are still making the decisions. AI is just this hyper-bright intern who doesn't sleep, doesn't complain, doesn't have relationship issues, works at the speed of light. So why not put that intern to work?

Joe Downs (05:09):
 So essentially there's an identity shift, a mind shift that has to take place and how your suggestion is the way you do it is start with the life hacks. Start with the low hanging fruit or in your business, if you're a content producer or marketing or something, start with the low hanging fruit, like repurposing content, etc. So am I oversimplifying it, Peter? It's just that simple. Just start using it.

Peter Swain (05:50):
 I don't think you're oversimplifying at all. It really is that simple. Let me give you just a very quick example. I was just on a train back from a meeting in the north of England, so it's about a four-hour train trip, and we secured a fifty-thousand-dollar deal whilst we were there. And the one thing they told me is that they've tried to do this before with another provider, but they just got so overwhelmed in the process of creating all the stuff that the company needed to do the work that they canceled the contract. So my first instinct on the train was to open up my laptop, open up Gemini Chat, GPT, doesn't really matter but Gemini, and say, Hey, here's all the materials. So here's the program, here's how we onboard people, here's what they get. Here's the contract, here's the pitch deck. Here's everything you need. I've just been told that this person was overwhelmed in the onboarding with a previous provider. Find me all the points that they could object to and give me revised wording to deal with that issue. I got off the train, sent it through, and got a fifty-thousand-dollar signature. That's what we're talking about. So I can give an AI in my bank account. I've literally just said, this is a new piece of data. Here's all my stuff. Help me see the problems that that would equate to. Simple as that.

Joe Downs (07:12):
 That's interesting that you were on a train, so you probably did not use what I'm about to introduce in a second.

Peter Swain (07:22):
 Fortunately not. No.

Joe Downs (07:23):
 The first hack we're going to demonstrate here. So you had to type all that, but I think just to recap that real quick, Peter, I think I know that was the stumbling block for me was it just seems so big and massive of an understanding, not an undertaking, just an understanding of what this is. We talked about it a little bit last week, but it's just that it's almost like you have stage fright in front of your computer when you're looking at this thing. I don't know where to start. And I think your point is just start, right? And we're going to cover a couple of those great ways to get started today.

Peter Swain (08:04):
 Well, I was about to say unfortunately, it's the key to everything,

(08:07):
 And we all wish it wasn't. If you want to lose weight, there isn't, follow this big plan. That's not what's going to make the difference. What's going to make the difference is going to bed 20 minutes earlier and waking up 20 minutes later. What's going to make the difference is putting your screens down half an hour before you go to bed. What's going to make a difference is having one spoon of sugar, not two spoons of sugar. The path to any success, if you speak to anyone that's achieved anything, whether it's business, health, wealth, money, and you say what's your number one secret? It's the tiniest, smallest thing that they just compound. And I think we spoke about compounding last week, and it's the same here. We're not suggesting that you should fire all your team and just employ this supercomputer sitting in the corner. We're suggesting that you should use it to review your proposal for blind spots.

Joe Downs (08:57):
 Yeah, love it. Absolutely love it. And that's excellent insight just in anything. And AI is no different. So one of the easier ways, Peter, if you can get through that just get started mental block is voice, the structure. What is it and why is that a game changer? I know it was a game changer for me when you first introduced this concept to me and the apps that you can use, but not just the apps you can use, but why is it so important?

Peter Swain (09:31):
 Because humans are great at communicating, but we're not really that good at communicating in a straight line. Lining our thoughts up in an order doesn't really work so well, but AI is so good at it. So you can be in the car, you can be on a walk, you can literally be in the shower, that's when your best idea hits, and you can just press the button and just start giving a stream of consciousness, a ramble, just like, okay, I need to do this and I need to do this. And by the way, this and oh, I forgot this, and how about this? Oh, I read something really interesting about that. So AI can turn that mess into a really usable structure really easily.

Joe Downs (10:13):
 And I know that because I've been using it and it is absolutely incredible how you could just throw up from your brain, just talk out loud and hopefully nobody's listening to you, right, because it's a random stream of consciousness. But why is that so important, Peter, compared to typing, right? So for instance, I sort of introduced this segment by saying, Hey, you didn't get to do this on the train probably because you were out in public, right? Why is it so much more important, or how much better would your prompt to AI about that client? Had you been able to just talk versus what you were forced to do by typing? And what's the difference?

Peter Swain (10:56):
 Ironically, I never want to fib, ironically, for me, it wouldn't have been that much better

(11:02):
 Because I've done so much voice work. My AI has so much context on who I am and how I operate that I can now get lazy and just do a one-line prompt, but it's because of the thousand hours I've done before that actually helps it. And so the clue was in there. When you speak, I'm going to do this on purpose, you can speak at up to about 300 words a minute without any kind of lack of clarity. That was about a 300-word-a-minute pace. And when you are just auto talking, you can achieve those kinds of numbers. The average person finds typing at 30 words a minute quite hard. So just from a numerical perspective, talking is going to give you 10 times the output of typing. So it's both of these things put together. It's the numerical, the quantity of stuff that can come out of your brain via your mouth, but also that fluidity just means more comes out. So it's just a crazy little hack to just get better and to make it feel like a more natural engagement.

Joe Downs (12:09):
 And that was for intentional purpose. So you used it to, you came out of a meeting, you used it to, or you typed it, but you could have, right? If you were private, you could have spoken to the AI, the stream of consciousness. What about, or let me share with you, and I would love for your comment on this. One of the other ways I use it is sometimes I have kids, right? I'm driving them all over the place. I do some of my best thinking when I'm in the car. A lot of people, it's in the shower. That happens for me too. I typically don't have my phone in the shower with me, but

Peter Swain (12:43):
 You lie

Joe Downs (12:45):
 Or wherever for that matter, but you're in the car. And because I've actually moved my entire workplace to Google, so I've got Gemini, right? And I actually rearranged the apps on my phone. So Gemini is now at the bottom of life in my iPhone, whatever they call the base four app section there. I have Gemini in there because when I'm driving, I just hit on the Gemini and say, Hey, take a note for me in Google Keep. And then boom, stream of consciousness. Maybe it's about this podcast, maybe it's about a thought or idea I had for my storage company, maybe it's for the education company, how to make that better. But it's incredible to be able to just have that at your fingertips. And I know the phone had that before, but the difference is the Gemini is taking it and it's putting it into Google Keep and organizing it or it's creating an actual calendar invite or a task or whatever with a time-based component. I'm wondering what your take on that is, or are there other ways to use it or other applications for it?

Peter Swain (13:55):
 I want to give somebody a correlation first of, I think we maybe spoke about this last week. When I was early on in the days of the web, people used to say to me, but I just go to the library to do that. When I hear you say Keep through to calendar through to this, to this, so stream of consciousness through to action instantly, I understand what that means, but other people might go, but you could do that before on your phone. Yes, and before the web you could go to a library. And it really is the same level. And I know you don't believe me if you're listening to this, but trust me, I know it's the same level of exponential difference. It's not just get the thought out of your brain, it's get the action done from your brain. It's wild. So a more tangible use case for people might be if you just finished a 90-minute strategy meeting or something, but you've got notes, you've got a whiteboard, all these different things. So you get the transcript. You can use Otter, Fireflies. I use Read.ai. There are so many different ones. These tools now, whichever one you come to, honestly, it's going to do the job. You upload the audio, it's going to transcribe everything, and it takes maybe somewhere between 30 seconds and five minutes for a 90-minute meeting.

Joe Downs (15:08):
 And on top of that, we're getting permission to record meetings of course. But on top of that, the summary of those meetings, the ability when I'm using this, when I'm on the phone with a storage seller or in a meeting, I now have the ability to be a hundred percent present for the entire meeting because I'm not trying to listen to what you're saying and take a note at the same time, which I may or may not be able to read later, and may or may not know exactly what the 10 sub-bullet points to that high-level note were that I took in that meeting. And by the way, what else did I miss while I was writing that, trying to think of other things to remember it while you were still talking. That alone has been a game changer for me.

Peter Swain (15:54):
 Ironically, I now doodle in a pad whilst people are talking because it still gives them the psychological belief that I'm paying attention.

Joe Downs (16:02):
 Oh, that's a good point. I never thought about that. But a lot of my stuff, a lot of my meetings are virtual.

Peter Swain (16:07):
 Yeah, no, but I'll literally sit with a pad and I'll just be doodling whilst I'm talking because it's like an Apple Watch. When you look at a reminder, the other person still perceives that you've checked the time.

Joe Downs (16:18):
 I'll probably still doodle,

Peter Swain (16:20):
 So I just doodle. But actually it's Read.ai doing all the work.

Joe Downs (16:24):
 Right? There's probably some connection with your brain too. While you're doodling, you're actually thinking or something. Who knows?

Peter Swain (16:28):
 Probably.

Joe Downs (16:31):
 Alright, so here's hack number two. And I think this one applies to, I don't know, every business, certainly any business that's in content production or sales or marketing, which I think is every business. So Peter, in fact, I'll give you an example. I'm about to launch on YouTube. The Storage 100 kicks off next week. So what I'm going to be doing is every day, and you were my inspiration for this, by the way, so I'm going to give you credit for it, but I'm going to be recording and I'm not going live like you. I'm going to do lives every two weeks, but I'm going to record and release 12- to 15-minute videos on the various segments of self-storage. What could I do? Every one of those episodes is a piece of content, right? Twelve to fifteen minutes of video, but also a transcript. What could I do with that video that, or how could I, I should say this, how could AI assist me in multiplying the content that I create in each one of those? And what would the time savings look like? What are just some of the examples in how I could use it?

Peter Swain (17:42):
 Cool. So I mean every business, when you said hopefully this is every business, hopefully it is every business because every business essentially boils down to three buckets: marketing, sales, and operations. So marketing is permanent for every single business that's up and running, which means that we need to get stuff out there. Marketing is how do we get our message out there at scale? So as long as you've got the core IP, and that can be the video, the transcript, anything, the core piece of knowledge and teaching, then you could use tools like Notebook 11 to create a podcast. You could use tools like ElevenLabs. You could create lead magnets, eBooks, you could create social media posts, blog articles, email sequences, text sequences, LinkedIn content. As of last week with Nano Banana 2, you can now create infographics. You could use V0 3 to animate the infographic. I mean, the answer is really infinite. You could get from one transcript of one video, let's say 75 to 80 good pieces of content.

Joe Downs (18:48):
 That's incredible. And that's just the YouTube 100. That's no different than this podcast, right? Well, it's different in that I'm presenting a topic, but it'll be a video of me sitting in front of a computer essentially, maybe some PowerPoint decks, whatever. They won't be PowerPoint. I promise you they'll be some sort of AI-created decks. But my point is boring video. Peter, in your mastermind that I'm a member of, you demonstrated recently, I believe it was called Wey. Yeah. Just quickly share with folks listening what that can do for just one interesting piece of video versus me in front of a computer. Not a lot you can do, although I imagine it would be better. What could you do if you're, what's a typical occupation that would have some sort of video that is created once or a picture, and what could they do with it?

Peter Swain (19:49):
 Well, let's talk about, again, this was also done on the train today. I took a picture of me and a picture of Liz, my wife and co-founder. I turned it into a cartoon representation of me, and I created a still for each slide in a pitch deck, fifteen slides, and it took, I dunno, it was about eight minutes,

Joe Downs (20:14):
 Took you eight minutes or AI eight minutes.

Peter Swain (20:15):
 It took AI eight minutes because I was dropping in and out of reception with Wi-Fi. So it would've taken about 45 seconds. Another good example is I was on a plane to Japan about a year ago, and I wrote an entire 70,000-word book whilst I was on the plane. So I took all of my content, all of my different teachings, and I realized I had the wrong book for the presentation. So I wrote a book, When East Meets West, an AI Perspective. And I wrote that on the plane. That took three hours, twenty minutes, which I regard as quite a long time. I remember it was three hours and twenty because I had to fit in between breakfast and lunch on this flight. But those are the kind of multiples we're talking about, anywhere between I just need 10 Instagram posts or I need an eBook episode, which would be 10, 20 seconds up to entire books, 70,000 words, which would take you three hours.

Joe Downs (21:15):
 Fascinating. Just the time savings and frankly, the detail or, well, it's time, but at the end of the day, it's just the work involved in taking that and creating something else. You're recording this, you're writing that, a blog post, this, that, the other thing. And by the way, in

Peter Swain (21:36):
 There's two pieces to it, the time saved, but then, and we've touched on it, but let's just say it directly. This is also stuff that you should be doing that you're not doing because you don't have time. So you actually end up multiplying yourself out further. Because if you can produce the LinkedIn post and the infographic in 30 seconds and you get comfortable with this technology, then you do. And those are things that every, so for, I'll give you another example. I just did a speech the other day and there were 40 other speakers across this five-day event. So we have reached out and introduced ourselves on LinkedIn with a personal connection, with a thank you that is based on their profile that AI has researched to write the thing. Now, there isn't anybody that speaks on a stage that would disagree with me that you should connect with every other speaker on the stage. There's no one that would disagree with that. And if everybody's being honest, they would also agree they don't do it because they don't have time. You go and do the thing, leave, and then you go back to your real job. So another good example.

Joe Downs (22:44):
 So essentially, I was trying to think of a good example for this, but essentially if we're being honest, we're stuck in a circular reference. We don't have time to do the things we should do because they take too much time, therefore we don't have the time. And AI tools like Wey or any AI tool for that matter actually gives us the time. And it does it in an exponential way because it doesn't hardly take any time. It doesn't give us back more time. It doesn't really take much time at all.

Peter Swain (23:17):
 And I think this is the biggest friction point for people with AI. I've been thinking about this the last couple of weeks of like, well, what is it? Because most of the people I speak to now anyway, the fear piece has disappeared over the last year. And what it is is that they pick it up and they're not getting the win, and they're so crazy busy, they go back to their real job. And what I'm saying is, no, take the half an hour, take the hour, just take the pause and finish this one thing because yes, today you're only going to save five minutes, but you're going to save that five minutes forever. So if you're doing a five-minute task per week, that means in any given year, you're spending 250 minutes. In three years, you're spending 750 minutes, and you could have spent 30 minutes not doing 750 minutes worth of work.

Joe Downs (24:04):
 And the reality is it's a lot more than five minutes.

Peter Swain (24:07):
 That should be just one task.

Joe Downs (24:11):
 And I'm going to hack number three. I think you might've just covered a little bit in there, but with all of this new content, you can create lead magnets. So you can create one piece or my Storage 100, these succession of videos, not only is there going to be various media that comes out of that and posts, but there are also lead magnets. I think you kind of covered that. So

Peter Swain (24:40):
 Yeah, we did an email to our list last week and it was about the Wey thing, and it was like a video of me walking through the tool. And we also produced a checklist of use cases and time saved. Sixty-five people put their email address in to download that checklist. And I'm not saying 65 existing customers, I'm saying 65 new people are now in my sales process with my sales team because we took the transcript of me filming this thing and asked AI to turn it into a checklist that showed potential wins and potential use cases.

Joe Downs (25:16):
 I mean, it's a thought partner. And one of my favorite things, I don't think we've even gotten there yet, so maybe I shouldn't because I don't want to blow people's minds, but that's a simple prompt too, Peter, I think, which is a co-creation. If I ask it, what do, this is not one of the hacks. It doesn't count. But this is a bonus. If I take my Storage 100, one of them say, and I ask it to co-create with me and just say, Hey, I want to take this and make it the most usable piece of 12 minutes of video I've ever produced in my life. I'll bet you it will come up with here, here are three lead magnets, and here's a checklist for exactly what you said.

Peter Swain (26:02):
 You said you don't want to overwhelm people, but I'm going to be a bit of an ass for a second, and I am going to scare people a little bit of hope. I've just told you we just did a video and then AI turned it into a checklist. It went to the list and 65 people are now in my sales process. Imagine if you were competing with me. Imagine if you were running your business and you weren't doing this. I'm going to eat your lunch. And that's why we are so passionate, Joe and I, about getting this done, because there are people out there competing with you using this, and they're moving at that speed.

Joe Downs (26:39):
 Which is the perfect segue into really the next two hacks. So one of them being competitive intelligence. So how can we use this to gain some intelligence, some competitive intelligence on our customers? And you just introduced the idea if we're competitors and you're using it and I'm not. So how can we use AI to find out more information about our competitors and where their holes and gaps are and what they're doing?

Peter Swain (27:08):
 Well, the way that you would normally do it is quite painful. You'd stalk websites, you try to figure out pricing, you end up on that enterprise box, call for that thing. You sign up for their email list, you subscribe to them, you go set Google Alerts. It takes hours and hours and hours. That's the old way.

Joe Downs (27:24):
 But I listen to your podcast now, Peter, so what's my new way? What's my hack?

Peter Swain (27:28):
 You get AI to do it for you. So you say, I'm launching a new service. I'm a financial provider, and I want to work with divorcees in Tampa. I don't know why I'm choosing those, divorcees in Tampa. Who are my top five competition? Who should I know about? For each of them, what's their core offering? What's their pricing strategy? What's their unique positioning? And importantly, what gaps might I be able to exploit?

Joe Downs (27:54):
 Absolutely incredible. And then how about from a customer insight mining hack number five? It kind of ties together there. So now in four, you just talked about how do we find the holes and gaps in our competitors so we can slide right in there. How can we just find those? Once we do identify that, how do we find more customers?

Peter Swain (28:18):
 You literally say, here is an example of, so what we do is we get our customers to do a survey and we actually donate to charity every time somebody does the survey. So we've got these really rich records on who our ideal customer is. So we can go back to any AI and say, Hey, here's my customer. How would I find more of this customer? Where is this customer? What problems does this customer have? Is there anything I'm not addressing? Is there anything I'm doing wrong? Is there anything I suck at? Just tell me everything. And adopt the persona of this customer so that you can then synthesize how they would act, how they would feel, how they would respond, and it's going to give you some pretty crazy results.

Joe Downs (28:59):
 And could that be a lead magnet in and of itself? I'm just sitting here thinking, couldn't that survey be a lead magnet? And now you're getting information from potential customers and then turning around and marketing right to them.

Peter Swain (29:09):
 Don't give everyone all the secrets. I mean, what are we going to do next week? But yeah.

Joe Downs (29:14):
 Alright, so Peter, that's five as promised, five business hacks. Last week we covered personal hacks. This is just five of, I don't know, 500,000 business hacks that we could probably, with enough time, come out with.

Peter Swain (29:29):
 It's anything and everything.

Joe Downs (29:30):
 And actually we wouldn't have to, we could just ask AI. I don't think I want to ask it to come up with 500,000. That'd probably take—

Peter Swain (29:37):
 A few. I wonder how many it would top out at. That'd be interesting.

Joe Downs (29:40):
 And how long would it take?

Peter Swain (29:42):
 I'm not going to find out now.

Joe Downs (29:45):
 Anyway, look, just to recap, we covered a mind shift, how you can turn 90-minute meetings into two-minute summaries, create 20 pieces or more, what'd you say, 85 pieces of content from one recording, lead magnets, how to position yourself against your customers, how to take your current customer base and through surveys find out what makes them tick and what are the holes in your business and how you can be better. And by the way, we threw in the bonus of just asking AI, my favorite is Claude, to co-create with you. So you could even do that with your customer surveys. A lot of value in this episode, Peter. So I would, what's one message you have for the audience, for anyone listening this week?

Peter Swain (30:43):
 Yeah, last week was personal, as you said, low stakes. And we built trust. This week’s business, it's real application and real results. You're kind of starting to experience what AI is capable of. So I would say, Joe, it's simple. Just pick one of these exactly as we said last week. Pick one of these, use it, and see what effects it has and then ping us in the comments and let us know.

Joe Downs (31:02):
 Love it. Alright, next week, Peter, we're going even deeper, and I'm going to turn the mic over to you next week and have you challenge me in some things here. But we're going to cover the three-prompt system, which is how to think with AI and not just ask questions. And we're going to do it live, and I'll be a little bit on the hot seat and that's all right. I'm ready for it. And we're going to bring some real-life business decision-making processes that I have to go through in my own storage business, my self-storage company. So Peter's going to walk me through how to solve some of my real-life issues using AI in real time. And you're going to see how it works in practice. It's not going to be hypothetical. It's going to be real issues that we're going to talk about and hopefully Peter's going to help me solve.

Peter Swain (31:49):
 Co-opting the podcast into free consultancy. Is that what—

Joe Downs (31:52):
 See, Dan Sullivan has a saying, Peter, that the ears hear and the eyes see what the brain is looking for. So that's entirely on you. I'm just trying to provide value for our listener.

Peter Swain (32:06):
 Let's bring it on. I'm looking for it.

Joe Downs (32:09):
 Alright, well, if you found this podcast valuable, please like it because Peter, as you can tell, and he's a little dopamine head here and there, he is a Brit, they like their likes. Do yourself a favor and hit subscribe. So that way you get notified when we do drop our next episode. You don't want to miss it, of course. Look, everybody asks you to share, and we're going to do that too. But don't just share it for the sake of sharing it. Actually do one of the things or try one of the hacks, whether it's personal from last week or one of the business hacks we gave you. Ask yourself what the biggest pain point in your business is, and actually try to solve it using AI. Just do it. Don't worry about it. It won't judge you. Just get on there, start talking to it. Click the microphone feature, start talking to it. Try something that we shared with you today, or try some variation of it. Make sure it works for your business. And then when you share this podcast, then you can say, look, I tried it, it worked. Now it's your turn. And you know who these people are who aren't using AI, and they need your help. So you'll have some credibility first. You'll establish some trust with them. We will appreciate it and they will thank you later.